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Lili Adi Wibowo
Universitas Pendidikan Indonesia
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Do Entrepreneurial Marketing Strategies Lead to Better Marketing Performance on SMES? Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili Adi; Primaskara, Ery Adam
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.007

Abstract

This research aims to describe and find out how entrepreneurial marketing influences the marketing performance of Small and Medium Enterprises in West Java Province. This research involved 159 Small and Medium Enterprises that had been in business for at least 5 years and also received training and mentoring on marketing from both the government and private sector. Data analysis uses linear regression. This study found that there was a positive impact from Entrepreneurial Marketing Strategies (EMS) toward the SMEs' Marketing Performance (MP). It concludes that Entrepreneurial marketing strategies have been shown to lead to better marketing performance in Small and Medium Enterprises (SMEs). The more successful the entrepreneurial marketing strategy is implemented, the better marketing performance occurs. This research provides important implications that the use of Entrepreneurial Marketing Strategy can be a key factor in improving the marketing performance of Small and Medium Enterprises in West Java Province. This shows the need for further support from both the government and the private sector in providing marketing training and mentoring to SMEs to strengthen competitiveness and regional economic growth.
PENGARUH VIRAL MARKETING TERHADAP NIAT BELI KONSUMEN Saripudin, Asep; Rahayu, Agus; Wibowo, Lili Adi
Jurnal Ilmu Manajemen dan Bisnis Vol 13, No 1 (2022): Jurnal Ilmu Manajemen dan Bisnis. Maret 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v13i1.38607

Abstract

Digitalization has penetrated almost all sides of life, people are trapped by internet technology. It has created very tight competition within business ventures where are companies are struggling to introduce and sell their products to the market faster than before. The speed of conveying information and the attractiveness of the products offered is one of the ways company steal customers's attention  Viral Marketing is helped company to delivered information faster like a virus. Viral marketing can penetrate the message of a product to all demographic, geographical and other segments so that it becomes a marketing force The dimensions that support viral marketing in this study are the ease of access to information, transaction security, and conformity to information.The study was conducted through questionnaires as many as 21 questions to 100 respondents. The result of the correlation / R relationship is 0.620, then from the output the terminated coefficient is 0.385 which means that the influence of the independent variable (viral marketing) on the dependent variable (purchase intention) is 38.5%. The T test shows that the value of t count is 6,582 T table 1,984, this shows that the variable X viral marketing has an influence on the variable intention to buy Y.
Environmental Uncertainty Factor, Incoterm and Implication For A Strategic Alliance In Freight Forwarder Companies Case Study In Indonesia Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi
Asian Journal of Logistics Management Vol 1, No 1 (2022): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.335 KB) | DOI: 10.14710/ajlm.2022.14230

Abstract

The study analyzes the effect of environmental uncertainty and incoterms on strategic alliances. The population in this study is a freight forwarder company on the island of Java that has a global alliance. The research sample is 50 companies engaged in international freight forwarders. Based on answers from respondents were analyzed according to the research model developed from the theoretical framework using the structural equation model Smart-PLS approach. The analysis results show that environmental uncertainty and Incoterm positively and significantly affect strategic alliances. The alliance strategy will impact when the main priority is the risk-sharing aspect, the risk management factor from the incoterm aspect, and the market turbulence on the environmental uncertainty factor. Novelty in this study is the positive impact of Incoterm on the alliance strategy, especially for International freight forwarders. This research contributes to the factors considered in strategic alliances in the freight forwarder industry. It also contributes to the company's strategy, especially sales managers, to pay attention to international trade terms in segmenting and selecting target consumers to be more effective in improving alliance performance. The limitations of this study include 1) The sample size used is only a small number of companies engaged in international Freight Forwarder services, only 50 companies; 2) The data used in this research is through the distribution of questionnaires based on perceptual analysis units; 3) Other factors that are outside the model are not all studied, while the possibility of these factors can affect the existing significance test. 
Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati, Ratih
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20288

Abstract

This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS software to analyze the impact of Incoterms and relational resources on competitive advantage. Through social media, online questionnaires were sent to gather research data. The Likert scale of 5 was used to create the questionnaire. Companies that provide freight forwarding services were the respondents in this study, chosen by simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the effect of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research's theoretical implication is that Freight forwarder companies' management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage. One of the limitations of this study is that the sample size used is only a small number of companies engaged in international Freight Forwarder services, only 75 companies.
THE EFFECT OF E-GOVERNMENT QUALITY (E-GOVQUAL) ON LOCAL GOVERNMENT E-GOVERNMENT USER SATISFACTION Hakim, Moch. Lukmanul; Rahayu, Agus; Ahman, Eeng; Wibowo, Lili Adi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.678

Abstract

The measurement of E-Government user satisfaction at local governments in Indonesia still needs to be improved to achieve the high accountability demanded by the central government. Based on the theory of behavior, six factors influence the satisfaction of local government E-Government users, namely knowledge of ease of use, trust, function and form interaction, reliability, content and display of information, and support. This study examines the influence of these six factors on the E-Government Quality of local governments in the province of West Java. Respondents in this study were the head of the West Java regional government agency. This study uses PLS-SEM and succeeds in proving that there is a positive and significant effect of ease of use, trust, function and form interaction, reliability, content and display of information, and support for local government E-Government user satisfaction. These findings provide practical contributions as a guide for local governments to improve E-Government Quality. Future research needs to expand the scope of the observation area, incorporate subjective and objective scales of user satisfaction variables, and develop other variables based on other theories such as contingency theory, agency theory, and dynamic capabilities theory.
Pelatihan Pemasaran Digital Bagi UMKM Binaan Dinas Koperasi dan Usaha Mikro Kabupaten Sidoarjo Sulistyowati, Raya; Sudarwanto, Tri; Mahendra, Angga Martha; Rafida, Veni; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Masharyono, Masharyono; Sul, Ratu Dintha Insyani Zukhruf Firdausi; Yohana, Corry; Fidhyallah, Nadya Fadilah; Hidayat, Nurdin
Jurnal KARINOV Vol 7, No 1 (2024): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i1p015

Abstract

Penelitian ini membahas implementasi pelatihan digital marketing yang ditujukan untuk UMKM Binaan Dinas Koperasi Dan Usaha Mikro di Kabupaten Sidoarjo. UMKM Binaan Dinas Koperasi Dan Usaha Mikro memiliki peran krusial dalam perekonomian lokal, namun banyak di antaranya masih menghadapi kesulitan memahami dan memanfaatkan potensi digital marketing. Penelitian ini bertujuan untuk merancang, melaksanakan, dan mengevaluasi efektivitas pelatihan digital marketing yang disesuaikan dengan kebutuhan masing-masing UMKM. Metode penelitian melibatkan survei awal untuk mengidentifikasi tingkat pemahaman dan kebutuhan UMKM terkait digital marketing. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman UMKM tentang strategi digital marketing, menghasilkan peningkatan penjualan online yang substansial, serta meningkatkan visibilitas produk mereka di platform digital. Temuan penelitian ini memberikan sumbangan penting dalam pengembangan ekonomi lokal dengan meningkatkan daya saing UMKM di pasar digital. Implikasi praktisnya adalah memberikan panduan bagi pemerintah daerah dan lembaga pendidikan dalam merancang program pelatihan serupa untuk sektor UMKM lainnya. Sebagai hasilnya, penelitian ini bukan hanya menguntungkan para pelaku bisnis UMKM, tetapi juga memberikan manfaat kepada masyarakat dan pemerintah daerah dalam mendukung pertumbuhan ekonomi lokal melalui pemanfaatan strategi digital marketing yang efektif. Kata kunci— Pengabdian Masyarakat, Pengembangan Ekonomi Lokal, Digital Marketing Abstract This research discusses the implementation of digital marketing training aimed at MSMEs assisted by the Department of Cooperatives and Micro Enterprises in Sidoarjo Regency. MSMEs assisted by the Department of Cooperatives and Micro Enterprises have a crucial role in the local economy, but many of them still face difficulties understanding and utilizing the potential of digital marketing. This research aims to design, implement and evaluate the effectiveness of digital marketing training tailored to the needs of each MSME. The research method involves an initial survey to identify the level of understanding and needs of MSMEs regarding digital marketing. The research results show a significant increase in MSMEs' understanding of digital marketing strategies, resulting in a substantial increase in online sales, as well as increasing the visibility of their products on digital platforms. The findings of this research provide an important contribution to local economic development by increasing the competitiveness of MSMEs in the digital market. The practical implication is to provide guidance for local governments and educational institutions in designing similar training programs for other MSME sectors. As a result, this research not only benefits MSME business actors, but also provides benefits to the community and local government in supporting local economic growth through the use of effective digital marketing strategies. Keywords— Community Service, Local Economic Development, Digital Marketing
FUNDING LIQUIDITY DYNAMICS AND ITS INFLUENCE ON BANK LENDING GROWTH: A REVIEW OF THE INDONESIAN BANKING CONTEXT Aripin, Zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Funding liquidity is a crucial aspect of banking activities that influences the growth of bank credit provision. The banking context in Indonesia exhibits unique dynamics influenced by various internal and external factors. Therefore, a profound understanding of the dynamics of funding liquidity and its influence on bank credit growth is essential in creating a healthy and sustainable financial environment. This study aims to analyze the dynamics of funding liquidity and its impact on the growth of bank credit provision within the banking context of Indonesia. Thus, the research objective is to explore the factors affecting funding liquidity and their implications for bank credit provision activities. This research employs a qualitative approach by conducting a literature review of relevant sources, including journals, articles, and books discussing funding liquidity and bank credit growth. The analysis is conducted by considering various economic, financial, and regulatory factors influencing the dynamics of funding liquidity and bank credit growth in Indonesia. The research findings indicate that adequate funding liquidity significantly affects the growth of bank credit provision in Indonesia. Factors such as monetary policy, banking regulations, and financial market development play a crucial role in shaping funding liquidity and bank credit growth. With a profound understanding of these dynamics, regulators and banking practitioners can take appropriate measures to enhance financial stability and support sustainable economic growth.
ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET Aripin, Zaenal; Adi Wibowo, Lili; Matriadi, Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 3 (2024): Kisa Institute - February
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Consumer review ratings have become an increasingly important factor in shaping brand perception in the modern marketplace. However, little research has focused on differences in review ratings between niche and mainstream brands, especially in the context of the emerging Indonesian market. This research aims to analyze the dynamics of review ratings for niche and mainstream brands in the Indonesian market, with a focus on the factors that influence review ratings, the differences between niche and mainstream brands, and the strategic implications for brands. The research method used in this study is a qualitative analysis of consumer reviews found on online platforms, such as specialized review sites, social media, and discussion forums. Data was also collected from interviews with consumers and brand owners to gain deeper insight into the factors that influence review ratings. The research results show that there are significant differences in review ratings between niche and mainstream brands in the Indonesian market. Consumers tend to give more positive reviews to niche brands, because they feel more connected to the brand and perceive their experience as more authentic. Factors such as product quality, price, customer satisfaction, and brand image also play an important role in assessing consumer reviews.
ANALYSIS OF MARKETING CAPABILITY AND MARKET AMBIDEXTROUS ON PRODUCT INNOVATION RESULTS: INTEGRATION OF DYNAMICS BETWEEN INTERNAL AND EXTERNAL APPROACHES Aripin, Zaenal; Matriadi, Faisal; Adi Wibowo, Lili
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The dynamic integration between internal and external approaches plays an important role in improving a company's marketing capabilities in producing successful product innovations. In this context, strategies and best practices such as in-depth market research, cross-functional collaboration, use of technology and data analytics, formation of strategic partnerships, and a strong innovation culture are key. In-depth market research helps companies understand customer needs and preferences as well as emerging market trends, while cross-functional collaboration allows them to maximize internal knowledge and expertise. The use of technology and data analytics helps companies collect and analyze market data more effectively, while the formation of strategic partnerships allows them to access additional resources and knowledge. Finally, a strong innovation culture is an important foundation for creating an environment that supports sustainable product innovation. By implementing these strategies, companies can improve their ability to produce relevant and sustainable product innovations, thereby remaining competitive in an increasingly complex market.
CHALLENGES OF COMPETITION AND FICTITIOUS PRICING REGULATIONS: STRATEGIES AND APPROACHES TO ADDRESS BUSINESS PRACTICESTHAT IS NOT HONEST Aripin, Zaenal; Adi Wibowo, Lili; Matriadi, Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The practice of setting fictitious prices is one of the serious challenges in maintaining healthy competition and protecting consumers in the market. Regulation has a crucial role in overcoming this practice by creating a business environment that is fair, transparent and has integrity. This article discusses the role of regulations in overcoming fictitious pricing practices and the effectiveness of these regulations in minimizing unfair business practices. Through theoretical discussions and case studies, this article highlights several regulatory strategies that can be implemented, including setting clear standards and conditions, transparency in the price setting process, strict supervision and law enforcement, and providing incentives for business actors who comply with the rules. Evaluation of regulatory effectiveness is also discussed, taking into account influencing factors, such as the level of compliance of business actors, the capacity of regulators, and support from various related parties. In conclusion, it is recommended that the government continue to increase efforts in establishing more effective regulations, while strengthening the capacity of regulators. Business actors need to be encouraged to comply with the rules and pay attention to business ethics in their activities. Consumer organizations and the general public can also play a role in providing input and reporting practices that are detrimental to consumers to regulators. With strong cooperation between all relevant parties, it is hoped that a business environment that is fairer, more transparent and with integrity can be created, as well as reducing dishonest business practices such as fictitious pricing.
Co-Authors -, Lisnawati A. Adman A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi, Ade Adhie Surachman Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Adzimaturrahmah, Rozana Afdol Muftiasa Afdol Muftiasa Aghnia, Nisa Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman, Ahmad Azam Aisyah, Anni Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arvian Triantoro Aryani, Kiki Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azizah Asmara, Maisa Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Chaerul Aldira, Chaerul Chandra, Dicky Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani, Dadan Dadang Sunendar Dedi Prasetyo Dendi Supriatna, Dendi Dewi Mayangsari Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Dirgantara, Puspo Dewi Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Esti Fitria, Esti Eva Devindiani, Eva Eva Mardiyana Fahmi, Mohamad Ruli Faizal, Yopa Fajar Gumelar Maulana Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Geraldine B Advincula Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi Hadi Permana, Hadi Hadi Senen, Samsul Hadiaty, Fifit Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Halimah Halimah Hardiana, R. Dian Hari Mulyadi, Hari HARIYANTO HARIYANTO Heny Hendrayati Herbert Siregar Heri Purwanto Hernandi Sujono Heryani, Yani Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Humaira, Aulian Hurriyati , Ratih Igus Rahmat Ginanjar Ihya Ulumuddin, Ihya Imanirrahma Salsabil Inasari Widiyastuti Indra Cahya Uno Indri Ferdiani Suarna Inomjon, Qudratov Irzameingindra Putri Radjamin Islamiyah, Zakiyah Tsauroh Johan, Ahmad Johni Eka Putra Jumadil Saputra Junia, Annisa Aghniarahma Katharina Priyatiningsih Khairunnisa, Zahra Nadhira Khania Teresa Gunawan Koeswandi, Tika Koeswandi, Tika Koeswandi, Tika Annisa Kusnendi, Kusnendi Kusumah, Echo Perdana Kusumah, Intan Fazria L. Lisnawati Lasmita Sihaloho Lidya Aprilia, Lidya Lina Marlina Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lizein, Baandaalr Lunia Nur Larasati M. Arief Ramdhany Machmud, Fajar Maesaroh, Syti Sarah Margana, Andika Alvin Masharyono Masharyono Matriadi, Faisal Mauladi, Andri Maulana, Fajar Gumelar Maya Ariyanti Maya Sari Mokh Adib Sultan, Mokh Adib Mokh. Adib Sultan Muftiasa, Afdol Muhammad Afif Muhammad Iqbal Alamsyah Muhammad, R. Nur Munawar, Asep Munawar, Soviyan Murweni, Ira Nanang Fattah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Nindi Aristi Noneng Nurjanah Norma Komala Sari, Norma Komala Novianto, Untung Nurfitriani Nurfitriani, Nurfitriani Nurhasan, Rohimat Nurjanah, Noneng Nurriyati, Ratih Nuryadi Wijiharjono Nuryathin, Atin Oce Ridwanudin Padilah, Nisa Pawitra, Mohammad Tyas Peni Rizki Yani Permana, Irwan Triherda Permana, Tatiek Ekawati Perwito, Perwito Pipin Firdaus Pitri Yanti Pranadita, Nugraha Prasetyo Harisandi Prasetyo Harisandi Primaskara, Ery Adam Purnomo Purwanto Purwanto Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Putri, Amanda Sevia Putri, Arvianti Farah Natsya Qudratov, Inomjon Raden, Agung Zainal Muttakin Ramadhani, Ulfha Ramadyanti, Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Resa, Asep Lucky Retno Setyorini Ridwan Purnama, Ridwan Rini Andari Rini Andari, Rini Rofi Rofaida Ruhiyantina, Nurrisbayanti S Sulastri S. Suwatno Saepudin, Didin Safroni Isrososiawan Sakova, Megha Santo Dewatmoko Saripudin, Asep Savitri, Citra Setiawan, Rahyuniati Sihaloho, Lasmita Sihaloho, Lasmita Siska Armawati Sufa Soviyanti, Ova Sri Yusriani Suarna, Indri Ferdiani Sugiana, Neng Susi Susilawati Sugiharto, Moch. Dudih Sugiono, Ahmad Sujono, Hernandi Sukma Nugraha Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri, S Sundusiah, Sundusiah Sunu Puguh Hayu Triono Sutopo Sutopo Sutopoh*, Sutopoh Suwatno Suwatno Syava Pradina Falah Amanda Tasya Kamila Wasita Tatiek Ekawati Permana Taufik Abdullah Tika Annisa Koeswandi Tika Annisa Koeswandi Tjutju Yuniarsih, Tjutju Toto Susanto, Toto Tri Indri Hardini Tri Sudarwanto Triansyah, Fadli Agus Triyono, Sunu Puguh Usep Suhud Vanessa Gaffar Veni Rafida Wida Mardiah Widya Sastika Widyatami, Kania Wiyono, Darul Yakin, Cecep Nurul Yana Setiawan Yeni Yuniawati, Yeni Yono Maulana Yulianeta Yuliawati, Ayu Khrisna Yumna Puspita Yusoff, Yusliza Mohd YUSUF, RAMAYANI Zaenal Aripin