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All Journal JURNAL ECONOMIA Jurnal Siasat Bisnis Sosiohumaniora Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya Trikonomika: Jurnal Ekonomi EQUILIBRIUM Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal INVOTEC Journal of Business Management Education (JBME) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan Jurnal Manajemen Indonesia MANAJERIAL JURNAL MANAJEMEN MOTIVASI Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan EKONOMIS : Journal of Economics and Business DIJB (Diponegoro International Journal of Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JURNAL MANAJEMEN BISNIS International Journal of Applied Business Research Jurnal Bisnis dan Kewirausahaan IJEEM - Indonesian Journal of Environmental Education and Management Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Akuntansi : Jurnal Akuntansi Integratif Jurnal Wacana Ekonomi Jurnal Karinov Dinasti International Journal of Education Management and Social Science Khazanah Pendidikan Islam Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IJORER : International Journal of Recent Educational Research Komitmen : Jurnal Ilmiah Manajemen Jurnal PkM (Pengabdian kepada Masyarakat) Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Journal of Marketing Innovation East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan International Journal of Applied Business and International Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JIPkM Journal of Islamic Economics and Business International Journal of Entrepreneurship, Business, and Creative Economy Journal of Governance Risk Management Compliance and Sustainability e-Jurnal Apresiasi Ekonomi Asian Journal of Logistics Management Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Penelitian Pendidikan Indonesia Society Journal of Organizational and Human Resource Development Strategies
Lili Adi Wibowo
Universitas Pendidikan Indonesia
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Journal : IMAGE

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Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana Asimah, Vincent Kweku; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.016

Abstract

The study seeks to develop a relationship between Emotional Solidarity (ES) and the Theory of Planned Behavior (TPB) in predicting visitors’ behavioral intentions to attend leisure events in Ghana. ES Scale (ESS) modified with Tourism Impact Attitude Scale was employed. The data used IBM SPSS 25.0 and SmartPLS 3.3.9 for analysis. The hypotheses were explored using PLS-SEM. ES factors significantly positively affect visitors’ attitudes towards tourism development. The TPB significantly predicted the behavioral intentions of leisure event visitors. The study specifically suggests the promotion of tourism development with high perceived behavioral control, individual attitude, and subjective norms.
Do Entrepreneurial Marketing Strategies Lead to Better Marketing Performance on SMES? Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili Adi; Primaskara, Ery Adam
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.007

Abstract

This research aims to describe and find out how entrepreneurial marketing influences the marketing performance of Small and Medium Enterprises in West Java Province. This research involved 159 Small and Medium Enterprises that had been in business for at least 5 years and also received training and mentoring on marketing from both the government and private sector. Data analysis uses linear regression. This study found that there was a positive impact from Entrepreneurial Marketing Strategies (EMS) toward the SMEs' Marketing Performance (MP). It concludes that Entrepreneurial marketing strategies have been shown to lead to better marketing performance in Small and Medium Enterprises (SMEs). The more successful the entrepreneurial marketing strategy is implemented, the better marketing performance occurs. This research provides important implications that the use of Entrepreneurial Marketing Strategy can be a key factor in improving the marketing performance of Small and Medium Enterprises in West Java Province. This shows the need for further support from both the government and the private sector in providing marketing training and mentoring to SMEs to strengthen competitiveness and regional economic growth.
Co-Authors -, Lisnawati A. Adman A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi, Ade Adhie Surachman Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Adzimaturrahmah, Rozana Afdol Muftiasa Afdol Muftiasa Aghnia, Nisa Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman, Ahmad Azam Aisyah, Anni Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arvian Triantoro Aryani, Kiki Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azizah Asmara, Maisa Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Chaerul Aldira, Chaerul Chandra, Dicky Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani, Dadan Dadang Sunendar Dedi Prasetyo Dendi Supriatna, Dendi Dewi Mayangsari Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Dirgantara, Puspo Dewi Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Esti Fitria, Esti Eva Devindiani, Eva Eva Mardiyana Fahmi, Mohamad Ruli Faizal, Yopa Fajar Gumelar Maulana Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Geraldine B Advincula Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi Hadi Permana, Hadi Hadi Senen, Samsul Hadiaty, Fifit Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Halimah Halimah Hardiana, R. Dian Hari Mulyadi, Hari HARIYANTO HARIYANTO Heny Hendrayati Herbert Siregar Heri Purwanto Hernandi Sujono Heryani, Yani Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Humaira, Aulian Hurriyati , Ratih Igus Rahmat Ginanjar Ihya Ulumuddin, Ihya Imanirrahma Salsabil Inasari Widiyastuti Indra Cahya Uno Indri Ferdiani Suarna Inomjon, Qudratov Irzameingindra Putri Radjamin Islamiyah, Zakiyah Tsauroh Johan, Ahmad Johni Eka Putra Jumadil Saputra Junia, Annisa Aghniarahma Katharina Priyatiningsih Khairunnisa, Zahra Nadhira Khania Teresa Gunawan Koeswandi, Tika Koeswandi, Tika Koeswandi, Tika Annisa Kusnendi, Kusnendi Kusumah, Echo Perdana Kusumah, Intan Fazria L. Lisnawati Lasmita Sihaloho Lidya Aprilia, Lidya Lina Marlina Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lizein, Baandaalr Lunia Nur Larasati M. Arief Ramdhany Machmud, Fajar Maesaroh, Syti Sarah Margana, Andika Alvin Masharyono Masharyono Matriadi, Faisal Mauladi, Andri Maulana, Fajar Gumelar Maya Ariyanti Maya Sari Mokh Adib Sultan, Mokh Adib Mokh. Adib Sultan Muftiasa, Afdol Muhammad Afif Muhammad Iqbal Alamsyah Muhammad, R. Nur Munawar, Asep Munawar, Soviyan Murweni, Ira Nanang Fattah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Nindi Aristi Noneng Nurjanah Norma Komala Sari, Norma Komala Novianto, Untung Nurfitriani Nurfitriani, Nurfitriani Nurhasan, Rohimat Nurjanah, Noneng Nurriyati, Ratih Nuryadi Wijiharjono Nuryathin, Atin Oce Ridwanudin Padilah, Nisa Pawitra, Mohammad Tyas Peni Rizki Yani Permana, Irwan Triherda Permana, Tatiek Ekawati Perwito, Perwito Pipin Firdaus Pitri Yanti Pranadita, Nugraha Prasetyo Harisandi Prasetyo Harisandi Primaskara, Ery Adam Purnomo Purwanto Purwanto Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Putri, Amanda Sevia Putri, Arvianti Farah Natsya Qudratov, Inomjon Raden, Agung Zainal Muttakin Ramadhani, Ulfha Ramadyanti, Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Resa, Asep Lucky Retno Setyorini Ridwan Purnama, Ridwan Rini Andari Rini Andari, Rini Rofi Rofaida Ruhiyantina, Nurrisbayanti S Sulastri S. Suwatno Saepudin, Didin Safroni Isrososiawan Sakova, Megha Santo Dewatmoko Saripudin, Asep Savitri, Citra Setiawan, Rahyuniati Sihaloho, Lasmita Sihaloho, Lasmita Siska Armawati Sufa Soviyanti, Ova Sri Yusriani Suarna, Indri Ferdiani Sugiana, Neng Susi Susilawati Sugiharto, Moch. Dudih Sugiono, Ahmad Sujono, Hernandi Sukma Nugraha Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri, S Sundusiah, Sundusiah Sunu Puguh Hayu Triono Sutopo Sutopo Sutopoh*, Sutopoh Suwatno Suwatno Syava Pradina Falah Amanda Tasya Kamila Wasita Tatiek Ekawati Permana Taufik Abdullah Tika Annisa Koeswandi Tika Annisa Koeswandi Tjutju Yuniarsih, Tjutju Toto Susanto, Toto Tri Indri Hardini Tri Sudarwanto Triansyah, Fadli Agus Triyono, Sunu Puguh Usep Suhud Vanessa Gaffar Veni Rafida Wida Mardiah Widya Sastika Widyatami, Kania Wiyono, Darul Yakin, Cecep Nurul Yana Setiawan Yeni Yuniawati, Yeni Yono Maulana Yulianeta Yuliawati, Ayu Khrisna Yumna Puspita Yusoff, Yusliza Mohd YUSUF, RAMAYANI Zaenal Aripin