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Lili Adi Wibowo
Universitas Pendidikan Indonesia
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Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana Asimah, Vincent Kweku; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.016

Abstract

The study seeks to develop a relationship between Emotional Solidarity (ES) and the Theory of Planned Behavior (TPB) in predicting visitors’ behavioral intentions to attend leisure events in Ghana. ES Scale (ESS) modified with Tourism Impact Attitude Scale was employed. The data used IBM SPSS 25.0 and SmartPLS 3.3.9 for analysis. The hypotheses were explored using PLS-SEM. ES factors significantly positively affect visitors’ attitudes towards tourism development. The TPB significantly predicted the behavioral intentions of leisure event visitors. The study specifically suggests the promotion of tourism development with high perceived behavioral control, individual attitude, and subjective norms.
Do Entrepreneurial Marketing Strategies Lead to Better Marketing Performance on SMES? Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili Adi; Primaskara, Ery Adam
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.007

Abstract

This research aims to describe and find out how entrepreneurial marketing influences the marketing performance of Small and Medium Enterprises in West Java Province. This research involved 159 Small and Medium Enterprises that had been in business for at least 5 years and also received training and mentoring on marketing from both the government and private sector. Data analysis uses linear regression. This study found that there was a positive impact from Entrepreneurial Marketing Strategies (EMS) toward the SMEs' Marketing Performance (MP). It concludes that Entrepreneurial marketing strategies have been shown to lead to better marketing performance in Small and Medium Enterprises (SMEs). The more successful the entrepreneurial marketing strategy is implemented, the better marketing performance occurs. This research provides important implications that the use of Entrepreneurial Marketing Strategy can be a key factor in improving the marketing performance of Small and Medium Enterprises in West Java Province. This shows the need for further support from both the government and the private sector in providing marketing training and mentoring to SMEs to strengthen competitiveness and regional economic growth.
Co-Authors -, Lisnawati A Sobandi A. Adman A. Sobandi A. Sobandi A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi Adhie Surachman Adi Sopian Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Advincula, Geraldine B Adzimaturrahmah, Rozana Afdol Muftiasa Aghnia, Nisa Agus Fathurohman Handoyo Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Wahyudin Ahmad Azam Sulaiman Ahmad Sugiono Aisyah, Anni Alfira Sofia Alfira Sofia Alfira Sofia Alfira Sofia Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arry Widodo Arvian Triantoro Aryani, Kiki Asep Kurniawan Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Baso Saleh Chaerul Aldira, Chaerul Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani Dadang Sunendar Dani Leonidas Sumarna Dani Leonidas Sumarna Dedi Prasetyo Dendi Supriatna, Dendi Dewatmoko, Santo Dewi Mayangsari Dicky Chandra Didin Saepudin Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Dirgantari , Puspo Dewi Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dodi Permadi Dodi Permadi, Dodi Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Eka Ludiya Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati Enny Noegraheni Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Ery Adam Primaskara Esti, Esti Eva Devindiani, Eva Eva Mardiyana Eva Rachmawati Eva Rachmawati Fadli Agus Triansyah Faisal Matriadi Faizal, Yopa Fajar Gumelar Maulana Febri Egasmara Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Gatot Kunta Kumara Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi H. 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