Articles
Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA
GS, Achmad Daengs
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY
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DOI: 10.29138/ijebd.v6i5.2367
ABSTRACT Purpuse: to explain the Effect of Social Media Marketing and Brand Awareness on Purchase Intention Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software. Findings: Social Media Marketing and Brand Awareness have a positive and significant effect on the Purchase Intention of Coffee Shop Culinary in Surabaya so it is recommended to increase Social Media Marketing can be done to create Coffee Shop Culinary social media to expand Coffee Shop Culinary promotion and establish relationships with customers or other companies. Meanwhile, to increase Brand Awareness, you can provide promotions and discounts on products purchased by consumers and promote with Influencer Marketing to attract consumers to Coffee Shop Culinary in Surabaya. Practical implications: improving Social Media Marketing can be done by creating Culinary Coffee Shop social media to expand Coffee Shop Culinary promotion and establish relationships with customers Originality/value: This paper is original Paper type: research paper Keywords: Social Media Marketing, Brand Awareness, Purchase Intention.
Pemanfaatan Algoritma Fletcher-Reeves untuk Penentuan Model Prediksi Harga Nilai Ekspor Menurut Golongan SITC
Ginantra, Ni Luh Wiwik Sri Rahayu;
GS, Achmad Daengs;
Andini, Silfia;
Wanto, Anjar
Building of Informatics, Technology and Science (BITS) Vol 3 No 4 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi
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DOI: 10.47065/bits.v3i4.1449
Conjugate gradient Fletcher-Reeves algorithm, according to some literature, is an optimization method that is suitable when juxtaposed with the backpropagation method because this method can speed up the training time to achieve a minimum convergence value. Therefore, this study aims to prove whether the algorithm has good performance and can provide efficient convergence results when used to solve prediction problems in the case of export values according to the Standard International Trade Classification (SITC) class. The results of this study are a predictive model that can be used and developed to make predictions in seeing the development of the export value of the SITC class based on the US Dollar currency. The research data was taken from the website of the Central Statistics Agency for 2010-2020. Prediction models that will be analyzed using the Fletcher-Reeves algorithm include 5-20-1, 5-25-1, and 5-30-1, with the activation functions of tansig and logsig. Based on the analysis carried out through excel calculations from the training and testing process using the Matlab-2011b application, the results obtained that the 5-25-1 network model is the best model with a performance value or Mean Square Error 0.00287273 compared to the other four models. So it can be concluded that the Fletcher-Reeves algorithm is proven to produce faster convergence; it can be seen from the epoch generated from each model that it is not too large and the time required is relatively short
KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG
Fikri Firdaus;
Sugiharto Sugiharto;
Bambang Karnain;
Tjandra Wasesa;
Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional
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DOI: 10.55606/jaem.v1i3.28
This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
Implementasi Algoritma Beale-Powell Restarts untuk Prediksi Perkembangan Ekspor Migas-NonMigas di Indonesia
GS, Achmad Daengs;
Lubis, Mhd. Dicky Syahputra;
Mahjudin, M
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 8, No 1 (2024): EDISI MARET
Publisher : STIKOM Tunas Bangsa Pematangsiantar
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DOI: 10.30645/j-sakti.v8i1.786
This research aims to implement the Beale-Powell Restarts algorithm in predicting the development of oil and non-oil exports in Indonesia. With the increasing importance of international trade for the economic growth of a country, accurate understanding of export trends becomes crucial for decision-making at the policy level. The data used in this study originates from the value of oil and non-oil exports (in Million US$) in Indonesia obtained from the customs documents of the Directorate General of Customs and Excise (PEB and PIB). The implementation method of the Beale-Powell Restarts algorithm is focused on analyzing and forecasting export development trends. This algorithm is known for its ability to address convergence issues commonly encountered in nonlinear optimization. By applying this algorithm, the research aims to improve the accuracy and precision of predictions, providing valuable insights for economic planning and trade strategy development in Indonesia. The study also includes a comparison of the performance of several different models in prediction, with various models such as 8-5-1, 8-10-1, 8-15-1, 8-20-1, and 8-25-1 being evaluated. The research findings indicate that the best model is 8-5-1, which has the lowest testing Mean Squared Error (MSE) value of 0.00735820154, affirming that the use of the Beale-Powell Restarts algorithm yields better results in predicting the development of oil and non-oil exports in Indonesia compared to other models. It is hoped that the implementation of the Beale-Powell Restarts algorithm will make a significant contribution in assisting stakeholders in formulating more effective and sustainable trade policies to advance the Indonesian economy.
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Riyanto, Fery;
GS, Achmad Daengs;
Panjaitan, Roymon;
Yusuf, Muhammad;
Sukri, Saipul Al
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353
Publisher : Politeknik APP Jakarta
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DOI: 10.30988/jmil.v7i2.1070
The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis. The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pada PT.X
Moh. Riskaedi Febriyan;
Bambang Karnain;
Sugiharto Sugiharto;
Rina Dewi;
Achmad Daengs GS
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer
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DOI: 10.51903/semnastekmu.v3i1.217
This research aims to: (1) determine and analyze the simultaneous influence of competency and career development on employee performance at PT. , (3) To find out and analyze which variables have a dominant influence on employee performance at PT. In this research, the type of research uses a quantitative approach, the sample is 31 people, data collection uses questionnaires and data documentation. Meanwhile, the analysis uses descriptive analysis and inferential analysis. Descriptive analysis to determine the high or low levels of the observed variables with the help of data processing using the SPSS program and inferential analysis using multiple linearity regression statistics. The research results show that: (1) Competency and career development variables simultaneously influence employee performance, because the Fcount = 24.089 > Ftable = 3.34; (2) Competency variable value tcount= 2.683 > ttable = 2.048 in sig. =0.12. there is a significant influence between competency on employee performance, (3) Career development variable value t = 2.578 > ttable = 2.048 on sig. = 0.15, there is a significant influence between career development on employee performance, (4) the competency variable has a dominant influence on employee performance, because the standard value of the competency beta coefficient = 0.440 > the standard beta coefficient of career development = 0.422.
Peran Strategi Orientasi Wirausaha, Orientasi Pasar Dan Pengaruhnya Terhadap Kinerja Usaha Pada UMKM
Achmad Daengs GS;
Rina Dewi;
Sugiharto Sugiharto;
Bambang Karnain;
Enny Istanti
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 2 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer
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DOI: 10.51903/semnastekmu.v3i2.221
The contribution of MSMEs to economic growth means that MSME performance needs to be improved. In this case, there are many factors that must be considered in improving the performance of MSMEs, such as entrepreneurial orientation and market orientation, so this research was conducted with the aim of analyzing the significant influence of entrepreneurial orientation and market orientation on business performance in MSMEs. This research was conducted using a quantitative approach. The samples taken were 50 MSME business people assisted by the Surabaya City Trade Office. Data collection in this research was carried out by distributing questionnaires. The data analysis technique used in this research is multiple linear regression analysis. The results of this research show that entrepreneurial orientation and market orientation have a significant influence, both partially and simultaneously, on business performance in MSMEs.
Efektifitas Strategi Pemasaran Kopi Luwak Arabika “Rollaas” Terhadap Volume Penjualan Pada PT. Rolas Nusantara Mandiri - Surabaya
Dwi Nisa Widhawati;
Achmad Daengs GS
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya
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DOI: 10.30640/digital.v2i4.2001
Luwak Coffee is one of excellent coffee products. Luwak Coffee was first discovered in Indonesia. At the beginning of the discovery of civet coffee, mongoose manure (Paradoxorus hermaphroditus) was obtained from the coffee garden directly. Along with the development of the age and the increasing demand of civet coffee, civet droppings are no longer obtained from wild mongoose in the garden but derived from civet droppings that eat coffee beans in the cage that has been provided civet coffee producers. PT Rolas Nusantara Mandiri is one of the companies that sell arabica civet coffee with the brand “ROLLAAS”. PT Rolas Nusantara Mandiri markets its products by applying 4P marketing mix. Pricing adjusted market prices and production costs, which is to build a networkof sales of mongoose coffee in the country, provide discount for promotion. The implementation of 4P so far has not fulfilled the company’s expectation that the target every month during 2016-2017 is still not reached. With that is necessary research conducted to determine the extent to which 4P applied company can affect the sales volume and effectiveness of marketing strategies undertaken. The results of this study indicate that influential variables are variable price, and promotion. There are several determinants of the possitive effect of price on sales volume. The possitive value of the price coefficient is due to a one-time price change and has not had a major effect on sales. Coefficient possitive values can be interpreted that there needs to be additional promotional costs if the company wants to fulfill the target. The effectiveness of marketing strategy that has been applied can be seen from the value of target fulfillment percentage. The percentage of target fulfillment is obtained from the comparison of realization with the specified target. There are still many sales targets that can not be fulfilled in 2016-2017. While the effectiveness in the mid-year months tend to have low effectiveness value. The uneveness of achievement of target every month must be solved immediately, so that the company can get income as expected or target. If the target is not met it will affect the company’s revenue
PENGARUH HARGA DAN PROMOSI TERHADAP MINAT KONSUMEN TIANG BETON PADA PT. SENTOSA SAKTI MAKMUR SURABAYA
Dita Indah Sari;
Sugiharto;
Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya
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DOI: 10.30640/jumma45.v1i1.198
This study is useful to determine the effect of prices and promotions given to consumer buying interest at PT. Sentosa Sakti Makmur Surabaya. The population in this study amounted to 50 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. and hypothesis testing. The results of this study that price has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (2.790> 2.012). Promotion has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (4,571>2,012). Price and promotion simultaneously have a significant effect on consumer buying interest with the regression equation Y= 0.471+0.315X1+0.430X2+0.28e, hypothesis testing is obtained F count > F table (60.301> 3.195).
PENGARUH KUALITAS PELAYANAN, SUASANA RESTO DAN HARGA TERHADAP KEPUASAN PELANGGAN: Studi Kasus di SUSHI TEI Surabaya
Niawati, Niawati;
Hesti Pandu Widodo;
Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya
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DOI: 10.30640/jumma45.v1i1.201
A very important role for a trading or service company is marketing. An attractive marketing strategy is to be able to maintain advantages, improve the quality of products and services as well as prices that are appropriate in the eyes of customers. In order to maintain the business cycle, service companies must pay attention to the quality of service and the atmosphere of the restaurant so that customers feel comfortable. The type of research used is descriptive research. This research was conducted on 100 respondents of Sushi Tei Ciputra World Surabaya customers. The sampling technique used in this study is the incidental technique. The data analysis techniques used are (1) validity and reliability test of the questionnaire items, (2) multiple linear regression test. Then the regression model is tested for the hypothesis that is simultaneously (F test), partially (t test) and the dominant variable. This study aims to explain the causal relationship between service quality factors, restaurant atmosphere factors and price factors on customer satisfaction through hypothesis testing. Based on hypothesis testing, it was obtained that simultaneously the service quality factor, restaurant atmosphere factor and price factor had an influence on customer satisfaction of 14.394. And when viewed from the Adjusted R Square that is equal to 28.9%, while based on the t test (partially) the component of the service quality variable that dominantly affects customer satisfaction is 0.450.