<![CDATA[Higher education is evolving with innovations aimed at enhancing the quality of learning, and one prominent innovation is the integration of augmented reality (AR) technology into the learning process. AR merges real-world and virtual elements in real-time, creating interactive and immersive educational experiences. This technology supports the display and interaction with virtual objects, enhancing engagement and comprehension among students. However, effective integration of AR in higher education faces challenges such as limited technological infrastructure, the need for skilled lecturers, and the adaptation of teaching methods to suit generation Z's learning preferences. Despite their technological proficiency, many educational institutions struggle to optimally implement innovations like AR. This systematic literature review aims to explore and identify an AR-based learning model suitable for generation Z in higher education. Findings suggest that AR technology can significantly enhance learning by offering engaging visualizations and interactive experiences, aligning well with generation Z's characteristics and learning styles. Effective AR implementation requires suitable platforms, such as mobile, desktop, wearable, and projection platforms, each offering unique benefits. By designing AR learning models that cater to generation Z, educational institutions can improve learning outcomes and experiences.]]>
