Articles
KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN KANTOR PERTANAHAN KABUPATEN INDRAMAYU
Riyadi, Slamet;
Hermawan, Aji;
Sumarwan, Ujang
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 1 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2015.8.1.49
Customer satisfaction research is not only carried out by the business sector but also carried out by the government in the framework of public service. Satisfaction of the people in this study was measured by five dimensions that were reliability, responsiveness, assurance, empathy, and tangible. This study aimed to examine the level of public satisfaction to service quality of Land Agency of Indramayu District and the dimensions of the of the satisfaction that mostly influence, which will be used as the basis for determining policy. The results obtained that the level of public satisfaction to service quality as a whole was in quite satisfied. This was indicated by the value of the average society response of 2,85 (from maximum score of 4). Meanwhile, the dimensions of people's satisfaction that mostly influence were empathy and tangible. The amount of dimensions of empathy and tangible contribution to the satisfaction was indicated by the value of the loading factor; each dimension had a value of0,61 and 0,41 with the positive direction. It means that increasing quality of service especially in empathy and tangible dimensions will increase the public satisfaction. Several policies from these results could be taken by the Land Agency of Indramayu District, such as creating an integrated communication system, increasing the number of employees on counters, and training for employees.
FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGGUNAKAN KECAP LOKAL
Siahaan, S. Berto Fready;
Sumarwan, Ujang;
Nurrochma, Dodik Ridho
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 2 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2015.8.2.125
The purpose of this research was to analyze the determinant factors of intention of the food sellers in using the traditional soy sauces for their products. The theory of planned behavior (TPB) was used as approach to explaine the intention as the major causal for the occurrence of a certain behavior. The research was conducted in Bogor and involved the food sellers who were using the traditional soy sauces.The data collection was conducted by personal interview of 102 respondents using quesionairres. The data was processed by thedescriptive and the multiple linear regression methods.The result showed that the attitude toward behavior (Aact) and the perceived behavioral control (PBC) significantly affected the intention, while the subjective norm (SN) did not significantly affect the intention. Based on the result, the determinant factors of intention for using the traditional soy sauces were creating of profit, creating of food deliciousness, creating of welfare for local communities, accceptable price, good quality, and easiness to get.
BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU
Marwa, Sarifa;
Sumarwan, Ujang;
Nurmalina, Rita
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2014.7.3.183
This study aimed to analyze the effect of marketing mix in individual life insurance purchasing decision, as well as the marketing mix variables of the most dominant influence on the purchase decision. The results of this study can be used as a recommendation to life insurance companies in conducting marketing activities in accordance with the market needs. The study was conducted in Bogor City that had an increasing population growth in every year, was made it a good market for life insurance companies. Data for this study were obtained from 200 respondents who live in Bogor and had basic knowledge about insurance. Samples were selected based on the nonprobability sampling, with convenience sampling technique. The variable measured by even marketing mix such as price, product, person, process, promotion, physical evidence, and place. Processing and analysis of data used descriptive analysis and logistic regression analysis. This results showed that there were at least five marketing mix that had an influence on the life insurance purchase decision, and the product mix was the most influential variable on the life insurance purchase decision.
PREFERENSI KONSUMEN TERHADAP BUAH-BUAHAN LOKAL DAN ORGANIK SERTA IMPLIKASINYA TERHADAP PENDIDIKAN KONSUMEN CINTA PRODUK NASIONAL
Sumarwan, Ujang;
Palupi, Eny
Jurnal Ilmu Keluarga dan Konsumen Vol. 10 No. 2 (2017): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2017.10.2.157
The objectives of the study were to analyze factors influencing preferences towards fruits and to measure consumer preference on the three attributes of fruits which is a type of fruit, fruit origin (local and imported), as well as the way of cultivation (organic and non-organic) fruits and determine what attributes are more preferred by consumers. The study involved 391 respondents students of the Bogor Agricultural Institute who were selected by convenience sampling technique. The survey was conducted by direct interview using a questionnaire with structured questions and choices. Data were analyzed using multiple regression and conjoint analyses. The results showed that the respondents have the highest preference to attribute cultivation of organic fruits, followed by aspects of the locality and the type of fruit. Respondents preferred organic fruit as compared to non-organic fruit, local fruit is more desirable than the imported fruit. The results of this study provide important implications for consumer education to love national fruit products. Consumer preferences towards local and organic fruits need to be maintained and enhanced through consumer education. Consumer education is necessary to build a spirit of love national fruit products and to increase consumer knowledge about the benefits of organic fruits.
PATIENT EMPOWERMENT INDEX OF DIABETES MELLITUS PATIENTS
Darjono, Agus Heru;
Sumarwan, Ujang;
Yuliati, Lilik Noor;
Wijayanto, Hari
Jurnal Ilmu Keluarga dan Konsumen Vol. 12 No. 3 (2019): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2019.12.3.260
The measurement of patient empowerment is important in the health care of chronic diseases, especially diabetes mellitus. The purpose of the study was to develop the patient empowerment index (‘IKP’/Indeks Keberdayaan Pasien) and its dimensions (patient knowledge, patient control, and patient participation) in patients with diabetes mellitus. The research utilized factor analysis in developing patient empowerment index for data analysis. Purposive sampling has been conductedwith 330respondents of diabetes mellitus patients from 26 hospitals in Jabotabek (Jakarta, Bogor, Tangerang, and Bekasi). The variables measured using the Likert scale with a scale of 1 to 5, in which 1 indicates the level of strongly disagree and 5 indicates the level of strongly agree. The collected data were analysed with factor analysis.The results showed that the patient empowerment index consisted of 25.84 percent of knowledge dimensions, 33.44 percent of control dimensions and40.76 percent of participation dimensions. The total score of patient empowerment index value is 68.84 that is in the critical category, which means that consumers have control for the management of their disease conditions in their daily lives. The managerial implication based on the result was the emerging issues of the government to develop an empowerment index for each province in Indonesia that can be used as a benchmark and key performance indicator (KPI) to measure the governance of health programs so the patient empowerment can be increased.
GREEN CONSUMER BEHAVIORISM OF BOGOR CITIZEN IN PLASTIC WASTE MANAGEMENT
Sumarwan, Ujang;
Yuliati, Lilik Noor;
Hendarsyah, Rachman
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 2 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2020.13.2.187
Peningkatan volume sampah sebesar dua persen setiap tahun telah mendorong berbagai pihak secara aktif melakukan sosialisasi gerakan diet plastik. Penelitian ini bertujuan untuk menganalisis pengaruh sosialisasi (socialization), kesadaran, dan sikap terhadap perilaku konsumen hijau di Kota Bogor dalam pengelolaan sampah plastik. Penelitian dilakukan dengan menyebarkan survei pada Google Form secara daring melalui media WhatsApp dan ditujukan untuk warga Kota Bogor. Teknik pengambilan contoh yang dilakukan adalah non-probability sampling dengan jenis convenience sampling. Contoh penelitian yang terkumpul sebanyak 223 responden yang diperoleh dari Kecamatan Bogor Utara sebanyak 82 orang, Kecamatan Bogor Tengah sebanyak 49 orang, Kecamatan Bogor Selatan sebanyak 50 orang, dan Kecamatan Bogor Timur sebanyak 42 orang. Data contoh yang terkumpul kemudian divalidasi dan dilakukan analisis menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa perilaku konsumen hijau dipengaruhi oleh sosialisasi, kesadaran, dan sikap. Penelitian ini merekomendasikan agar pemerintah Kota Bogor dapat lebih aktif meningkatkan sosialisasi sebagai variabel yang paling berpengaruh terhadap pembentukan perilaku konsumen hijau warga Kota Bogor dalam pengelolaan sampah plastik.
The PERILAKU KONSUMEN GULA PASIR: KETERKAITANNYA DENGAN PENGETAHUAN LABEL, BAURAN PEMASARAN, DAN KESADARAN MEREK
Majasoka, Lyra;
Sumarwan, Ujang;
Muflikhati, Istiqlaliyah;
Lyra Majasoka
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 3 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2020.13.3.289
Pada awalnya produk gula dipasarkan tanpa merek, namun seiring dengan perkembangan industri gula, merek menjadi value added untuk melakukan penjualan. Pemberian brand oleh perusahaan ritel di Indonesia berdampak pada perubahan perilaku pembelian konsumen. Tujuan dari penelitian ini yaitu mengidentifikasi dan menganalisis pengaruh antara variabel pengetahuan konsumen tentang label, brand awareness, dan bauran pemasaran dengan perilaku pembelian produk gula pasir. Penelitian ini melibatkan 200 ibu rumah tangga sebagai responden penelitian. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif dan analisis Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa tingkat pengetahuan konsumen tentang label berada pada kategori rendah (60%). Hasil dari analisis SEM-PLS menunjukkan bahwa hanya elemen produk pada variabel bauran pemasaran yang memiliki pengaruh signifikan terhadap brand awareness dan perilaku pembelian. Bauran pemasaran (elemen produk) memiliki pengaruh terhadap perilaku pembelian konsumen gula pasir pada atribut kualitas, kemasan, dan merek.
FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU KONSUMSI KOPI DI ERA PANDEMI COVID-19
Adiwinata, Novie Nostalgia;
Sumarwan, Ujang;
Simanjuntak, Megawati
Jurnal Ilmu Keluarga dan Konsumen Vol. 14 No. 2 (2021): JURNAL ILMU KELUARGA DAN KONSUMEN 14.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2021.14.2.189
Pada masa pandemi Covid-19, terjadi perubahan gaya hidup masyarakat salah satunya pada pola perilaku konsumsi kopi. Tujuan dari penelitian ini adalah menganalisis perilaku konsumsi yang dipengaruhi oleh beberapa faktor yaitu perceived behavioral control, motivasi, dan gaya hidup dan merumuskan implikasi menajerial yang dapat digunakan oleh para produsen kopi untuk mampu memasarkan produknya pada masa pandemi Covid-19. Penelitian ini menggunakan desain cross-sectional study dengan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner secara online menggunakan media sosial. Pada penelitian ini teknik yang digunakan untuk mengambil contoh adalah voluntary sampling sebanyak 200 responden. Metode analisis yang digunakan dalam penelitian ini yaitu Structural Equation Modeling (SEM). Hasil dari penelitian ini yaitu terdapat pengaruh positif signifikan antara motivasi dan gaya hidup terhadap perilaku konsumen. Tidak terdapat pengaruh signifikan antara perceived behavioral control terhadap perilaku konsumsi. Implikasi manajerial yang dapat digunakan oleh para produsen kopi adalah produsen selalu konsisten menjaga mutu produk, selalu menggunakan inovasi terbaru pada produk minuman kopi agar lebih bervariasi, dan meningkatkan promosi produknya dengan memanfaatkan media sosial atau acara atau promo.
THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH
Wahpiyudin, Cep Abdul Baasith;
Mahanani, Raditya Kasih;
Rahayu, Ismie Leona;
Simanjuntak, Megawati;
Sumarwan, Ujang;
Yuliati, Lilik Noor;
Djamaludin, Moh. Djemdjem;
Johan, Irni Rahmayani;
Muflikhati, Istiqlaliyah
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2022.15.3.287
Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
Retaining Employees Amidst Waves of Change: A Study on Organizational Culture Post-Acquisition
Maulana, Syahrial;
Sukmawati, Anggraini;
Nurhayati, Popong;
Sumarwan, Ujang
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.21776/
In the context of globalization, company acquisitions are a common strategic move; however, the post-acquisition phase often brings challenges, especially in organizational culture integration and employee retention. This study explores how organizational culture integration after acquisition affects employees' decisions to remain in the organization. Using a qualitative case study approach, data were collected through in-depth interviews with employees who experienced the acquisition process at an oil and gas company in Indonesia. The findings reveal that transparent communication, recognition of employee concerns, and opportunities for growth significantly contribute to employee retention. Moreover, psychological and emotional aspects such as perceived security, cultural compatibility, and inclusive leadership emerge as key influencing factors. The study highlights the need for empathetic, structured, and inclusive integration strategies as part of effective human resource management practices to enhance post-acquisition employee retention.