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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga ETIKONOMI Jurnal Manajemen Terapan dan Keuangan Rotasi Wahana Matematika dan Sains MediaTor: Jurnal Komunikasi Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Jurnal Psikologi Terapan dan Pendidikan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JDM (Jurnal Dinamika Manajemen) JEJAK Jurnal Kajian Bali JAS (Journal of ASEAN Studies) Indonesian Journal of Forestry Research Jurnal Penelitian Hutan Tanaman Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Pembelajaran MIPA JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal NERS JURNAL INTEGRASI PROSES Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Ilmu Sosial dan Ilmu Politik Fondasi: Jurnal Teknik Sipil Binus Business Review HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Proceeding of the Electrical Engineering Computer Science and Informatics Accounting Analysis Journal Journal of Economic Education Jurnal Bisnis dan Manajemen Jurnal Penelitian Kesehatan Suara Forikes Jurnal Manajemen Indonesia SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) SUSTINERE: Journal of Environment and Sustainability International Research Journal of Business Studies (E-Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Agregat: Jurnal Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Jurnal Ekonomi & Keuangan Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Darmajaya Jurnal Kesehatan Reproduksi Jurnal Penelitian Sosial dan Ekonomi Kehutanan Owner : Riset dan Jurnal Akuntansi JURNAL MathEdu (Mathematic Education Journal) Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Aptisi Transactions on Technopreneurship (ATT) JURNAL PANGAN MABIS: Manajemen dan Bisnis Celebes Education Review Magisma: Jurnal Ilmiah Ekonomi dan Bisnis RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan JITEKGI Jurnal Ilmiah dan Teknologi Kedokteran Gigi EconBank : Journal Economics and Banking Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Syntax Idea Ge-STRAM: Jurnal Perencanaan dan Rekayasa Sipil SABDAMAS Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Partisipatoris Journal of Economic, Public, and Accounting (JEPA) Hipotenusa : Journal of Mathematical Society Indicators : Journal of Economic and Business Jurnal Paedagogy Indonesian Journal of Global Health research Widyariset Jurnal Inovasi Pendidikan dan Sains Jurnal Syntax Transformation Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Penelitian Agama Hindu Journal of Applied Data Sciences Business Review and Case Studies Al-Fikru: Jurnal Ilmiah Jurnal Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Service and Research Asian Management and Business Review Journal Peqguruang: Conference Series Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Science and Science Education (JoSSEd) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian ASEAN Marketing Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Journal of Child, Family, and Consumer Studies Eduvest - Journal of Universal Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Penelitian Kehutanan Wallacea Journal of Business and Management Inaba Policy Brief Pertanian, Kelautan, dan Biosains Tropika Asian Journal of Social and Humanities International Research Journal of Business Studies Media Penelitian dan Pengembangan Kesehatan Greenation International Journal of Economics and Accounting Indonesian Journal of Forestry Research Referensi Islamika: Jurnal Studi Islam
Ujang Sumarwan
Business School, IPB University, Bogor, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of Brand Equity and Relationship Quality on Repeated Purchase Intentions of Cosmetic Active Ingredients in PT XYZ Handinata D. Lohita; Ujang Sumarwan; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.659

Abstract

Background: Indonesia's cosmetics industry is growing rapidly, driven by increasing consumer interest in beauty and skincare product. Derma-cosmetics, which treats skin problem, needs good-quality cosmetic active ingredients. In a competitive market, recurring purchases are influenced by relationship quality and brand equityPurpose: This study seeks to examine the impact of brand equity and the factors influencing relationship quality on consumer intentions to repurchase PT XYZ's cosmetic active ingredient. Furthermore, it investigates the role of relationship quality as a mediating variable between brand equity and repurchase intention.Design/methodology/approach: PT XYZ cosmetic active ingredient customers in Indonesia were evaluated in May 2024 through of 80 local industry clients via Google Forms. SEM and Partial Least Square were used to analyze in the structural model (inner model) and measurement model (outer model).Finding/result: The findings show that in PT XYZ, brand equity influences relationship quality, including satisfaction, trust, and commitment, and affects repurchase decisions. Relationship quality mediates the link between brand equity and repurchase intention.Conclusion: Enhancing brand equity and relationship quality boosts repeat purchase intentions for cosmetic active ingredients. Trust, satisfaction, and commitment among manufacturers, distributors, and customers are crucial, with relationship quality mediating brand equity’s impact on repeat purchases.Originality/value (State of the Art): This study explores brand equity and relationship quality in a B2B context, focusing on cosmetic active ingredients rather than finished products. It examines these factors impact on repeated purchase decision through distributor, providing role insight the cosmetic ingredient supply chain. Keywords: cosmetic active ingredients, B2B, brand equity, relationship quality, repeated purchase intention
Consumer Preferences For Motor Vehicle Insurance Attributes and Implications For Asuransi Jasindo's Marketing Strategy Gio Adamartata Girsang; Ujang Sumarwan; Irni Johan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.194

Abstract

Background: Intense competition requires companies to develop products that align with consumer preferences. Asuransi Jasindo faces a low market share in the motor vehicle insurance sector, which is poised for growth due to an increasing number of vehicles and a government plan to mandate insurance coverage.Purpose: This study aims to analyze consumer preferences for motor vehicle insurance attributes, determine the most ideal combination of attributes, and formulate strategic implications for Asuransi Jasindo's product development.Design/methodology/approach: This research employs a quantitative approach through Choice-Based Conjoint (CBC) Analysis. Data were collected from a sample of 300 consumer in the Jabodetabek area. Data analysis was conducted by estimating part-worth utility values and relative attribute importance, followed by market simulations using Sawtooth Software.Findings/Result: Claim service is identified as the most influential attribute (38,19%), followed by Additional Services (18,39%) and Price Scheme (16,28%). The ideal product combines a fast claim process with an authorized dealer (ATPM) workshop network, comprehensive additional services including a replacement car, a 25% price discount, and omnichannel service access. Market simulations predict that launching a product with this ideal configuration could increase Asuransi Jasindo's preference share from 10,87% to 33,89%. Conclusion: Consumer preferences in motor vehicle insurance have shifted from a focus on traditional factors like price and brand towards service quality and customer experience. Theoretically, this study enriches the behavioral insurance literature by providing empirical evidence on how regulatory price floors can neutralize price sensitivity, shifting consumer focus towards service quality and 'moment of truth' experiences.Originality/value (State of the art): This study provides data-driven strategic recommendations for a state-owned insurance company to enhance its product competitiveness. Keywords:   conjoint analysis, consumer preference, motor vehicle insurance, marketing strategy, product development
The Impact of Customer Online Word of Mouth on Building Trust and Loyalty at Latika Beauty Care Endang Setyadi; Budi Suhardjo; Ujang Sumarwan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.115

Abstract

Background: Latika Beauty Care has shown significant revenue growth by leveraging online interactions with customers through organic and amplified online word of mouth (O-WoM). Choosing the best online word of mouth can enhance customer satisfaction, builds their trust and loyalty for brings their recommendations to other people being the new customer.Purpose: The objectives of this study are to analyze the impact of O-WOM on customer satisfaction, trust, and loyalty, and to build a recommendation strategy to increase consumer word of mouth.Design/methodology/approach: The study used quantitative methods supported by qualitative approaches, data was collected from 210 respondents who had used Latika’s services. The study applies Structural Equation Modeling (SEM) to evaluate the influence of O-wom on key variables.Finding/Result: The results indicate that both soft and hard selling O-wom have significantly impacted customer trust, satisfaction, and loyalty. Another result found that satisfaction has significantly impact on trust & loyalty. Trust has an impact on recommendations, but loyalty did not have impact on recommendation.Conclusion: This study found that O-WOM soft selling & hard selling significantly drive the customer trust, satisfaction and loyalty, both trust & loyalty also give and impact in increasing purchasing recommendation by customer. The recommended strategy to increase consumer intention to recommend Latika Beauty Care Clinic services is strengthening trust, optimizing e-WOM, increasing consumer loyalty, developing pricing, product and promotion strategies.Originality/value (State of the art): This study contributes to academic literature by identifying factors in building trust and loyalty of Latika Beauty Care Customers through online word of mouth soft selling and hard selling that never been analyzed before. And also, to give the management a recommendation in enhancing their marketing strategy as better than before. Keywords:   customer satisfaction, digital marketing, consumer loyalty, online word of mouth, customer trust
The Influence of Service Quality, Corporate Image and Relationship Marketing on The Loyality of Indihome Customers at PT. Telekomunikasi Selular Reshwara, Aldo; Sumarwan, Ujang; Yuliati, Lilik Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8328

Abstract

This study aims to analyze the influence of service quality, corporate image, and customer relationship marketing (CRM) on customer loyalty, mediated by trust, commitment, and satisfaction, in the context of Indihome as the leading fixed broadband provider in Indonesia. The research also seeks to provide managerial recommendations to strengthen customer retention strategies in a highly competitive telecommunications market. A quantitative approach using Structural Equation Modeling (SEM-AMOS) was applied. Data were collected through purposive sampling from 300 Indihome customers via online questionnaires. Validity and reliability were tested with CFA, AVE, and CR.  Service quality significantly impacts trust, commitment, satisfaction, and loyalty. Corporate image affects trust, commitment, and satisfaction but not loyalty directly. Satisfaction emerges as the strongest driver of loyalty. This research contributes by examining simultaneously the effects of service quality, corporate image, and CRM on loyalty in the Indonesian fixed broadband industry, a context that has been relatively underexplored. The originality lies in demonstrating that satisfaction and commitment serve as stronger mediators of loyalty compared to trust, challenging prior studies that emphasized corporate image and trust as direct predictors.
ANALYSIS OF THE EFFECTIVENESS OF ZAKAT MAL DISTRIBUTION FOR HEALTH AND EDUCATION BY THE NATIONAL ZAKAT COMMUNITY AGENCY (BAZNAS) OF BOGOR REGENCY Jamaluddin; Ujang Sumarwan; Qurroh Ayuniyyah; Sri Marti Pramudena
Referensi Islamika: Jurnal Studi Islam Vol. 4 No. 1 (2026): February
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ri.v4i1.681

Abstract

This study aims to analyze the effectiveness of zakat mal distribution in the health and education sectors by BAZNAS Bogor Regency in supporting the fulfillment of mustahik’s basic needs. This study employs a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation involving six mustahik beneficiaries during the period of December 2023 to July 2024. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings indicate that the distribution of zakat in the health and education sectors has been relatively effective and in accordance with applicable regulations. The assistance provided has helped alleviate the burden of mustahik in meeting their basic needs. However, several challenges remain, including limited coverage of beneficiaries and the need to improve the equity of distribution. This study implies that the effectiveness of zakat distribution in the education and health sectors can serve as a basis for strengthening more targeted zakat distribution policies. The findings also highlight the important role of Zakat Collection Units (UPZ) in supporting the effectiveness of zakat distribution. Furthermore, the results may serve as a reference for developing more equitable and sustainable zakat distribution strategies. This study provides empirical contributions to the evaluation of zakat distribution effectiveness in the health and education sectors at the regional level. It also highlights the importance of enhancing distribution equity and targeting accuracy in zakat management to improve the sustainable welfare of mustahik.
7P Marketing Mix Priorities in Agricultural Inputs: A Comparative AHP Study of MNC and National/Local Firms Muh. Nur Alif Rapi; Ujang Sumarwan; Joko Purwono
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 6 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i6.5968

Abstract

The agricultural input industry faces increasingly complex competition between multinational corporations (MNCs) and national/local firms. Differences in resources, technological capability, distribution networks, and market proximity imply that marketing strategies cannot be standardized across firm types. This study aims to analyze the priorities of the 7P marketing mix in the agricultural input industry and compare the priority patterns between MNC and national/local firms. The study employed the Analytical Hierarchy Process (AHP) involving 12 expert panelists from industry practitioners, academics, and agribusiness experts. The results show that MNC firms prioritize Product (0.234), People (0.165), and Promotion (0.163), whereas national/local firms prioritize Product (0.193), People (0.177), Price (0.167), and Promotion (0.149). The main sub-criteria for MNC firms are dominated by product innovation, brand reputation, core product quality, professionalism, and price-value alignment. In contrast, national/local firms emphasize field staff competence, direct communication through demonstration plots, core product quality, competitive pricing, and the quality of demonstration plots. These findings indicate that MNC firms rely more on product differentiation and reputation, whereas national/local firms depend more on field proximity, pricing, distribution, and tangible evidence of product performance. Artificial Intelligence serves as an enabler of marketing strategy implementation rather than as a primary priority.
BAGAIMANA CAMPAIGN KEAMANAN DATA MENDORONG REPURCHASE INTENTION PADA LAYANAN DIGITAL BANKING? Puspitasari, Putri; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.57781

Abstract

Abstrak Perkembangan layanan perbankan digital meningkatkan pentingnya keamanan data dalam membangun kepercayaan dan mempertahankan penggunaan produk simpanan. Social media campaign menjadi strategi komunikasi untuk menyampaikan informasi keamanan data sekaligus memperkuat ekuitas brand. Penelitian ini bertujuan menganalisis pengaruh social media campaign terhadap brand awareness, brand image, brand trust, dan repurchase intention, serta menguji peran mediasi brand awareness, brand image, dan brand trust. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap nasabah Bank XYZ. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa social media campaign berpengaruh positif dan signifikan terhadap brand awareness, brand image, dan brand trust. Ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention serta memediasi pengaruh social media campaign terhadap repurchase intention, dengan brand trust sebagai mediator yang memberikan pengaruh tidak langsung terbesar. Penelitian ini menyimpulkan bahwa efektivitas social media campaign dalam meningkatkan repurchase intention ditentukan oleh kemampuannya membangun ekuitas brand melalui komunikasi keamanan data yang relevan, konsisten, dan dapat dipercaya. Kata kunci: Brand, data security, digital banking, repurchase intention, social media campaign
The Influence of Parental Attachment on Early Adolescents' Emotion Regulation in Junior High School Students Eko Naning Wahyuningrum; Melly Latifah; Ujang Sumarwan
JURNAL INOVASI PENDIDIKAN DAN SAINS Vol 7 No 2 (2026): August
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v7i2.2858

Abstract

Emotion regulation is one of the developmental capacities early adolescents are expected to consolidate as biological, cognitive, and socioemotional shifts unfold. The family setting, particularly the affective bond with parents, has long been treated as a foundational source of this capacity, although the relative weight of mother-child and father-child attachment for adolescent emotion regulation remains debated. This article reports a study of 184 grade VIII students (78 boys, 106 girls) recruited from four junior high schools in Depok, West Java, who completed the Inventory of Parent and Peer Attachment and the Emotion Regulation Questionnaire. Because the indicators used were dimension-level composite scores rather than raw items, the measurement model was specified as formative, and the structural model was estimated through partial least squares structural equation modeling using SmartPLS 4. A permutation-based multi-group analysis (5,000 permutations) was used to test gender as a grouping variable. Mother-child attachment was a positive and significant predictor of emotion regulation (β = 0.382; t = 4.328; p < 0.001), whereas father-child attachment showed a positive direction but did not reach the 5 percent threshold (β = 0.163; t = 1.864; p = 0.062). The two predictors jointly explained 25.2 percent of the variance in emotion regulation. The permutation test yielded no significant gender difference, although the gap in the mother-child path coefficient between boys and girls was very close to the conventional cut-off and should be interpreted cautiously. Results point to the everyday emotional bond with the mother as the more salient correlate of early adolescents' emotion regulation, while leaving room for father-child attachment as a conceptually relevant resource that warrants further investigation in larger and more diverse samples
Strategic Change Management Model in The Islamic Life Insurance Industry Fitri Hartati; Irfan Syauqi Beik; Ujang Sumarwan; Popong Nurhayati
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.846

Abstract

The Islamic life insurance industry in Indonesia has experienced significant growth; however, its market share remains relatively low compared to conventional insurance, indicating the presence of structural gaps and strategic challenges. This study aims to develop a strategic change management model that enhances competitiveness and supports sustainable business transformation in the Islamic life insurance industry. The research employs a mixed qualitative approach by integrating Soft System Methodology (SSM), Analytical Hierarchy Process (AHP), and Interpretative Structural Modeling (ISM) to analyze complex problems, identify key factors, and design a comprehensive change model. The findings reveal that the industry faces multidimensional challenges, including low financial literacy, limited human resource competencies, weak product differentiation, and insufficient digital transformation. Furthermore, external pressures such as regulatory dynamics and increasing competition intensify the need for strategic adaptation. The proposed model emphasizes the integration of internal capabilities and external market dynamics, supported by innovation, digital transformation, and stakeholder collaboration. The study contributes to the literature by offering a holistic and structured framework for managing strategic change in the Islamic life insurance sector. Practically, the model provides guidance for industry players and regulators to improve performance, expand market share, and strengthen the sustainability of Islamic financial institutions in a dynamic business environment.
Analysis of Social Influence, Influencer Credibility, and Parasocial Relationships on Brand Credibility and Purchase Intention of Fashion Products on The Instagram Platform Aulia Galuh Bagjamaghfira; Ujang Sumarwan; Nur Hasanah
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50936

Abstract

The rise of social media, particularly Instagram, has transformed consumer behavior and marketing strategies in the fashion industry. This study aims to analyze the influence of social influence, influencer credibility, and parasocial relationships on brand credibility and purchase intention of fashion products on Instagram. Using a quantitative approach with a cross-sectional survey method, data were collected from 260 active Instagram users in Greater Jakarta who follow at least one fashion influencer. Structural Equation Modeling with the Partial Least Squares (PLS) approach was employed to examine the relationships between variables. The results indicate that influencer credibility, social influence, and parasocial relationships have a significant positive effect on brand credibility, which in turn influences purchase intention. Parasocial relationships also directly enhance purchase intention. These findings highlight the crucial role of emotional connection and perceived credibility in shaping consumer behavior on social media. The study provides practical implications for fashion marketers in selecting influencers and developing engagement strategies to boost brand trust and consumer intention to purchase. Further research is suggested to explore other social platforms and additional influencing variables.
Co-Authors A Amrullah Abd Azis Abdul Shoheh Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Affan Hilman Sutarto Afra Nazhirah Agung Nurrohmat Agus Heru Darjono Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Aldiano Irzan Alexander Joseph Ibnu Wibowo Ali Khomsan Aman Wirakartakusumah Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief Safari Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda Atika Hermanda, Atika Atilah, Siti Aulia Galuh Bagjamaghfira Avi Budi Setiawan Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Bimo Yoga Pratama Budi Suhardjo Budi Suharjo Budi Susila Bunasor Sanim Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Cep Abdul Baasith Wahpiyudin Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Maharani Dewi Sani Sukma Diah Arum Savitri Diah Krisnatuti Dian Hasfera Dicky Jhoansyah Dika Anggari Dikky Indrawan Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma Dodik Ridho Nurrochmat Doni Fahrizal Doni Yusri Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edi Yoga Prasetyo Edza Rinaldi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eko Naning Wahyuningrum Eko Rudy Cahyadi Eliwatis Eliwatis Elke Alexandrina Elsa Gusfryani Elsi Dwi Hapsari Endang Setyadi Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erick Wahyudyono Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fairuz Malinda Rahma Fajar Adi Fakhri Reza Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fitrahdini Fitrahdini Fitri Hartati Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gio Adamartata Girsang Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Handinata D. Lohita Hanisa Rahmina Fitriyana Hari Wijayanto Harianto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendri Tanjung Hendriansyah, Hendriansyah Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Hidayat Arifin Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ika Febrilia Ikeu Tanziha Imam Teguh Saptono Imsar, Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina Ira Agustina, Ira Irawan, R.Rudy Irfan Syauqi Beik Irma Rumondang Irma Yuniar Irman Hermadi Irni Johan Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismie Leona Rahayu Ismul Huda Istiharini Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan Jamaluddin JOHANNES W WAHONO Joko Purwono Joko Rurianto Joo, So-Hyun Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Khairunnisa Rahmah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Laksmi, Indriana Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Lilik Noor Yuliati Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Liza Agustina Maureen Nelloh Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif M. Yogi Riyantama Isjoni Ma'mun Sarma Ma'mun Sarma Maharini - Rahsilaputeri Mahlil, Teuku Mamun Sarma Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Megawati Simanjutak Melly Latifah Miranti Alfiah Saraswati Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Mokhamad Syaefudin Andrianto Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muh. Nur Alif Rapi Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Ikhsan Hidayatullah Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netti Tinaprillia Netty Tinaprilla Noor, Lilik Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Novie Nostalgia Adiwinata Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nur Hasanah Nurjaman Nurjaman Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prihartono, Aditya Galih Prirafianti Prita Prasetya Purnomohadi, Eri Putri Puspitasari Putri, Christria Qurroh Ayuniyyah R. Rudy Irawan Rachman Hendarsyah Rachman, Yane Ardian Rachmat Agustian Raditya Kasih Mahanani Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Reshwara, Aldo Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retna Widayawati Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Rizki Edmi Edison Robi Nastain Rokhani Hasbullah Ryan Tegar Pamungkas S, Wagiman S. Berto Fready Siahaan Sagala Pebri Antoni Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Santy Fiscarini Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sholikhah Sholikhah Sinta Wardani Siti Atilah Siti Choriliyah, Siti Siti Jahroh Siti Komara Slamet . Slamet Maktub, Slamet Slamet Riyadi Soesilo Hadimartono Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Marti Pramudena Sri Utami Kuntjoro Stefanus Rumangkit Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Sufrin Sufrin Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Susilo Hadi Syafrudin wibowo, Teguh Syahri, Alfi Syuhada Sufian Tanjung, Puti Kemala Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Terra Saptina Maulani Terrylina Arvinta Monoarfa Thania Usamah Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Trisaputra, Aldiansyah Tulus Sajiwo Tutut Sunarminto Vici Lucyta Lestari Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Wernat Newell Simamora Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yohanes A. Panuntas Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yuliati Lilik Noor Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zukhri Agusty Leo Syamsul Arifin Zulfi Anggraini