Articles
SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH
Sumarwan, Ujang;
Johan, Irni Rahmayani;
Anindita, Dwi
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2011.4.1.98
This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on school-age childrens; to analyze the correlation between research’s variables; and to analyze influence factor of purchase intentions on snack products. The study design was quasi experimental, which will have two treatments given to two groups, namely men's and women's groups. Two treatments were given to the sample was advertising exposure then consumers test (treatment 1), and consumer test then advertising exposure (treatment 2). The participants of this study were 60 students from sixth grade elementary school that were selected randomly. Base on treatment and sex, Independent Samples T Test showed that attitudes, preferences, and purchase intentions wasn’t different significantly. Spearman’s correlation analysis showed that attitudes had significant correlation with purchase intentations. Children purchase intentations was influenced by attitudes.
PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN
Sumarwan, Ujang;
Simanjuntak, Megawati;
Yurita, Yurita
Jurnal Ilmu Keluarga dan Konsumen Vol. 5 No. 2 (2012): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2012.5.2.186
This research was to analyze the differences between perception, preference, and purchase intentions based on treatment and gender; influence of perception, preference, and consumption experience toward purchase intentions of children; influence of gender and treatment toward perception, preference, and purchasing intentions of children at snack products. This study use a factorial experiment design with two variables that is treatment (treatment 1 (T1): advertising exposure followed by consumer test, treatment 2 (T2): consumer test followed by advertising exposure) and gender (male and female). This research involved 60 school-aged children that was choosed by random sampling. The Independent sample t-test showed that child’s perception had significant difference significant between gender in treatment 1 and between treatment. Multiple linear regression analysis showed that perception, preference, and consumption experience influence significantly on purchasing intention of children. Two-Way ANOVA analysis also showed that perception was influenced by gender and interaction between gender and treatment.
PERUMUSAN STRATEGI PEMASARAN FRY COUNTER DENGAN PENDEKATAN MODEL AIDA
Oktoriyana, Andi;
Sumarwan, Ujang;
Hartoyo, Hartoyo
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 2 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2014.7.2.103
This research examined factors which are mentioned in various literatures that have influence on AIDA models to buy fry counter which are attention, interest, and desire. The model also influenced by perceived attributes, personal characteristics, and external factors. Furthermore, the analysis result become a basic for formulating the marketing strategy of fry counter as an innovative product. Analysis was carried out using Structural Equation Modeling. The data for this study were collected from 152 respondents who were fish farmers located in Sukabumi Regency, West Java Province. This research found that external and internal factors influenced positively perceived attributes faktors. The external and perceived attributes factors also influenced positively attention factor. The external factor had negative influence but internal and attention factors had positive influence on consumer’s interest. Perceived attributes and interest factors influenced positively desire factor. Managerial implications is elaborated in the discussion.
ANALISIS KEPUASAN KONSUMEN TERHADAP BRAND SWITCHING BEHAVIOR MINUMAN TEH DALAM KEMASAN
Susila, Budi;
Sumarwan, Ujang;
Kirbrandoko, Kirbrandoko
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2014.7.3.193
The objective of the study is to analyze the customer switching behavior of the ready to drink (RTD) tea. Switching behavior is a form of customer loyalty that reflects on proportion of purchase in certain period of time. This study aims to analyze the influence of marketing mix dimension on customer satisfaction and switching behavior. Data was collected by survey method and personal interview using questionnaire. The sample was selected by quota sampling method (n=154, 40 percent from Jakarta, 20 percent from Bogor, 20 percent from Tangerang, and 20 percent from Bekasi). The variables of this research were marketing mix dimension, consisted of five aspects are product’s quality, price, availability, products’ communication, and brand reputation. The marketing mix dimensions were analyzed by descriptive analysis methods and Structural Equation Model (SEM) to examine its associate with satisfaction and switching behavior. The result showed that products’ quality and brand reputation significantly associated with customer satisfaction. Switching behavior of ready to drink (RTD) tea conducted by consumer when there was no availibility of the desired brands.
KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN KANTOR PERTANAHAN KABUPATEN INDRAMAYU
Riyadi, Slamet;
Hermawan, Aji;
Sumarwan, Ujang
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 1 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2015.8.1.49
Customer satisfaction research is not only carried out by the business sector but also carried out by the government in the framework of public service. Satisfaction of the people in this study was measured by five dimensions that were reliability, responsiveness, assurance, empathy, and tangible. This study aimed to examine the level of public satisfaction to service quality of Land Agency of Indramayu District and the dimensions of the of the satisfaction that mostly influence, which will be used as the basis for determining policy. The results obtained that the level of public satisfaction to service quality as a whole was in quite satisfied. This was indicated by the value of the average society response of 2,85 (from maximum score of 4). Meanwhile, the dimensions of people's satisfaction that mostly influence were empathy and tangible. The amount of dimensions of empathy and tangible contribution to the satisfaction was indicated by the value of the loading factor; each dimension had a value of0,61 and 0,41 with the positive direction. It means that increasing quality of service especially in empathy and tangible dimensions will increase the public satisfaction. Several policies from these results could be taken by the Land Agency of Indramayu District, such as creating an integrated communication system, increasing the number of employees on counters, and training for employees.
FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGGUNAKAN KECAP LOKAL
Siahaan, S. Berto Fready;
Sumarwan, Ujang;
Nurrochma, Dodik Ridho
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 2 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2015.8.2.125
The purpose of this research was to analyze the determinant factors of intention of the food sellers in using the traditional soy sauces for their products. The theory of planned behavior (TPB) was used as approach to explaine the intention as the major causal for the occurrence of a certain behavior. The research was conducted in Bogor and involved the food sellers who were using the traditional soy sauces.The data collection was conducted by personal interview of 102 respondents using quesionairres. The data was processed by thedescriptive and the multiple linear regression methods.The result showed that the attitude toward behavior (Aact) and the perceived behavioral control (PBC) significantly affected the intention, while the subjective norm (SN) did not significantly affect the intention. Based on the result, the determinant factors of intention for using the traditional soy sauces were creating of profit, creating of food deliciousness, creating of welfare for local communities, accceptable price, good quality, and easiness to get.
BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU
Marwa, Sarifa;
Sumarwan, Ujang;
Nurmalina, Rita
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2014.7.3.183
This study aimed to analyze the effect of marketing mix in individual life insurance purchasing decision, as well as the marketing mix variables of the most dominant influence on the purchase decision. The results of this study can be used as a recommendation to life insurance companies in conducting marketing activities in accordance with the market needs. The study was conducted in Bogor City that had an increasing population growth in every year, was made it a good market for life insurance companies. Data for this study were obtained from 200 respondents who live in Bogor and had basic knowledge about insurance. Samples were selected based on the nonprobability sampling, with convenience sampling technique. The variable measured by even marketing mix such as price, product, person, process, promotion, physical evidence, and place. Processing and analysis of data used descriptive analysis and logistic regression analysis. This results showed that there were at least five marketing mix that had an influence on the life insurance purchase decision, and the product mix was the most influential variable on the life insurance purchase decision.
PREFERENSI KONSUMEN TERHADAP BUAH-BUAHAN LOKAL DAN ORGANIK SERTA IMPLIKASINYA TERHADAP PENDIDIKAN KONSUMEN CINTA PRODUK NASIONAL
Sumarwan, Ujang;
Palupi, Eny
Jurnal Ilmu Keluarga dan Konsumen Vol. 10 No. 2 (2017): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2017.10.2.157
The objectives of the study were to analyze factors influencing preferences towards fruits and to measure consumer preference on the three attributes of fruits which is a type of fruit, fruit origin (local and imported), as well as the way of cultivation (organic and non-organic) fruits and determine what attributes are more preferred by consumers. The study involved 391 respondents students of the Bogor Agricultural Institute who were selected by convenience sampling technique. The survey was conducted by direct interview using a questionnaire with structured questions and choices. Data were analyzed using multiple regression and conjoint analyses. The results showed that the respondents have the highest preference to attribute cultivation of organic fruits, followed by aspects of the locality and the type of fruit. Respondents preferred organic fruit as compared to non-organic fruit, local fruit is more desirable than the imported fruit. The results of this study provide important implications for consumer education to love national fruit products. Consumer preferences towards local and organic fruits need to be maintained and enhanced through consumer education. Consumer education is necessary to build a spirit of love national fruit products and to increase consumer knowledge about the benefits of organic fruits.
PATIENT EMPOWERMENT INDEX OF DIABETES MELLITUS PATIENTS
Darjono, Agus Heru;
Sumarwan, Ujang;
Yuliati, Lilik Noor;
Wijayanto, Hari
Jurnal Ilmu Keluarga dan Konsumen Vol. 12 No. 3 (2019): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2019.12.3.260
The measurement of patient empowerment is important in the health care of chronic diseases, especially diabetes mellitus. The purpose of the study was to develop the patient empowerment index (‘IKP’/Indeks Keberdayaan Pasien) and its dimensions (patient knowledge, patient control, and patient participation) in patients with diabetes mellitus. The research utilized factor analysis in developing patient empowerment index for data analysis. Purposive sampling has been conductedwith 330respondents of diabetes mellitus patients from 26 hospitals in Jabotabek (Jakarta, Bogor, Tangerang, and Bekasi). The variables measured using the Likert scale with a scale of 1 to 5, in which 1 indicates the level of strongly disagree and 5 indicates the level of strongly agree. The collected data were analysed with factor analysis.The results showed that the patient empowerment index consisted of 25.84 percent of knowledge dimensions, 33.44 percent of control dimensions and40.76 percent of participation dimensions. The total score of patient empowerment index value is 68.84 that is in the critical category, which means that consumers have control for the management of their disease conditions in their daily lives. The managerial implication based on the result was the emerging issues of the government to develop an empowerment index for each province in Indonesia that can be used as a benchmark and key performance indicator (KPI) to measure the governance of health programs so the patient empowerment can be increased.
GREEN CONSUMER BEHAVIORISM OF BOGOR CITIZEN IN PLASTIC WASTE MANAGEMENT
Sumarwan, Ujang;
Yuliati, Lilik Noor;
Hendarsyah, Rachman
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 2 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
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DOI: 10.24156/jikk.2020.13.2.187
Peningkatan volume sampah sebesar dua persen setiap tahun telah mendorong berbagai pihak secara aktif melakukan sosialisasi gerakan diet plastik. Penelitian ini bertujuan untuk menganalisis pengaruh sosialisasi (socialization), kesadaran, dan sikap terhadap perilaku konsumen hijau di Kota Bogor dalam pengelolaan sampah plastik. Penelitian dilakukan dengan menyebarkan survei pada Google Form secara daring melalui media WhatsApp dan ditujukan untuk warga Kota Bogor. Teknik pengambilan contoh yang dilakukan adalah non-probability sampling dengan jenis convenience sampling. Contoh penelitian yang terkumpul sebanyak 223 responden yang diperoleh dari Kecamatan Bogor Utara sebanyak 82 orang, Kecamatan Bogor Tengah sebanyak 49 orang, Kecamatan Bogor Selatan sebanyak 50 orang, dan Kecamatan Bogor Timur sebanyak 42 orang. Data contoh yang terkumpul kemudian divalidasi dan dilakukan analisis menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa perilaku konsumen hijau dipengaruhi oleh sosialisasi, kesadaran, dan sikap. Penelitian ini merekomendasikan agar pemerintah Kota Bogor dapat lebih aktif meningkatkan sosialisasi sebagai variabel yang paling berpengaruh terhadap pembentukan perilaku konsumen hijau warga Kota Bogor dalam pengelolaan sampah plastik.