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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
Co-Authors A, Chairil A. Mujetahid M. A. Mushawwir Taiyeb, A. Mushawwir A., Chairil Adys, Himala Praptami Ahmad Yani ahmad yani Ahmad Yani Ahmad, Muh. Ihsan Said Aisyah, Windy Nurul Akbar Pahlevi, Akbar Pahlevi Al-Azhariyah, Nurul Fadhilah Alamsyah - Ali Hakim, Zihan Almaududi Ausat, Abu Muna Almawaddah, Mutmainnah Alwan, Afif Alwi, M. Rasdul Ambo Upe Ambo Upe Amir, Suliati P. Amri, A. Dhiya Iradah Amrizal Muchtar Andi Akbar Amin Andi Badli Rompegading Andi Reni, Andi Andi Sadapotto Andi Tenri Ampa Andy Rachman Angga Andriana Angreany, Femmy Aprilia, Salsabila Tirta Arfah, Arni Isnaini Arifin, Arina Fathiyyah Arifuddin, Andi Tenri Sanna Arty, Budi Aulia, Aulia Ausat, Abu Muna Almaududi Azizah, Mir'ah Azzaakiyyah, Hizbul Khootimah Badli Rompegading, Andi Bambang Yuniarto Budiaman Cantika Carmelia, Andi Dila Chairil, A Detti Uleng, Andi Dewa Oka Suparwata Dewi Setiawati Diah Apriliani Elliot, McCarty Erida Hasbi, Berry Ernawati Ernawati Erwing Erwing Fadhillah, Nur Fajar Saranani Fathoro, Nurul Fathurohman, Sona H Hasmawati Hair, Miftahul Handayati, Ratna Hardianti Arafah, Eka Harlina Harti, Sugi Herlina, Besse Hery Widijanto Hidayah, Resky Wira Husnada, Sitti Idrus, Muhammad Ikram ihya, Zahratul Imran Syafei Muhammad Nur Inanna, Inanna Irfandi, Rizal Irwan, Andi Alamanda Ivonne Ayesha, Ivonne Iwang, Baso Judijanto, Loso Karim, Marzelina Karsim, Karsim M. Ridwan Mahmud, Siti Nurhalisah Makkasau, Ahmad Rifqi Makmun, Armanto Manap, Abdul Mannahali, Misnah Masdipa, Andi Maulana, Yayat Miftahul Jannah Mirzaq, Muhammad Rozali Mislan Sihite, Mislan Muh. Damriansyah Muh. Ilham Muhammad Anwar Muhammad Arafah Muhammad Arafah Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Nur Afiat, Muhammad Muhlis, Nur Fadhillah Muin, Andi Vika Varadiba Munajat Nursaputra, Munajat MUSTARI Mustari Mustari Mutmainna, A. Indah N.H, M. Tajussubky Nasruddin, Hermiaty Natsir, Bulkis Nia Febrianti Nissatuljannah, Syarifah Fatimah Noni, Nur Nasharuddin Nur Arisah Nur Aulia Hazzah Nurcaya Nurcaya Nurcaya Nurcaya Nurdiana Nurhaediani, Nurhaediani Nurhikmah Ohara, Muammar Revnu Okta Karneli, Okta Pandu, Edward Pranoto, Wati Asriningsih Puspita Puji Rahayu, Puspita Puji Putri, Adinda Pradana Putri, Nur Fisabilianti Raden Hutasoid, Leonard Rahman, Dewi Rahmatullah Rahmatullah Rahmi Ramdhani, Rahmat Riska Febrianti Rizki Amalia Rokhilawati, Yeny Rony, Zahara Tussoleha Ruslang, Ruslang S, Masnawati S, Masnawaty S, Ratnah Sabar, Adrayanti Sahade Said Ahmad, Muh. Ihsan Samsudin, Harun Saputri, Dede Sesario, Revi Shinta Rahmani Siminto Sitti Aminah Sitti Nuraeni Soma, Andang Suryana Sri Hardianti Rosadi Sri Julyani Sri Vitayani sriwahyuni Sriwahyuni Sufa, Siska Armawati Sugeng, Santoso Suhaeb, Laelah Azizah S. Suhaedir Bachtiar Suherlan Susilowati, Ervan Sutrisno, Sutrisno Suzana, Andhi Johan syafii, mochamad - Syah, Uswah Trywulan Syam, Andi Zulisnayarti Mardhani SYAMSU ALAM Syamsuddin Millang, Syamsuddin Syaputra, Arlian Fachrul Tadampali, Andi Caezar To Tadampali, Muh. Andi Caezar To Tandriani, Megri Trywulan Syah, Uswah Tuti Supatminingsih Usman, Misnawaty Utami, Eva Yuniarti Utomo, Bekti Wahdan Budi Setiawan WAHYUNI Wardhani, Rachmasari Pramita Wiriansya, Edward Pandu Wisnujatia, Nugrahini Susantinah WULAN PURNAMASARI, WULAN Xavier, Murphy Yasid, Nurul Wahidah Yasin, Julian Muhammad Yudi Rafial Hadi Yuliana S Yuniar, Andi Irma Yusnindar Zarkasi, Zarkasi Zulfahmidah, Zulfahmidah