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All Journal DIKSI Litera Sosiohumaniora Indonesian Journal of Applied Linguistics (IJAL) LiNGUA: Jurnal Ilmu Bahasa dan Sastra Al-Lisan Transformasi: Jurnal Pengabdian Masyarakat PRofesi Humas Ranah: Jurnal Kajian Bahasa Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah NOTION: Journal of Linguistics, Literature, and Culture Disastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya METABASA Journal On Teacher Education (Jote) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Lingua Jurnal Kajian Peradaban Islam Wacana : Jurnal Bahasa, Seni, dan Pengajaran Al-Lisan: Jurnal Bahasa Toba: Journal of Tourism, Hospitality, and Destination Khazanah : Journal of Islamic Studies Cendekiawan: Jurnal Pendidikan dan Studi Keislaman HISTORIA: Jurnal Program Studi Pendidikan Sejarah APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Pragmatics Research TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Socius: Social Sciences Research Journal Social Sciences Insights Journal Journal of Sustainable Community Development Journal of Civic Education Research Literatur : Jurnal Bahasa dan Sastra Al-Nizam: Indonesian Journal of Research and Community Service Jurnal Intelek Dan Cendikiawan Nusantara Iklila: Jurnal Studi Islam dan Sosial LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics Interaksi : Jurnal Pengabdian Kepada Masyarakat The Journal of Religion and Communication Studies Edukasia Islamika: Jurnal Pendidikan Islam Journal of Community Research & Engagement (JCRE) Kalam Al Gazali: Education and Islamic Studies Journal Jipmas : Journal Inovasi Pengabdian Masyarakat Journal of Teaching and Education for Scholars ALMUSTOFA: Journal of Islamic Studies and Research Service SULIWA: Jurnal Multidisiplin Teknik, Sains, Pendidikan dan Teknologi DCS: Jurnal Pengabdian Masyarakat Man-Ana Jurnal Ilmu Pendidikan, Sosial dan Humaniora Jurnal Media dan Komunikasi Journal of Education for The Language and Literature of Indonesia Smart Humanity: Jurnal Pengabdian Masyarakat GURUPEDIA: Journal of Teacher and Education Disastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia PAEDAGOGIE Journal of Innovation in Education and Learning Journal of Noesantara Islamic Studies Journal of Humanities Research Sustainability SINORA: Jurnal Sosial dan Humaniora Quantum Edukatif Jurnal Pendidikan Agama Islam Arshaka: Pedagogy and Learning Review Makkah: Journal Of Islamic Studies
Riki Nasrullah
Faculty Of Languages And Arts, Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : PRofesi Humas

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Social media use for climate change campaign among Indonesian millennials Zein, Muhammad Rifki Adinur; Fadillah, Kurnia Lucky; Febriani, Nadia; Nasrullah, Riki; Khang, Nguyen Tan
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.50167

Abstract

Background: Climate change has threatened humanity and brought about serious impacts for at least two decades. The terrible threat can be addressed through social media. Purpose: This study examined how Indonesian millennials use social media to discuss and advocate for climate change. Methods: It employed mixed methods to combine climate change data from scholarly sources and strategic communication strategies in social media campaigns. Results: The results indicated a predominant presence of millennials, particularly in the 20-29 age group, using Instagram as the primary platform for climate change discussions. Social media highlighted limited engagement with experts and concerns about misinformation and emphasized the vital role of celebrities and influencers in climate change campaigns on social media. Conclusion: The research suggested that social media platforms like Instagram and WhatsApp facilitate climate change discussions among Indonesian millennials. They enable tailored communication strategies and emphasize the potential for social media campaigns to influence a certain behavior. This research also emphasizes the need for a combined approach involving online and offline channels, better climate change education, and collaboration. Implications: The findings underscore the necessity for Indonesia’s climate change advocacy to integrate offline and online communication strategies that are tailored to individual preferences and enhance millennials’ understanding through targeted education and social media campaigns. Public figures may also be involved for broader impacts.
Co-Authors Abdul Kosim, Abdul Abdul Malik Karim Amrullah Agustin, Amelya Amelia, Hanun Andik Yuliyanto Anggrayni, Okta Diana Ardansyah , Dawam Arifin, Muhammad Andy Arip Budiman Arip Budiman Arip Budiman, Arip Asep Saepurokhman A’yun, Qurrota Bambang Kholiq Mutaqin Basiran, Basiran Camelia Intan Shofi Chonitsa, Ana Dadang Suganda Dadang Suganda Dayana Amalinda Dian Indira Dimas Prasetya Dina Afni Amilia Fadillah, Kurnia Lucky Fanani, Urip Zaenal Fasya, Adib ‘Aunillah Febriani, Nadia Finta Nur Febriana Firma Linda Hakim Elkominoki, M. Lukman Hami, Widodo Hishamudin Isam Imam Prayogo Pujiono inayatillah, fafi INDARTI, TITIK Ismasar, Ismasari Isna Nabila Istikharoh Iwan Koswara Jannah, Rayhanun Kaysa Abida Irvana Khang, Nguyen Tan Kholiq Mutaqin, Bambang Kisyani Laksono Laksono, Kisyani Lana Nurul Widad Lestari, Herlina Devi Lintang Andiana Putri Lukman, Fahmy Lulu Azizah M. Adin Setyawan M. Adin Setyawan M. Akmal Fatkhan Rifqi M. Amhar Dany M. Arsyad Alkadafi M. Furqon Hidayat M. Iftah Irzaqi Maulida, Ida Khikmatul Mintowati, Mintowati Moh. Syaifuddin Mohammad Syaifuddin Mohammad Syaifuddin Muhammad Akmal Pratama Muhammad Faisal Reza Muhammad Jembar Risky Mumtazah, Arsanti Nadia Faradhillah Nadya Afdholy Nafil Khilda, Ika Nisa , Nabila Luthfiyatun Novianto Ade Wahyudi Novianto Ade Wahyudi Oktaviani, Linda Parmin - Parmin Parmin Pratita, Ina Ika Prayogi, Arditya Puji Rahayu, Eka Putri, Putri Bunga Yossilia Qurrota A'yun Qurrota A’yun R. Yudi Permadi R.M. Mulyadi Ramadhani, Wahyu Wicaksono Rhischa Assabet Shilla Rhischa Assabet Shilla, Rhischa Assabet Rifka Estu Fitriana Risma Istiqomah Riyadi, Ridho Rohim Rohim, Rohim Rohmad Abidin Ryan Marina Saffanatul Aminah, Imas Safinatunaja , Dhifa Septiana, Hespi Setiawan, Singgih Singgih Setiawan Subandiyah, Heny Sugeng Riyanto Sugeng Riyanto Sugeng Riyanto Syaifuddin, Moh Syamsul Sodiq Tiara Ananda Maulidia Tri Achyati Lestari Utami, Alvidya Nisa Wagiati Wahyudi, Ahmad Rizky Wahyudi, Novianto Ade Winci Firdaus Wisma Kurniawati Yohanes, Budinuryanta Zein, Muhammad Rifki Adinur