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Scent-sational Strategies: Boosting Refill Perfume Brand Image through Product, Price, Service, and Social Media Sujono, Hernandi; Hurriyati, Ratih; Wibowo, Lili Adi; Hendrayati, Heny
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.53263

Abstract

Brand image remains pivotal in contemporary marketing discourse, particularly within niche industries. This study advances brand theory by empirically examining how product attributes, pricing strategies, service quality, and social media engagement collectively shape the brand image of refill perfumes through customer experience mediation. Employing Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS, data from 332 refill perfume customers across five cities in West Java, Indonesia were analyzed using cluster sampling. Findings indicate that all examined factors significantly enhance brand image, with customer experience acting as a crucial mediator. Practically, this suggests that refill perfume businesses can strategically leverage product quality, competitive pricing, superior service, and dynamic social media presence to cultivate a robust brand identity.
Will Transformational Leadership Style Increase Organizational Performance in MSMEs? A Systematic Literature Review Bahri, Khoirun Nisa; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Rofaida, Rofi
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v2i01.965

Abstract

To achieve MSME innovation and performance, leadership is crucial. Burns's divided leadership into transformational and transactional styles is one of the key theories of leadership. The purpose of this essay is to pinpoint the best leadership philosophies for enhancing SME organizational performance. This study included a methodical review of the literature. According to the study's findings, transformational leadership is thought to enhance organizational performance in SMEs. Contrarily, there is little evidence that the transactional leadership style improves organizational performance in SMEs. In conclusion, transformational leadership is more crucial than transactional leadership for enhancing MSME performance. These findings help MSME executives develop transformational leadership, which is focused on the charisma of the leader.
Collaborative Model Strategy Through Co-Innovation and Government Empowerment Programs to Enhance Regional Performance in Poverty Alleviation in West Java Yakin, Cecep Nurul; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Jurnal Manajemen Pelayanan Publik Vol 9, No 2 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i2.62789

Abstract

This study aims to provide an in-depth analysis of the influence of collaborative strategy, co-innovation, and empowering government on regional performance in poverty alleviation in West Java. Addressing empirical, theoretical, and research gaps, the study seeks to bridge existing literature by examining these relationships in a context where prior research is limited. Employing a descriptive and verification design with a quantitative approach, data is collected through questionnaires distributed to the Poverty Alleviation Coordination Teams (TKPKD) across 27 regencies and cities in West Java. The study utilizes non-random quota sampling and processes the data using Partial Least Squares Structural Equation Modeling (PLS-SEM) to ex-plore both direct and mediated effects among the variables. The anticipated results suggest that collaborative strategy positively influences re-gional poverty alleviation performance, both directly and indirectly through the me-diating roles of co-innovation and empowering government. Additionally, the study expects to reveal that geopolitical factors, government policies, and bureaucratic leadership significantly shape the implementation of collaborative strategies in the region. This research makes a novel contribution by addressing a significant empirical gap in the study of collaborative strategies in poverty alleviation within West Java.
Strategic Development of Campus-Based Social Entrepreneurship and Islamic Philanthropy: A Business Model Canvas (BMC) Perspective Chandra, Dicky; Nuryadi Wijiharjono; Puspo Dewi Dirgantari; Rahayu, Agus; Adi Wibowo, Lili; Hadiyazid Rachman, Nur
Journal of Islamic Economics and Business Vol. 5 No. 1 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i1.45276

Abstract

Universities remain underutilized in addressing pressing issues of poverty, unemployment, and inequality. This study aims to develop a structured framework that integrates social entrepreneurship and Islamic philanthropy into academic moral responsibility. Using a qualitative method, the research combines Critical Literature Review (CLR) and Soft Systems Methodology (SSM) through a case study of the Islamic Philanthropreneurship Lab (LKSFI). Findings reveal two key outcomes: (1) a theoretical-philosophical foundation for embedding social entrepreneurship and philanthropy in higher education, and (2) a redesigned Business Model Canvas adapted for university-based philanthropic ventures. This framework offers a strategic tool to enhance universities' social missions and institutional alignment.
Exploring the Dynamics of Instagram Content Marketing and Engagement: Its Impact on YouTube Membership Subscription Decisions Putri, Arvianti Farah Natsya; Gaffar, Vanessa; -, Lisnawati; Wibowo, Lili Adi; Khairunnisa, Zahra Nadhira
Journal of Business Management Education (JBME) Vol 10, No 2 (2025)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v10i1.82541

Abstract

The aim of this research is to investigate the influence of content marketing on customer engagement and purchase intention among followers of Jurnalrisa's official Instagram account who have subscribed to the Jurnalrisa YouTube channel. Using path coefficient analysis through Smart PLS, the study found that all hypotheses were supported. The results indicate that content marketing has a positive effect on customer engagement, which in turn also enhances purchase intention. Customer engagement serves as a significant mediating variable, highlighting the importance of customer involvement in the decision-making process. These findings provide valuable insights for marketers to design more effective strategies to boost purchase intention through engaging and relevant content.
Pemanfaatan Smartphone untuk Foto Produk di Komunitas Daluwang Desa Cikedung Lor Indramayu Raden, Agung Zainal Muttakin; Yulianeta, Yulianeta; Sunendar, Dadang; Hardini, Tri Indri; Halimah, Halimah; Amandangi, Dewi Prajnaparamitha; Wibowo, Lili Adi
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 8, No 2 (2025): Jurnal PKM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v8i2.29071

Abstract

Daluwang, yang diakui sebagai Warisan Budaya Tak Benda Indonesia (WBTBI) sejak 2014, memiliki potensi ekonomi besar, namun pemanfaatannya masih terbatas. Di Desa Cikedung Lor, pengrajin menghadapi kendala minimnya diversifikasi produk dan kurangnya strategi pemasaran modern, sehingga hasil produksi sulit bersaing di pasar luas. Pemanfaatan smartphone untuk foto produk dapat mendukung pemasaran tidak hanya daluwang tapi produk-produk lainnya yang dihasilkan oleh komunitas ini. Tantangan yang dihadapi adalam kurangnya keterampilan dalam mepresentasikan peroduk secara menarik. Melalui pelatihan ini diharapkan para anggota komunita mampu memaksimalkan penggunaan smartphone untuk foto produk yang dihasilkan. Pelatihan fotografi produk menggunakan smartphone difokuskan pada teknik dasar pencahayaan, komposisi, dan pengeditan, sehingga pengrajin mampu menghasilkan foto berkualitas untuk promosi di media sosial dan platform daring. Hasil pelattihan ini memperlihatkan pengingkatan signifikan dalam kualitas pemotretan produk. Program pelatihan ini membuktikan bahwa teknologi smartphone dapat digunakan menjadi alat pemberdayaan yang efektif dalam mendukung ekonomi kreatif berbasis budaya lokal.
Analisis Kebijakan Flexible Working Arrangement terhadap Produktifitas Karyawan untuk Peningkatan Kinerja Perusahaan (PT. Telekomunikasi Indonesia Internasional) Egasmara, Febri; Sobandi, Ade; Rahayu, Agus; Wibowo, Lili Adi; Sofia, Alfira
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5365

Abstract

Kebijakan Flexible Working Arrangement (FWA) merupakan strategi kerja yang lebih fleksibel dimana karyawan dapat bekerja di luar kantor dan dapat  memberikan kemudahan serta fleksibilitas bagi karyawan dalam menentukan lokasi dan waktu kerja. Penelitian ini bertujuan mengevaluasi dampak penerapan FWA terhadap produktivitas karyawan dan efektivitas operasional di PT Telekomunikasi Indonesia Internasional (TELIN). Hasil penelitian menunjukkan bahwa FWA dapat mengurangi waktu perjalanan, meningkatkan fokus karyawan dalam menyelesaikan tugas, dan memberikan fleksibilitas alokasi waktu kerja. Selain itu, penghematan biaya operasional seperti transportasi dan makan siang turut mendorong efisiensi kerja. Dukungan teknologi mempermudah komunikasi dan koordinasi tim sehingga kinerja lebih optimal. Dengan demikian, kebijakan FWA memberikan dampak positif terhadap produktivitas karyawan, menciptakan lingkungan kerja yang lebih fleksibel dan berkelanjutan, serta mendorong peningkatan performansi perusahaan secara keseluruhan.
THE INFLUENCE OF MILLENNIAL EMPLOYEE COMPETENCE IMPROVEMENT STRATEGIES ON BANK PERFORMANCE THROUGH HUMANITY LEARNING PROGRAMS Permana, Irwan Triherda; Rahayu, Agus; Wibowo, Lili Adi; Setiawan, Yana; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1517

Abstract

The banking industry is currently facing the demands of the digitalization era, and the Millennial generation, as the majority of employees in the company, plays a crucial role in managing and making decisions for the continuity of the bank's business. In addition to the demands of digitalization, human resource skills play a strategic role in all positions within the company. For a bank to run smoothly, these human resource skills need to be accompanied by a learning strategy to improve the competency of millennial employees through a humanistic strategy implementation strategy so that the learning implementation can run smoothly and prudently. This study analyzes the Business Performance overview, which includes Digitalization Demands, Human Resource Skills, Millennial Employee Competency Improvement Strategies, and the Humanity Learning Program that influences it using a quantitative approach with descriptive and verification research types. The study population consisted of 544 regional offices, branches, and sub-branches of Bank BJB, which served as the analysis unit. Sampling used the Slovin method with 134 respondents. The research instrument used a questionnaire, and data analysis techniques to determine the correlative relationship in this study used the Covariance-Based Structure Equation Model. The results of the study show that the Demand for Digitalization with the dominant dimension of Digitalization Trends, Human Resource Skills with the dominant dimension of Digital Skills, and Millennial Employee Competency Improvement Strategy with the dominant dimension of Millennial Competency Development mediated by the Humanity Learning Program with the dominant dimension of Talent Development Program, significantly influence the Bank's Business Performance.
The Role of Digital Transformation and Incoterm Selection in Enhancing Competitive Advantage: Evidence from Indonesian Freight Forwarders Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati , Ratih
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4875

Abstract

The research investigates the influence of digital transformation and the choice of Incoterms on the competitive positioning of freight forwarding firms. Although previous studies have explored digitalization and trade terms individually, limited attention has been given to their joint effects within emerging market contexts. Data were collected from 130 freight forwarding companies in Indonesia through a structured questionnaire. Three indicators measured digital transformation (e-documentation, real-time tracking, system integration), four indicators captured Incoterm selection (risk management, cost control, delivery responsibility, flexibility), and five indicators assessed competitive advantage (cost efficiency, reliability, Speed, flexibility, innovation). Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to test the hypotheses. The results reveal that both digital transformation and the selection of Incoterms significantly enhance competitive advantage. Digital tools strengthen service reliability and operational efficiency, while strategic Incoterm choices improve risk sharing, cost control, and customer responsiveness. Freight forwarders should integrate digital technologies and adopt flexible Incoterm strategies to sustain competitiveness in dynamic logistics environments. This study is among the first to integrate technological and contractual perspectives, providing novel evidence on how digital transformation and Incoterm selection jointly shape competitive advantage in the freight forwarding sector of a developing country.
The influence of Omnichannel Shopping Experience on Customer Citizenship Behavior through Customer Engagement (Survei on Customers of Local Sportswear Brand Industry) Permana, Hadi; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89444

Abstract

This study aims to analyze the effect of omnichannel shopping experience on customer citizenship behavior through customer engagement in the local sportswear brand industry in Indonesia. The research background is based on the phenomenon of increasing competition in the sportswear industry driven by changes in consumer behavior, market globalization, and digital technology development. The omnichannel shopping experience is seen as a strategy that can provide a consistent shopping experience across various channels, while customer engagement is a key factor in shaping voluntary customer behaviors that benefit the company. This study employs a quantitative approach with a survey method targeting consumers of local sportswear brands such as 910, Specs, Mills, and Ortuseight. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among variables. The results show that the omnichannel shopping experience has a significant positive effect on customer engagement, and both together positively influence the increase in customer citizenship behavior. These findings provide strategic implications for companies to optimize omnichannel-based marketing strategies and enhance customer engagement to build long-term brand loyalty and advocacy. 
Co-Authors -, Lisnawati A. Adman A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi Ade Sobandi, Ade Adhie Surachman Adi Sopian Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Advincula, Geraldine B Adzimaturrahmah, Rozana Afdol Muftiasa Afdol Muftiasa Aghnia, Nisa Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman Aisyah, Anni Alfira Sofia Alfira Sofia Alfira Sofia Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Anwar, Umari Abdurrahim Abi Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arry Widodo Arvian Triantoro Aryani, Kiki Asep Kurniawan Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Chaerul Aldira, Chaerul Chandra, Dicky Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani, Dadan Dadang Sunendar Dani Leonidas Sumarna Dedi Prasetyo Dendi Supriatna, Dendi Dewi Mayangsari Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dodi Permadi Dodi Permadi, Dodi Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati Enny Noegraheni Hindarwati ERNAWATI Erni Martini Erwin Yulianto Esti Fitria, Esti Eva Devindiani, Eva Eva Mardiyana Eva Rachmawati Fadli agus triansyah Fahmi, Mohamad Ruli Faizal, Yopa Fajar Gumelar Maulana Febri Egasmara Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi H.Mokh. Adib Sultan Hadi Permana, Hadi Hadi Senen, Samsul Hadiaty, Fifit Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Halimah Halimah Hardiana, R. Dian Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Herbert Siregar Heri Purwanto Hernandi Sujono Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Humaira, Aulian Hurriyati , Ratih Ichsan Budiman Igus Rahmat Ginanjar Ihya Ulumuddin, Ihya Imanirrahma Salsabil Inasari Widiyastuti Indra Cahya Uno Indri Ferdiani Suarna Indri Ferdiani Suarna Inomjon, Qudratov Islamiyah, Zakiyah Tsauroh Johan, Ahmad Jumadil Saputra Junia, Annisa Aghniarahma Katharina Priyatiningsih Khairunnisa, Zahra Nadhira Khania Teresa Gunawan Koeswandi, Tika Koeswandi, Tika Koeswandi, Tika Annisa Kusnendi, Kusnendi Kusumah, Echo Perdana Kusumah, Intan Fazria L. Lisnawati Laksmi Sito Dwi Irvianti Lasmita Sihaloho Lidya Aprilia, Lidya Lina Marlina Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lizein, Baandaalr Ludiya, Eka Lunia Nur Larasati M. Arief Ramdhany Machmud, Fajar Maesaroh, Syti Sarah Maisa Azizah Asmara Margana, Andika Alvin Masharyono Masharyono Matriadi, Faisal Mauladi, Andri Maulana, Fajar Gumelar Maulana, Yono Maya Ariyanti Maya Sari Mokh Adib Sultan, Mokh Adib Muftiasa, Afdol Muhammad Afif Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad, R. Nur Munawar, Asep Munawar, Soviyan Murweni, Ira Nanang Fattah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Norma Komala Sari, Norma Komala Nurfitriani Nurfitriani, Nurfitriani Nurhasan, Rohimat Nurjanah, Noneng Nurriyati, Ratih Nurwita Pratami, Ni Putu Nuryadi Wijiharjono Nuryathin, Atin Oce Ridwanudin Padilah, Nisa Pawitra, Mohammad Tyas Peni Rizki Yani Permana, Irwan Triherda Permana, Tatiek Ekawati Perwito, Perwito Pipin Firdaus Pranadita, Nugraha Primaskara, Ery Adam Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Putri, Amanda Sevia Putri, Arvianti Farah Natsya Qudratov, Inomjon Raden, Agung Zainal Muttakin Ramadhani, Ulfha Ramadyanti, Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rennyta Yusiana Resa, Asep Lucky Retno Setyorini Ridwan Purnama, Ridwan Rini Andari Rini Andari, Rini Rofi Rofaida Rohmat, Siti Ruhiyantina, Nurrisbayanti S Sulastri S. Suwatno Saepudin, Didin Safroni Isrososiawan Sakova, Megha Santo Dewatmoko Saripudin, Asep Savitri, Citra Setiawan, Rahyuniati Sihaloho, Lasmita Sihaloho, Lasmita Soviyanti, Ova Sugiana, Neng Susi Susilawati Sugiharto, Moch. Dudih Sugiono, Ahmad Sujono, Hernandi Sukma Nugraha Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri, S Sultan, H. Mokh. Adib Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Sutopo Sutopo Sutopoh*, Sutopoh Suwatno Suwatno Syava Pradina Falah Amanda Tasya Kamila Wasita Tatiek Ekawati Permana Taufik Abdullah Tika Annisa Koeswandi Tika Annisa Koeswandi Tjutju Yuniarsih, Tjutju Toto Susanto, Toto Tri Haryanto Tri Indri Hardini Tri Sudarwanto Triyono, Sunu Puguh Untung Novianto Usep Suhud Vanessa Gaffar Veni Rafida Wida Mardiah Widya Sastika Widyatami, Kania Wiyono, Darul Yakin, Cecep Nurul Yana Setiawan Yani Heryani Yanti, Pitri Yeni Yuniawati, Yeni Yulianeta Yuliawati, Ayu Khrisna Yumna Puspita Yusoff, Yusliza Mohd Yusriani, Sri YUSUF, RAMAYANI Zaenal Aripin