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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen Media Ekonomi dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Tijarah Jurnal Pendidikan Ekonomi & Bisnis Management and Economics Journal (MEC-J) Pendas : Jurnah Ilmiah Pendidikan Dasar NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JETL (Journal Of Education, Teaching and Learning) Dedication : Jurnal Pengabdian Masyarakat Jurnal Inovasi Pendidikan Ekonomi Jurnal Karinov RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Jurnal Ecogen Journal of Management - Small and Medium Enterprises (SME's) Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Abimanyu: Journal of Community Engagement Social Science Studies East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) Abdimas Indonesian Journal Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIPkM Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Dedication : Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics and Management Sciences Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management International Journal of Social Science and Community Service Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin IJHABS Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism Oikonomia : Journal of Management Economics and Accounting
Wening Patmi Rahayu
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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PERAN ETIKA DAN KEPATUHAN HKI DALAM MEMBANGUN EKOSISTEM WIRAUSAHA BERKELANJUTAN: Abel Widi Astuti; Agung Winarno; Wening Patmi Rahayu
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.165

Abstract

Ekosistem wirausaha berkelanjutan tidak hanya bertumpu pada kemampuan inovasi dan kreativitas pelaku usaha, tetapi juga pada sejauh mana nilai-nilai etika dan kepatuhan terhadap regulasi hukum diterapkan secara konsisten. Etika bisnis menjadi fondasi moral yang menentukan bagaimana pelaku usaha mengambil keputusan yang bertanggung jawab, transparan, dan tidak merugikan pihak lain. Penerapan prinsip-prinsip etis seperti kejujuran, keadilan, dan tanggung jawab sosial akan memperkuat kepercayaan konsumen, menciptakan hubungan bisnis yang sehat, serta mendorong terciptanya reputasi usaha yang positif dan berkelanjutan. Di sisi lain, kepatuhan terhadap regulasi Hak Kekayaan Intelektual (HKI) memiliki peran penting dalam melindungi inovasi, mencegah praktik plagiarisme, dan memastikan adanya penghargaan terhadap karya kreatif. Usaha yang patuh terhadap HKI akan lebih terlindungi dari risiko pelanggaran hukum, sehingga mampu menciptakan iklim kompetisi yang sehat dan mendorong inovasi baru. Integrasi antara etika bisnis dan kepatuhan HKI juga memperkuat daya saing pelaku usaha dalam menghadapi pasar global, di mana standar moral dan perlindungan hukum menjadi indikator utama keberlanjutan bisnis. Dengan demikian, kerangka konseptual yang menggabungkan kedua aspek ini sangat relevan untuk memahami bagaimana wirausaha dapat berkembang secara berkelanjutan, adil, serta memberikan dampak positif bagi masyarakat dan lingkungan.
INOVASI DAN KREATIVITAS: KUNCI KONSEPTUAL SOLUSI ATAS PERMASALAHAN KEWIRAUSAHAAN KONTEMPORER Artino, Bhernanda Tri Mulia Aziza Putri; Winarno, Agung; Rahayu, Wening Patmi
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 3 No 2 (2025): Desember 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v3i2.171

Abstract

Inovasi dan kreativitas adalah kunci konseptual dan aset strategis krusial dalam kewirausahaan kontemporer yang berfungsi untuk mengatasi permasalahan bisnis dan mencapai pertumbuhan keberlanjutan. Keduanya memiliki kekuatan di mana kreativitas adalah pembangkit ide dan sumber solusi, sementara inovasi adalah implementasi praktis yang mengubah ide menjadi nilai nyata, sangat penting untuk adaptasi dalam lanskap bisnis yang dipengaruhi teknologi dan globalisasi. Penelitian ini bertujuan untuk mendeskripsikan inovasi dan kreativitas sebagai kunci konseptual solusi atas permasalahan kewirausahaan kontemporer. Metode penelitian menggunakan pendekatan konseptual dengan penelitian studi pustaka (literatur review). Hasil penelitian menunjukkan bahwa kemampuan wirausahawan untuk menginternalisasikan kreativitas sebagai sumber solusi dan mengimplementasikan inovasi sebagai tindakan nyata penghasil nilai adalah prasyarat fundamental untuk mencapai keunggulan kompetitif, pertumbuhan bisnis yang berfokus pada keberlanjutan dan memberikan dampak ekonomi yang signifikan di era kontemporer.  
Analysis of the Quality of Tryout Questions in the Marketing Education Program Based on Pedagogical Content Knowledge for UKPPPG Readiness Hidayat, Rachmad; Rahayu, Wening Patmi
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v4i4.1996

Abstract

A fundamental issue in the educational ecosystem is the assessment of learning outcomes. In preparing teachers for the Teacher Professional Education Competency Test (UKPPPG), tryout tests serve as strategic instruments. For the Marketing Education Program, these test items must reflect required pedagogical and professional competencies, particularly Pedagogical Content Knowledge (PCK), which integrates content mastery with teaching strategies. This study aims to analyze the quality of tryout test items based on PCK in preparing Marketing Education Program teachers for the UKPPPG. Using a quantitative-descriptive approach with 108 participants (36 male; 72 female), data were analyzed with SPSS 31, focusing on item validity (point-biserial correlation), reliability (Cronbach's α), discrimination index (D), difficulty level (p), and distractor effectiveness. Results indicate sufficient reliability (α = 0.760), though item quality varied: some items were valid, marginal, or invalid—particularly weak in early indicators. Discrimination indices were mostly "fair," with several items rated "good" (D ≥ 0.40) suitable for retention, while "poor" items (D < 0.20) require revision or replacement. The difficulty distribution was unbalanced for summative testing (easy 34%, medium 37%, difficult 29%), suggesting dominance of easy items that reduce discrimination. Distractor analysis revealed an average of 2–3 functioning distractors per item (66%), though some were implausible and required revision. The implications highlight the need for systematic selection and revision of items (stem, key, and distractors), rebalancing difficulty levels, and repeated pilot testing to ensure the instrument achieves higher validity, reliability, and representativeness of PCK-based teacher competencies in 21st-century marketing education.
BEYOND BUSINESS CREATION: PERAN PENDIDIKAN KEWIRAUSAHAAN SEBAGAI INKUBATOR BERPIKIR KRITIS DALAM TINJAUAN LITERATUR SISTEMATIS Haniatur Rofiqoh Umar; Shahrul Dwi Ananta; Wening Patmi Rahayu; Andy Prasetyo Wati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39546

Abstract

Entrepreneurship education plays a crucial role in enhancing the critical thinking skills of vocational high school (SMK) students. This study employed a Systematic Literature Review (SLR) method by analyzing 9 selected articles from a total of 16,100 publications between 2020 and 2025. The study aims to demonstrate that the implementation of learning methods and entrepreneurship programs in SMKs effectively improves students’ critical thinking skills, including the ability to analyze problems, evaluate options, and make logical decisions. Additionally, such learning strengthens communication, collaboration, and social interaction among students. It is recommended to provide teacher training, develop systematic learning models, and integrate entrepreneurship education into the curriculum, with further development incorporating digital technology and innovative learning models. This is expected to provide a clear roadmap for educators, curriculum designers, and policymakers in optimizing the implementation of entrepreneurship education as an effective tool to cultivate a generation that is both critical and innovative.
MSME Product Innovation as a Competitiveness Strategy in Local and Global Markets Mufid Andrianata; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v1i1.279

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy with significant contributions to Gross Domestic Product (GDP) and employment. However, in facing the challenges of globalization and increasingly fierce competition, MSMEs are required to innovate to remain relevant and competitive. Innovation is key to improving product competitiveness by adopting digital technology, integrating traditional elements with modern designs, and utilizing e-commerce platforms and social media. Trend phenomena such as increasing interest in local products with a modern touch, environmentally friendly designs, and unique narratives in marketing are increasingly encouraging MSMEs to adapt quickly. This research uses a descriptive qualitative approach to understand the innovation strategies of MSMEs in Yogyakarta, involving interviews, observation, and documentation. The results show that MSMEs that are able to combine traditional elements with modern innovations can expand their markets internationally. Collaboration with external parties such as startups and business incubators also plays an important role in enriching product quality and expanding market reach. Thus, continuous innovation and support from various parties are the main drivers for MSMEs to continue to grow in a competitive global market
Co-Authors Abdul Fattah, Fuad Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Eka Putri Surya Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril Ibrahim, Muhammad Maulana Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Regita Niken Ashari Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Safitri, Heida Ifkari Salsa Rahmawati Saputri Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Susilowati, Eni Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vhalery, Rendika Vica Vekyana Sagita Wahyu Dede Gustiawan Wardhana, Ludi Wishnu Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika