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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen Media Ekonomi dan Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Manajemen Pendidikan Al Tijarah Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JETL (Journal Of Education, Teaching and Learning) Dedication : Jurnal Pengabdian Masyarakat Jurnal Inovasi Pendidikan Ekonomi Jurnal Karinov RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) wacana equiliberium (jurnal pemikiran penelitian ekonomi) JBMR: Journal of Business and Management Review Jurnal Ecogen Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Manajemen Terapan (JIMT) Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Abimanyu: Journal of Community Engagement Social Science Studies East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JOMPA ABDI: Jurnal Pengabdian Masyarakat Journal of Educational Analytics Journal of Finance and Business Digital (JFBD) SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Literacy : International Scientific Journals of Social, Education, Humanities Profit: Jurnal Manajemen, Bisnis dan Akuntansi JIPkM Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Dedication : Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics and Management Sciences Jurnal Manajemen Kewirausahaan dan Teknologi International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Pajak dan Manajemen Keuangan Global Leadership Organizational Research in Management International Journal of Social Science and Community Service Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin IJHABS Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Brilliant International Journal of Management and Tourism Oikonomia : Journal of Management Economics and Accounting
Wening Patmi Rahayu
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Resources and Innovation Strategies in Entrepreneurship in Micro, Small and Medium Enterprises (MSMEs) Antara, Radittya Mahasputra; Andaryanto; Rahayu, Wening Patmi; Winarno, Agung
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.468

Abstract

Micro, small and medium-sized enterprises (MSMEs) are vital to the Indonesian economy, both in Indonesia and Southeast Asia. Small and medium-sized businesses (MSMEs) play an important role in economic growth and job creation in a country. Innovation in products, services, and business strategies is crucial in the context of globalization and intensified competition. Innovation is critical to the growth of MSMEs as the differences in access to resources between MSMEs and large enterprises pose significant challenges. Innovation strategies enable firms to maximize their resources and become more competitive. In this article, the perspectives of Resource-Based View theory (RBV) and Resource-Advantage theory (R-A theory) are discussed in order for businesses to compete with other businesses, both theories relate to maximizing resources and focusing on innovation. As market conditions are always changing, businesses must be competitive. With innovative strategies, MSMEs can respond to rapid market transformation and evolving consumer desires. Intellectual and human resources, financial resources, technological resources, and organizational resources are important resources owned by MSMEs to support them in innovating to achieve sustainable business goals. MSMEs face several issues, such as access and financial constraints, effects of digitalization, financing mechanisms, and policy implications that can be further researched.
Implementation of Green Marketing Mix at The Body Shop: A Marketing Strategy to Increase Consumer Satisfaction and Brand Loyalty Yasari, Niluh Komang Kusuma; Agustin, Resty; Winarno, Agung; Rahayu, Wening Patmi
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.488

Abstract

This study aims to analyze The Body Shop's implementation of Green Marketing Mix elements in the Indonesian market in the period 2023-2024, as well as its influence on consumer satisfaction and brand loyalty. Given the intensive competition in the cosmetics and body care sector, The Body Shop's ability to maintain differentiation through ethical values and sustainability is crucial. This research uses the Systematic Literature Review (SLR) method to synthesize findings from relevant studies on the Green Marketing Mix, consumer satisfaction, and brand loyalty, particularly in the context of the cosmetics industry and The Body Shop's business practices. The main focus of the analysis is on the four core elements of the Marketing Mix (Product, Price, Place, and Promotion) with a sustainability (Green) perspective. The results of the study are expected to provide strategic insights to The Body Shop in optimizing the Green Marketing Mix to increase consumer satisfaction and strengthen brand loyalty in the Indonesian market, as well as provide an academic contribution in understanding the implementation of green marketing in the cosmetics industry.
Influence Implementation Human Resource Management Against Power Sell Madura Batik Msmes Products Fawaid, Akh; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) Vol 12 No 02 (2024): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Desember 2024
Publisher : Unversitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/equilibrium.12.02.91-100

Abstract

The purpose of this study is to evaluate how human resource management (HR) adoption affects Madura Batik MSME product sales. Six out of the eighteen batik centres in Pamekasan were the sites of in-depth interviews with owners, managers, and staff of Batik MSMEs in Madura, using a qualitative descriptive research methodology. Thirty people made up the study's subjects: six batik MSMEs' owners, eight managers, and fifteen employees. To ascertain the successes of business development and assess the company, a SWOT analysis is required. The analysis's findings demonstrate that putting in place efficient HR management practices—like employee empowerment and training—helps firms adapt to changing market conditions and boosts output and quality of work. The effect is that the product's selling power will rise with optimal HR management implementation and vice versa.
THE INFLUENCE OF SOCIAL MEDIA, BRANDING STRATEGY, AND E-SERVICE QUALITY MEDIA ON PURCHASE DECISIONS THROUGH DIGITAL LITERACY OF PANDESARI MSME PRODUCTS Purwanto, Yusuf; Agung Winarno; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1813

Abstract

Consumer purchasing decisions are critical for businesses, necessitating the implementation of effective strategies to attract attention and secure buyers for their products. Factors influencing these decisions include social media, branding strategies, and the quality of e-services, all of which must be optimally managed to achieve the best results. In this study, a quantitative research method was employed. Data analysis was conducted using Partial Least Square (PLS), a variance-based approach to Structural Equation Modeling (SEM). The bootstrapping analysis of all variables revealed P-values below 0.005, indicating that all hypotheses were accepted. Consequently, the analysis demonstrates that social media, branding strategy, and e-service quality significantly impact purchase decisions through digital literacy.
THE INFLUENCE OF PRODUCT QUALITY ON PURCHASE DECISION THROUGH BRAND IMAGE AND WORD OF MOUTH AS MEDIATING VARIABLES ON OPPO SMARTPHONE CONSUMERS IN MALANG CITY Alviansyah, Havisfal; Sudarmiatin; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1814

Abstract

Humans as social creatures certainly need interaction with other humans, in this modern era there are many ways for humans to communicate with each other, one of which is using smartphones. In this study, we will discuss how consumer behavior in making purchases of Oppo smartphones. The research method used in this study is a quantitative method. The partial least square (PLS) data analysis method is used in this investigation. PLS is a structural equation modeling (SEM) model that uses a component-based or variance-based approach. From the results of the Bootstrapping analysis, all hypotheses were obtained with a P-value below 0.05 which means that all hypotheses were accepted. The results of this analysis also show that the Brad Image and Word of Mouth variables are able to mediate the influence of product quality on purchase decisions.
DETERMINASI FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN USAHA UMKM : A SYSTEMATIC LITERATURE REVIEW (SLR) Surya, Eka Putri; Rahayu, Wening Patmi; Dhewi, Titis Shinta
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.46172

Abstract

Keberlanjutan usaha menjadi isu sentral dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di tengah tantangan ekonomi global, transformasi digital, dan ketidakpastian pasar. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi faktor-faktor kunci yang memengaruhi keberlanjutan UMKM melalui pendekatan Systematic Literature Review (SLR) berbasis PRISMA 2020 dan Watase Network Analysis (WNA). Sebanyak 14 artikel ilmiah dari tahun 2020 hingga 2024 dianalisis untuk memetakan keterkaitan antara keberlanjutan usaha dengan pendidikan ekonomi keluarga, literasi ekonomi, kapabilitas inovasi, dan kompetensi kewirausahaan. Hasil kajian menunjukkan bahwa variabel SME sustainability dan innovation capability merupakan variabel paling dominan dalam jaringan tematik literatur, sementara aspek literasi ekonomi dan pendidikan ekonomi keluarga turut berperan penting sebagai pondasi strategis dalam membentuk karakter dan pengambilan keputusan pelaku UMKM. Temuan ini juga menyoroti pentingnya integrasi antara faktor sosial, kognitif, dan teknologis dalam strategi keberlanjutan usaha. Studi ini memberikan kontribusi teoritis bagi pengembangan model konseptual keberlanjutan UMKM serta menawarkan implikasi praktis bagi perumusan kebijakan pendidikan ekonomi berbasis keluarga dan pemberdayaan kewirausahaan yang kontekstual dan berkelanjutan
Influence of Social Media Marketing, Product Quality, and Brand Image On Customer Loyalty Through Customer Satisfaction (Study on La Moringa Consumers, NTT) Muh K Bonesaputra Rukman; Heri Praktikto; Wening Patmi Rahayu
Brilliant International Journal Of Management And Tourism Vol. 3 No. 2 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1388

Abstract

The purpose of this study was to determine the effect of Social Media Marketing, Product Quality, and Brand Image on Customer Loyalty through Customer Satisfaction on La Moringa NTT consumers. quantitative research using descriptive and explanatory research methods, for data processing using SEM-PLS. Survey data was collected online and it was found that 217 respondents were La Moringa consumers. Social Media Marketing, Product Quality, and Brand Image have a positive and significant effect on Customer Satisfaction, H1, H2 and H3 are accepted. Social Media Marketing, Product Quality, and Brand Image have a direct positive and significant effect on Customer loyalty, Customer Satisfaction has a positive and significant effect on Customer loyalty H4, H5, H6, and H7 are accepted. Whereas Customer Satisfaction has a positive and significant effect on mediating Social Media Marketing, Product Quality, and Brand Image on Customer Loyalty, H8, H9, and H10 as mediating variables are accepted
Development of Interactive Learning Application “Smart Educa” as Learning Media for Introductory Business Courses Umatin, Choiru; Heri Pratikto; Wening Patmi Rahayu
East Asian Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i5.9311

Abstract

The purpose of this research is to develop an interactive learning application based on Android and Desktop "Smart Educa" as a learning media for Introduction to Business courses. The research method used in the development of this interactive learning application is development research with the ADDIE method (Analysis, Design, Development, Implementation and Evaluation). Measuring the ease of use of the application and user feedback on the "Smart Educa" application involved 50 2nd semester students of the Introduction to Business course at IAIN Kediri's Sharia Economics Study Program as respondents selected based on proportional stratified random sampling techniques. The test results show that the assessment of students from various aspects obtained an average value of 2.99 which is included in the feasible category.
Self-Regulated Learning is the Internalization of Mobile Seamless Learning-Based Learning Strategies in Improving Communication Skills Zutiasari, Ika; Heri, Heri; Rahayu, Wening Patmi; Rusmana, Dede
East Asian Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i6.9359

Abstract

The utilization of technology in the teaching and learning process is a new innovation challenge for lecturers to be able to improve student understanding of the material. The application of mobile seamless learning through self-regulated learning for business communication courses is a profitable opportunity to improve the communication skills of Business Education study program students. This research method is Research and Development with PLOMP model.  The application of Edubis can improve students' oral and written communication skills. There has been an increase of 11% from before using the application to using the application so that the Edubis Application can become an effective learning media platform for students. Novelty: Only a few research studies discuss self-regulated learning through digital learning based on mobile seamless learning. Self-regulated learning is independent learning, which refers to learning driven by students' thoughts and behavior toward their learning goals.
THE ROLE OF BIG DATA IN MARKETING 5.0 : A SYSTEMATIC LITERATURE REVIEW Wati, Sri Sulistiya; Nahdi, Moehammad Robith; Fathonah, Sastiana Mandasari; Rahayu, Wening Patmi; Dewi, Titis Shinta
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.15888

Abstract

In the context of marketing, society 5.0 has major implications that fundamentally change how businesses operate and interact with consumers. In marketing 5.0, the use of big data is crucial; technological developments that influence consumer behavior and increasing market competition necessitate an analysis of consumer habits to facilitate marketers in advertising their products. This research employs the Systematic Literature Review (SLR) method using the Watase Uake application to search for articles published from 2021 to 2024. Previous research indicates that big data and related technologies significantly impact marketing and business strategies, enhancing sales prediction accuracy, boosting company profits, and generating innovative digital content. Keywords: Bigdata; Digital Marketing; Systematic Literature Review
Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Alviansyah, Havisfal Amala, Istiqomah Ahsanu Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dwipriwanti, Aida Eka Putri Surya Eni Noviani, Eni Eni Susilowati Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Faradila, Fian Arifiona Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Heny Kusdiyanti, Heny Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril Ibrahim, Muhammad Maulana Ilham Pamungkas, Farel Indarwati, Rila Ayu Agnes Iriaji Jali, Jafalizan Md. Jamaluddin Jamaluddin Kevin Ghulaman Silmi Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mentari Ritonga Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Munawaroh, Rianzah Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novantiko, Kevin Novita Ika Fitriani Novitasari, Anindita Trinura Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Pramana, Aditya Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Purwanto, Yusuf Puspitasari, Ranny Fitria Putra, Pandu Yudi Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Raya Sulistyowati Regita Niken Ashari Rendika Vhalery Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Safitri, Heida Ifkari Salsa Rahmawati Saputri Salsabila, Sarah Sakiran Satia Nur Maharani Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vica Vekyana Sagita Wahyu Dede Gustiawan Wardani, Anita Kusuma Wardhana, Ludi Wishnu Wati, Sri Sulistiya Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Zumroh, Siti Zutiasari, Ika