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Journal : Dinasti International Journal of Economics, Finance

The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI Rezeki, Sri; Manik, Desma Erica Maryati; Tannaldy, Jaccyn
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4579

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.
The Effect of Rating and Lifestyle on the Purchase Decision of Skincare Products of Somethinc Brand on Gen Z in Medan City (Case Study on Shopee Marketplace) Manik, Desma Erica Maryati; Rezeki, Sri; Tiffany, Tiffany
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5064

Abstract

This study aims to analyze the influence of ratings and lifestyle on purchasing decisions for Somethinc brand skincare products on generation Z in Medan City through the Shopee marketplace. The research method uses a quantitative approach with data collection through questionnaires distributed to 400 Gen Z respondents. The results of the analysis show that ratings have a significant influence on purchasing decisions, indicating that consumer assessments and reviews play an important role in building trust in products. In addition, the respondents' lifestyles are also proven to have a significant influence, where consumer lifestyles and preferences influence the choice of skincare products. Simultaneously, ratings and lifestyle together have a significant influence on purchasing decisions for Somethinc products. This study provides important insights for skincare business actors to improve product quality and marketing strategies that are in accordance with the characteristics and lifestyle of Gen Z, especially on the marketplace platform.
Co-Authors - Afrizal Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Adi, Yohanes Adillah Agrullina, Yoza Agus Dahlia Agussamad, Indra Ain, Siti Quratul Alana, Darul Giring Alzaber Alzaber, Alzaber Andhany, Ella Andi Junaidi Andoko Ageng Setyawan Andrian, Dedek Anggrayn, Melisa Anindito, Adith Anna Waris Nainggolan Annisa Annisa Aqil, Atallah Ardita, Rona Syafira ARIF, SUTAN MOHAMMAD Asbi, Asbi Astri Wahyuni Aulia Isroi Aulia Sthephani Bakhtiar Bakhtiar Bakri, Muhammad Ali Bangun, Loranita Belanisa, Tivani Cut Reinilda Rischa Damayanti Damayanti Darnifayanti, Darnifayanti Dericco, Deffan Dewi, Sri Utari Shinta Dhoriva Urwatul Wutsqa Dian Ekawati Dora Darussalam, Dora Dwi Nurriski Yanti Effendi, Leo Adhar Eka Fuji Astuti Elianti Nasution, Lisa Endang Nurul Hasanah Enggar Maulana Putri Qonita Eva Juliandita Fadylah, Muhammad Erlang Farid Mulana Fasya, Safira Fatahillah, Habib Fitra, Ramad Arya Fitri Yani Panggabean Fitria, Dini Fitriana Yolanda Gultom, Pesta Gumilar, Desisius Gunanti . Hadary, Ferry Halawa, Ebenheizer Halim, Hendra Hansen Harahap , Rahmat Daim Harahap, Seri Wahyuni Hariningsih, Wintari Haris Riyaldi, Muhammad Hasanah, Endang Nurul Hasanah, Rusi Hasibuan, Uli Makmun Hasugian, Mikhael Hendra Harmain Herdiningrum, Winda Maharani Herdiyanti, Aulia Herlambang, Albert Herwanda, Herwanda Hidayat, Firdan Huang, Kelly Ibnu Hajar Ilham, Surianto Indah Fitriani Indah Widiati Istikomah, Endang Januarty, Widalicin Karel, Tomy Christian Kasiono Kasiono, Kasiono Khoiriyani, Kiki Kristina Pangaribuan, Ingka La Sudarman Leonardi, Nicholas Lie, Kelvin Lika Apreasta Lilis Marina Angraini Liza Meutia Sari Loebis, Afrizal Loo, Petrus Lubis, Ayu Ulfah Nur Lubis, Fauziah Lubis, Putri Lubis, Putri Nabila Lusiatun, Lusiatun M. Putri Br. Sembiring, Ninsah Madjan, Herman Maharani, Hesti Manafe, Nonce Julianti Manik, Desma Erica Maryati Mardatillah*, Annisa Mardiana Mardiana Marjanah, Marjanah Martin Sitepu, Panglima Masyita, Siti Mega Berlin Mei Yuriska Putri Muhadzdzib, Sayyid Ahmad Muhammad Haris Riyaldi, Muhammad Haris Muhammad Rinaldi Nailani, Hunafa Nainggolan, Elisabeth Nasution, Irna Nasution, Lisa Elianti Natalia, Lidya Nilawati, Nurul Salasa Nizam, Ahmad Nofriyandi Novita, Cut Fera Novriyenni Nur Anisa Nur Sitorus, Ummu Aulia Nurbaiti Nurma Sari, Nurma Nurul Pratiwi Nurwilda, Melisa Padilla Siregar, Erin Pane, Yonson Pangestu, Wulan Sari Parliansyah, M Rizky Pasaribu, Lamtiar Pasaribu, Maria Olivia Putri Wahyuni Putri, Lisa Astridni Putri, Nathania Salsabila Putri, Widya Anggraini Putri, Widya Anggriani Radhiansyah, Lalu Yayan Rahmawati Yuliyani ramadhani, Febrina Rambe, Sarinah Ratih Purnamasari, Ratih Ratna Dewi, Eva Ratri, Yulia Rezi Ariawan Rezi Ariawan Riana , Asysyifa Ritonga, Yesika Rosmayani Rosmayani Rossa, Della Rusiwan, Zulfa Rusli Malli, Rusli Salman Alfarisi Salsabila, Firda Salsabila, yasmin Santi Chismirina Saragih, Isma Putri Cahya Sari Herlina Sarimuddin, Sarimuddin Sembiring, Adelina Sepriana, Rizki Nur Setyorini, Dian Shahida Mohd Said, Shahida Mohd Sheilla, Andriana Silaban, Marta Armita Br Simanjuntak, Lisdayanti Simanjuntak, Ronaldi Simarmata, Asianna Martini Sinaga, Frida Rismauli Sinaga, Hommy Dorthy Ellyany sinaga, widya elizabeth Sindi Amelia Sindi Amelia Sindi Amelia, Sindi Siregar, Amelia Erawaty Siregar, Erin Padilla Siti Salamah Br Ginting Stefanny, Stefanny Sthephani, Aulia Subanar . Subangkit, Mawar Sukrin, Simun Sulaiman Yusuf Sumiati Sumiati Suripah Suripah Suryaalamsah, Inne Indraaryani Suryo Guritno Sutantio, Andy Suzanna Sungkar, Suzanna Syafruddin Haris, Syafruddin Syahputra, Teddy Syahrani, Vania Retna Syahrul Khairi Syari, Milli Alfhi Tama, Bayu Jaya Tambun, Mastaida Tambunan, Khairina Tannaldy, Jaccyn Tiffany, Tiffany Tiofanny, Claudie Tri Ardayani, Tri Tri Wahyuningsih Tria Wulandari Tuljannah, Zahara Turege, Lini Widia Astrid Tussholeha, Zakia Tutut Siswati Vernanda, Evlin Veronica, Tjen Wartika Sihombing, Beni Wijoyo, Raden Bayu Trisno Winda Gusfitri Yoanna Afrimonika yul Hendra Yulia Ratri Yulianto Yulianto Yulianto, Supi Zahrani, Nazila Zahri Hamat Zakia Tussholeha Zamaiyah Zasa, Elia Umbu Zendyah Zetriuslita Zulman, Zulman