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Digital promotion strategy for traditional cuisine: designing Maksuba cake videos as a culinary souvenir of Palembang city Natasya, Nanda; Rini, Rini; Ummasyroh, Ummasyroh
Jurnal Pariwisata Tourista Vol. 5 No. 2 (2025): Oktober 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v5i2.16034

Abstract

Maksuba Cake is a traditional culinary product from Palembang with strong potential as a culinary souvenir. However, limited digital visual promotion hinders its sales growth. This study aims to design a promotional video that highlights the cultural value and visual appeal of Maksuba Cake. The research employed the ADDIE development model: Analysis, Design, Development, Implementation, and Evaluation. A 1-minute-17-second video was produced and published on Palembang Harum’s Instagram. The evaluation by business owners and media experts showed the video was informative, aesthetically appealing, and effective as a digital promotional tool. This strategy is expected to broaden market reach, strengthen product identity, and serve as a reference for promoting local culinary heritage through social media.
Comparative Study of In Vitro Glycemic Index, Chemical Composition, and Organoleptic Properties of Palm Sugar (Arenga pinnata Merr.) Products Syukri, Daimon; Putra, Arif Rizkika; Firdaus, Firdaus; Rini, Rini; Nazir, Novizar; Anggraini, Tuty; Makky, Muhammad; Cherie, Dinah
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.865

Abstract

Palm sugar (Arenga pinnata Merr.) is a natural sweetener with the potential to be developed as an alternative to white sugar due to its distinctive sensory characteristics and its reported lower glycemic index. However, quantitative data on the glycemic index of various forms of palm sugar products remain limited. This study aims to analyze the in vitro glycemic index of various palm sugar products, namely liquid sugar, molded sugar, and granulated palm sugar, and to compare them with white sugar as a reference. Additionally, the study also evaluates the chemical characteristics (moisture content and ash content) and organoleptic properties of each product. The glycemic index determination was performed using an in vitro method based on enzymatic digestion simulation and the calculation of the area under the curve (AUC) of glucose release, with glucose serving as the reference food. The results of the study indicate that all palm sugar products have a low glycemic index, namely 39 for liquid sugar, 37 for molded sugar, and 35 for granulated palm sugar, while white sugar has a moderate glycemic index of 60. The differences in glycemic index values are related to variations in sugar composition, mineral content, and the physical characteristics of each product. Organoleptic testing showed that palm sugar, particularly granulated palm sugar, received good acceptance for its color, aroma, taste, and texture. Overall, the results of this study demonstrate that palm sugar has the potential to serve as a low-glycemic index alternative sweetener, supporting the development of downstream palm sugar products and the diversification of healthier food options.
CODE SWITCHING IN "DIOR AND I" FILM Rini, Rini; Natsir, M; Setyowati, Ririn
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 3, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.582 KB) | DOI: 10.30872/jbssb.v3i1.1582

Abstract

ABSTRACT Language is a term we know very well in our lives and has an important role in society to convey a message or meaning to audience between community members exchange opinions and interact with each other with variations of language and dialect. Language and society are two terms we can find in sociolinguistics. Sociolinguistics conclusions consist of three things, language, society and the relationship between language and society. In addition, the level of education, social status or profession is very important also to the use code. Often the language code that covers these things becomes the main cause of someone choosing the appropriate words in establishing the communication. In addition to the issues of code switching, code mixing, and bilingualism. This research used code switching as the theory from Hoffman (1991). The purpose of this study was to investigate the types and the reasons of code switching uttered in Dior and I film . The study used descriptive qualitative design. The subject used in this study was Dior and I film, the scene of Dior and I film and the object is the main character in Dior and I film of the collected data related. Based on the result of this research, it is found that there are three types of code switching in Dior and I film by Hoffman (1991), such as inter-sentential switching, intra-sentential switching and emblematic/tag switching. It was clear that inter-sentential switching was more frequently types found in Dior and I film. In addition, the researcher also finds that the reasons code switching in Dior and I film by theory Hoffman (1991) are such as talking about a particular topic, quoting somebody else, being empathic about something, interjection, repetition used for clarification, intention of clarifying the speech content for the interlocutor and expressing group identity. It was clear that talking particular a topic was more frequently reasons found in Dior and I film. Keywords: sociolinguistics, code, code switching, Dior and I film, documentary film  ABSTRAK Bahasa adalah istilah yang kita kenal sangat baik dalam kehidupan kita dan memiliki peran penting dalam masyarakat untuk menyampaikan pesan atau makna kepada audiens antara anggota komunitas bertukar pendapat dan berinteraksi satu sama lain dengan variasi bahasa dan dialek. Bahasa dan masyarakat adalah dua istilah yang dapat kita temukan dalam sosiolinguistik. Kesimpulan sosiolinguistik terdiri dari tiga hal, bahasa, masyarakat dan hubungan antara bahasa dan masyarakat. Selain itu, tingkat pendidikan, status sosial atau profesi sangat penting juga untuk menggunakan kode. Seringkali kode bahasa yang mencakup hal-hal ini menjadi penyebab utama seseorang memilih kata-kata yang tepat dalam membangun komunikasi. Selain masalah alih kode, pencampuran kode, dan bilingualisme. Penelitian ini menggunakan alih kode sebagai teori dari Hoffman (1991). Tujuan dari penelitian ini adalah untuk menyelidiki jenis dan alasan pengalihan kode yang diucapkan dalam film Dior dan saya. Penelitian ini menggunakan desain deskriptif kualitatif. Subyek yang digunakan dalam penelitian ini adalah Dior and I film, ujaran pada Dior and I dan objeknya adalah karakter utama yang terkait pada Dior and I film. Berdasarkan hasil penelitian ini, ditemukan bahwa ada tiga jenis kode switching di Dior and I difilmkan oleh Hoffman (1991), seperti inter-sentential switching, switching intra-sentential dan emblematic / tag switching. Sudah jelas bahwa peralihan antar-sentimen lebih sering ditemukan dalam film Dior and I. Selain itu, peneliti juga menemukan alasan dilakukannya pengalihan kode dalam Dior and I film menurut teori Hoffman (1991) adalah seperti berbicara tentang topik tertentu, mengutip orang lain, bersikap empatik tentang sesuatu, penolakan, pengulangan yang digunakan untuk klarifikasi, maksud mengklarifikasi konten pidato untuk teman bicara dan mengekspresikan identitas kelompok. Sudah jelas bahwa membicarakan topik tertentu lebih banyak alasan yang ditemukan di Dior and I film. Kata kunci: sosiolingustik, kode, alih kode, Dior and I film, dokumentar film
Co-Authors Abda Abda Adrian Hartanto, Adrian Adzhani, Rilanda Ahmad Fikri Ahmed, Umar Aisman Aisman Alfatih, Muhammad Haidar Amilin Amilin, Amilin Anwar Kasim Ardi Ardi Ardoni Ardoni ARI SUSANTO Aulia, Fauqa Arinil Bambang Sudarsono Bambang Supeno, Bambang Bastian Nova Cesar Welya Refdi Chairina Chairina, Chairina Cherie Dinah, Cherie Dahliana, Andi Besse Daimon Syukri Dalfi, Muhammad Rizki Damiati, Liska Desiana, Lidia Dewi, Sintya Dika Setiagraha, Dika Dina, Mivtahul Dwi Handayani Dwi Sogi Sri Redjeki Efrizah, Doni Eliana, Desi Elisabeth Sitepu Enayatullah, Imam Haroki Erma, Zetria Ester Inung Sylvia, Ester Inung Esya Alhadi Euis Amalia Fadilah, Mellani Fakhri Ilham, Diky Fauzan Azima Fauziah Fauziah Felga Zulfia Rasdiana Fider Lumban Batu Fidia Wulan Sari Firdaus Firdaus Fitriyani Fitriyani Gad Datak, Gad Gea, Natalius Giawa, Herman Gowasa, Peronas Habibullah Habibullah Halwa, Haniyatul Hani, Darfi Hani, Sheila Hanura Aprilia, Hanura Hasbullah Hasbullah Hasnah Hasnah Hendra Taufik Heri setiawan Herlina Herlina Hery Widijanto Ibnu Maja Idi Warsah Imran Imran Irfan Suliansyah Irwan Irwan Irwan Muthahanas Ismayani Ismayani Ismed Ismed Izzati, Astika Ulfah Jasika, Jasika Jaya Gulo, Hendi Putra Judijanto, Loso Juhisa, Siti julian, julian Jusmawi Bustan Karsim, Karsim Khatami, Muhammad Kumalasari, Prapti Ira KURNIA KURNIA, KURNIA Kusnaningsih, Aida Kusumawardani, Diyah Hesti Laia, Dirifandi Laia, Sederhana Lin Oktris Linda Wati Lubis, Muhammad Yusuf Parlagutan Lumban Batu, Fider Luther Setiawan M Natsir Mahuli, Jenda Ingan Mahyudin Situmeang Manaraja, Reformasi Manullang, Marihot Maria Erna Kustyawati Mariyani, Mariyani Marshinta, Fransisca Ully Mimi Harni Mirna Mirna Misdawati, Misdawati Monde, Junety Muhammad Amin Suma Muhammad Luthfi Muhammad Makky Muhammad Nur MUHAMMAD SAID Muhammad Yusuf Muhibudin, Muhibudin Mursidin . Muslikah Muslikah, Muslikah Mustofa, Muhamad Arif Mustofa, Muhammad Arif Muzhaffar, Achmad Daffi Nadratuzzaman, Muh. Najib, Haifa Najib, Haifa Nasution, Ridwan Natasya, Nanda Ningsih, Erni Septia Nirwana Br. Bangun Novalia, Yefni Novizar Nazir Novizar, Novizar Noza Aflisia, Noza Nur Wachidah Yulianti, Nur Wachidah NURAENI, ANDI Nuraini Nuraini Nuraini, Putri Nurcahya, Claudia Nurhalimah Nurhalimah Nurqalbi, Nurqalbi Nurwijayanti Oksiana Jatiningsih Parinduri, Ramadha Yanti Partiwi, Partiwi Partomuan Harahap Pitaloka, Diah Priono, Joko Purbodiningrat, RM. Movta Rahendra Purnama Dini Hari Putra, Arif Rizkika Putri, Septi Kumala Putri, Tasya Agusti Rahayu, Hanum Mukti Rahmaniah, Rahmaniah Rahmat Iswanto, Rahmat RAMADHAN, BINTANG Ramadhani, Natasha Dessy Putri Ramadhani, Suci Anggraini Razali, Muhammad Reni Koja Renti Yasmar, Renti Ridho, Muhammad Sidqi Ridho, Muhammad Sidqi Ridwan Nasution Rinjiani, Vira Ririn Fatma Nanda Ririn Setyowati Ritonga, Nia Boru Robbani, Syifa Ronaldo, Reza Rosa Pratiwi, Rosa Rosniati, Veronika Rosyadah, Najla RYZKY, ACHMAD Sahadi Didi Ismanto Sahid, Muhammad Saidek, Abd Rahim Sakti, Ilham Prawidi Salam, Karta Negara sapri sapri Sayakhmad, Olimov Sayuti, A. Jalaludin Setiawati Kusnasetia, Setiawati Setyarini Santosa Sheila Hani Sibuea, Nurhalimah Siddiqoh, Siddiqoh SILVANA OKTANISA, SILVANA Siti Aminah Hasibuan Sitorus, David Humala Situmeang, Mahyudin Slamet Lestari Sugiatno Sugiatno Sujatmiko Sujatmiko Sulistiawati, Nila Sunandar, Ari Supentri Supriono Supriono Susiana Susiana Susilawati, Susilawati Suyatno Suyatno Suyuti DM, Yusnan Syafitri, Aas Syahlani, Ahmad Syaiful Anam Sylvi, Diana Syukri , Daimon Tampubolon, Manner Tangkas, Irwan Made Tania, Bella Indi Tanjung, Anggi Nur Nisa Tanjung, Yulia Tiara Tanzila, Rahmawati Taufika Hidayati Tio, Rilvi Muhammad Toibah, Toibah Tulim, Anto Tuty Anggraini Umiyati Umiyati, Umiyati Ummasyroh Ummasyroh Wahana, Syainullah Wardhani, Puspa Warhamni, Warhamni Wasitoh Meirani Wellyalina, Wellyalina Wiwik Utami Yessi Fitri, Yessi Yetti Hernaningsih Yul, Widiya Yuni Firayanti Yunus, Kurniati Yusleli Herawati Yustina, Andi Ina Yusuf, Zefanya Bernadi Zahirman, Zahirman