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The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Frans Sudirjo; Chevy Herli Sumerli A.; Wendy Souisa; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

Abstract

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.
The Effect of Artificial Intelligence Adoption, Machine Learning, and AI Ethics on Product Innovation in Start-ups in Bogor Afrizal Afrizal; Hildawati Hildawati; Sehan Rifky; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.906

Abstract

This research investigates the influence of artificial intelligence (AI) adoption, machine learning (ML) integration, and AI ethics on product innovation within Bogor's startup ecosystem. A quantitative approach was employed, collecting data through an online survey from 180 startups. Structural equation modeling with Partial Least Squares (PLS) 3 was utilized for data analysis. The results reveal significant positive relationships between AI adoption, ML integration, AI ethics, and product innovation. AI adoption and ML integration positively impact product innovation, while adherence to ethical AI practices also plays a crucial role. These findings highlight the importance of leveraging AI technologies responsibly and ethically to drive innovation within startup ecosystems. Policymakers, entrepreneurs, investors, and other stakeholders can utilize these insights to foster a conducive environment for sustainable growth and innovation in Bogor's startup community.
Use of Artificial Intelligence in HR Recruitment and Selection in Start-up Companies Rovanita Rama; Jasmin Jasmin; Arief Yanto Rukmana; Said Hamzali; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.976

Abstract

This bibliometric study analyzes the evolving landscape of human resource management (HRM), emphasizing the integration of technology into HR practices, particularly in recruitment and selection processes. Utilizing VOSviewer, the research maps the co-occurrence of keywords within a comprehensive dataset, revealing dominant themes, trends over time, and less explored areas. The analysis identifies core thematic clusters such as "human resource management," "recruitment," and "analytics," highlighting the significant focus on optimizing traditional HR functions through technological advancements. The study observes a marked shift in research trends, particularly influenced by the challenges posed by the COVID-19 pandemic, which accelerated the adoption of remote work technologies and digital HR tools. The visualization also identifies underexplored research opportunities in areas like "blockchain" and "internet," suggesting potential for groundbreaking research in enhancing HR operations. Furthermore, the network analysis underscores the importance of author collaboration in expanding the multidisciplinary scope of HRM research. This study contributes to the understanding of HRM's dynamic evolution and outlines strategic directions for future research, ensuring HR practices align with technological advancements and organizational needs.
Bibliometric Analysis on the Use of Artificial Intelligence in Improving the Efficiency of Banking Financial Processes in Southeast Asian Countries Khuan, Hendri; Judijanto, Loso; Rachmawati, Titiek; Tanjung, Tia; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.597

Abstract

This bibliometric analysis delves into the utilization of Artificial Intelligence (AI) in enhancing the efficiency of banking financial processes within Southeast Asian countries. With the banking sector in Southeast Asia undergoing rapid technological transformation, AI has emerged as a pivotal force, promising improvements in operational efficiency, risk management, and customer experience. By analyzing the scholarly landscape, including citation metrics, network visualizations, trend analysis, and density visualization, this research uncovers key themes and trends in the adoption of AI in banking across the region. The study not only offers valuable insights into the evolving research domain but also provides guidance for academics, practitioners, and policymakers aiming to shape the future of financial processes in Southeast Asia.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Analysis of the Relationship between IoT Integration and Digital Skills Training on Competency Development and Employee Performance at Bogor Start-up Nurohman, Dwi Aris; Setiawati, Rahmi; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1102

Abstract

This study investigates the relationship between IoT integration and digital skills training on competency development and employee performance in start-up companies in Bogor. Utilizing a quantitative approach, data were collected from 170 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to explore the interconnections between the variables. The findings indicate that all examined relationships are positive and significant. Specifically, IoT integration and digital skills training significantly enhance competency development, which in turn positively impacts employee performance. These results underscore the importance of technological integration and continuous skills training in fostering employee growth and organizational performance within the dynamic environment of Bogor start-ups. The study provides valuable insights for managers and policymakers aiming to leverage digital advancements to optimize human capital and achieve superior business outcomes.
The Effect of Human Resource Information System (HRIS) Integration, Conflict Management, and Work Flexibility on Work-Life Balance in Banten Manufacturing Industry Palupiningtyas, Dyah; Nurisman, Husain; Syafri, Muhammad; Vandika, Arnes Yuli; Amalia, Mei Rani
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1107

Abstract

Within the context of the manufacturing sector in Banten, this research explores the impact that the integration of Human Resource Information Systems (HRIS), conflict management, and work flexibility have on the work-life balance of employees operating in that sector. Through the use of a quantitative research methodology, data were gathered from a total of 160 samples by means of a structured questionnaire that utilized a Likert scale that ranged from 1 to 5. Through the utilization of Structural Equation Modeling-Partial Least Squares (SEM-PLS 3), the data were examined in order to determine the links that exist between the variables. According to the findings, high-resolution information system (HRIS) integration considerably improves work-life balance by optimizing human resource operations and increasing employee access to information. Effective conflict management practices are shown to mitigate workplace tensions, further contributing to a better work-life balance. Additionally, work flexibility is found to be a crucial factor in allowing employees to manage their professional and personal responsibilities more effectively. The study underscores the importance of integrating advanced HR systems, adopting robust conflict management strategies, and promoting flexible work arrangements to enhance the work-life balance of employees in the manufacturing sector.
Analysis of the Impact of Mobile Application Implementation and Social Media on Increasing Tourist Visits in Yogyakarta Setiadi, Bekti; Setiawati, Rahmi; Manalu, Margareta; Dewantara, Rizki; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1114

Abstract

This study analyzes the impact of mobile application implementation and social media usage on increasing tourist visits in Yogyakarta using a quantitative approach. A total of 200 participants, selected through random sampling, provided responses on a Likert scale ranging from 1 to 5. Data were collected via structured questionnaires and analyzed using SPSS version 26. The findings reveal a significant positive correlation between the utilization of mobile applications and social media and the increase in tourist visits. The results suggest that enhanced digital engagement through these platforms can effectively boost tourism in Yogyakarta, providing valuable insights for stakeholders in the tourism industry to optimize their digital marketing strategies.
The Effect of Digital Transformation, User Experience, and User Interface on Customer Loyalty in Technology Startups in Bandung Sudirjo, Frans; Fajariana, Dewi Endah; Vandika, Arnes Yuli; Sagena, Unggul
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1305

Abstract

This study investigates the influence of digital transformation, user experience (UX), and user interface (UI) on customer loyalty in technology startups in Bandung, Indonesia. A quantitative approach was employed, with data collected from 150 respondents using a Likert scale ranging from 1 to 5. The data were analyzed using SPSS version 26, and multiple regression analysis was used to determine the significance of the relationships between the variables. The results reveal that digital transformation, UX, and UI all have positive and significant effects on customer loyalty, with UX being the strongest predictor. These findings provide important insights for technology startups in Bandung, suggesting that enhancing digital processes, optimizing UX, and refining UI design can foster greater customer loyalty. This study contributes to the growing body of literature on the role of digital transformation and customer-centric design in building long-term customer relationships in the startup ecosystem.
Analysis of Physical Activity Patterns using Wearable Sensors in the Management of Heart Disease Dewi, Belinda Arbitya; Mukholid, Agus; Ambarwati, Rini; Hermansyah, Hermansyah; Vandika, Arnes Yuli
Journal of World Future Medicine, Health and Nursing Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/health.v2i2.751

Abstract

Heart disease is one of the leading causes of death worldwide. Adequate physical activity is an important factor in the management of heart disease, but accurately monitoring physical activity can be challenging. The use of wearable sensors offers a potential solution to measure and analyze physical activity patterns more precisely. This study aims to analyze physical activity patterns using wearable sensors in the management of heart disease. As well as to find out whether physical activity using wearable sensors can overcome heart disease. This research method uses a method with a quantitative approach. This study involves participants who suffer from heart disease and use wearable sensors to record their physical activity over a period of time. The physical activity data, including the number of steps, activity intensity, and activity duration, were analyzed using statistical methods and signal processing algorithms to identify activity patterns related to heart conditions. The results of the analysis showed different physical activity patterns between individuals with heart disease and healthy individuals. Individuals with heart disease tend to have lower levels of physical activity and less regular activity patterns. In addition, certain activity patterns, such as long periods of low-intensity activity, are associated with a higher risk for cardiac complications. The implementation of this research is that wearable sensors can be an effective tool in the management of heart disease by enabling accurate monitoring of an individual's physical activity. By analyzing physical activity patterns, we can better understand the relationship between physical activity and heart conditions, allowing for the development of more precise and personalized interventions in the management of heart disease.  
Co-Authors - Afrizal Abdul Muid Fabanyo Achmad Choerudin Ade Kurniawan Ade Kurniawan Ade Suhara Adnan, Ahmad Zaelani Afen Prana Utama Sembiring Afrizal Afrizal Agus Mukholid Agustina, Dian Resha Ahmad Cucus Ahmad Nur Budi Utama Ahmad Zaelani Adnan Ainun Jariyah Akhtar, Shazia Aldo, Novian Aldo, Novian Ali, Zainab Alim Hardiansyah Ambarwati, Rini Amelia S. Sarungallo Andi Naila Quin Azisah Aliasyahbana andrew shandy utama, andrew shandy Anggeraeni, Anggeraeni Anggun Nugroho Anggun Nugroho, Anggun Ansar Ansar Anwar, Wahyuni Aprian, Syawal Archristhea Amahoru, Archristhea Ardiana Batubara Ardiyanto Saleh Modjo Arfah, Andi Ari Kurniawan Saputra ARIEF BUDI PRATOMO Arief Yanto Rukmana Arif Mudi Priyatno Arifudin, Opan Aris Triwiyatno Aris Triwiyatno Arnadi Arnadi Asfahani Asfahani Aslam, Annisa Paramaswary Aslam, Bilal Aslan Aslan Astutik, Wahyuni Sri Bambang Prihantoro Nugroho Bambang Winardi Bambang Winardi Baso Intang Sappaile Basri, T Saiful Basri, T. Saiful Batubara, Ana Uzla Bekti Setiadi Bekti Utomo Bilondato, Nikma Chatarina Umbul Wahyuni Chevy Herli Sumerli Dadang Muhammad Hasyim Debi Herlina Meilani Debi Herlina Meilani Deddy Hidayat Devi Rahmah Sope Dewantara, Rizki Dewantara, Rizki Dewi Endah Fajariana, Dewi Endah Dian Resha Agustina Dina Ika Wahyuningsih Dora, Mechi Silvia Dunggio, Abdul Rivai Saleh Dwi Aris Nurohman Effendy, Femmy Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novita Sari Eka Imama Novitasari Eko Sudarmanto Endrianto , Endrixs Endrixs Endrianto Fadhilah, St. Annisa Nurul Fahrijal, Rival Faiz Muqorrir Kaaffah Farida Arinie Soelistianto Faridah Faridah Faridah Faridah Fenty Ariani Feriyanti, Yang Gusti Fildansyah, Rully Fitriani.K, Fitriani.K Frans Sudirjo Frans Sudirjo Fujita, Miku Gilang Pranajasakti Guntur Arie Wibowo Gusma Afriani Guterres, Juvinal Ximenes Hakim, Nur Hamzah, Abd Natsir Hamzali, Said Handy Widjaya Hanifah Nurul Muthmainah Hannan Fadlurahman Harahap, Nur Afifah Harsya, Rabith Madah Khulaili Hazmi, Muhammad Helta Anggia Hendri Khuan Heri Aji Setiawan Hermansyah Hermansyah Hery Widijanto Hidayat, Deddy Hildawati Hildawati Hildawati, Hildawati Htwe, Thandar Husain Nurisman I Putu Dody Suarnatha I Wayan Adi Pratama Ikhwanto Asri Ilham Ilham Ilham Ilham Iqbal, Kiran Ismail, Rima Ruktiari Jackson Yumame Jasmin Jasmin Jasmin, Jasmin Jatmiko Wahyu Nugroho Jauhari, Burhanuddin Joko Santoso Joko Santoso Judijanto, Loso K, Hairuddin Kasim, Jamila Kasmudin Mustapa Khrisna Agung Cendekiawan Khuan, Hendri Kirana, Sukma Ayu Candra Lan, Tran Thi Latifah Latifah Legito Lesmana, Tera Lestari Wuryanti Linm, Sofia Lola Yustrisia Loso Judijanto Loso Judijanto Luckhy Natalia Anastasye Lotte Lucky Mahesa Yahya M. Ammar Muhtadi M. Anwar Aini Made Susilawati Made Susilawati Manalu, Margareta Margareta Manalu Markus Wibowo Marwah Mayasari, Nanny Mei Rani Amalia Merakati, Indah Mislan Sihite, Mislan Moeis, Dikwan Mohammad Arifin Noor Much Deiniatur Muh Arnesta Arnanda Muh Reza Abdillah Muhammad Bitrayoga Muhammad Hazmi MUHAMMAD LUTFI Muhammad Mustofa Muhammad Syafri Muhammad Syafri, Muhammad Muhammad Syarif Hartawan Muhammadong Muhammadong Muhtadi, M. Ammar Mulia, Madepan Munazar Munazar Muthmainah, Hanifah Nurul Nam, Le Hoang Nampira, Ardi Azhar Nanny Mayasari Ni Desak Made Santi Diwyarthi Ningsih, Yunia Noning Verawati Novianty Djafri Novycha Auliafendri Nukman Nunung Suryana Jamin Nur Afiani, Rulan Nur Hakim Nuridayanti Nuridayanti Nurisman, Husain Nurlela, Lela Nurohman, Dwi Aris Nurul Aisyiyah Puspitarini Omar Ahmad Palupiningtyas, Dyah Pannyiwi, Rahmat Pasaribu, Daniel Peng, Nam Pertiwi, Triani Prata Pranajasakti, Gilang Pratama, I Wayan Adi Priyana, Yana Qudratullah, Fyzria Raden Mohamad Herdian Bhakti Radiah Ilham Rahman Rahmat, Rezqiqah Aulia Rahmi Setiawati Rasmita, Dina Rezki Fitriani Rifky , Sehan Rina Destiana Rith, Vicheka Rival Fahrijal Rizki Andita Noviar Rosmawati Harahap Rosmiati Rosmiati Rovanita Rama Rovanita Rama Rukmana, Arief Yanto Rulan Nur Afiani Rully Fildansyah Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Ruri Koesliandana Safarudin, Muhamad Sigid Sagena, Unggul Said Hamzali Samsul Arifin Samsul Arifin Santi Diwyarthi, Ni Desak Made Saputra, M. Khalid Fredy Sari, Nidia Wulan Sarungallo, Amelia S. Satya Arisena Hendrawan Sawaluddin Siregar Sayed Achmady Sehan Rifky Setiadi, Bekti Setiawan, Zunan setiawati, rahmi Setyorini, Dhiana SILVIA EKASARI Sima, Yenny Simarangkir, Manase Sahat H Soelistianto, Farida Arinie Sok, Vann Souisa, Wendy Sri Ariyanti Sri Widiastuti Sudarmanto, Eko Sudarmo Sudarmo sudarmo sudarmo Suhara, Ade Suharni Suharni Suharni Sumerli A., Chevy Herli Supriyanti Supriyanti Susanti Susanti Syafril Barus Syam Gunawan Syam Gunawan Syawal Aprian Tahir, Usman Tan, Ethan Tanaka, Kaito Tariq, Usman Tera Lesmana Thalib, Kiki Uniatri Thea Marisca Marbun B.N Tia Tanjung Tia Tanjung, Tia Titiek Rachmawati Titiek Rachmawati Toalib, Ramli Tri Budi Rahayu, Tri Budi Triyugo Winarko Triyugo Winarko, Triyugo Tu, Nguyen Minh Ummu Kalsum Unggul Sagena Upeka Mendis Usman Tahir Utama Sembiring, Afen Prana Utomo, Bekti Wahidyanti Rahayu Hastutiningtyas Wahyuni Sri Astutik Wardhani, Diky Wendy Souisa Wifasari, Septi Wijaya, Hamid Wiwin Susanty Wuryanti, Lestari Xiang, Yang Yamamoto, Sota Yana Priyana Yoga Dwi Goesty D.S Yulis, Dian Meiliani Yusuf Yusuf Zaenal Arief Zani, Benny Novico Zaw, Soe Thu Zhang Li Zohaib Hassan Sain Zulkifli Zulkifli Zulkifli Zulkifli Zunan Setiawan