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Ratih Hurriyati

Indonesian Education University

Author-ID : 532186

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences Transportation Other

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Pembentukan Loyalitas Pelanggan: Intensi Hubungan dan Kualitas Hubungan (Studi kasus di Industri Ritel Pakaian, Kota Bandung) Uus Muhamad Husni Tamyiz; Ratih Hurriyati; Puspo Dewi Dirgantari
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Dalam membangun loyalitas pelanggan, pemasar perlu untuk membangun dan mempertahankan hubungan yang baik dengan pelanggan. Namun, upaya ini tidak selalu efektif karena kegiatan kemitraan dengan retailer ritel pakaian tidak ditanggapi oleh semua pelanggan. Oleh karena itu, intensi pelanggan untuk terlibat dalam hubungan dengan retailer harus menjadi titik awal untuk membangun loyalitas pelanggan. Tujuan dari penelitian ini adalah untuk memprediksi apakah kualitas hubungan pelanggan dan intensi hubungan mempengaruhi loyalitas mereka kepada retailer pakaian. Data dikumpulkan dari 327 responden yang berada di 13 kecamatan, Kota Bandung. Berdasarkan hasil penelitian menemukan bahwa intensi hubungan secara individu berpengaruh signifikan terhadap loyalitas dan secara bersama-sama intensi hubungan dan kualitas hubungan berpengaruh terhadap loyalitas.

The Role of Supply Chain Management Consumer Attitude as Intervening between Brand Images, Perceived Value and Revisiting Intention Igus Rahmat Ginanjar; Ratih Hurriyati; Lili Adiwibowo; Vanessa Gaffar; Jumadil Saputra
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.231 KB)

Abstract- The level of revisit intention in hotel resorts in Indonesia has increased from 2017 to 2018. From the data of the Indonesia tourism ministry, the last 10 months hotel occupancy rates in Indonesia have increased significantly compared to the year of 2017, but in the West Java region there is a phenomenon of fluctuation hotel room occupancy, especially in resort types, this is related to the rise and fall of brand image and perceived value. The arrangement of vacationer goal image has been looked into in the course of recent decades and is viewed as a standout amongst the most vital regions or research in image showcasing. It's important builds comprise of the image psychological and full of feeling image alongside its general image which has all the more as of late been incorporated and connected to the intellectual impacts of occasion decision and attitude. This study tests quantitatively whether attitude becomes intervening between brand image and perceived value towards revisiting intention, using a partial least square method to analyze data, a survey with questionnaires on 100 consumers of resort hotels in Bandung City by considering the supply chain management. The result showed that consumer attitude in Bandung City is not significant as an intervening role for brand image perceived value and revisit intention.

Adopting New Technology in Coffe Plantation :The Role of Knowledge Sharing in Supply Chain Management Andrey Satwika Yogaswara; Andre Suryaningprang; Disman Disman; Ratih Hurriyati
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The problem currently faced is that the ground coffee beans are dried and still found many defects, the defects are caused form sorting system, a good coffee system can increase sales of farmers businesses that initially only sold coffee beans without sorting with simple technology, but with the computerized method of sorting system and sales development will continue to increase with modern computer sorting standards than manual sorting and coffee beans become greenbean. in this study, the application of Computer Vision will be tested to facilitate a sorting process, a computer system with the help of a camera will introduce a type of coffee recognition system to Robusta and Arabica, this system is able to read the number of defects that exist in coffee, this system is able to be implemented and has more accuracy of 90%. coffee that has been sorted automatically will have a good quality and perfect shape of beans and will produce have unique aroma and will automatically increase the sale value. This system makes added value for coffee bean farmers, training on knowledge of the sorting system that uses computer applications and practices in running the system supports working farmers to work more efficiently and effectively and provide maximum results in accordance with market needs.

EFFECT OF EDUCATION LEVEL, GENDER ROLE, AND INFORMATION TECHNOLOGY ON MSME INCOME IN THE ERA OF COVID-19 (CASE STUDY ON FOOD MSMES IN BANDUNG CITY) Tuti Anggraeni; Ratih Hurriyati; Puspo Dewi Dirgantari; Dodi Sukmayana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5376

The specific purpose of this study is to provide an overview to the food sector SMEs in the city of Bandung, that the influence of education level, gender roles, and information technology has a significant influence on their income. This study used 59 samples of food sector MSME business actors in the Bandung City area. The sampling technique chosen in this study was incidental sampling technique and data collection using questionnaires distributed to respondents, namely MSME owners. The data analysis technique used in this research is multiple linear regression. The results showed that there was an influence of education level, gender roles, and information technology on the income of MSME actors in the food sector in the city of Bandung. Hopefully this research can provide input to the food sector MSME administrators in the Bandung Raya area, especially the food sector MSME actors to continue to improve the quality of education both through formal and non-formal education, increase the existence of gender roles by not leaving their nature as women, and continue to upgrade information technology. which is useful for marketing the results of his business. Because based on research conducted by researchers, these three variables can increase the income of MSME actors.

Analisis Bibliometrik Perkembangan Penelitian Penggunaan Pembayaran Seluler Dengan Vosviewer Femmy Effendy; Vanessa Gaffar; Ratih Hurriyati; Heny Hendrayati
Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi Vol. 16 No. 1 (2021): Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komuni
Publisher : LPPM STMIK Rosma

Penelitian ini mengkaji perkembangan penelitian dengan topik penggunaan pembayaran seluler mobile payment, e-wallet. Kajian bertujuan untuk mengetahui: (1) perkembangan jumlah publikasi internasional bidang penggunaan pembayaran seluler mobile payment, w-wallet pada database Scopus dari tahun 2016 -2020; (2) jurnal inti dalam publikasi internasional penggunaan pembayaran seluler mobile payment, e-wallet (3) peta perkembangan publikasi internasional penelitian bidang penggunaan pembayaran seluler mobile payment, e-wallet berdasarkan kata kunci (co-word). Pengumpulan data dengan cara melakukan penelusuran melalui scopus dengan kata kunci mobile payment, mobile, payment, e-wallet, electronic walet, dengan katagori article title, abstract, keywords dalam kurun waktu 2016 –2020. Data berupa jumlah publikasi pertahun, jurnal yang memuat artikel mobile payment, mobile, payment, e-wallet, electronic walet, dan subjek dianalisis menggunakan Microsoft Excel. Sedangkan untuk tren pemetaan topik dianalisis dengan menggunakan sofware VosViewer. Hasil penelitian menunjukkan bahwa perkembangan pertumbuhan tahun 2016 - 2020 yang terindek di Scopus tertinggi terjadi pada tahun 2020 yang mencapai 82 publikasi (30.5 %). Publikasi internasional terbanyak dipublikasikan pada jurnal IEE sebanyak 12 artikel. Hasil penelitian menunjukan bahwa topik penelitian tentang pembayaran seluler atau mobile payment atau e-wallet masih didominasi oleh penggunaan model teori Technology acceptance Model (TAM), Trust dan perceived usefulness masih menjadi variable penelitian terbanyak, pilihan penggunaan metode survey,dengan tools analisis Structural Equation Model (SEM) khususnya PLS (partial least square), didominasi secara geografis pada penelitian pada negara berkembang (developing Country). Untuk penelitian selanjutnya penulis menyarankan perlu adanya penambahan kata kunci agar lebih banyak hasil penelitian yang lebih akurat dan komprehensif.

The Influence of Image and Reputation on the Competitiveness of Political Party Dedeh Maryani; Marcellia Susan; Ratih Hurriyati
International Journal of Science and Society Vol 2 No 2 (2020): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

The objective of this study is to describe the influence of image and reputation on the competitiveness of a political party. This study uses a quantitative approach with explanatory survey method design, the entire community of West Java Province who has suffrage on the election is the population by taking 400 respondents for the samples, while the random multistage cluster is used as the sampling. Data analysis used in this study is descriptive and verification analyzes, while Partial Least Square (PLS) is used for the hypothesis test. The result shows that there is a significant positive influence of the independent variable of the image of a political party (X1) and variable of the reputation of a political party (X2) on the dependent variable, the competitiveness of political party (Y). We recommend that the image of a political party must be built continuously in order to build a high long-term reputation of the political party, and eventually, it will make the high competitiveness of the political party. It can be done through various programs for the community that could make public trust in political parties increase, for example, the policies made by the government altogether with the legislature must be in favor of the interests of the community. The limitation of this study is the marketing of politics. This is an earlier analysis result.

WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: - Erni Martini; Lili Adi Wibowo; Agus Rahayu; Ratih Hurriyati
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 1 (2022): MARCH 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This research had the purpose of investigating the utilization of a company's official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how telecommunications companies in developing countries used their websites as a communication medium for online branding

How to Understand Customer Needs? The Role of Market Orientation, Innovation Capability, and Learning Orientation M Sandi Marta; Ratih Hurriyati; Puspo Dewi Dirgantari
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Excellent marketing is always oriented to the needs and desires of consumers, and consumer orientation is inseparable from a market orientation that the company must develop. This study aims to analyze the relationship between market orientation and customer loyalty with innovation capability as a mediator and learning orientation as a moderator in the relationship between innovation capability and customer loyalty. Data were collected using a cross-sectional survey among 95 online shop owners. Furthermore, the data were analyzed using Hayes' PROCESS macro-based hierarchical regression. The results revealed that market orientation had a positive effect on innovation capability. Innovation capability mediated the correlation between market orientation and customer loyalty. Furthermore, learning orientation reinforces the correlation between innovation capability and customer loyalty. These findings contribute to understanding the effect of innovation capability and learning orientation on market orientation and online shop customer loyalty.

Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing Ernawati Ernawati; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Ekonomi Modernisasi Vol. 17 No. 1 (2021): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The approach is based on Porter's intensive strategy. The population in this study was all craftsmen-woven Purun while the sample was two groups of 45 craftsmen woven Purun in Kampung Purun Banjarbaru City. Data collection techniques with interviews, observations, and documents. Analytical techniques with descriptive analysis and SWOT analysis. The results showed that woven handicrafts Purun in Kampung Purun Banjarbaru city have considerable potential to be developed because it is a superior product. Increasing aspects of production, labor, marketing, capital, business management, and organization is an important aspect in the management of business development woven crafts Purun. While the political and regulatory, social and cultural aspects and technology is an aspect that can be an opportunity for the development of woven handicraft business Purun. Development strategy so that woven craft Purun becomes a superior product and can compete in the market is with incentive strategies, namely market penetration strategies, business strengthening strategies and product development strategies.

The Effect of Product Image and Website Quality on the E-Purchase Decision through Website Experience Hernandi Sujono; Ratih Hurriyati; Lili Adi Wibowo; Heny Hendrayati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6590

In the globalization era or the 4.0 era, all activities that used to be done offline can now be completed online using the internet network. Likewise with buying and selling activities, openness, and Internet connectivity, with online media, one of which is the website. Therefore, the research objectives are to analyze the effect of the product image and website quality on online purchasing decisions; the impact of the product image and website quality on user experience (web experience); the effect of user experience (web experience) on online purchasing decisions at a Parfume Online Store. This research is a quantitative study, an inferential statistical study that takes a certain number of samples to explain the population. By collaborating with the Parfume Online Store for data collection, it is targeted that at least 100 responses are collected from online questionnaires and analyzed by structural equation modeling with Partial Least Square (PLS) software used as a tool to assist procedures. After all, the conclusions of this study are: 1) Product Image's significant positive effect on E-Purchase Decision, 2) Product Image's significant positive effect on Web Experience, 3) Web Experience's significant positive effect on E-Purchase Decision, 4) Web Quality's significant positive effect on E- Purchase Decision, 5) Web Quality's significant positive effect on Web Experience, 6) Product Image's significant positive effect on E-Purchase Decision, 7) Web Quality's significant positive effect on E-Purchase Decision Variables.

Co-Authors Aam Rachmat Mulyana Adam Hermawan Adib Sultan, Adib Adieb Sultan, Moch. Afdol Muftiasa Aghnia Fadilah, Ratu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Al Qorni, Alfi W Alfy, Riadh Alia Zulfah Fahriyyah, Alia Alifya Putri Maharani Sondra Amalia Madi, Riski Amelia, Emi Andar Danova L. Goeltom Andar Danova Lastaripar Goeltom Andre Suryaningprang Andrey Satwika Yogaswara Anggi F, Muhamad Anggitasari, Siti Rafi Anggraeni, Tuti Ani Rakhmanita Annisa Megaswara Ardelia Azhar Arifianti Ari Riswanto, Ari Arifianti, Ardelia Azhar Aripin, Arip Nur Arry Widodo Arus Reka Prasetia Asaretkha Adjane Annisawati Asep Kurniawan Asep Munawar Asimah, Vincent Kweku Awalludin, Dudi Aynie, Rahmi Qurrota Ayuningtyas Yuli Hapsari Ayus Ahmad Yusuf Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum D. Disman Damayanti, Fenny Dani Dagustani Depy Muhamad Pauzy Destri Mailinda Tianingrum Dewi Mayangsari Dirgantari, Dwi Puspo Dirgantari, Puspo Disman Disman Disman Disman Disman Disman Disman, Disman Edi Firdaus Effendy, Femmy Ekarini, Mira Indriyulia Eko Susanto Elvira Azis Elyusufi, Abdul Muhaimin Emi Amelia Emi Amelia Erik Syawal Alghifari ERNAWATI Erni Martini Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Faizal, Yopa Fajar Gumelar Maulana Fajar Ramadhan Fathurrohman, Firdaus Femmy Effendy Femmy Effendy Ferry Arfiansyah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Firman Hidayat Firmansyah, Haidar Al Fardan Fitria Ashafira Friliyantie, Deska Galang Putra Nusantara, Galang Putra Gatot Iwan Kurniawan Gilang Bhirawa Noraga Girang Razati Girang Razati, Girang Gusni . Hadi Nasbey Hamsani Hamsani Hari Mulyadi, Hari harisandi, Prasetyo Hartati, Ajeng Sri Hartono, Pierdijono Hasan, Pupung Puad Heny Hendrayanti Heny Hendrayati Herdina, Nova Hernandi Sujono Hidayat, Firman Hidayat, Yosep Hidayat, Yusuf Murtadlo Hifzhil Rahman Hilda Monoarfa Hilmi Muttaqien, Hilmi Hilmi, Rafiqi Zul Igus Rahmat Ginanjar Imran, Muh. Erwinto Indradewa, Rhian Irawan, Rini Larasati Irna Widiastuti, Irna Ittaqullah, Nurul Iwan Setiawan Jalaludin, Engga Januar, Muhammad Johan, Ahmad Julia Famor Pratami Jumadil Saputra Kamaludin, Ahmad Kania Widyatami Kartika, Diana Ani Kartika, Titing Kharisma Sumiati Khelvin Aidil Fitriansyah, Khelvin Aidil Kusumah, Echo Perdana L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Luckyardi, Senny M Maghfur, M M Sandi Marta Mac-Doqu, Francis Kortey Maisa Azizah Asmara Marcellia Susan Maryani, Dedeh Masharyono Masharyono Maulana, Teguh Nurakmal Maulana, Yono Maulidyna, Risna Medidjati, R. Adam Megantara, Khandinar Shidik Mirza Abdi Khairusy Moch. Adieb Sultan Mohamad Faizal, Mohamad Mohamad Reza Nurpratama Mokh Adib Sultan, Mokh Adib Mokh Adieb Sultan Monoarfa, Hilda Mubdi Mulya Isfahami Muchtar, Muhammad Muftiasa, Afdol Muhammad Fatwa F Muhammad Muchtar Muji Gunarto Mulyana, Helmi Munir Nur Komarudin Murugesu, Karina Devi Muthalib, Dzulfikri Azis Nabilah Ramadhan Nasrul Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraha, Rifki Candra Nurpratama, Mohamad Reza Nurwita Pratami, Ni Putu Pamuji Aminullah, Zakariya Pangestu, Erry S.R Pranadita, Nugraha Prasetyo Harisandi Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Purnomo Purnomo Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dirgantari Rahmayani Ode, Hesty Ramadhan, Didit Ramadhani, Indi Ramadhian, M. Arief Rahman Rasyiddin, Ahmad Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rini Utari, Rini Rismayanti, Rosi Rivaldi Arissaputra Romlah Rommy Suleman, Nursaban Safroni Isrososiawan Santi Sofyani, Santi Saputri, Windy Eka Sarah, Kania Siti SATRIYAS ILYAS Savitri, Citra Senny Luckyardi Sentika, Sarah Setiawan, Rahyuniati Sigarlaki, Faizal Fardhani Soni, Mohammad Sri Astuti Pratminingsih Sugiharto, Nur Aziz Sugiono, Ahmad Suhono Suhono Suhono Suhono Sujono, Hernandi Sukma Nugraha Sukmayana, Dodi Sultan, Mokh. Sumantri, Dadan Sumaryana , Fitriana Dewi Suryana Suryana Syamsu Yusuf Syamsu Yusuf, Syamsu Taufik, Erwin Taufiq Rahmat Theresia Gunawan Tia Yuliawati Tiar Lina Situngkir Tri Haryanto Triadinda, Dexi Triyono Adi Tristanto Uus Muhamad Husni Tamyiz Vanessa Gaffar Vigory Gloriman Manalu Vika Nurpriyanti, Vika Wahyuddin, Nisaa Nursyabanniyah Wendi Andriatna, Wendi Wibowo, Lili Widjadjanta, Bambang Widy Muchamad Widyatami, Kania Wufron Wufron Yanti, Pitri Yasir Maulana Yogi Suprayogi Yono Maulana Yulandri, Elsa Yuliarti Maghfira Annahli Yuliati - Yuliati Yuliati Yuliawati, Novi Yuniar Sari Ratna Puri, Yuniar Sari Yunior, Ray Yusriani, Sri Yusuf, Abdul Zhixin Li

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