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Ratih Hurriyati

Indonesian Education University

Author-ID : 532186

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Social Sciences Transportation Other

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Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers Ani Rakhmanita; Ratih Hurriyati; Puspo Dewi Dirgantari
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1493

The aims of this research is to measure the effect of gamification, variety of beverage products and prices onÂ buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.

PENENTUAN PRIORITAS RISIKO MELALUI ANALYTICAL HIERARCHY PROCESS (AHP) SEBAGAI UPAYA PENGEMBANGAN POTENSI KAWASAN WISATA PANTAI JAWA BARAT SELATAN Gatot Iwan Kurniawan; Disman Disman; Ratih Hurriyati; Dani Dagustani
Jurnal Inovasi Penelitian Vol 1 No 10: Maret 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i10.408

Kawasan wisata pantai Jawa Barat merupakan kawasan wisata yang akan dikembangkan menjadi kawasan ekowisata berdasarkan RIPPDA 2015-2025. Tetapi pada kenyataanya strategi pengembangan yang dilakukan oleh pengelola objek wisata cenderung ke mass tourism. Strategi yang diterapkan ini diharapakan untuk segera meningkatkan perekonomian masyarakat karena dianggap akan segera mendatangkan wisatawan tetapi tentu ada sisi negative yang harus juga di antisipasi yang berkaitan dengan kemungkinan terjadinya percepatan terjadinya suatu risiko. Tujuan dari penelitian ini adalah untuk bisa mengidentifikasi dan menentukkan risiko apa saja yang memiliki potensi tinggi akan memberikan dampak yang besar pada kerugian kawasan wisata. Penelitian dilakukan dengan wawancara dan penyebaran kuisioner kepada Dinas Pariwisata, Pelaku Usaha dan Pemerhati lingkungan. Metode yang digunakan adalah deskriptif dengan analisis kuantitatif menggunakan Analytical Hierarchy Process (AHP). Hasil yang diperoleh menggunakan aplikasi Expert Choice di dapat risiko-risiko yang memang harus menjadi prioritas untuk segara ditangani berdasarkan persamaan pendapat dari para ahli yang menjadi nara sumber. Informasi yang didapatkan akan bermanfaat bagi pemerintah dan pengelola kawasan wisata sebagai baha pertimbangan dalam membuat strategi pengembangan.

Pengaruh E-Logistics terhadap Kepuasan Pelanggan Marketplace Lazada Annisa Megaswara; Ratih Hurriyati; Puspo Dewi Dirgantari
JRB-Jurnal Riset Bisnis Vol 3 No 2 (2020): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aimed to obtain (1) an overview of e-logistics on Marketplace Lazada, (2) an overview of customer satisfaction on Marketplace Lazada, (3) the amount of influence of e-logistics towards customer satisfaction on Marketplace Lazada. Research method used is explanatory survey The sample used in this research are 70 respondents. Data analysis technique used is simple linear regression by using computer software which is SPSS 24.0 for Windows. The result of this research shows that eulogistic is in a high category, also customer satisfaction in a high category. E-logistics has a positive influence and significant towards customer satisfaction.

Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang Suhono; Ratih Hurriyati; Mokh Adieb Sultan
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyalty is to market products using experiential marketing. By integrating the elements of emotion, logic, and general thought processes, a relationship with customers can be built which can not only increase customer satisfaction but also foster customer loyalty. The number of samples studied was 110 respondents via the internet, customers who had visited Starbucks Coffee in Karawang using non-probability sampling. The analytical tool used descriptive analysis and multiple regression methods. The results showed that the dimensions of consumer-based brand equity, namely physical quality, ideal self-congruence, and lifestyle congruence are factors that have a positive effect on customer satisfaction. However, staff behavior does not affect customer satisfaction. The experiential marketing dimension consisting of feelings, thoughts, and actions also has a positive relationship with customer satisfaction, although feelings do not affect customer satisfaction. In the evaluation of customer satisfaction, it is proven that customer satisfaction has a significant effect. This shows that the higher the customer satisfaction, the higher the loyalty of the Starbucks Coffee Karawang outlet customers

Building Patient Satisfaction based on the Quality of Health Services based on The Digital-Based Patient's Experience at the Dental and Oral Health Service Facility in West Java Julia Famor Pratami; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3373

The health care industry in Indonesia continues to grow, but the health industry has a low level of resilience. This study aims to elaborate the relationship between digital patient experience, innovation, and patient satisfaction at dental health care facilities and in West Java. Data collection was carried out using a survey of 100 patients spread across West Java. Then, the data were analyzed using path analysis and regression. The results of the study reveal that there is an indirect effect between digital patient experience and patient satisfaction through innovation. Meanwhile, digital patient experience does not directly affect patient satisfaction. Novelty is obtained by testing and analyzing the relationship between innovation, digital patient experience, patient satisfaction in one model, as well as the use of health care facilities in West Java as a unit of research analysis.

The Viewpoint of the Sharia System on Digital Marketing during the Covid 19 Pandemic M Dana Prihadi; Ratih Hurriyati; Puspo Dewi Dirgantari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3671

Shopping online as a new lifestyle is common in the Covid-19 pandemic. The emergence of various e-commerce platforms in Indonesian society has become a new alternative that facilitates the current pattern of people's shopping behavior. Many companies are experimenting with decentralized decision making and software to make new digital work cultures more effective and productive as working in a physical office. The existence of this pandemic can encourage consumers who do not like online shopping to finally switch to online shopping. With a phenomenon like this, the research was conducted with the aim of obtaining findings regarding the description of the application of digital marketing during the COVID-19 period seen through sharia viewpoint. This type of research uses descriptive analysis method, namely by analyzing independent variables without making comparisons and looking for correlations with other variables. From the research that has been done, it is found that every company or producer should pay attention to the condition of the products being marketed, especially in terms of Islamic law (halal and haram) and for online buying and selling transactions there is no element of usury (interest) and maisir (gambling). With the research that has been done, it is expected to increase the profit of the company or producer.

Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen Mubdi Mulya Isfahami; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Bisnis dan Kewirausahaan Vol 17 No 2 (2021): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v17i2.2571

Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang mencoba menerapkan strategi viral marketing, tetapi masih banyak yang tidak mendukung tujuan penerapan strategi itu sendiri. Strategi viral marketing yaitu: trust brand dan celebrity endorsment. bisnis yang membuat strategi viral marketing sebagai cara untuk memasarkan dan memperkenalkan produknya adalah Zhofira. Teori yang digunakan dalam penelitian ini adalah Viral marketing, keputusan pembelian, kepercayaan merek, dan celebrity endorsement sebagai peneliti untuk melakukan penelitian, untuk membuktikan pengaruh (X1) kepercayaan merek, (X2) celebrity endorsement terhadap (Y) keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menggunakan sampel dari populasi sebanyak 384 responden, teknik pengambilan sampel yang digunakan adalah probability sampling yaitu teknik pengambilan sampel yang memberikan kesempatan sama bagi setiap unsur populasi untuk dipilih menjadi sampel. Penulis melakukan analisis regresi berganda dan menguji asumsi klasik sebelum melakukan analisis regresi berganda. Pada hasil analisis regresi berganda menunjukkan hasil “R Square” 0,515 atau 51,5%, yang dapat diartikan sebagai variabel (X1) dan (X2) mempunyai pengaruh terhadap (Y) sebesar 51,5%. Sedangkan sisanya 48,5% ada faktor lain. Hal ini dapat dinyatakan tidak relevan lagi karena nilai faktor lebih besar dari (X1) dan (X2).

Kinerja Perusahaan: Teknologi Informasi dan Kewirausahaan pada Usaha Kecil Purnomo Purnomo; Lili Adi Wibowo; Ratih Hurriyati; Heny Hendrayati; Disman Disman
Jurnal Bisnis dan Kewirausahaan Vol 16 No 2 (2020): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v16i2.1995

Keberhasilan usaha kecil tergantung pada kemampuan dinamis, karena memberikan peluang untuk tetap kompetitif dan berkinerja baik di lingkungan bisnis yang dinamis. Menerapkan pandangan kemampuan dinamis, penelitian ini menyelidiki peran kapasitas penyerapan dan kewirausahaan perusahaan. Sejumlah 121 data responden dapat dikumpulkan dari usaha sektor manufaktur skala kecil dengan metode convenience sampling. Hipotesis penelitian telah dianalisis melalui metode persamaan struktural dengan menggunakan perangkat lunak AMOS. Temuan penelitian menunjukkan bahwa infrastruktur teknologi informasi (TI) berpengaruh signifikan terhadap kapasitas penyerapan dan berpengaruh tidak signifikan terhadap kewirausahaan perusahaan. Sedangkan kapasitas penyerapan berpengaruh signifikan terhadap kinerja perusahaan dan tidak berpengaruh signifikan terhadap kewirausahaan perusahaan. Usaha kecil skala kecil tidak dapat selalu mengikuti perubahan infrastruktur TI yang cepat. Hal ini disebabkan oleh keterbatasan finansial yang dimiliki. Kapasitas penyerapan pada studi ini tidak dapat menjembatani kesenjangan pengetahuan untuk kewirausahaan perusahaan, kurangnya inisiatif para pengusaha usaha kecil sektor kecil untuk menciptakan suatu inovasi yang mengakibatkan lemahnya pengetahuan eksternal sebagai input infrastruktur TI yang canggih.

The Role of Price Perception Mediation on the Quality of Tourist Experience and Satisfaction Echo Perdana Kusumah; Ratih Hurriyati; Hamsani Hamsani
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 6 No 2 (2020): September
Publisher : Universitas Muhammadiyah Sidoarjo

Tourist experiences can provide an assessment of a destination by tourists. In the context of island destinations, this study aims to explore deeper the quality of tourist experiences, price perceptions, and tourist satisfaction. The quality of the tourist experience consists of various variables, including escapist, pleasure, relaxation and involvement. A total of 157 samples were obtained through online convenience sampling method for tourists who have visited Belitung Island. Respondents are devoted to tourists who are located outside Belitung Island to avoid biased answers from local residents. Structural Equation Model (SEM) was applied in this study. The results show that only the involvement factor in the quality of tourist experience can influence price perception. Perceptions of prices can indirectly mediate the quality of tourist experiences, except for relaxation. Regardless of the fact that visitors consider the price to be outrageous (expensive or unsuitable), they will still create a positive assessment of the destination if they can involve in the decision-making process. In turn they will be satisfied with their experiences.

Analisis Brand Loves (Pada Pengguna Forum Jual Beli Kaskus di Kota Bandung) Fajar Gumelar Maulana; Ratih Hurriyati; Puspo Dewi Dirgantari; Lili Adi Wibowo; Bambang Widjajanta
IJEEM - Indonesian Journal of Environmental Education and Management Vol 5 No 2 (2020): IJEEM: Indonesian Journal of Environmental Education and Management, Volume 5 Nom
Publisher : Universitas Negeri Jakarta

Tujuan - Untuk menganalisis factor factor brand loves pada pengguna forum jual beli kaskus di Kota Bandung. Desain/metodologi/pendekatan – Desain penelitian ini adalah cross sectional method. Penelitian ini menggunakan pendekatan deskriptif dengan metode explanatory survei. Sebanyak 107 responden dipilih dengan menggunakan non-probability sampling. Sebuah kuesioner digunakan sebagai instrumen penelitian untuk mengumpulkan data dari responden. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Temuan – Hasil penelitian menunjukkan bahwa gambaran faktor berada pada kategori cukup baik terhadap terutama pada dimensi brand attacment. Orisinalitas/nilai – Perbedaan dalam penelitian ini terletak pada objek penelitian, waktu penelitian, alat ukur, literatur yang digunakan, teori yang digunakan dan hasil penelitian.

Co-Authors Aam Rachmat Mulyana Adam Hermawan Adib Sultan, Adib Adieb Sultan, Moch. Afdol Muftiasa Aghnia Fadilah, Ratu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Al Qorni, Alfi W Alfy, Riadh Alia Zulfah Fahriyyah, Alia Alifya Putri Maharani Sondra Amalia Madi, Riski Amelia, Emi Andar Danova L. Goeltom Andar Danova Lastaripar Goeltom Andre Suryaningprang Andrey Satwika Yogaswara Anggi F, Muhamad Anggitasari, Siti Rafi Anggraeni, Tuti Ani Rakhmanita Annisa Megaswara Ardelia Azhar Arifianti Ari Riswanto, Ari Arifianti, Ardelia Azhar Aripin, Arip Nur Arry Widodo Arus Reka Prasetia Asaretkha Adjane Annisawati Asep Kurniawan Asep Munawar Asimah, Vincent Kweku Awalludin, Dudi Aynie, Rahmi Qurrota Ayuningtyas Yuli Hapsari Ayus Ahmad Yusuf Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum D. Disman Damayanti, Fenny Dani Dagustani Depy Muhamad Pauzy Destri Mailinda Tianingrum Dewi Mayangsari Dirgantari, Dwi Puspo Dirgantari, Puspo Disman Disman Disman Disman Disman Disman Disman, Disman Edi Firdaus Effendy, Femmy Ekarini, Mira Indriyulia Eko Susanto Elvira Azis Elyusufi, Abdul Muhaimin Emi Amelia Emi Amelia Erik Syawal Alghifari ERNAWATI Erni Martini Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Faizal, Yopa Fajar Gumelar Maulana Fajar Ramadhan Fathurrohman, Firdaus Femmy Effendy Femmy Effendy Ferry Arfiansyah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Firman Hidayat Firmansyah, Haidar Al Fardan Fitria Ashafira Friliyantie, Deska Galang Putra Nusantara, Galang Putra Gatot Iwan Kurniawan Gilang Bhirawa Noraga Girang Razati Girang Razati, Girang Gusni . Hadi Nasbey Hamsani Hamsani Hari Mulyadi, Hari harisandi, Prasetyo Hartati, Ajeng Sri Hartono, Pierdijono Hasan, Pupung Puad Heny Hendrayanti Heny Hendrayati Herdina, Nova Hernandi Sujono Hidayat, Firman Hidayat, Yosep Hidayat, Yusuf Murtadlo Hifzhil Rahman Hilda Monoarfa Hilmi Muttaqien, Hilmi Hilmi, Rafiqi Zul Igus Rahmat Ginanjar Imran, Muh. Erwinto Indradewa, Rhian Irawan, Rini Larasati Irna Widiastuti, Irna Ittaqullah, Nurul Iwan Setiawan Jalaludin, Engga Januar, Muhammad Johan, Ahmad Julia Famor Pratami Jumadil Saputra Kamaludin, Ahmad Kania Widyatami Kartika, Diana Ani Kartika, Titing Kharisma Sumiati Khelvin Aidil Fitriansyah, Khelvin Aidil Kusumah, Echo Perdana L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Luckyardi, Senny M Maghfur, M M Sandi Marta Mac-Doqu, Francis Kortey Maisa Azizah Asmara Marcellia Susan Maryani, Dedeh Masharyono Masharyono Maulana, Teguh Nurakmal Maulana, Yono Maulidyna, Risna Medidjati, R. Adam Megantara, Khandinar Shidik Mirza Abdi Khairusy Moch. Adieb Sultan Mohamad Faizal, Mohamad Mohamad Reza Nurpratama Mokh Adib Sultan, Mokh Adib Mokh Adieb Sultan Monoarfa, Hilda Mubdi Mulya Isfahami Muchtar, Muhammad Muftiasa, Afdol Muhammad Fatwa F Muhammad Muchtar Muji Gunarto Mulyana, Helmi Munir Nur Komarudin Murugesu, Karina Devi Muthalib, Dzulfikri Azis Nabilah Ramadhan Nasrul Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraha, Rifki Candra Nurpratama, Mohamad Reza Nurwita Pratami, Ni Putu Pamuji Aminullah, Zakariya Pangestu, Erry S.R Pranadita, Nugraha Prasetyo Harisandi Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Purnomo Purnomo Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dirgantari Rahmayani Ode, Hesty Ramadhan, Didit Ramadhani, Indi Ramadhian, M. Arief Rahman Rasyiddin, Ahmad Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rini Utari, Rini Rismayanti, Rosi Rivaldi Arissaputra Romlah Rommy Suleman, Nursaban Safroni Isrososiawan Santi Sofyani, Santi Saputri, Windy Eka Sarah, Kania Siti SATRIYAS ILYAS Savitri, Citra Senny Luckyardi Sentika, Sarah Setiawan, Rahyuniati Sigarlaki, Faizal Fardhani Soni, Mohammad Sri Astuti Pratminingsih Sugiharto, Nur Aziz Sugiono, Ahmad Suhono Suhono Suhono Suhono Sujono, Hernandi Sukma Nugraha Sukmayana, Dodi Sultan, Mokh. Sumantri, Dadan Sumaryana , Fitriana Dewi Suryana Suryana Syamsu Yusuf Syamsu Yusuf, Syamsu Taufik, Erwin Taufiq Rahmat Theresia Gunawan Tia Yuliawati Tiar Lina Situngkir Tri Haryanto Triadinda, Dexi Triyono Adi Tristanto Uus Muhamad Husni Tamyiz Vanessa Gaffar Vigory Gloriman Manalu Vika Nurpriyanti, Vika Wahyuddin, Nisaa Nursyabanniyah Wendi Andriatna, Wendi Wibowo, Lili Widjadjanta, Bambang Widy Muchamad Widyatami, Kania Wufron Wufron Yanti, Pitri Yasir Maulana Yogi Suprayogi Yono Maulana Yulandri, Elsa Yuliarti Maghfira Annahli Yuliati - Yuliati Yuliati Yuliawati, Novi Yuniar Sari Ratna Puri, Yuniar Sari Yunior, Ray Yusriani, Sri Yusuf, Abdul Zhixin Li

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