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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis Buletin Peternakan Agrikultura Sosiohumaniora AGRIEKONOMIKA Jurnal Hortikultura Jurnal Agro Ekonomi Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Sumberdaya Lahan Jurnal Tanaman Industri dan Penyegar Buletin Tanaman Tembakau, Serat & Minyak Industri Forum Penelitian Agro Ekonomi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Widyariset AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan MIX : Jurnal Ilmiah Manajemen Agro Ekonomi JDE (Journal of Developing Economies) Binus Business Review Jurnal Ekonomi & Kebijakan Publik Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agro Industri Perkebunan Informatika Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Buletin Ilmiah Litbang Perdagangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JURNAL PERTANIAN JURNAL AGRICA Shirkah: Journal of Economics and Business Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL PANGAN International Journal of Agricultural Sciences Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Agro Ekonomi Jurnal Sumberdaya Lahan Widyariset Journal of Food System and Agribusiness (JoFSA) Jurnal Dinamika Sosial Ekonomi Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Penyuluhan Pertanian Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Perspektif Pembiayaan dan Pembangunan Daerah The South East Asian Journal of Management International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Buletin Ilmiah Litbang Perdagangan Economics Development Analysis Journal
Rita Nurmalina
Department Of Management, Faculty Of Economics And Management, IPB University, Dramaga, Bogor 16680, Indonesia
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Journal : Widyariset

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THE EFFECT OF MARKETING MIX AND WEBQUAL ON SITE’S CREDIBILITY Rachmat Agustian; Ujang Sumarwan; Rita Nurmalina
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.333 KB) | DOI: 10.14203/widyariset.18.1.2015.49-58

Abstract

In the practice of e-Commerce, another word for online-based sales activity conducted by firms or organizations via the internet, the credibility of the host site is important. A credible site will be able to attract more visitors, thus increasing the probability of selling the goods or services offered in that particular site. Credibility assessment is not only based on the usability, information quality, and interaction quality of the site alone, but is also based onattributes of marketing mix, which include the originality of the product, the promotion that is currently available, the existence of additional information in the site, as well as other factors. This research aims to link the attributesof marketing mix and site quality assessment (WebQual), such as the usability, information quality, and interaction quality to the credibility of a site. The research models the relation by constructing a structural equation modeling(SEM) and uses two data analyzing techniques: descriptive analysis using cross tabulation and frequency table, and a variance based model analysis using the Partial Least Square (PLS) method. The results show that site credibility assessment on marketing mix improves due to occurring bonus or promotions, selling well known brands, and the availability of delivery services that can be monitored by buyers. In WebQual metrics, site credibility improves due to visitor’s ease of understanding, trust/reliability, and security while visiting or conducting purchases. Site credibility constructions rely on additional vendor information such as contact numbers, vendor ID (address, structure, awards, etc.), shopping guidelines, and feedback speed to customers queries.
ANALYSIS THE IMPACT OF PRODUCT QUALITY AND CUSTOMER SERVICE ON SATISFACTION AND LOYALTY OF PEST CONTROL OPERATORS IN PT BAYER INDONESIA Sugiarman Sugiarman; Rita Nurmalina; Kirbrandoko Kirbrandoko
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.298 KB) | DOI: 10.14203/widyariset.18.1.2015.1-12

Abstract

The aims of the research are to identify the important level of attributes of product quality and customer service on customer satisfaction and loyalty, to analyze the impact of product quality and customer service oncustomer satisfaction and loyalty, and to recommend the corporate strategy to PT Bayer Indonesia on customer satisfaction and loyalty. Types of research are descriptive and explanatory survey and the sampling method is convenientsampling. Unit of observation is two hundreds respon dents through the distribution of questionnaires to the pest control operators in Jakarta, Bandung, Semarang, Surabaya, Denpasar, Balikpapan, Medan, and Pekanbaru.Attributes and its influence was analyzed using Structural Equation Model (SEM). Respondents of the study are from Jakarta (46.0%), Bandung (2.5%), Semarang (3.0%), Surabaya (25.0%), Denpasar (5.5%), Balikpapan (2.5%), Pekanbaru (4.0%), Medan (8.5%), and Batam (3.0%). The score of importance level of product quality is for effectivity (91.6%), ease of use (96.1%), flexibility (96.8%), technical specification (95.3%), durability (94.3%), and prestige (97.1%), while for customer service is tangibles (88.6%), reliability (87.0%), responsiveness (89.0%), assurance (94.6%), and empathy (96.8%). The results of explanatory research are product quality (R2 = 0.788; p = 0.003) and customer service (R2 = 0.820; p = 0.001) influence significantly on customer satisfaction, whereas customer satisfaction influence significantly on customer loyalty (R2 = 0.946; p = 0.000). Pest control operators as the applicator of pesticides for urban pest from PT Bayer Indonesia have satisfaction on product quality (95.2%) and customer service (90.5%).  
Co-Authors . Hermanto ., Harianto A'la, Nurul A.A. Ketut Agung Cahyawan W Abdul Muis Hasibuan Abdul Muis Hasibuan Achmat Bukhori ADANG AGUSTIAN Adetya, Aulia Adhitya Marendra Kiloes Adilla Adistya Adrianus Hia Agbolosoo, John Atsu Agrivinie Rainy F Agrivinie Rainy Firohmatillah Agus Maulana Agus Wahyudi Agus Wahyudi Ahniasari Rosianawati Aida Ratna Zulaiha Aisatul Mustaqimah Akso Diana Ali Djamhuri Amir Fikri Amzul Rifin Anak Agung Gede Sugianthara Anas Miftah Fauzi Andriyono Kilat Adhi Anggi Meiri Anna Fitriani Anna Fitriani Ardie Ariyono Ardie Ariyono Arief Darjanto Arief Daryanto Arif Imam Suroso Ashar, Nurul Magfirah Asharuddin, Muh. Astri Sabrina Qhoirunisa Atika Dyah Perwita Azwar Annas, Azwar Bahasoan, Husen Bambang Juanda Benedictus Permadi, Benedictus Budi Setiawan Budi Setiawan BUDI SETIAWAN Budi Suharjo Bunasor Sanim Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Cahyaningsih, Eny Cipta Yan Trimawan Clairine Papilaya, Regina Clara Yolandika Cramon-Taubadel, Stephan von Debi Sarah Dedi Budiman Hakim Dedy Aguspriandono Suprapto, Dedy Aguspriandono Dian Hafizah, Dian Dian Kurniasih Dian Novita Diana Sugiyanthi Dini Amrilla Utomo Dini Amrilla Utomo Dini Maulida Rachmi Dodi Iskandar Duwi Yunitasari Dwi Apriyani Dwi Apriyani, Dwi Dwi Nurul Amalia Dwi Nurul Amalia, Dwi Nurul Dwi Shinta Agustina Dwi Utami, Anisa E. Gumbira Sa’id Eka Intan K Putri Eka Miftakhul Jannah Eka Miftakhul Jannah Eka Miftakhul Jannah, Eka Miftakhul Elifas Omega Yusufadisyukur Elza Surmaini Endang Pudji Astuti Endang Pudji Astuti Endang Pudji Astuti Endi Rekarti, Endi Eny Cahyaningsih Erliza Noor Ernan Rustiadi Etty Riani Eva Yolynda Aviny Eva Z. Yusuf Evi Karmilah Fadhilah, Alfirah Fadhlurrohman, Muhammad Surya Faiz Ahmad Sibuea Fajar Firmana Fajar Firmana Farid Fitriadi Farid Fitriadi Fariyanti, Anna Fauziyah, Diyani Felicia Nanda Ariesa Felicia Nanda Ariesa Fermico Karambut Feryanto Feryanto Fika Harini Sinaga Fitrahdini Fitrahdini Fredinan Yulianda Frissilia Nabila Divayana Fuji Lasmini Gandhy, Abel Gendut Suprayitno Grisheila Nadya Shahputeri Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Hariyadi Harmini Harmini, Harmini Harry Suhada Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasibuan, Abdul Muis Hassan, Ethar Hendina Pratiwi Heny K. 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Asharuddin Muhammad Fauzanul Hakim Abdurrahim Mujianto Mujianto Mukhamad Najib Najmi Anniro Nanda Putri Astari Nastiti Winahyu Naufal Nur Mahdi Nesia, Khairina Aswita Netti Tinaprilla nFN Puspitasari Nia Rosiana Norfahmi, Femmi Noviyanti, Annisa Nugraha, Herry Nunung Kusnadi Nur Afni Evalia Nur Fatonny Nursamsi Nursamsi Nuryantoro, Nunung Nurzakiah, Sitty Nyak Ilham Panikkai, Sumarni Pattiasina, Trees Augustine Pinta Aftaprilia Rizki Ananda Pohan, Fitri Popong Nurhayati Prisca Nurmala Sari Prisca Nurmala Sari Priyono Priyono Purnomo, Prastika Adelia Purwati, Handewi Puspitasari PUTRA - IRWANDI Putri, Aisya Nadya Putri, Rani Revina Qhoirunisa, Astri Sabrina Qisthy Nur Fathia R. 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