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All Journal Jurnal Manajemen Pelayanan Publik International Journal of Artificial Intelligence Research Jurnal EMT KITA Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi dan Bisnis Krisnadwipayana International Journal of Engineering, Science and Information Technology Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi Journal of Social Commerce Innovative: Journal Of Social Science Research E-Amal: Jurnal Pengabdian Kepada Masyarakat JIPITI: Jurnal Pengabdian kepada Masyarakat BAYYIN: Jurnal Komunikasi dan Penyiaran Islam Edumaspul: Jurnal Pendidikan
Donny Dharmawan
Fakultas Ekonomi Universitas Krisnadwipayana
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Unram Journal of Community Service (UJCS)

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Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Co-Authors Abdurohim Abdurohim Abdurohim, Abdurohim Adi Cakranegara, Pandu Afan Suyanto, Mohamad Aglis Andhita Hatmawan Agustinus Nugroho Alatas, Abd. Rahman Alfiana Alfiana Alimin, Erina Amelia, Deni Amiruddin Amiruddin Amrin Amrin Anantadjaya, Samuel PD Anggita Permata Yakup Apriliani, Rina Arifai Ilyas Arijanti, Susi Asry, Wina Asyhari, Sri Irmayanti Audisty Prana Hardayu Ayuliana Ayuliana Azlina, Yunidyawati Bahtiar Efendi Bakhtiar Balla Wahyu Budiarto Barick Ahmad Setiawan, Barick Ahmad Bella Suci Novitri Budiarto, Balla Wahyu Butar Butar, Ribka Sari Butar-Butar, Ribka Sari Butarbutar, Dicky Jhon Anderson Chandra, Rezario Febrianta Clara Putri Claudy Dadang Suhardi David Adista Desty Febrian, Wenny Dian Ariani Dicky Jhon Anderson Butarbutar Dr. Hotma Napitupulu, MM. Drs. Zulkarnain Moshak Zein, M.AK., CA. Durya, Ngurah Pandji Mertha Agung Dwi Budi Srisulistiowati Edward, Yusuf Ronny Eka Kusumawati, Eka Ekaresty Haes, Putri Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Endah Pujiastuti Endrawati, Titin Erfan Esnawan Fachrurazi FAHRIZAL Fajariah, Faizatul Fatimah Malini Lubis Febrian, Wenny Desty Fermica Iskandar, Merissa Firdaus Yuni Dharta Firman Dera Firman Eksan Frans Sudirjo Ginting, Jenni Veronika Br Hana Lidyana HARIYANTO, MASHUDI Hasibuan, Posman WH Hendayani, Nenden Hermiyetti Hermiyetti, Hermiyetti - Hery Purnomo Hidayat, Ahmad Rifqi Hiya, Nirmadarningsih Husain, Fransiska Imam Hanafi Irwansyah Rezeki, Syailendra Reza Istarno, Rino Ita Nurcholifah, Ita Joko Rianto Josua Alexander Gultom Judijanto, Loso Junaedi, I Wayan Junaedi Karsim, Karsim Karyadi, Sugeng Kespandiar, Tengku Kevin Indajang Kiki Nur Wijayanti Kurniawan, Yohanes Jhony KUSNADY, DIDING Kusumaningati, Iip Dyah LAUNTU, ANSIR LETASADO, MUHAMAD RUSADI LISTIANA SRI MULATSIH Luh Komang Candra Dewi M.M, Besse Faradiba MASHUDI HARIYANTO Matheus Alexander Rio Mawadah, Badriatul Melya Fitriana Mentalita, Hotma Mertha Agung Durya, Ngurah Pandji Mertua Agung Durya, Ngurah Pandji Mohammad Anwar, Mohammad Mokhamad Arwani Muarif, Munazar Rafsanjani Muhammad Irvan Muhammad Lukman Hakim, Muhammad Lukman Muhammad Rispan Affandi Murwani Wulansari Mus Abdul, Elfis Musdirwan Musran Munizu Nasution, Nurjanah Nazara, Desman Serius Nila Dewi Aschari Novita, Yulia Nugroho, Budi Sulistiyo Nur Alam Nurdiani, Tanti Widia Nurdin Yusuf Nurhasanah Nurhasanah Olfin Ishak Purwanti Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Rahayu, Betty Ramadhani Kirana Putra Ramon Arthur Ferry Tumiwa Ratih Pratiwi Renaldi Renaldi Renaldi Reni Putriani Revi Sesario Rizkia Shaulita RR. Ella Evrita Hestiandari Rudianto, Maikel Rusman, Hedar Rustaman, Dede Saksono, Lalang Sandag, Eltie Christi Sani, Indra Santy Nururly Saragih, Hisarma Saut Maruli Tua Pandiangan Setiawan, Zunan Setyarto, Dwiatmodjo Budi Shella Aprianti Suci Shifa, Mutiara SILVIA EKASARI Sintesa, Nika Siregar, Irma Hariyanti Siti Zulaika Solly Aryza Sumardi . Suratminingsih, Suratminingsih Suriadi Suriadi Suriadi Sutisna, Ade Jaya Syahribulan Syamsul Ph.D M.A. Hadi Taat Kuspriyono, Taat Teguh Prakoso Ufi Rumefi Uli Wildan Nuryanto Umaima Umaima Utami, Eva Yuniarti Utiarahman, Nurnaningsih Victor Pattiasina Wachyu Hari Haji Wadzibah Nas Wardi, Miftahussa'adah Wasiran, Wasiran Widodo Widodo Wilanda, Alifah Yanti Setianti Yulia Novita Yuliana, Rachma Yulistina Yulistina Yumhi, Yumhi Yuniarti Utami, Eva Yunus, Andri ZA, Saida Zainurossalamia Zalogo, Erasma Fitilai