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DIGITAL COMMUNITY MARKETING COMMUNICATION ON PLATFORM X: A STUDY CASE ON MURAH-MURAH COMMUNITY MARKETING Saepudin, Saepudin; Fadya , Nasywa
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.504

Abstract

The nature of interactions in the context of digital communication, or social media, is characterized by its increasing complexity, resulting from the ability to engage numerous individuals simultaneously in a virtual environment. In this context, online communities have emerged as a compelling arena for the study of social dynamics, including the dynamics of digital community-based communication. This study analyses the digital community marketing strategies employed by Murah-Murah in order to build and maintain a loyal member base. The present study is predicated on four fundamental pillars: The factors to be considered include consumer trust, brand awareness, engagement with consumers, and long-term relationships. The study determined that Consumer Trust constitutes a fundamental basis, predicated upon the transparency of interactions and the administrator's proactive protection mechanism, thereby engendering a trustworthy environment conducive to buying and selling. The Murah-Murah X Community has demonstrated a robust brand awareness, exhibiting a substantial and accelerating growth trajectory. This growth is primarily driven by the community's core values of saving and sharing, which have been a primary catalyst for its widespread recognition. Engagement with consumers is effective through attractive and honest product presentation, unique item offerings, easy and secure shopping processes, and because it is directed towards trusted e-commerce platform transactions. The strategic implementation of these pillars is instrumental in fostering long-term relationships, with the objective of transitioning new customers into a state of brand loyalty and becoming advocates within their respective communities. In summary, the Murah-Murah community on platform X has effectively solidified its standing as a preeminent digital marketplace through a distinctive integration of communication, transparency, proactive security measures, a consumer-centric approach, and the cultivation of enduring relationships.
Perspektif Etika Pendidikan Menghadapi Potensi Bias Kognitif Dalam Pembelajaran Pendidikan Agama Islam Humaeroh, Eneng; Saepudin, Saepudin
INTELEKTIUM Vol 7 No 1 (2026): INTELEKTIUM
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/int.v7i1.2148

Abstract

This article aims to explore educational ethics that can be applied to address potential cognitive biases in learning, which are systematic deviations in thinking. These biases can disrupt the fairness and effectiveness of the teaching and learning process. This research analyzes concepts of cognitive biases and principles of educational ethics, as well as their implications for interactions in learning. The research findings indicate that the principles of educational ethics, such as fairness, transparency, and inclusive, can be used as strategies to mitigate the impact of cognitive biases. This article also provides practical recommendations to raise awareness of potential biases in learning
Pelatihan Microsoft Windows untuk Meningkatkan Literasi Komputer Murid Kelas 6 SD Al Barokah Kota Bandung Jawa Barat Nurhayati, Ai; Saepudin, Saepudin
Jurnal Abdi Masyarakat Indonesia Vol 6 No 2 (2026): JAMSI - Maret 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2701

Abstract

Mayoritas siswa-siswi SD mengalami permasalahan kurang mahir dalam mengoperasikan Microsoft Windows. Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan literasi komputer bagi siswa-siswi SD Al Barokah dengan cara pelathan Microsoft Windows. Metode pelatihan yang diterapkan mulai dari pengenalan komputer dan Microsoft Windows, pengenalan icon, folder dan file, praktik mengetik dalam Microsoft Word, serta evaluasi dan permainan edukasi berbasis komputer. Indikator keberhasilan dari kegiatan pengabdian masyarakat ini adalah jika jumlah peserta yang lulus lebih dari 80 %. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah perubahan signifikan yang awalnya kurang dari 60 % menjadi 93,33 % murid SD kelas 6 menjadi faham tata cara penggunaan aplikasi Microsoft Office. Hasil ini sangat penting karena terlihat peningkatan pemahaman yang cukup signifikan sebelum pelatihan dan setelah pelatihan. Perubahan konkret yang dialami siswa-siswi SD setelah kegiatan dilakukan adalah terjadinya peningkatan kemahiran dalam mengetik melalui Microsoft Word. Dengan adanya pelatihan ini telah membantu peningkatan kualitas sumber daya manusia khususnya murid kelas 6 SD di bidang literasi komputer.
Fostering Environmental Ethics: The Role of Integrated Digital and Eco-Literacy in Islamic Education Moh. Sobirin; Saepudin Saepudin; Mokhamad Miptakhul Ulum
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 9 No. 2 (2024): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v9i2.6915

Abstract

The accelerating advancement of digital technology and artificial intelligence in the Fourth Industrial Revolution demands Islamic Education (PAI) to develop students’ digital competence and critical engagement. Simultaneously, worsening environmental degradation highlights the urgent need for educational models that integrate Islamic theological values with eco-literacy to foster ethical and sustainable behavior. This study examines the effectiveness of integrating digital literacy and eco-literacy into the Islamic Education (PAI) curriculum to transform the values of tawḥīd into students’ environmental ethics in Madrasah Aliyah across Tegal Regency. The study is grounded in the context of global environmental crises and the dynamics of the Fourth Industrial Revolution, which require Islamic education to produce a generation that is not only faithful but also environmentally responsible and digitally adaptive. The purpose of this research is to measure the effectiveness of the integration model in enhancing students’ understanding of tawḥīd, environmental attitudes, and environmentally ethical behavior, as well as to assess the role of artificial intelligence (AI) technology in the learning process. A quasi-experimental method using a pretest–posttest control group design was employed with 240 students assigned to experimental and control groups. Instruments included a tawḥīd comprehension test, an environmental attitude scale, behavioral observations, and a digital literacy assessment. The findings reveal significant improvements in all three variables in the experimental group compared to the control group, with tawḥīd comprehension serving as a partial mediator between digital literacy and environmental behavior. AI-based tools enhanced student engagement and personalized learning, effectively supporting the internalization of Islamic values. These results reinforce the theoretical framework of integrating digital literacy and eco-literacy as an innovative educational approach in Islamic Education and highlight its potential as a pedagogical strategy responsive to technological advancements and contemporary environmental challenges.
Adaptasi Strategi Bisnis UMKM Indonesia terhadap Ketidakpastian Ekonomi Global dan Kebijakan Perpajakan 2026 Ananda, Calvin; Saepudin, Saepudin; Wahjoedi, Tri; Pamudy, Owen Al Azis; Putra, Alan Alfariza
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7398

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, terutama dalam kontribusinya terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja, namun menghadapi tantangan akibat ketidakpastian ekonomi global dan perubahan kebijakan perpajakan yang semakin dinamis dan kompleks. Permasalahan yang muncul adalah bagaimana ketidakpastian ekonomi global yang bersifat VUCA (volatility, uncertainty, complexity, dan ambiguity) serta kebijakan perpajakan mempengaruhi keberlangsungan usaha UMKM, serta bagaimana pelaku usaha merespons kondisi tersebut melalui strategi adaptasi yang tepat dan berkelanjutan. Penelitian ini bertujuan untuk menganalisis dampak dari faktor-faktor tersebut dan mengidentifikasi strategi adaptasi yang dilakukan UMKM. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui studi literatur dari jurnal ilmiah, laporan ekonomi, serta dokumen kebijakan pemerintah yang relevan dan terpercaya. Hasil penelitian menunjukkan bahwa ketidakpastian ekonomi global berdampak pada peningkatan biaya produksi, perubahan daya beli masyarakat, serta ketidakstabilan usaha, sementara kebijakan perpajakan mempengaruhi tingkat kepatuhan dan pengelolaan keuangan UMKM. Dalam menghadapi kondisi tersebut, UMKM menerapkan strategi adaptasi berupa digitalisasi usaha, diversifikasi produk, efisiensi operasional, serta peningkatan literasi keuangan dan perpajakan. Dengan demikian, kemampuan adaptasi yang didukung oleh kapasitas internal usaha serta kebijakan pemerintah yang responsif menjadi faktor kunci dalam meningkatkan ketahanan usaha dan daya saing UMKM di tengah dinamika ekonomi global.
Pengembangan Media Pembelajaran Bahasa Arab Berbasis Artificial Intelligence untuk Siswa Kelas V Atika, Nurul; Saepudin, Saepudin; Hamsa, Hamsa; Herdah, Herdah; Darmawati, Darmawati
Al Mi'yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Vol 9 No 1 April 2026
Publisher : STIQ Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/am.v9i1.6037

Abstract

This study aims to develop an artificial intelligence–based Arabic language learning medium suitable for fifth-grade elementary school students. The research employed a research and development (R&D) approach using the ADDIE model, comprising the stages of analysis, design, development, implementation, and evaluation. The development process focused on using artificial intelligence to produce learning content by integrating Canva AI, Whisk, and Suno to create a web-based learning platform with visual, auditory, and interactive features. A limited trial was conducted with 18 fifth-grade students at SDIT Al-Insan Pinrang. Data were collected using validation sheets completed by material and media experts, as well as response questionnaires administered to students and teachers to assess the practicality of the developed media. The results indicated that the learning medium achieved a very high level of validity, with a score of 92% from the material expert and 88% from the media expert. Furthermore, the practicality test showed that the medium was categorized as very practical, with scores of 83% from students and 90% from teachers. These findings suggest that the developed media is feasible and practical for use as a supporting medium in Arabic language learning at the elementary school level. The novelty of this study lies in the use of artificial intelligence to produce Arabic learning content that integrates visual, auditory, and interactive elements within a single web-based platform, offering an innovative alternative for Arabic language learning in basic education.
Interferensi Bahasa Ibu Terhadap Bahasa Arab di SMA PPM Rahmatul Asri Fitri, Ririn Anisa; Herdah, Herdah; Hamsa, Hamsa; Saepudin, Saepudin; Kaharuddin, Kaharuddin
Al Mi'yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Vol 9 No 1 April 2026
Publisher : STIQ Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/am.v9i1.6030

Abstract

Mother tongue interference remains a challenge in Arabic language learning at SMA PPM Rahmatul Asri, despite the pesantren environment that encourages active use of Arabic. Such interference appears in phonological, morphological, and syntactic aspects in both spoken and written Arabic, as well as in maharah al-qira’ah in the form of mispronunciation, inaccurate vowel length, and inappropriate pauses that affect meaning. This study employed a quantitative correlational design. The population consisted of 150 students, with 60 respondents selected using the Slovin formula and purposive sampling. Data were collected through questionnaires, Arabic grammar tests, and reading performance assessments, and analyzed using descriptive and inferential statistics. The results show that mother tongue interference was predominantly at a moderate level (78.3%), while low and high levels accounted for 11.7% and 10%, respectively. Grammar mastery was also dominated by the moderate category (65%), followed by low (21.7%) and high (13.3%) categories. Meanwhile, maharah al-qira’ah was mostly at a moderate level (48.3%), with 33.3% of students in the high category and 18.3% in the low category. Simple linear regression analysis revealed that mother tongue interference had no significant effect on grammar mastery (Sig. = 0.598 > 0.05) or on maharah al-qira’ah (Sig. = 0.966 > 0.05); therefore, the alternative hypothesis was rejected, and mother tongue interference is understood as a natural linguistic phenomenon in a bilingual context.
Co-Authors Abdul Azis Abdul Gofur, Huliman Abdul Haris Sunubi Achmad Fauzi Adhitya, Asep Isma Nur Adudin Alijaya, Adudin Afriyanti, Diah Nur Agus Wahyudi Agustianty, Efit Fitria Agustina Ahmad Ali Satia Ahmad Mubarok Ahmad Rifqy Ash-Shiddiqy Ahyudin, Didin Ai Nurhayati Aisyah Putri, Dheeva Maurellya Ajat Rukajat Ajeng Pratiwi Akhmad Alim, Akhmad Alexander, Loxsi Alfauzan Amin Alia, Defi Ami Pujiwati Amin, Sitti Jamilah Amira, Naila Safa Amirudin Amirudin Ananda, Calvin Andaria, Devita Anggita Ardani, Nina Anwar Fauzi Aprianti, Ine Ardi Hidayat Arfian Suryasuciramdhan Arief, Muhammad Arjadisastra, Nasihin Arman Paramansyah Arqam, Arqam AS, Haerudin Asep Supriatna, Asep Atika, Nurul Atmami, Harry Audrei, Fanesya AZKA, Fuad B. Herawan Hayadi Baha Udin BAHITS, ABDUL Bai Rohimah, Rt Bambang Susanto Budi Tjahjono Calvin Ananda H.P Casmito, Casmito Cece Hidayat Cecep Abdul Hakim Chynthia Pradiftha Sari, Chynthia Pradiftha Cinthia Sendysagita Citra, Desy Eka Dalle, H. Ambo Daniel Happy Putra Darmawati Darmawati Dewi, Resta Mustika Dhanang Prawira Nugraha Dian Dian Diana, Sertia Okta Didik Setiyadi Dudi Rudianto Dwiastuti, Dwiastuti Efrita Norman Eka Citra, Desy Elan, Elan Endang Yuniarti Ende, Ende F. Jatmiko Fadya , Nasywa Fauzan Ginanjar, Taufiq Fikriyah, Siti Nur Firdya Febriyanti Firmansyah Firmansyah Fitri Meliani, Fitri Fitri, Ririn Anisa Fitrianah, Rossi Delta Furtasan Ali Yusuf Gianistika , Chika Hadi Kurniawanto Hamdan Hamdan Hamdanah Hamdanah Hamsa, Hamsa Hanafi Hanafi Harun, Sabariah Noor Haryati , Vivit Widi Hendrawan, Putri Nur Aeni Hendri Tanjung Herdah Herdah, Herdah Herdiyanti, Gita Hidayat, Rohman Humaeroh, Eneng Ibrahim, Budiman Ibrohim Ika Kartika imamudin Imamudin Imamudin Jaenal, Agus Jaka Wijaya Kusuma JEFRI, ULFI Joko Sudibyo Jonivan, Yoven Juliana Juliana Juliantari, Daniati Junaedi Junaedi Kaharuddin Karsikah Karsikah Khalingga, M Ariq Kusuma, Rizky Dwi Laras, Irena Lesmana, Ihwan Satria Lestari, Thiara Deah Maghfiroh, Aniq Syahriyatul MARIA BINTANG Maspa, Maspa Maulana, Muhammad Iqbal Mauludia MP Meiby Zulfikar Moh. Sobirin Mokhamad Miptakhul Ulum Muhamad Rasyid Ridho Muhammad Saleh Munawarah Munawarah Munawaroh Munawaroh Mursyidul Wildan Musyadad, Mia Audina Mut'ah Miarti, Mut'ah Miarti Mutoffar, Muhamad Malik Muztaba, Asep Nadia Sukaisi, Nadia Sukaisi Nanang Fattah Nasrudin, Achmad Ningrum, Melisa Putri Dwi Novendri, Indra Novyan Lusiana Nur Laili Nur, Agus Zamzam Nurniswah, Nurniswah Pamudy, Owen Al Azis Permana Suryadipraja, Rian Pramudi Harsono Prastiyo, Teguh Pratama, Indrasyifa Chaliq Putra, Alan Alfariza Putri, Feny Nurmalia Putriauliah, Izmy Qomariyah, Silfiyah Nur Rahmawati, Rahmawati Rajaminsah, Rajaminsah Randisa, Azis Reza Ratnawati, Aryanti Rega Wahyuni E, Tulus Revidy, Aldebaran Raihan Rinanda Puppri, Karista Rinjani, Novinda Riszaldi, Okta Rivai, Ahmad Rizal Fahmi Robby, Dimas Kurnia Rohidin Rohidin, Rohidin Rosi, Dinyati Rossa, Elvina Rozi, Fathor RR. Ella Evrita Hestiandari Rudiyana, Rudiyana S, Zulkarnain Salsabila, Shafa Samin Sanin Sudrajat Sari, Chusnul Oktavia Setiawardani, Wawan Setiawati, Yanti Hasbian Sinatria, Arifi Bhakti Sismidarti, Sismidarti Slamet Raharjo Soesylawati, Eirni Sonita Candra Kirana Sri Maulidia Permatasari SRI RAHAYU Suci Hanifah Suhada, Ahmad Suhandi Suhandi, Suhandi Suhendar Suhendar, Suhendar SUHIRMAN SUHIRMAN Sumarna Sueb Sumpena, Rd. Panji Suria Putra, Dias Suminta Surjono, Welly Suryahim, Iim Sutisna Sutisna Sutomo, Sugiarto Syarip Hidayat Tabrani, Bayi Tabroni Tamamul Khoiry, Muhammad Tanjung, Rahman Taukhid, Amrul Teguh Setiawan Imam Santoso Uswatiyah, Wiwi Uswatun Hasanah Utami, Windi Vitarani DA. Ningrum Wachidah Rahmawati Wahjoedi, Tri Waliyullah, Muhammad Wibowo, Caesar Andrea Ari Widiawati, Diah Widyaningrum Widyaningrum Yandi Syukri Yosi Febrianti, Yosi Yuliah, Yuliah Yulianto Yulianto YUNIFER, Muhammad Glenn Yunita Damayanti Yusransyah, Yusransyah Zaki Mubarok, Zaki