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All Journal Jupiter Jurnal Ilmu dan Teknologi Hasil Ternak Jurnal Sains dan Teknologi Jurnal Sains Peternakan Indonesian Journal on Computing (Indo-JC) Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENGABDIAN KEPADA MASYARAKAT KOMPUTEK Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya Jurnal TAMBORA Genta Bahtera : Jurnal Ilmiah Kebahasaan dan Kesastraan Valid Jurnal Ilmiah Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) JURNAL ILMIAH FEASIBLE (JIF) Jurnal Ilmiah Akuntansi Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara MANDAR: Management Development and Applied Research Journal Budimas : Jurnal Pengabdian Masyarakat Coopetition : Jurnal Ilmiah Manajemen Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) CIVICS: Jurnal Pendidikan Pancasila dan Kewarganegaraan Buletin Poltanesa Tafkir: Interdisciplinary Journal of Islamic Education KLIK: Kajian Ilmiah Informatika dan Komputer Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) International Journal of Educational Review, Law And Social Sciences (IJERLAS) AbdiTechno (Jurnal Pengabdian Masyarakat) Education Achievement: Journal of Science and Research Profitabilitas Jurnal Ekonomi dan Manajemen Indonesia Mejuajua Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Disastri: Pendidikan Bahasa dan Sastra Indonesia International Journal of Science and Society (IJSOC) Journal Media Public Relations IJIGAEd: Indonesian Journal of Islamic Golden Age Education Jurnal Teknik Sumber Daya Air Edukasia: Jurnal Pendidikan dan Pembelajaran Sistem Pendukung Keputusan dengan Aplikasi Adopsi Teknologi dan Sistem Informasi IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa JOURMICS : Journal of Media and Communication Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Software Engineering and Information System (SEIS) Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Journal of Educational Management Research International Journal of Enterprise Modelling Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Wilayah dan Kota Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Kajian Akuntansi Jurnal Spektrum Komunikasi Jurnal Karya Generasi Sehat Jurnal Informatika Polinema (JIP) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Bahasa dan Sastra Journal of Society Innovation and Development (JSID) Jurnal Teologi Dan Pendidikan Kristen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research The Indonesian Journal of Computer Science SENMEA Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Mekongga: Jurnal Pengabdian Masyarakat Multidisciplinary Indonesian Center Journal IRDH International Journal of Technology, Agriculture and Natural Sciences (IRDH IJTANS) Salaga Journal Jurnal Aktual Pendidikan Indonesia SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Jurnal Geosaintek International Journal of Education Management and Religion Prawara Jurnal Pengabdian Masyarakat Momentum Jurnal Inovasi dan Rekayasa Teknik Sipil (MJIRTS) Jurnal Informasi dan Teknologi (JITU) Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen Jurnal Nasional Fisioterapi
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Journal : Journal of Educational Management Research

 1 
Organisational Behaviour, Artificial Intelligence, Hybrid Work Patterns, and Perceptions of Fairness Towards Gen Z Job Satisfaction Sarintan, Mauli; Suhardi
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1472

Abstract

This study aims to analyze the influence of organizational behavior, artificial intelligence (AI), and hybrid work patterns on job satisfaction among Generation Z (Gen Z) employees, with perceived justice as a moderating variable. The respondents in this research were Gen Z employees of Pangkalpinang City's local government who work in hybrid work systems and have interacted with AI-based technologies. The study employed a quantitative approach using an online survey, with data collected from 161 respondents. Data analysis was conducted using Partial Least Squares (PLS) in SmartPLS. The results indicate that organizational behavior and hybrid work patterns have positive, significant effects on job satisfaction and perceived justice. In contrast, AI has a significant impact on perceived justice but not on job satisfaction. Moreover, job satisfaction mediates the relationship between hybrid work patterns and perceived justice, suggesting that flexible work arrangements enhance both fairness perceptions and job satisfaction. These findings highlight the importance of balancing technological implementation, flexible work systems, and a fair organizational culture to improve Well-being and loyalty among Gen Z employees in the public sector.
The Role of Influencers, Brand Image, Ease of Use, and Consumer Trust in Electric Vehicle Purchase Decisions Zabran Adha, Fariq; Suhardi
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1474

Abstract

The adoption of electric vehicles (EVs) is a critical issue in the global effort to reduce carbon emissions and transition to sustainable transportation systems. In Indonesia, despite government incentives and environmental awareness, the uptake of EVs remains slow. This study aims to examine the influence of influencer marketing, brand image, and ease of use on electric vehicle purchasing decisions, with consumer trust as a mediating variable. A quantitative approach was used, with a survey conducted among 113 potential EV consumers in Indonesia. Data analysis was performed using Structural Equation Modeling – Partial Least Squares (SEM-PLS). The results show that brand image and ease of use significantly enhance consumer trust, while influencer marketing directly influences purchasing decisions without mediation through trust. Consumer trust plays a key role in purchasing decisions but does not fully mediate all relationships. The findings highlight that while influencer marketing raises awareness, building trust for high-tech products like EVs requires deeper validation. This study contributes to consumer behavior and digital marketing literature, offering practical insights for enhancing EV adoption strategies in Indonesia
Enhancing MSME Marketing Performance through AI, Creativity, and Response Speed: Lessons for Educational Management and Entrepreneurial Development Rosanabila, Resti; suhardi; deseria, Rita
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1805

Abstract

This study aims to examine the influence of Artificial Intelligence (AI) utilisation, marketing creativity, and response speed on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province, with customer experience positioned as a mediating variable. Employing a quantitative research design, data were collected through structured questionnaires distributed to MSMEs actively engaged in digital marketing practices. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the proposed relationships. The findings indicate that marketing creativity and response speed have a significant positive effect on customer experience, whereas AI utilisation does not show a significant effect on customer experience. Furthermore, customer experience significantly influences marketing performance and serves as a mediating variable in the relationship between marketing creativity, response speed, and marketing performance. Specifically, marketing creativity and response speed contribute both directly and indirectly to improved marketing performance through enhanced customer experience. These results provide important theoretical contributions to digital marketing and customer experience literature, while offering practical implications for MSME managers and educational institutions in designing technology-oriented marketing strategies and entrepreneurship learning that prioritise creativity, responsiveness, and customer-centred approaches.
Co-Authors Abdul Azis Abdul Malik Abdul Waris Abdurahman Wafi Afrizal Agung Agustin, Indah Tri Ahada Wahyusari Ahmad Munir Aida Aidil Halim Lubis Ainun Sajidah Ajeng Putri Larasati Akbar Dwi Dharmawan Amelia Amin, Mat Aminuyati Anastasia Siwi Andi Fakhrullah Andi Taufik Andiana Perizga Andy Wijaya Anhar Faisal Fanani Anindyasari, Dinar Annisa Aprilia Annisa, Khairun Anugrah Feri Hermanto Aprilia, Widya Apriyoga, Wahyu Aras Fikar Mardatilah Ari Wibowo Ari Wibowo Arif E., M. All ariono, joko Asri Lolita Aswan Azhima, Rizkan Aznawi, Nasrul Mahruf Azzahra, Putri Khalisa Bambang Sasmita Adi Putra Bhima Dhanardono Budi Santosa Budi Santosa Camelia Claudia Cori Qamara Cucu Suhery Cyntia Evita Firawati Dahlan, Fadli Daniel Useng Daru Jaka Sasangka Dede Aprylasari Dede Nurrahman Dedi Triyanto Dedianto Pasomba Deseria, Rita Dhanardono, Bhima Difa Khusniyah Diyah Yumeina Eka Fitriani Elis Mukhlisoh Ermaliza Erni Ermawati Erwin Susanto Fabio Testy Ariance Loren Fabio Testy Arince Loren Fachroza, Siti Dian Fahrurrozi Fajrih, Nurul Fakhrurrozi Azzukhruf Fathul Qorib Fatik, Siti Fatikhatus Sya'adah Febriana, Tesha Fransiska Femanueli Zega Feri Prasetyo H Fermawati Firmansyah S, Dede Fithriawan Nugroho Fitri Silvia Sofyan Frianda Gultom, Irsan Gemala Hardinasinta GESTY ERNESTIVITA Gunawan, Cakti Indra Haerani Hafiz Muhardi Hamdan Hamdi Mayulu Harahap, Muhammad Rifai Hardianti Hari Yeni Haris Mahmud Haris, M. Ichsan Haritsah, Nurul Fithriati Harry Andheska Hasibuan, Rosida Herdiansyah, Sayyid Herlina Hirzen Hasfani Hondro, Murni Wati Husnul Mubarak I Putu Gede Didik Widiarta Ikhsan Ali, Muhammad Ikhwan Ruslianto Ilka Zufria Intan Febriana iqbal salim Irawan, Rendhy Irma Nirmala Iskandar, Surya Isnadi Isnaini Leo Shanty Jasika Putri Novela Juhari Hasan Jumiati Junaedi Muhidong Junaidi Abdillah Jusmaeni Kamaluddin Lubis Kartika Sari Kartika Sari Kasliono Kasliono Keassy Ramayanti Simanjuntak Khusnul Aisaro Kresna Satya Nugroho Kusumaningsih, Rila Lambas Siregar, Jenni Laowo, Arys Lase, Marnita Lasmaria Sinaga, Juwita Legi Elfitra Lilis Suryani Limbong, Nathasya TriOlivia Linawati Lisa, Dea Listia, Rosa Vavita Lubis, M. Syukri Azwar Luh Made Indah Sri Handari Adiputra M.Sopyan Machfudz, Emir Syarif Mahmud Achmad, Mahmud Majojo, M Yasin Makmur, Alfhian Makrus, Mohamad Marisa Midyanti, Dwi Masita, Riski Mauli Siagian Maulida Mustado Mohamad Ilham Habibi Mufliha Khaeratih Agus Muh. Tahir Muhamad Farik Soumena Muhamad Tabrani, Muhamad MUHAMMAD RIZAL Muhammad Tabrani Muhammad Tahir Sapsal Mukhlis, Fezli Muliawiwin Muqita Hanifah Hasanah Dilia Mursal Aziz Mursalim Musliha Muthia, Ayunda Nasution, Zulkipli Nelly Astuti Ningrum, Indri Ayu Ninis Sia Rahim Nirmala, Irma Novianti, Erika Nur Hasanah Pohan Nurfauziah Aini Nurhalizah, Siti Nurhalizah Nurhikmah Nurmasytha, Andi Nurul Azzahra Nur’Aini Herlina Putri Olly Sanny Hutabarat Parellangi Patria, Robby Permana, Egitya Pranu Arisant Primus Mario Andaka Ginting Priyandaru , Hananda Purwasih, Rani Putri Ayu Wulandari, Putri Ayu Putri, Rika Putri, Yunita Sukma Radila Agustina Rafianza Althaf Rahayu Putri, Eka Indah Rahma Wijayanti Rahmad Firdaus Rahmat Saputra, Randi Rahmi Hidayati Rakhmat Kurniawan R Rani Reditayani, Ni Kadek Rida Ridiawati Riska Safitri Riskifitriadi Ritonga, Dedek Juliani Riyanto, Didit Puji Rizkan, Muhammad robi sopandi Rosaman Taponao Rosanabila, Resti Ruvita, Diana Sakrani Salengke, Salengke Salju Samuel Andi Kristyan Samuel Andi Kristyan Sarintan, Mauli Sartika Sasmita meirani Sinaga, Sarah Siregar, Anggi Rima Nauli Siti Habiba Siti Jamilah Siti Suwadah Rimang, Siti Suwadah Sitti Nur Faridah Sri Rejeki, Nadia Sriani Stefani Montela, Viona Sudin, Idris Sugianto Sugiyanto - Suhardi Suhardi Sukati, Inda Sulaiman, Agus Sumardin Surdani Kanopani Hutagalung Suriansyah Surip, M Sutiono SUTRISNO Syamsul Bahri T. Lembong Misbah Tabrani, Muhamad Tamarindi Sarifiandra, Gladys Tedy Rismawan Tessa Dwi Leoni Testy Ariance Loren, Fabio Tety Kurmalasari Tria Anggraini , Yessa Tuha, Panca Tuah Ulandari, Ratu Uray Ristian Virliana Amanda Putri Aryani Wahid Sukmana, Abdul Wahyu Ningsih, Guslina Wahyu Prasetyo Wahyudi Rahmat Wahyuningtyas, Amalina Nur Wardian Widya Apriliah Widya Apriliah, Widya Wildani Aulia Fitri Windy YENI SAFITRI Yusterman Jaya Mendrofa Yusuf Ramadhan Nasution, Yusuf Ramadhan Zabran Adha, Fariq Zaitun Zefri Zumalia