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Bahasa Inggris Perdana, Cipta canggih; Putra, Sinar Dharmayana; Suade, Yuyun Karystin Meilisa; Monalisa, Monalisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18539

Abstract

This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
KEMAMPUAN PETANI DALAM USAHATANI PADI SAWAH DI DESA RONTA KECAMATAN BONEGUNU KABUPATEN BUTON UTARA Monalisa, Monalisa; Hamzah, Awaluddin; Suriana, Suriana
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 5 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v5i4.139

Abstract

Rice is a major food commodity that plays a vital role in Indonesia's food security, but its productivity in Ronta Village is still low due to farmers' limited ability to manage rice farming. The purpose of this study was to determine the ability of farmers in rice farming activities in Ronta Village, Bonogunu District, North Buton Regency. The research population consisted of all paddy farmers in Ronta Village, totaling 14 farmers. The sample was determined using the census method. Research data were collected using interviews, documentation, and surveys using questionnaires. The variables observed in this study were farmers' capabilities, specifically their knowledge and skills in paddy farming. The collected data was then processed using quantitative descriptive analysis. The results showed that rice farmers in Ronta Village had high knowledge and skills in rice cultivation, including land preparation, seedling cultivation, planting, fertilization, irrigation, and harvesting. The farmers' knowledge was in the good category (100%), as demonstrated by their understanding of cultivation techniques and the use of high-quality seeds, while the skills of the majority of farmers (85.71%) were classified as skilled with the appropriate application of modern and traditional methods. The farmers' capabilities are an important asset for increasing the productivity and efficiency of farming.
Revitalizing green economic capability to maintain the financial stability of MSMEs in Bira Beach Sharon, ST Salmah; Monalisa, Monalisa; Muchtar, Muchtar; Firman, Afrizal; Basir, Mustika Kusuma; Arif, Muh
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 1: April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v26i1.24080

Abstract

To maintain the financial stability of Micro, Small and Medium Enterprises (MSMEs) is a vital issue which needs a revitalization of green economic capability. This study explores the impact of Green Economy Capability (GEC) on the financial stability of MSMEs in the coastal region of Bira Beach, with a focus on the mediating role of government support. A SmartPLS-SEM used in this study to investigate the survey involving 150 MSMEs. The key variables measured include GEC, financial stability, and government support, with the data analyzed through descriptive and inferential statistical techniques. The findings indicate that GEC significantly influences government support, which in turn has a positive effect on financial stability. However, GEC does not have a direct impact on MSMEs' financial stability. These findings underscore the critical role of government policies in supporting the adoption of sustainable practices among MSMEs, particularly in regions heavily dependent on tourism. This research contributes to the literature by providing empirical evidence of the indirect relationship between GEC and financial stability through government support in the coastal MSME sector. In results, we offered two solutions. First, the policymakers must prioritize initiatives that strengthen MSME’s capacity for sustainable practices. Second, the need for tailored support systems in coastal areas like the adoption of green practices which must be integrated with local economic strategies to yield both environmental and financial benefits.
Brand Trust, Audience Engagement, and Interactivity as Determinants of Purchase Decisions in TikTok Live Commerce Monalisa, Monalisa; Purwati, Astri Ayu; Rusilawati, Ermina; Firmansyah, Muhammad; Flejterski, Stanislaw
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 2 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i2.2061

Abstract

The rapid growth of live streaming commerce has transformed consumer purchasing behavior, particularly among Generation Z users of TikTok Live. This study aims to examine the effects of brand trust, audience engagement, and interactivity on purchase decisions among TikTok Live consumers in Pekanbaru City. A quantitative research design was employed, with data collected through a structured questionnaire from 120 respondents who had previously made purchases via TikTok Live. The data were analyzed using multiple linear regression to test the proposed hypotheses. The results indicate that brand trust and audience engagement have a positive and significant effect on purchase decisions. These findings suggest that consumers are more likely to make purchasing decisions when they trust the brand and actively engage with live streaming content. In contrast, interactivity was found to have a positive but insignificant effect on purchase decisions, indicating that interactive features alone do not directly drive purchasing behavior without the support of trust and engagement. Overall, the research model explains 61.4% of the variance in purchase decisions. This study contributes to the literature on live streaming commerce by highlighting the dominant roles of brand trust and audience engagement in shaping purchase decisions within the TikTok Live context. Practically, the findings provide insights for marketers and sellers to focus on trust-building strategies and engagement-driven content to enhance sales performance in live streaming environments.
Talk, Prevent, and Protect About Breast Cancer and Cervical Cancer Monalisa, Monalisa
International Journal of Community Services Vol. 3 No. 2 (2026): InJCS Vol 3 No 2 (2026)
Publisher : Rajaki of Tulip Medika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Breast cancer and cervical cancer remain major causes of morbidity and mortality among women globally, including Indonesian women living abroad. Limited health literacy, restricted access to screening services, and cultural as well as language barriers contribute to delayed detection, particularly among Indonesian migrant women in South Korea. This community service program aimed to improve knowledge, awareness, and preventive behavior related to breast and cervical cancer among members of the Indonesian Muslim women community (Rumaisa) in Seoul. The activity employed a participatory educational approach, including health education sessions, audiovisual presentations, group discussions, and practical early detection through routine screening and healthy lifestyle practices. Participants also demonstrated increased confidence in performing BSE and expressed willingness to disseminate the information to other community members. In conclusion, structured and community-based educational interventions are effective in enhancing health literacy and promoting preventive behaviors related to breast and cervical cancer. Continuous and sustainable health education programs are recommended to strengthen cancer prevention demonstrations of breast self-examination (BSE). Evaluation was conducted using pre-test and post-test questionnaires to assess changes in participants’ knowledge. The results showed a significant improvement in participants’ understanding of risk factors, early signs, prevention strategies, and the importance of efforts and reduce the burden of breast and cervical cancer among Indonesian migrant women.
The Impact of Augmented Reality (Assemblr Edu) on Descriptive Writing in an Indonesian EFL Curriculum: A Quasi-Experimental Study Maharani, Nadilla Tiandi; Monalisa, Monalisa; Nirwana, Iin
Journal of Social Work and Science Education Vol. 7 No. 1 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i1.1515

Abstract

This study investigated the instructional impact of Augmented Reality (AR) integration through Assemblr Edu on junior high school students’ descriptive writing within the competency framework of Kurikulum Merdeka Phase D. A quasi-experimental design involving 56 seventh-grade students was implemented using a non-equivalent control group structure. Students’ writing performance was measured through analytic scoring of pre- and post-tests, and the data were analyzed using non-parametric statistics due to non-normal distribution. The Wilcoxon Signed-Rank Test indicated significant improvement within the AR-supported group with a large practical effect. Furthermore, the Mann–Whitney U test was conducted to compare post-test scores between groups, showing that although the difference was statistically meaningful, the conventionally taught group demonstrated a larger raw score gain, which should be interpreted in relation to baseline differences between groups. The contribution of this study lies in positioning AR not merely as a technological intervention but as a pedagogically mediated instructional tool. While earlier studies frequently emphasize motivational benefits, this research combines performance-based assessment with instructional design considerations. The findings suggest that AR supports idea generation and descriptive elaboration through visual scaffolding, yet its effectiveness depends on structured guidance, duration of exposure, and teacher facilitation. Overall, the results indicate that the influence of educational technology on writing development emerges primarily from pedagogical orchestration that structures the use of digital affordances within instructional practice.
Co-Authors ., Ponidi Abadi, Ayuliamita Abdullah, Muh.Tang Abdullah, Muhammad Saffuan Achmad Tavip Junaedi Ade Irfan Adim, Muhammad Afifah, Eka Fitriatul Agustina Arida Ahmad Rofi Suryahadikusumah Ahmad, Muhamad fazil Bin Alam, Andi Rifqah Purnama Alexander, Nicholas Ali, Abdul Halim Amin, Haidar Khoirul Amries Rusli Tanjung Andriyus, Andriyus Apriani, Siska Aprianitasari, Seli Aqillah, Hawwa Nasywa Ardini, Fadhila Malasari Artikawati Santoso, Oktavia Arto, Laurdes Billy Awaluddin Hamzah Ayesha, Shakira Ayu Fadhilah, Annisa Azhar Azhar Azzahra, Fadia Basir, Mustika Kusuma Bayu Angga Wijaya Betti Nuraini Bitarsa, Aby Sefwiedtry Cantika, Grasi Cut Faradilla Damai Syaputra, Yogi Dedi Fazriansyah Putra Deli, Anwar Desi, Mila Fransiska Dewantoro, Rico Wijaya Dewi, Vivinati Dian Aswita, Dian Diina Maulina Dinata, Dody Saputra Dinda Maristha Djuranovik, Evelyn Dodi , Sandra Dwi Rizky, Indah Ekawati, Fadliyana Elfrida, Solha Elfrida, Sotha Ervina, Risda Erwin Erwin Evi Fania, Evi Fadhillah Khairun Nisa Fahmawati, Felda Emilia Fahriza, Irfan Fajri Fajri Fandi Setiawan Fazar, Muhamad Firman, Afrizal Flejterski, Stanislaw Fouzia, Nury Furqonuddin, Asep Gita Susanti, Gita Gosal, Brandon Greta J. P. Wahongan Gusman, Elvina Hafiizh Tantri, Ashr Halida Halida Halimah Halimah Halimahtussakdiya, Halimahtussakdiya Handayani, Gusti Lestari Harisnawati, Harisnawati Hasan, Umar Yudha Hasniati, Hasniati Hendriadi, Hendriadi Hetilaniar, Hetilaniar Houtman Humiras Hardi Purba Ibad, Irsyadul Ika Monika, Ika Inastyarikusuma, Tarrinni Ira Manyamsari Ira Maya Hapsari Irwan Irwan Islamiyah, Nurhidayati Isnaniah, Isnaniah Jaelani, Alan Jennifer Chandra Juhanda Kartika Wijaya Juliana, Septa Juraboev, Sarvar Kartikasari, Fahreza Febianti Ketang Wiyono Khairat, Imalatul Khotami, Khotami Kiki Aryaningrum Kresnawaty, Novi Kumalasari Yo, Sacca Kurnia , Kurnia Latif, Syahrul Akmal Lestari Puspitaningsih Lestari, Chika Lukman Hakim M.S.I, Chindra Saputra S.Kom Maharani, Nadilla Tiandi Maichal Maichal Maimunah, Maimunah Makmur, Harun Mauliddah, Nurullaili Maulini, Suciarti Mawarti, Arfiah Ayudian Melani safitri Melysa, Trifonia Miftahul Jannah Misni Erwati, Misni Muchtar muchtar Muh Arif, Muh Muhamad, Akmal Fatah Muhammad Firmansyah Muhammad Yusuf Siregar Mukramah, Mukramah Mustikarini, Carolina Novi Mustiqowati Ummul Fithriyyah Nadya, Aisha Nela Safelia Nir Fathiya Nirwana, Iin Nomiko, Debbie Nova Suryani Noviyanti Noviyanti, Noviyanti Nur Insani Nur, Rahmat Nuraeni Nuraeni Nurlizawati Othman, Zaherudin Pasaribu, Veta Lidya Delimah Peni Ramanda, Peni Podojoyo, Podojoyo Polaris Nasution Powell Gian Hartono Prasetya, Eska Perdana Pratama, Ardhani Agnas Pratama, Aryawira Purwati, Astri Ayu Putra, Sinar Dharmayana Putra, Surya Permana Randi Saputra Rayhannisa, Rayhannisa Reza Fahlevi Ridayana, Weny Rizaly, Anastas Rosmita Rosmita, Rosmita Rozal, Edi Rusilawati, Ermina Sakunti, Sri Ramdayeni Sanapang, Gracela Marisa Saragih, Saut Sari, Bella Nopita Sari, Ilmi Puspita Sari, Tyasha Ayu Melynda Satria, Moh Zulfie SAUDAH SAUDAH Savitri, Elisabeth Wahyu Sharon, St Salmah Siswantoro, Fery Sofa, Mardiana Sri Ananingsih, Esti Sri Murlianti SRI RAHAYU Suade, Yuyun Karistin Meilisa Suade, Yuyun Karystin Meilisa Sugianto Sugiharto, Melyana Suhaemi, Kholid Suhara, Grasi Cantika Suriana Suriana Susilawati, Agnes Dwita Sutiono, Edi Syam, Asriah Syaputra, Yogi Damai Syarbaini Syarbaini Syarifuddin Syawaluddin Syawaluddin, Syawaluddin Syawaluddin, M. Sylvina Rusadi Syulhasbiullah, Muhammad T. Makmur Tamarin, Ruwanda Tanesia, Cindy Yoel Tartila Tartila Taufik Yahya Triany, Novika Ayu Ulan Ulan Ummah, Yoyoh Khoirotul Uyun, Rafida Veithzal Rivai Zainal Victor D. Pijoh Wahyu Simon Tampubolon Wendy Wijaya Widiatmoko, Mualwi Wijaya, Evelyn Wisda Zulaeha Suwardi Wiwik Handayani Yogi Damai Syaputra Yuli Nurmalasari Yulia Monita Yuliana, Lisa Yunike, Yunike Zuhriyah, Latifatul Zumaidar Zumaidar Zurnelli, Netti