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All Journal Jurnal Ilmu Perairan (Aquatic Science) LINK An-Nida' Psikopedagogia Jurnal Ekonomi & Studi Pembangunan Jurnal Pengabdian UntukMu NegeRI Jurnal Bimbingan dan Konseling Terapan JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Lentera: Jurnal Ilmiah Kependidikan Jambe Law Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jiko (Jurnal Informatika dan komputer) JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Surya Abdimas Insight: Jurnal Bimbingan dan Konseling Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) JPDI (Jurnal Pendidikan Dasar Indonesia) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Abdi Insani Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Bulletin of Counseling and Psychotherapy Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Mimesis Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Journal of Industrial and Engineering System JURNAL CERDAS PROKLAMATOR Jurnal Interprof Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal ABM Mengabdi Jurnal Manajemen Pendidikan Al Hadi Edu Consilium : Jurnal Bimbingan dan Konseling Pendidikan Islam Movere Journal KESANS : International Journal of Health and Science Jurnal EduHealth Jurnal Ar-Ribh Jurnal Inovasi, Kreatifitas Anak Usia Dini Connection : Jurnal Pengabdian Kepada Masyarakat Empowerment Society Jurnal Pendidikan dan Pembelajaran Jurnal Sains dan Teknologi Jurnal Pengabdian Mandiri Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) International Journal of Scientific and Professional Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Journal Online Manajemen ELPEI (JOMEL) Jurnal Basicedu BAJET ( Baturaja Journal of Educational Technology) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Innovative: Journal Of Social Science Research Naradidik: Journal of Education & Pedagogy Prosiding Seminar Informasi Kesehatan Nasional Jurnal Ilmiah Mahasiswa Pertanian INFOTIKA: Jurnal Pendidikan Informatika Jurnal Rekayasa Sistem Informasi dan Teknologi JIEM : Journal Of International Entrepreneurship And Management Grimsa Journal of Science Engineering and Technology Jurnal Pustaka Keperawatan Jurnal Hukum Mimbar Justitia Jurnal Bimbingan dan Konseling Islam Jurnal Agrisep Joong-Ki Komunitas: International Journal of Indonesian Society and Culture Computer & Science Industrial Engineering Journal Proceeding of International Conference on Social Science and Humanity Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat
Monalisa Monalisa
Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala
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Bahasa Inggris Perdana, Cipta canggih; Putra, Sinar Dharmayana; Suade, Yuyun Karystin Meilisa; Monalisa, Monalisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18539

Abstract

This study examines when and how viral marketing and social proof shape purchase intention in social commerce, and whether Fear of Missing Out (FOMO) mediates these effects. Drawing on Social Influence Theory, we model viral marketing and social proof as antecedents, FOMO as a mediator, and purchase intention as the outcome. Data were collected from 231 active social commerce users in Indonesia and analyzed using variance-based structural equation modeling (PLS-SEM). The measurement model met accepted criteria for reliability and convergent validity. The structural results show that viral marketing exerts a positive and significant direct effect on purchase intention while also increasing FOMO. Social proof significantly elevates FOMO but does not directly influence purchase intention, indicating that endorsement cues operate primarily through affective urgency rather than as stand-alone drivers. FOMO has a positive and significant effect on purchase intention and mediates the paths from both viral marketing and social proof to purchase intention, implying partial mediation for viral marketing and full mediation for social proof. These findings advance theory by integrating normative and informational influence with an affective mechanism central to the attention economy. Managerially, they suggest prioritizing diffusion design and credible validation cues that ethically heighten urgency, while monitoring authenticity and overload to prevent reactance.
KEMAMPUAN PETANI DALAM USAHATANI PADI SAWAH DI DESA RONTA KECAMATAN BONEGUNU KABUPATEN BUTON UTARA Monalisa, Monalisa; Hamzah, Awaluddin; Suriana, Suriana
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 5 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v5i4.139

Abstract

Rice is a major food commodity that plays a vital role in Indonesia's food security, but its productivity in Ronta Village is still low due to farmers' limited ability to manage rice farming. The purpose of this study was to determine the ability of farmers in rice farming activities in Ronta Village, Bonogunu District, North Buton Regency. The research population consisted of all paddy farmers in Ronta Village, totaling 14 farmers. The sample was determined using the census method. Research data were collected using interviews, documentation, and surveys using questionnaires. The variables observed in this study were farmers' capabilities, specifically their knowledge and skills in paddy farming. The collected data was then processed using quantitative descriptive analysis. The results showed that rice farmers in Ronta Village had high knowledge and skills in rice cultivation, including land preparation, seedling cultivation, planting, fertilization, irrigation, and harvesting. The farmers' knowledge was in the good category (100%), as demonstrated by their understanding of cultivation techniques and the use of high-quality seeds, while the skills of the majority of farmers (85.71%) were classified as skilled with the appropriate application of modern and traditional methods. The farmers' capabilities are an important asset for increasing the productivity and efficiency of farming.
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