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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis Buletin Peternakan Agrikultura Sosiohumaniora AGRIEKONOMIKA Jurnal Hortikultura Jurnal Agro Ekonomi Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Sumberdaya Lahan Jurnal Tanaman Industri dan Penyegar Buletin Tanaman Tembakau, Serat & Minyak Industri Forum Penelitian Agro Ekonomi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Widyariset AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan MIX : Jurnal Ilmiah Manajemen Agro Ekonomi JDE (Journal of Developing Economies) Binus Business Review Jurnal Ekonomi & Kebijakan Publik Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agro Industri Perkebunan Informatika Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Buletin Ilmiah Litbang Perdagangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JURNAL PERTANIAN JURNAL AGRICA Shirkah: Journal of Economics and Business Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL PANGAN International Journal of Agricultural Sciences Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Agro Ekonomi Jurnal Sumberdaya Lahan Widyariset Journal of Food System and Agribusiness (JoFSA) Jurnal Dinamika Sosial Ekonomi Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Penyuluhan Pertanian Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Perspektif Pembiayaan dan Pembangunan Daerah The South East Asian Journal of Management International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Buletin Ilmiah Litbang Perdagangan Economics Development Analysis Journal

Rita Nurmalina

Department Of Management, Faculty Of Economics And Management, IPB University, Dramaga, Bogor 16680, Indonesia

Author-ID : 335373

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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PENGARUH FAKTOR-FAKTOR MOTIVASI TERHADAP KINERJA PEGAWAI DI PT. BANK BNI SYARIAH KANTOR CABANG JAKARTA BARAT DAN BOGOR Atika Dyah Perwita; Rita Nurmalina; Joko Affandi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.102

BNI Syariah as a shariah public bank is committed to fulfill and complete the plan in developing the human resource from time to time to support the performance and provide the best service for the stakeholder and also to create world class human capital. The organization’s effort to increase the productivity both in financial and non financial aspect has experienced various constraints; one of them is the declining of the employee’s performance due to the declination of the motivation. The objective of the research is to study the most influential motivation factors to the employee’s performance. The data is collected using the annual report of the company, conducted interviews and questionnaire with differential semantic scale. The data is analyzed with Partial Least Square (PLS). The result shows that both motivation and hygiene factor influence the employee’s performance. The most influenced factor in both offices is hygiene. The most dominant indicator in hygiene factor reflection in developing the performance of the employee is the working condition and interpersonal relationship. Keywords: hygiene factor, performance, extrinsic motivation, intrinsic motivation motivator AbstrakBNI Syariah sebagai Bank Umum Syariah berkomitmen untuk memenuhi dan menyempurnakan rencana pengembangan SDM dari waktu ke waktu untuk menunjang kinerja dan layanan yang terbaik kepada para stakeholder serta mewujudkan world class human capital. Usaha organisasi untuk meningkatkan produktivitasnya baik dalam aspek finansial maupun non finansial mengalami berbagai hambatan, salah satunya adalah penurunan kinerja karyawan yang disebabkan oleh penurunan tingkat motivasi karyawan. Tujuan penelitian ini adalah mengkaji faktor-faktor motivasi yang paling berpengaruh terhadap kinerja pegawai. Teknik pengumpulan data menggunakan data laporan tahunan perusahaan, wawancara dan Kuesioner dengan skala semantic differential. Analisis data dilakukan dengan metode Partial Least Square (PLS). Hasil analisis pengaruh faktor-faktor motivasi terhadap kinerja menunjukkan bahwa motivator dan hygiene factor keduanya berpengaruh terhadap kinerja pegawai. Adapun faktor-faktor yang paling berpengaruh terhadap kinerja pegawai PT. Bank BNI Syariah Kantor Cabang (KC) Jakarta Barat dan Bogor adalah hygiene factor. Indikator yang paling dominan dalam merefleksikan hygiene factor dalam membangun kinerja pegawai adalah kondisi kerja dan hubungan interpersonal.Kata kunci: hygiene factor, kinerja, motivasi ekstrinsik, motivasi intrinsik, motivator

Perencanaan Strategis dengan Pendekatan Balance Scorecard pada Perusahaan Properti (Studi Kasus : Elang Group) Ratih Wulandari; Idqan Fahmi; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 2 (2017): JABM Vol. 3 No. 2, Mei 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.2.299

The objectives of this study were to determine the strategic factors of the internal and external environments, analyze alternative strategies, to develop strategic targets and strategic maps, set key performance indicator (KPI), and determine the weight of each balanced scorecard perspective (BSC), and weight of each KPI. The research methods used were SWOT and BSC analysis. The business environment identification conducted at Elang Group resulted in eight internal factors and five external factors that influence the company's strategy to survive and to become more competitive. Following this, the process of SWOT analysis was carried out. There are four alternative strategies that can be implemented by Elang Group in improving its performance. The result of SWOT analysis was then translated into 15 strategic targets that form a causal relationship. The design of key performance indicators (KPI) determined 25 KPI divided into four Balanced Scorecard perspectives. In the financial perspective, the highest average KPI weight for return on investment (ROI) is 41,4 percent.Keywords: balance scorecard, SWOT, key performance indicators, property, Elang groupABSTRAKTujuan dari penelitian ini adalah menetapkan faktor–faktor strategis dari lingkungan internal dan eksternal; menganalisis alternatif strategi; menyusun sasaran strategis dan peta strategis; menetapkan key performance indicator (KPI); dan menetapkan bobot dari masing-masing perspektif balanced Scorecard (BSC), dan bobot dari masing-masing KPI. Metode penelitian yang digunakan adalah analisis SWOT dan BSC. Hasil identifikasi lingkungan bisnis yang dilakukan di Elang Group terdapat delapan faktor internal di perusahaan, dan lima faktor external perusahaan yang berpengaruh terhadap strategi perusahaan untuk dapat bertahan dan semakin kompetitif. Dari hasil identifikasi kemudian dilakukan proses analisis SWOT. Terdapat empat alternatif strategi yang dapat dilakukan oleh Elang Group dalam meningkatkan kinerjanya. Hasil dari analisis SWOT, kemudian dijabarkan kedalam sasaran-sasaran strategis yang membentuk hubungan sebab akibat. Terdapat 15 sasaran strategis (SS). Perancangan key performance indicators (KPI) ditetapkan KPI sebanyak 25 KPI yang terbagi dalam empat perspektif Balanced Scorecard. Pada perspektif finansial didapatkan bobot rata-rata KPI tertinggi untuk return on investment (ROI) sebesar 41,4 persen.Kata kunci: Balance Scorecard, SWOT, key performance indicators, property, Elang group

Kinerja Subsidi Pupuk di Indonesia Aida Ratna Zulaiha; Rita Nurmalina; Bunasor Sanim
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.271

The implementation of fertilizer subsidies in Indonesia involves large government budgets, varied stakeholders, and complex business processes. Therefore, the performance of the government on the investment in fertilizer subsidies, worth almost Rp40 trillion or more than 30% of the total non-energy subsidies, needs to be analyzed. The objective of this research was to analyze the performance of fertilizer subsidies through factors affecting fertilizer subsidy budget and ‘six appropriate achievements’ of the fertilizer subsidies in Indonesia. Panel data regression and descriptive analysis were conducted on the secondary data of 2011–2015 in 32 provinces. The results showed that fertilizer subsidy performance, as reflected by the availability of fertilizer subsidy budget, was significantly affected by the absorption of subsidized fertilizer in the previous year, government debt to fertilizer producers, assistance fund to provincial government, and GDRP. With a value over 90 percent, the performances of fertilizer subsidies in ‘six appropriate types’, were achieved on ‘appropriate type’ and ‘appropriate quantity’. The ‘appropriate location’ of each province was in the range of 30-96%.Keywords: fertilizer subsidy, panel data regression, descriptive analysis, subsidy budget, six appropriateAbstrak: Pelaksanaan subsidi pupuk di Indonesia melibatkan anggaran pemerintah yang besar, pemangku kepentingan yang beragam dan bisnis proses yang kompleks. Oleh karena itu, investasi pemerintah dalam subsidi pupuk yang nilainya hampir Rp40 triliun atau lebih 30% dari total subsidi non energi tersebut perlu dianalisis kinerjanya. Tujuan dari penelitian ini adalah menganalisis kinerja subsidi pupuk melalui faktor-faktor yang memengaruhi anggaran subsidi pupuk dan pencapaian ‘enam tepat’ subsidi pupuk di Indonesia. Regresi data panel dan analisis diskriptif dilakukan dengan menggunakan data sekunder tahun 2011–2015 dan 32 provinsi. Hasil analisis menunjukkan bahwa kinerja subsidi pupuk yang dicerminkan oleh ketersediaan anggaran subsidi pupuk signifikan dipengaruhi oleh penyerapan pupuk bersubsidi pada tahun sebelumnya, hutang subsidi pemerintah kepada produsen, dana pendampingan pemerintah pusat kepada pemerintah provinsi dan PDRB. Dengan nilai di atas 90%, kinerja subsidi pupuk dalam ‘enam tepat’ tercapai pada ‘tepat jenis’, dan ‘tepat jumlah’. Kinerja subsidi pupuk dalam ‘tepat tempat’ pada tiap provinsi tercapai pada kisaran 30–96%.Kata kunci: subsidi pupuk, regresi data panel, analisis diskriptif, anggaran subsidi, enam tepat

Strategi Bersaing Industri Madu (Studi Kasus: CV Madu Apiari Mutiara) Debi Sarah; Rita Nurmalina Suryana; Kirbrandoko Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.71

The amount of imported honey in Indonesia has been increasing since 2013. Import of honey has increased because due to high honey demands on industries of beverage, health, and beauty. The objectives of this research were to determine the internal and external environment factors of CV Madu Apiari Mutiara, to formulate alternative strategies and priorities in developing the company competitive strategy, and to map the recommendation of program and alternative strategy in developing competing strategy CV Madu Apiari Mutiara. The analytical tools used in this research were the internal and external corporate environment analysis, A'WOT integration between hierarchy process analysis (AHP) and SWOT, and the strategy architecture to determine the company's long-term plan. These six alternative strategies are used to determine strategic priorities. The three highest priority strategies are (1) expansion of the marketing area, (2) optimizing market penetration for all honey derivative products, (3) improving product quality and corporate credibility. The designs of the strategic architecture are to improve marketing in the first year, to make a mapping of marketing distribution channels the second year, and to innovate honey derivative products in the third year.Keywords: architecture strategy, A’WOT, CV Madu Apiari Mutiara, honey, competitive strategyAbstrak: Impor madu di Indonesia mengalami peningkatan pada tahun 2013 hingga saat ini. Impor meningkat karena banyaknya permintaan madu pada industri minuman, kesehatan dan kecantikan. Tujuan dari penelitian ini yaitu menentukan faktor lingkungan internal dan eksternal CV Madu Apiari Mutiara, merumuskan alternatif strategi serta prioritasnya dalam pengembangan strategi bersaing perusahaan, dan memetakan blue print strategi dalam pengembangan strategi bersaing CV Madu Apiari Mutiara. Alat analisis yang digunakan dalam penelitian ini adalah analisis lingkungan internal dan eksternal perusahaan, A’WOT integrasi antara analisis proses hierarki (AHP) dan SWOT, arsitektur strategi untuk menentukan rencana jangka panjang perusahaan. Terdapat enam alternatif strategi yang dapat direkomendasikan kepada CV Madu Apiari Mutiara. Enam alternatif strategi tersebut digunakan untuk menentukan prioritas strategi. Tiga prioritas strategi tertinggi, yaitu (1) perluasan wilayah pemasaran, (2) optimalisasi penetrasi pasar untuk semua produk turunan madu, (3) peningkatan kualitas produk dan kredibilitas perusahaan. Rancangan arsitektur strategi di tahun pertama yaitu melakukan peningkatan pemasaran, tahun kedua membuat pemetaan saluran distribusi pemasaran dan pada tahun ketiga membuat inovasi produk turunan madu.Kata kunci: arsitektur strategi, A’WOT, CV Madu Apiari Mutiara, madu, strategi bersaing

PENGARUH ORIENTASI PASAR TERHADAP KINERJA USAHA DI SENTRA PRODUKSI IKAN HIAS AIR TAWAR JAWA BARAT: THE MARKET ORIENTATION EFFECT ON BUSINESS PERFORMANCE OF FRESH WATER ORNAMENTAL FISH PRODUCTION CENTER IN WEST JAVA Popong Nurhayati; Yosini Deliana; Tuhpawana Priatna Sendjaja; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.50

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha

Sikap Konsumen dan Willingness to Pay (WTP) Pada Produk Buavita Royale: Consumer Attitude and Willingness to Pay (WTP) in Buavita Royale Products Diana Sugiyanthi; Rita Nurmalina; Tanti Novianti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.303

This study aims to determine consumer attitudes towards Buavita Royale products, analyze the factors that influence willingness to buy consumer (WTB), and measure the maximum value of willingness to pay consumers' (WTP) towards Buavita Royale products. The results of research on consumer attitudes toward Buavita Royale products using the Fishbein analysis method found that overall obtained an assessment of 291.37 so that consumers remain willing to consume, buy and have the desire to pay for Buavita Royale products. Based on the research results of consumer attitudes with the Importance Performance Analysis (IPA) approach to find out what strategies can be carried out by the company is found packaging design variables, benefits, tastes, consumer experience and reputation of PT Unilever needs to be maintained, but the variables; recognition of product brands, availability in the market, and outstanding prices need to be improved. Factors that influence willingness to buy consumers'Buavita Royale products found that the variable that has a significant effect on consumers' desire to pay for Buavita Royale products is that the prices of products circulating in the market today are not a problem for respondents, so product prices tend to increase consumers' willingness to buy. Consumers also have a positive attitude towards Buavita Royale products. The maximum value of the consumer's WTP against Buavita Royale products for 250 ml size with an average value of maximum price of Rp8,226 while for the size of 1000 ml consumers are willing to pay the maximum price with an average price of Rp30,019. Keywords: fishbein, IPA, consumer attitudes, willingness to pay, willingness to buy

DAYA SAING USAHA PENGGEMUKAN SAPI POTONG PETERNAKAN RAKYAT DI KABUPATEN BOJONEGORO, JAWA TIMUR Retna Dewi Lestari; Lukman Mohammad Baga; Rita Nurmalina
Buletin Peternakan Vol 41, No 1 (2017): BULETIN PETERNAKAN VOL. 41 (1) FEBRUARI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i1.16906

The purpose of this study was to analyze the competitiveness on beef cattle fattening small scale business in Bojonegoro. Data processing quantitative methods using PAM (Policy Analysis Matrix). Analysis of competitiveness calculated by the approach of comparative advantage (Domestic Resources Cost Ratio) and competitive advantage (Private Cost Ratio), based on the results of the research value of the DRC and PCR respectively 1,04 and 1,05, this result shows that fattening beef cattle in Bojonegoro not competitive. Policy implications that can be applied in order fattening beef cattle in Bojonegoro competitiveness is to increase ADBW (Added Daily Body Weight) amounted to 17,33 percent, equivalent to 0,11 kg per day from the previous ADBW 0,55 kg per day, one attempts to do is the provision of input quality feed and concentrates, as well as the necessary counseling to farmers about the importance of quality feed and to improve the ability of farmers needed training and assistance from the Government of Bojonegoro.

THE EFFECT OF MARKETING MIX AND WEBQUAL ON SITE’S CREDIBILITY Rachmat Agustian; Ujang Sumarwan; Rita Nurmalina
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

In the practice of e-Commerce, another word for online-based sales activity conducted by firms or organizations via the internet, the credibility of the host site is important. A credible site will be able to attract more visitors, thus increasing the probability of selling the goods or services offered in that particular site. Credibility assessment is not only based on the usability, information quality, and interaction quality of the site alone, but is also based onattributes of marketing mix, which include the originality of the product, the promotion that is currently available, the existence of additional information in the site, as well as other factors. This research aims to link the attributesof marketing mix and site quality assessment (WebQual), such as the usability, information quality, and interaction quality to the credibility of a site. The research models the relation by constructing a structural equation modeling(SEM) and uses two data analyzing techniques: descriptive analysis using cross tabulation and frequency table, and a variance based model analysis using the Partial Least Square (PLS) method. The results show that site credibility assessment on marketing mix improves due to occurring bonus or promotions, selling well known brands, and the availability of delivery services that can be monitored by buyers. In WebQual metrics, site credibility improves due to visitor’s ease of understanding, trust/reliability, and security while visiting or conducting purchases. Site credibility constructions rely on additional vendor information such as contact numbers, vendor ID (address, structure, awards, etc.), shopping guidelines, and feedback speed to customers queries.

ANALYSIS THE IMPACT OF PRODUCT QUALITY AND CUSTOMER SERVICE ON SATISFACTION AND LOYALTY OF PEST CONTROL OPERATORS IN PT BAYER INDONESIA Sugiarman Sugiarman; Rita Nurmalina; Kirbrandoko Kirbrandoko
Widyariset Vol 18, No 1 (2015): Widyariset
Publisher : Pusbindiklat - LIPI

The aims of the research are to identify the important level of attributes of product quality and customer service on customer satisfaction and loyalty, to analyze the impact of product quality and customer service oncustomer satisfaction and loyalty, and to recommend the corporate strategy to PT Bayer Indonesia on customer satisfaction and loyalty. Types of research are descriptive and explanatory survey and the sampling method is convenientsampling. Unit of observation is two hundreds respon dents through the distribution of questionnaires to the pest control operators in Jakarta, Bandung, Semarang, Surabaya, Denpasar, Balikpapan, Medan, and Pekanbaru.Attributes and its influence was analyzed using Structural Equation Model (SEM). Respondents of the study are from Jakarta (46.0%), Bandung (2.5%), Semarang (3.0%), Surabaya (25.0%), Denpasar (5.5%), Balikpapan (2.5%), Pekanbaru (4.0%), Medan (8.5%), and Batam (3.0%). The score of importance level of product quality is for effectivity (91.6%), ease of use (96.1%), flexibility (96.8%), technical specification (95.3%), durability (94.3%), and prestige (97.1%), while for customer service is tangibles (88.6%), reliability (87.0%), responsiveness (89.0%), assurance (94.6%), and empathy (96.8%). The results of explanatory research are product quality (R2 = 0.788; p = 0.003) and customer service (R2 = 0.820; p = 0.001) influence significantly on customer satisfaction, whereas customer satisfaction influence significantly on customer loyalty (R2 = 0.946; p = 0.000). Pest control operators as the applicator of pesticides for urban pest from PT Bayer Indonesia have satisfaction on product quality (95.2%) and customer service (90.5%).

Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang Eska Stefani; Rita Nurmalina; Amzul Rifin
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 1: January-June 2017
Publisher : Universitas Muhammadiyah Yogyakarta

The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.

Co-Authors . Hermanto ., Harianto A'la, Nurul A.A. Ketut Agung Cahyawan W Abdul Muis Hasibuan Abdul Muis Hasibuan Achmat Bukhori ADANG AGUSTIAN Adetya, Aulia Adhitya Marendra Kiloes Adilla Adistya Adrianus Hia Agbolosoo, John Atsu Agrivinie Rainy F Agrivinie Rainy Firohmatillah Agus Maulana Agus Wahyudi Agus Wahyudi Ahniasari Rosianawati Aida Ratna Zulaiha Aisatul Mustaqimah Akso Diana Ali Djamhuri Amir Fikri Amzul Rifin Anak Agung Gede Sugianthara Andriyono Kilat Adhi Anggi Meiri Anna Fitriani Anna Fitriani Ardie Ariyono Ardie Ariyono Arief Darjanto Arief Daryanto Arif Imam Suroso Ashar, Nurul Magfirah Asharuddin, Muh. Astri Sabrina Qhoirunisa Atika Dyah Perwita Azwar Annas, Azwar Bahasoan, Husen Bambang Juanda Benedictus Permadi, Benedictus BUDI SETIAWAN Budi Setiawan Budi Setiawan Budi Suharjo Bunasor Sanim Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Cahyaningsih, Eny Cipta Yan Trimawan Clairine Papilaya, Regina Clara Yolandika Cramon-Taubadel, Stephan von Debi Sarah Dedi Budiman Hakim Dedy Aguspriandono Suprapto, Dedy Aguspriandono Dian Hafizah, Dian Dian Kurniasih Dian Novita Diana Sugiyanthi Dini Amrilla Utomo Dini Amrilla Utomo Dini Maulida Rachmi Dodi Iskandar Duwi Yunitasari Dwi Apriyani Dwi Apriyani, Dwi Dwi Nurul Amalia Dwi Nurul Amalia, Dwi Nurul Dwi Shinta Agustina Dwi Utami, Anisa E. Gumbira Sa’id Eka Intan K Putri Eka Miftakhul Jannah Eka Miftakhul Jannah Eka Miftakhul Jannah, Eka Miftakhul Elifas Omega Yusufadisyukur Elza Surmaini Endang Pudji Astuti Endang Pudji Astuti Endang Pudji Astuti Endi Rekarti, Endi Eny Cahyaningsih Erliza Noor Etty Riani Eva Yolynda Aviny Eva Z. Yusuf Evi Karmilah Fadhilah, Alfirah Fadhlurrohman, Muhammad Surya Faiz Ahmad Sibuea Fajar Firmana Fajar Firmana Farid Fitriadi Farid Fitriadi Fariyanti, Anna Fauziyah, Diyani Felicia Nanda Ariesa Felicia Nanda Ariesa Fermico Karambut Feryanto Feryanto Fika Harini Sinaga Fitrahdini Fitrahdini Fredinan Yulianda Frissilia Nabila Divayana Fuji Lasmini Gandhy, Abel Gendut Suprayitno Grisheila Nadya Shahputeri Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Hariyadi Harmini Harmini, Harmini Harry Suhada Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasibuan, Abdul Muis Hassan, Ethar Hendina Pratiwi Heny K. Daryanto Hermanto Siregar Hidayah Laila Pohan, Fitri Husnul Khotimah Idqan Fahmi Indrajit Wicaksana Indrajit Wicaksana Irma Yuanita Irwandi, Putra Isbandriyati Mutmainah Ivony Annisa Jihan Zakia Adila Jihan Zakia Adila Jojo Jojo Joko Affandi Juni Hestina Kartika Puspitasari Adiningsih Kirbrandoko Kirbrandoko Komalawati Kuntari, Wien Lestari, Puspita Mardika Lestari, Retna Dewi Lilik Noor Yuliati Lina Samhina Lina Samhina Lukman M Baga Lukman M. Baga Maghfiroh Andriani Astutik Malenda, Malenda Marzuki, Ferry Fardiansyah MD. Djamaludin Megawati Simanjuntak Meiri, Anggi Melissa Amandasari Melissa Amandasari Melissa Amandasari Memed Gunawan Minto Yuwono Mohamad Syamsul Ma’arif Muh. Asharuddin Muhammad Fauzanul Hakim Abdurrahim Mujianto Mujianto Mukhamad Najib Najmi Anniro Nanda Putri Astari Nastiti Winahyu Naufal Nur Mahdi Nesia, Khairina Aswita Netti Tinaprilla nFN Puspitasari Nia Rosiana Norfahmi, Femmi Noviyanti, Annisa Nugraha, Herry Nunung Kusnadi Nur Afni Evalia Nur Fatonny Nursamsi Nursamsi Nuryantoro, Nunung Nurzakiah, Sitty Nyak Ilham Panikkai, Sumarni Pattiasina, Trees Augustine Pinta Aftaprilia Rizki Ananda Pohan, Fitri Popong Nurhayati Prisca Nurmala Sari Prisca Nurmala Sari Priyono Priyono Purnomo, Prastika Adelia Purwati, Handewi Puspitasari Putri, Aisya Nadya Putri, Rani Revina Qhoirunisa, Astri Sabrina Qisthy Nur Fathia R. Sapto Hendri Boedi Soesatyo Rachmat Agustian Rahmasari, Liisa Firhani Ratih Wulandari Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Rekha Mahendraswari Rekha Mahendraswari Riandina Wahyu Oktaviani Rikky Herdiansyah Rizka Karlina Putri Rizki Puspita Dewanti Rosiana, Nia Roslina Roslina Roy Sembel RR. Kathrin Irviana Salma Salma Samara Yarasevika Samsul Mashari Sarifa Marwa, Sarifa Sarma, Ma’mun Sarvina, Yeli Sefitiana Wulan Sari Setiadi Djohar Setiadi Setiadi Setiawan, Rofi Arif Setiawaty, Elika Siti Jahroh Siti Syamsiah Soeyatno, Rahmah Farahdita Sri . Handayani Sri Hery Susilowati Sri Mulatsih Stefani, Eska Stephan von Cramon-Taubadel Sudirman, Hendra Sugiarman Sugiarman Suharjo, Budi, Dr.Ir. MS Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suprehatin Suprehatin Suprehatin Surjono Hadi Sutjahjo Surmaini, Elza Syafruddini Syafruddini ; Tania June Tanti Novianti Tasya Amanda Tasya Amanda Tobing Tinaprilia, Netti Tintin Sarianti Titik Triary Wijaksani Titik Triary Wijaksani Triana Gita Dewi Trimawan, Cipta Yan Tuhpawana Priatna Sendjaja Ujang Sumarwan Vela Rostwentivaivi Viariani, Wahyu Wahyu Budi Priatna Wahyudi, Agus Widyasari, Anastasia Asri Wijaksani, Titik Triary Winandi, Ratna Windias Farah Nabila Wirda, Bunga Wisnu Ardi Pratama Wisnu Ardi Pratama Wulandari, Kartika Ximenes, Lito Yanti Nuraeni Muflikh Yayuk Farida Baliwati Yeli Sarvina Yosini Deliana Yudha Heryawan Asnawi Yuli Harwani Yunitasari, Ani Yusman Syaukat Yusmichad Yusdja Yusuf, Eva Z Yuwono, Minto

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