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Journal : Journal of Innovation Research and Knowledge

ANALYSIS OF CONSUMER DECISION FACTORS FOR MAXRIDE USAGE Silvia Ekasari; Revi Sesario; Donny Dharmawan; Musran Munizu; Ramadhani Kirana Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9690

Abstract

Maxride is an online transportation application that provides motorcycle taxi and taxi services based on bajaj. Maxride's passion lies in revolutionizing the landscape of three-wheeled transportation that is safe, comfortable, and accessible to everyone, while empowering local tricycle drivers. The purpose of this study is to describe the explanation of consumer decision factors for Maxride usage. The types of research used are qualitative and descriptive research. The data sources used in this study use secondary data. The results of the study indicate that consumer decisions to use Maxride Bajaj are the flexible seating capacity of MaxRide Bajaj and the agile cruising range of MaxRide Bajaj in overcoming traffic jams.
CONTRIBUTION OF HUMAN DEVELOPMENT INDEX TO IMPROVING THE QUALITY OF HUMAN RESOURCES AND ECONOMIC GROWTH Dharmawan, Donny; Renaldi, Renaldi; Aglis Andhita Hatmawan; Murwani Wulansari; Muhammad Rispan Affandi
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain how a theory of contribution of human development index to improving the quality of human resources and economic growth. This type of research is literature research that discusses the presentation and contribution of human development index theory to improving the quality of human resources and human development index to economic growth. This research requires secondary data, such as books and journals in answering the contributions of the theories needed. The results of the study show that based on Todaro's theory regarding human development index and improving the quality of human resources have a close relationship. The relationship between human development index and economic growth is reciprocal and complex. Economic growth can support human development through increased income and investment in education, health, and infrastructure.
DIGITAL MARKETING STRATEGY ANALYSIS OF PRODUCT PURCHASING DECISIONS AT THE TIKTOK SHOP Kespandiar, Tengku; Mokhamad Arwani; Saida Zainurossalamia ZA; Silvia Ekasari; Donny Dharmawan
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7553

Abstract

The aim of this research is to analyze digital marketing strategy analysis of product purchasing decisions at the TikTok Shop. This type of research is survey research. The population in this research are buyers who have a TikTok account and have shopped at the TikTok Shop. Because the population is so large, the sample taken was limited to 50 respondents. Data analysis in research uses simple linear regression using the partial (t) test. The research results show that electronic word of mouth has a positive and significant effect on product purchasing decisions at the TikTok Shop.
EFFECT OF WORKLOAD AND WORK-FAMILY CONFLICT ON EMPLOYEE PERFORMANCE Dharmawan, Donny; Balla Wahyu Budiarto; Syamsul Hadi; Joko Rianto; Bella Suci Novitri
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7554

Abstract

The aim of this research is to analyze effect of workload and work-family conflict on employee performance. The type of research used in this research is quantitative research. Population in this study were employees of PT Prudential Life Assurance. Sampling technique in this research used a saturated sampling technique. So the research sample in this study was 100. The data analysis method to answer the hypothesis uses multiple linear regression. The research results show that workload has a negative and insignificant effect on employee performance. Work-family conflict has a negative and significant effect on employee performance.
EFFECT OF FINANCIAL LITERACY ON HOUSEWIVES' FINANCIAL PLANNING Nurhasanah, Nurhasanah; Anggita Permata Yakup; Silvia Ekasari; Donny Dharmawan; Ufi Rumefi
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7555

Abstract

The aim of this research is to analyze effect of financial literacy on housewives' financial planning. This type of research uses descriptive associative research with an ex-post facto approach. The population in this study were housewives in Medan City. Sampling in this study used random sampling. From random sampling, the sample was 50 respondents. Data collection obtained in this research was observation, documentation, and questionnaire. The data analysis tool in this research uses simple linear regression. The research results show that financial literacy is positive and significant in housewives' financial planning.
Co-Authors Abdurohim Abdurohim Abdurohim, Abdurohim Adi Cakranegara, Pandu Afan Suyanto, Mohamad Aglis Andhita Hatmawan Agustinus Nugroho Alatas, Abd. Rahman Alfiana Alfiana Alimin, Erina Amelia, Deni Amiruddin Amiruddin Amrin Amrin Anantadjaya, Samuel PD Anggita Permata Yakup Apriliani, Rina Arifai Ilyas Arijanti, Susi Asry, Wina Asyhari, Sri Irmayanti Audisty Prana Hardayu Ayuliana Ayuliana Azlina, Yunidyawati Bahtiar Efendi Bakhtiar Balla Wahyu Budiarto Barick Ahmad Setiawan, Barick Ahmad Bella Suci Novitri Budiarto, Balla Wahyu Butar Butar, Ribka Sari Butar-Butar, Ribka Sari Butarbutar, Dicky Jhon Anderson Chandra, Rezario Febrianta Clara Putri Claudy Dadang Suhardi David Adista Desty Febrian, Wenny Dian Ariani Dicky Jhon Anderson Butarbutar Dr. Hotma Napitupulu, MM. Drs. Zulkarnain Moshak Zein, M.AK., CA. Durya, Ngurah Pandji Mertha Agung Dwi Budi Srisulistiowati Edward, Yusuf Ronny Eka Kusumawati, Eka Ekaresty Haes, Putri Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Endah Pujiastuti Endrawati, Titin Erfan Esnawan Fachrurazi FAHRIZAL Fajariah, Faizatul Fatimah Malini Lubis Febrian, Wenny Desty Fermica Iskandar, Merissa Firdaus Yuni Dharta Firman Dera Firman Eksan Frans Sudirjo Ginting, Jenni Veronika Br Hana Lidyana HARIYANTO, MASHUDI Hasibuan, Posman WH Hendayani, Nenden Hermiyetti Hermiyetti, Hermiyetti - Hery Purnomo Hidayat, Ahmad Rifqi Hiya, Nirmadarningsih Husain, Fransiska Imam Hanafi Irwansyah Rezeki, Syailendra Reza Istarno, Rino Ita Nurcholifah Joko Rianto Josua Alexander Gultom Judijanto, Loso Junaedi, I Wayan Junaedi Karsim, Karsim Karyadi, Sugeng Kespandiar, Tengku Kevin Indajang Kiki Nur Wijayanti Kurniawan, Yohanes Jhony KUSNADY, DIDING Kusumaningati, Iip Dyah LAUNTU, ANSIR LETASADO, MUHAMAD RUSADI LISTIANA SRI MULATSIH LUBIS, AMINAH Luh Komang Candra Dewi M.M, Besse Faradiba MASHUDI HARIYANTO Matheus Alexander Rio Mawadah, Badriatul Melya Fitriana Mentalita, Hotma Mertha Agung Durya, Ngurah Pandji Mertua Agung Durya, Ngurah Pandji Mohammad Anwar, Mohammad Mokhamad Arwani Muarif, Munazar Rafsanjani Muhammad Irvan Muhammad Lukman Hakim, Muhammad Lukman Muhammad Rispan Affandi Murwani Wulansari Mus Abdul, Elfis Musdirwan Musran Munizu Nazara, Desman Serius Nila Dewi Aschari Novita, Yulia Nugroho, Budi Sulistiyo Nur Alam Nurdiani, Tanti Widia Nurdin Yusuf Nurhasanah Nurhasanah Olfin Ishak Purwanti Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Rahayu, Betty Ramadhani Kirana Putra Ramon Arthur Ferry Tumiwa Ratih Pratiwi Renaldi Renaldi Renaldi Reni Putriani Revi Sesario Rizkia Shaulita RR. Ella Evrita Hestiandari Rudianto, Maikel Rusman, Hedar Rustaman, Dede Saksono, Lalang Sandag, Eltie Christi Sani, Indra Santy Nururly Saragih, Hisarma Saut Maruli Tua Pandiangan Setiawan, Zunan Setyarto, Dwiatmodjo Budi Shella Aprianti Suci Shifa, Mutiara SILVIA EKASARI Sintesa, Nika Siregar, Irma Hariyanti Siti Zulaika Solly Aryza Sumardi . Suratminingsih, Suratminingsih Suriadi Suriadi Suriadi Sutisna, Ade Jaya Syahribulan Syamsul Ph.D M.A. Hadi Taat Kuspriyono, Taat Teguh Prakoso Ufi Rumefi Uli Wildan Nuryanto Umaima Umaima Utami, Eva Yuniarti Utiarahman, Nurnaningsih Victor Pattiasina Wachyu Hari Haji Wadzibah Nas Wardi, Miftahussa'adah Wasiran, Wasiran Widodo Widodo Wilanda, Alifah Yanti Setianti Yulia Novita Yuliana, Rachma Yulistina Yulistina Yumhi, Yumhi Yuniarti Utami, Eva Yunus, Andri ZA, Saida Zainurossalamia Zalogo, Erasma Fitilai