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A Comprehensive Analysis of The Factors Influencing Electric Vehicle Purchase Intentions in Indonesia: A Study Based on The UTAUT 2 Model Muhammad Ikhsan Hidayatullah; Ujang Sumarwan; Suhendi Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.818

Abstract

Background: Air pollution and climate change are critical global challenges that drive the transition toward sustainable transportation solutions, including electric vehicles (EVs). In Indonesia, EV adoption remains relatively low, making it essential to investigate the key factors influencing consumer intentions. This study focuses on the millennial generation, as they represent a significant share of the productive population, are generally more open to technological innovation, and are expected to become the primary consumers in the future EV market.Purpose: This study aims to analyze the factors influencing EV adoption in Indonesia by applying a modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, with millennials as the key demographic segment.Design/methodology/approach: An online survey was conducted with 230 respondents, and the data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) through SmartPLS 3.0 software. The study examined nine variables: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, perceived behavioral control, and attitude toward behavior.Findings/Results: The results indicate that habit and hedonic motivation significantly influence consumers’ behavioral intention to adopt EVs. Conversely, performance expectancy and social influence were not found to mediate the relationship between exogenous variables and use behavior.Conclusion: The findings suggest that manufacturers should prioritize creating personalized consumer experiences and enhancing the social status associated with EV ownership. Furthermore, policymakers should strengthen incentives and accelerate infrastructure development to support EV adoption in Indonesia. Marketing strategies also need to integrate consumer habits and emotional drivers to speed up the adoption process.Originality/value (State of the art): This study contributes to the growing body of knowledge on EV adoption in developing countries by applying a modified UTAUT2 model with a focus on millennials. The results provide valuable insights for policymakers and industry stakeholders in designing targeted interventions to promote EV adoption. Keywords: electric vehicles, UTAUT 2, behavioral intention, sustainable transportation, structural equation modeling (SEM)
Simulating Competing Customer Relationship Management (CRM) Models: A PLS-SEM Approach To Identifying The Best-Fit Model For Alumni Contribution in Higher Education Fithriyyah Shalihati; Ujang Sumarwan; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1024

Abstract

Background: Higher education institutions (HEIs) are increasingly expected to maintain meaningful long-term relationships with alumni. Customer Relationship Management (CRM), particularly when integrated with social media, has emerged as a key strategy for fostering alumni engagement, satisfaction, and contribution.Purpose: This study aims to identify the best-fit structural model that explains alumni contributions through CRM and social media interaction, while also investigating the role of social media as a moderator, mediator, or intervening variable in these relationships.Design/methodology/approach: The study employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) to simulate twelve alternative models using data from 271 alumni of IPB University. These models varied in CRM structure, the inclusion of satisfaction, and the positioning of social media within the pathway.Findings/Result: Twelve structural CRM models were simulated to examine the effect of CRM and social media on alumni outcomes. Among them, Model 12 demonstrated the best fit, with strong explanatory power (R²), predictive relevance (Q²), and low prediction error (RMSE/MAE). The model reveals a sequential pathway: CRM → Customer Satisfaction → Customer Engagement → Customer Loyalty → Alumni Contributions. CRM also influences Social Media, which in turn enhances Satisfaction. All structural paths are statistically significant, indicating that both CRM and social media play a critical role in driving alumni contributions through a satisfaction-based relational process.Conclusion: CRM in higher education is most effective when treated as a socially constructed process mediated by digital interaction. Social media strengthens institutional trust and emotional connection, playing a critical role in converting alumni satisfaction into sustained loyalty and contribution. Universities should implement social CRM strategies by leveraging digital platforms, personalizing alumni communication, and supporting long-term engagement programs.Originality/value: This study contributes to CRM theory by applying social construction theory to alumni engagement and offering an empirically validated model of how social media enhances relational CRM in HEIs. The findings have practical implications for alumni management strategies in the digital era. Keywords: CRM, social media, alumni engagement, higher education, social construction theory
Consumer Preferences For Motor Vehicle Insurance Attributes and Implications For Asuransi Jasindo's Marketing Strategy Gio Adamartata Girsang; Ujang Sumarwan; Irni Johan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.194

Abstract

Background: Intense competition requires companies to develop products that align with consumer preferences. Asuransi Jasindo faces a low market share in the motor vehicle insurance sector, which is poised for growth due to an increasing number of vehicles and a government plan to mandate insurance coverage.Purpose: This study aims to analyze consumer preferences for motor vehicle insurance attributes, determine the most ideal combination of attributes, and formulate strategic implications for Asuransi Jasindo's product development.Design/methodology/approach: This research employs a quantitative approach through Choice-Based Conjoint (CBC) Analysis. Data were collected from a sample of 300 consumer in the Jabodetabek area. Data analysis was conducted by estimating part-worth utility values and relative attribute importance, followed by market simulations using Sawtooth Software.Findings/Result: Claim service is identified as the most influential attribute (38,19%), followed by Additional Services (18,39%) and Price Scheme (16,28%). The ideal product combines a fast claim process with an authorized dealer (ATPM) workshop network, comprehensive additional services including a replacement car, a 25% price discount, and omnichannel service access. Market simulations predict that launching a product with this ideal configuration could increase Asuransi Jasindo's preference share from 10,87% to 33,89%. Conclusion: Consumer preferences in motor vehicle insurance have shifted from a focus on traditional factors like price and brand towards service quality and customer experience. Theoretically, this study enriches the behavioral insurance literature by providing empirical evidence on how regulatory price floors can neutralize price sensitivity, shifting consumer focus towards service quality and 'moment of truth' experiences.Originality/value (State of the art): This study provides data-driven strategic recommendations for a state-owned insurance company to enhance its product competitiveness. Keywords:   conjoint analysis, consumer preference, motor vehicle insurance, marketing strategy, product development
The Influence of Service Quality, Corporate Image and Relationship Marketing on The Loyality of Indihome Customers at PT. Telekomunikasi Selular Reshwara, Aldo; Sumarwan, Ujang; Yuliati, Lilik Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8328

Abstract

This study aims to analyze the influence of service quality, corporate image, and customer relationship marketing (CRM) on customer loyalty, mediated by trust, commitment, and satisfaction, in the context of Indihome as the leading fixed broadband provider in Indonesia. The research also seeks to provide managerial recommendations to strengthen customer retention strategies in a highly competitive telecommunications market. A quantitative approach using Structural Equation Modeling (SEM-AMOS) was applied. Data were collected through purposive sampling from 300 Indihome customers via online questionnaires. Validity and reliability were tested with CFA, AVE, and CR.  Service quality significantly impacts trust, commitment, satisfaction, and loyalty. Corporate image affects trust, commitment, and satisfaction but not loyalty directly. Satisfaction emerges as the strongest driver of loyalty. This research contributes by examining simultaneously the effects of service quality, corporate image, and CRM on loyalty in the Indonesian fixed broadband industry, a context that has been relatively underexplored. The originality lies in demonstrating that satisfaction and commitment serve as stronger mediators of loyalty compared to trust, challenging prior studies that emphasized corporate image and trust as direct predictors.
Co-Authors A Amrullah Abd Azis Abdul Shoheh Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Adiwinata, Novie Nostalgia Afra Nazhirah Agung Nurrohmat Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Aldiano Irzan Alexander Joseph Ibnu Wibowo Alexandrina, Elke Ali Khomsan Aman Wirakartakusumah Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana, Andi Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda, Atika Atilah, Siti Avi Budi Setiawan Bagjamaghfira, Aulia Galuh Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Budi Suharjo Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Darjono, Agus Heru Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Sani Sukma Diah Arum Savitri Diah Krisnatuti Dian Hasfera Dicky Jhoansyah Dika Anggari Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma, Dodik Ridho Dodik Ridho Nurrochmat Doni Yusri Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edison, Rizki Edmi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eliwatis Eliwatis Elsa Gusfryani Elsi Dwi Hapsari Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fahrizal, Doni Fajar Adi Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fiscarini, Santy Fitrahdini Fitrahdini Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gio Adamartata Girsang Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Hanisa Rahmina Fitriyana Hari Wijayanto Hari Wijayanto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendarsyah, Rachman Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Herry Purnomo Hidayat Arifin Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ika Febrilia Ikeu Tanziha Imam Teguh Saptono Imsar Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina, Ira Irawan, R.Rudy Irma Rumondang Irman Hermadi Irni Johan Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismul Huda Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan JOHANNES W WAHONO Joko Rurianto Joo, So-Hyun Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Komara, Siti Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Liza Agustina Maureen Nelloh Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif M. Yogi Riyantama Isjoni Mahanani, Raditya Kasih Maharani, Dewi Maharini - Rahsilaputeri Mahlil, Teuku Majasoka, Lyra Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Melly Latifah Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Monoarfa, Terrylina Arvinta Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Ikhsan Hidayatullah Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netty Tinaprilla Noor Yuliati , Lilik Noor, Lilik Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prihartono, Aditya Galih Prirafianti Prita Prasetya Purnomohadi, Eri R. Rudy Irawan Rachman, Yane Ardian Rachmat Agustian Rahayu, Ismie Leona Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Reshwara, Aldo Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Robi Nastain Rokhani Hasbullah Ryan Tegar Pamungkas S, Wagiman S. Berto Fready Siahaan, S. Berto Fready Sabillah, Bellona Mardhatillah Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa, Sarifa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sholikhah, Sholikhah Simanjutak, Megawati Sinta Wardani Sinta Wardani Siti Choriliyah, Siti Siti Jahroh Slamet Maktub, Slamet Slamet Riyadi Slamet Slamet Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Utami Kuntjoro Stefanus Rumangkit Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Sufrin, Sufrin Suhendi Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Syafrudin wibowo, Teguh Syahri, Alfi Syamsuriyati, Syamsuriyati Syuhada Sufian Tanjung, Puti Kemala Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Tb. Nur Ahmad Maulana Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Tulus Sajiwo Tutut Sunarminto Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yohanes A. Panuntas Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zulfi Anggraini