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Consumer Preferences For Motor Vehicle Insurance Attributes and Implications For Asuransi Jasindo's Marketing Strategy Gio Adamartata Girsang; Ujang Sumarwan; Irni Johan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.194

Abstract

Background: Intense competition requires companies to develop products that align with consumer preferences. Asuransi Jasindo faces a low market share in the motor vehicle insurance sector, which is poised for growth due to an increasing number of vehicles and a government plan to mandate insurance coverage.Purpose: This study aims to analyze consumer preferences for motor vehicle insurance attributes, determine the most ideal combination of attributes, and formulate strategic implications for Asuransi Jasindo's product development.Design/methodology/approach: This research employs a quantitative approach through Choice-Based Conjoint (CBC) Analysis. Data were collected from a sample of 300 consumer in the Jabodetabek area. Data analysis was conducted by estimating part-worth utility values and relative attribute importance, followed by market simulations using Sawtooth Software.Findings/Result: Claim service is identified as the most influential attribute (38,19%), followed by Additional Services (18,39%) and Price Scheme (16,28%). The ideal product combines a fast claim process with an authorized dealer (ATPM) workshop network, comprehensive additional services including a replacement car, a 25% price discount, and omnichannel service access. Market simulations predict that launching a product with this ideal configuration could increase Asuransi Jasindo's preference share from 10,87% to 33,89%. Conclusion: Consumer preferences in motor vehicle insurance have shifted from a focus on traditional factors like price and brand towards service quality and customer experience. Theoretically, this study enriches the behavioral insurance literature by providing empirical evidence on how regulatory price floors can neutralize price sensitivity, shifting consumer focus towards service quality and 'moment of truth' experiences.Originality/value (State of the art): This study provides data-driven strategic recommendations for a state-owned insurance company to enhance its product competitiveness. Keywords:   conjoint analysis, consumer preference, motor vehicle insurance, marketing strategy, product development
The Influence of Service Quality, Corporate Image and Relationship Marketing on The Loyality of Indihome Customers at PT. Telekomunikasi Selular Reshwara, Aldo; Sumarwan, Ujang; Yuliati, Lilik Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8328

Abstract

This study aims to analyze the influence of service quality, corporate image, and customer relationship marketing (CRM) on customer loyalty, mediated by trust, commitment, and satisfaction, in the context of Indihome as the leading fixed broadband provider in Indonesia. The research also seeks to provide managerial recommendations to strengthen customer retention strategies in a highly competitive telecommunications market. A quantitative approach using Structural Equation Modeling (SEM-AMOS) was applied. Data were collected through purposive sampling from 300 Indihome customers via online questionnaires. Validity and reliability were tested with CFA, AVE, and CR.  Service quality significantly impacts trust, commitment, satisfaction, and loyalty. Corporate image affects trust, commitment, and satisfaction but not loyalty directly. Satisfaction emerges as the strongest driver of loyalty. This research contributes by examining simultaneously the effects of service quality, corporate image, and CRM on loyalty in the Indonesian fixed broadband industry, a context that has been relatively underexplored. The originality lies in demonstrating that satisfaction and commitment serve as stronger mediators of loyalty compared to trust, challenging prior studies that emphasized corporate image and trust as direct predictors.
ANALYSIS OF THE EFFECTIVENESS OF ZAKAT MAL DISTRIBUTION FOR HEALTH AND EDUCATION BY THE NATIONAL ZAKAT COMMUNITY AGENCY (BAZNAS) OF BOGOR REGENCY Jamaluddin; Ujang Sumarwan; Qurroh Ayuniyyah; Sri Marti Pramudena
Referensi Islamika: Jurnal Studi Islam Vol. 4 No. 1 (2026): FEBRUARY
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ri.v4i1.681

Abstract

This study aims to analyze the effectiveness of zakat mal distribution in the health and education sectors by BAZNAS Bogor Regency in supporting the fulfillment of mustahik’s basic needs. This study employs a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation involving six mustahik beneficiaries during the period of December 2023 to July 2024. Data analysis was conducted through data reduction, data display, and conclusion drawing. The findings indicate that the distribution of zakat in the health and education sectors has been relatively effective and in accordance with applicable regulations. The assistance provided has helped alleviate the burden of mustahik in meeting their basic needs. However, several challenges remain, including limited coverage of beneficiaries and the need to improve the equity of distribution. This study implies that the effectiveness of zakat distribution in the education and health sectors can serve as a basis for strengthening more targeted zakat distribution policies. The findings also highlight the important role of Zakat Collection Units (UPZ) in supporting the effectiveness of zakat distribution. Furthermore, the results may serve as a reference for developing more equitable and sustainable zakat distribution strategies. This study provides empirical contributions to the evaluation of zakat distribution effectiveness in the health and education sectors at the regional level. It also highlights the importance of enhancing distribution equity and targeting accuracy in zakat management to improve the sustainable welfare of mustahik.
BAGAIMANA CAMPAIGN KEAMANAN DATA MENDORONG REPURCHASE INTENTION PADA LAYANAN DIGITAL BANKING? Puspitasari, Putri; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.57781

Abstract

Abstrak Perkembangan layanan perbankan digital meningkatkan pentingnya keamanan data dalam membangun kepercayaan dan mempertahankan penggunaan produk simpanan. Social media campaign menjadi strategi komunikasi untuk menyampaikan informasi keamanan data sekaligus memperkuat ekuitas brand. Penelitian ini bertujuan menganalisis pengaruh social media campaign terhadap brand awareness, brand image, brand trust, dan repurchase intention, serta menguji peran mediasi brand awareness, brand image, dan brand trust. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap nasabah Bank XYZ. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa social media campaign berpengaruh positif dan signifikan terhadap brand awareness, brand image, dan brand trust. Ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention serta memediasi pengaruh social media campaign terhadap repurchase intention, dengan brand trust sebagai mediator yang memberikan pengaruh tidak langsung terbesar. Penelitian ini menyimpulkan bahwa efektivitas social media campaign dalam meningkatkan repurchase intention ditentukan oleh kemampuannya membangun ekuitas brand melalui komunikasi keamanan data yang relevan, konsisten, dan dapat dipercaya. Kata kunci: Brand, data security, digital banking, repurchase intention, social media campaign
Influence of Marketing Mix and Attitude on Seawed Snack Purchase Decision Among Child Consumer Susilo Hadi; Ujang Sumarwan; Lilik Noor Yuliati
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52935

Abstract

This study investigates the influence of the marketing mix—product, price, place, and promotion—and consumer attitudes on the purchasing decisions of seaweed snacks among child consumers in Indonesia. It responds to the limited research on children’s purchasing behavior, particularly within the healthy snack segment, by examining how marketing elements shape attitudes and drive buying actions. Using a quantitative survey method, data were collected from 212 respondents aged 8–15 years in Jakarta and surrounding areas and analyzed through Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that most consumers are elementary school children aged 8–12 years who moderately consume seaweed snacks, with average spending per purchase ranging from IDR 13,000–14,000. The marketing mix significantly influences children’s positive attitudes; however, only price and attitude directly affect purchasing decisions. Product, price, and promotion indirectly affect purchase behavior through attitude as a mediating variable, while place shows no significant mediating effect. The study underscores that effective marketing strategies for children should prioritize trustworthy product quality, credible health claims, appropriate pricing, and engaging promotional approaches. These insights contribute to a deeper understanding of child consumer behavior in Indonesia’s growing healthy snack market.
PENGARUH DIGITAL ADVERTISEMENT, CONTENT PILLAR, DAN PRICING STRATEGY TERHADAP SALES PERFORMANCE RESTORAN PREMIUM Putri, Christria; Sumarwan, Ujang; Sarma, Ma'mun
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.58406

Abstract

Abstrak Persaingan pada industri restoran premium menuntut perusahaan menerapkan strategi pemasaran yang mampu meningkatkan penjualan secara efektif. Restoran XYZ telah memanfaatkan iklan digital, pengelolaan konten media sosial, dan strategi harga, namun pencapaian penjualannya masih berada di bawah target perusahaan. Penelitian ini bertujuan menganalisis pengaruh digital advertisement, content pillar, dan pricing strategy terhadap sales performance Restoran XYZ. Penelitian menggunakan pendekatan kuantitatif dengan memanfaatkan data operasional mingguan selama April hingga November 2025 sebanyak 40 observasi. Analisis dilakukan menggunakan statistik deskriptif, analisis tren, dan regresi linear berganda. Hasil penelitian menunjukkan bahwa digital advertisement dan pricing strategy berpengaruh positif dan signifikan terhadap sales performance, sedangkan content pillar menunjukkan pengaruh positif tetapi belum signifikan. Temuan tersebut mengindikasikan bahwa strategi pemasaran yang berorientasi langsung pada keputusan pembelian memberikan kontribusi yang lebih besar terhadap peningkatan penjualan dibandingkan pengelolaan konten media sosial.  Kata kunci: content pillar, digital advertisement, pricing strategy, sales performance
THE EFFECT OF PROMOTION COST AND DISTRIBUTION COST ON COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS INDUSTRIES Sinta Wardani; Ujang Sumarwan; Tb. Nur Ahmad Maulana
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 3 (2013): December 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.223

Abstract

The purposes of this study are (1) to analyze the effect of the promotion cost and distribution cost on company’s sales partially and simultaneously (2) to formulate managerial implications related to the results of this study. Data was collected from 29 companies which separated into 18 foreign direct investments companies and 11 domestic investment’s companies. Secondary data was gathered through consolidated financial statements’ companies which listed on IDX for the 2007-2012 years ended. Data panel analysis fixed effect model was used to estimate the effects of promotion cost and distribution cost. Based on the FEM analysis, all independent variables of foreign direct investment and domestic investment companies has significant effect on their sales. The results of this study suggestedfor managerial implications to increase the efficiency of promotion cost and distribution cost.
Co-Authors A Amrullah Abd Azis Abdul Shoheh Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Adiwinata, Novie Nostalgia Afra Nazhirah Agung Nurrohmat Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Aldiano Irzan Alexander Joseph Ibnu Wibowo Alexandrina, Elke Ali Khomsan Aman Wirakartakusumah Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana, Andi Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda, Atika Atilah, Siti Avi Budi Setiawan Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Budi Suharjo Budi Suharjo Budi Susila, Budi Bunasor Sanim Bustanul Arifin BUSTANUL ARIFIN Cahyono, Luqman Carissa Fauzia Arimurti Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Darjono, Agus Heru Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Sani Sukma Diah Arum Savitri Diah Krisnatuti Dian Hasfera Dicky Jhoansyah Dika Anggari Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma, Dodik Ridho Dodik Ridho Nurrochmat Doni Yusri Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edison, Rizki Edmi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eliwatis Eliwatis Elsa Gusfryani Elsi Dwi Hapsari Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fahrizal, Doni Fajar Adi Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fiscarini, Santy Fitrahdini Fitrahdini Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gio Adamartata Girsang Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Hanisa Rahmina Fitriyana Hari Wijayanto Hari Wijayanto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendarsyah, Rachman Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Herry Purnomo Hidayat Arifin Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ika Febrilia Ikeu Tanziha Imam Teguh Saptono Imsar Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina, Ira Irawan, R.Rudy Irma Rumondang Irman Hermadi Irni Johan Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismul Huda Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan Jamaluddin JOHANNES W WAHONO Joko Rurianto Joo, So-Hyun Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Komara, Siti Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Liza Agustina Maureen Nelloh Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif M. Yogi Riyantama Isjoni Ma'mun Sarma Mahanani, Raditya Kasih Maharani, Dewi Maharini - Rahsilaputeri Mahlil, Teuku Majasoka, Lyra Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Melly Latifah Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Monoarfa, Terrylina Arvinta Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Ikhsan Hidayatullah Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netty Tinaprilla Noor Yuliati , Lilik Noor, Lilik Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prihartono, Aditya Galih Prirafianti Prita Prasetya Purnomohadi, Eri Putri Puspitasari Putri, Christria Qurroh Ayuniyyah R. Rudy Irawan Rachman, Yane Ardian Rachmat Agustian Rahayu, Ismie Leona Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Reshwara, Aldo Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Robi Nastain Rokhani Hasbullah Ryan Tegar Pamungkas S, Wagiman S. Berto Fready Siahaan, S. Berto Fready Sabillah, Bellona Mardhatillah Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa, Sarifa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sholikhah, Sholikhah Simanjutak, Megawati Sinta Wardani Siti Choriliyah, Siti Siti Jahroh Slamet Maktub, Slamet Slamet Riyadi Slamet Slamet Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Marti Pramudena Sri Utami Kuntjoro Stefanus Rumangkit Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Sufrin, Sufrin Suhendi Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Susilo Hadi Syafrudin wibowo, Teguh Syahri, Alfi Syamsuriyati, Syamsuriyati Syuhada Sufian Tanjung, Puti Kemala Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Tulus Sajiwo Tutut Sunarminto Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yohanes A. Panuntas Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zulfi Anggraini