Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

16.377

P-Index

This Author published in this journals

All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga ETIKONOMI Jurnal Manajemen Terapan dan Keuangan Rotasi Wahana Matematika dan Sains MediaTor: Jurnal Komunikasi Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Jurnal Psikologi Terapan dan Pendidikan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JDM (Jurnal Dinamika Manajemen) JEJAK Jurnal Kajian Bali JAS (Journal of ASEAN Studies) Indonesian Journal of Forestry Research Jurnal Penelitian Hutan Tanaman Journal of Economics, Business, & Accountancy Ventura The Indonesian Accounting Review Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business Akuntansi Krida Wacana Jurnal Pembelajaran MIPA JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal NERS JURNAL INTEGRASI PROSES Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Ilmu Sosial dan Ilmu Politik Fondasi: Jurnal Teknik Sipil Binus Business Review HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Proceeding of the Electrical Engineering Computer Science and Informatics Accounting Analysis Journal Journal of Economic Education Jurnal Bisnis dan Manajemen Jurnal Penelitian Kesehatan Suara Forikes Jurnal Manajemen Indonesia SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) SUSTINERE: Journal of Environment and Sustainability International Research Journal of Business Studies (E-Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Agregat: Jurnal Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Jurnal Ekonomi & Keuangan Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Darmajaya Jurnal Kesehatan Reproduksi Jurnal Penelitian Sosial dan Ekonomi Kehutanan Owner : Riset dan Jurnal Akuntansi JURNAL MathEdu (Mathematic Education Journal) Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam Aptisi Transactions on Technopreneurship (ATT) JURNAL PANGAN MABIS: Manajemen dan Bisnis Celebes Education Review Magisma: Jurnal Ilmiah Ekonomi dan Bisnis RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan JITEKGI Jurnal Ilmiah dan Teknologi Kedokteran Gigi EconBank : Journal Economics and Banking Kumawula: Jurnal Pengabdian Kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Syntax Idea Ge-STRAM: Jurnal Perencanaan dan Rekayasa Sipil SABDAMAS Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi Jurnal Partisipatoris Journal of Economic, Public, and Accounting (JEPA) Hipotenusa : Journal of Mathematical Society Indicators : Journal of Economic and Business Jurnal Paedagogy Indonesian Journal of Global Health research Widyariset Jurnal Inovasi Pendidikan dan Sains Jurnal Syntax Transformation Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Penelitian Agama Hindu Journal of Applied Data Sciences Business Review and Case Studies Al-Fikru: Jurnal Ilmiah Jurnal Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Service and Research Asian Management and Business Review Journal Peqguruang: Conference Series Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Science and Science Education (JoSSEd) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian ASEAN Marketing Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Journal of Child, Family, and Consumer Studies Eduvest - Journal of Universal Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Penelitian Kehutanan Wallacea Journal of Business and Management Inaba Policy Brief Pertanian, Kelautan, dan Biosains Tropika Asian Journal of Social and Humanities International Research Journal of Business Studies Media Penelitian dan Pengembangan Kesehatan Greenation International Journal of Economics and Accounting Indonesian Journal of Forestry Research Referensi Islamika: Jurnal Studi Islam

Ujang Sumarwan

Business School, IPB University, Bogor, Indonesia

Author-ID : 3599019

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 311 Documents Claim Missing Document

Claim Missing Document

Articles

28 29 30 31 32

PATIENT EMPOWERMENT INDEX OF DIABETES MELLITUS PATIENTS Agus Heru Darjono; Ujang Sumarwan; Lilik Noor Yuliati; Hari Wijayanto
Jurnal Ilmu Keluarga dan Konsumen Vol. 12 No. 3 (2019): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Faculty of Social Science and Human Ecology, IPB University

The measurement of patient empowerment is important in the health care of chronic diseases, especially diabetes mellitus. The purpose of the study was to develop the patient empowerment index (‘IKP’/Indeks Keberdayaan Pasien) and its dimensions (patient knowledge, patient control, and patient participation) in patients with diabetes mellitus. The research utilized factor analysis in developing patient empowerment index for data analysis. Purposive sampling has been conductedwith 330respondents of diabetes mellitus patients from 26 hospitals in Jabotabek (Jakarta, Bogor, Tangerang, and Bekasi). The variables measured using the Likert scale with a scale of 1 to 5, in which 1 indicates the level of strongly disagree and 5 indicates the level of strongly agree. The collected data were analysed with factor analysis.The results showed that the patient empowerment index consisted of 25.84 percent of knowledge dimensions, 33.44 percent of control dimensions and40.76 percent of participation dimensions. The total score of patient empowerment index value is 68.84 that is in the critical category, which means that consumers have control for the management of their disease conditions in their daily lives. The managerial implication based on the result was the emerging issues of the government to develop an empowerment index for each province in Indonesia that can be used as a benchmark and key performance indicator (KPI) to measure the governance of health programs so the patient empowerment can be increased.

GREEN CONSUMER BEHAVIORISM OF BOGOR CITIZEN IN PLASTIC WASTE MANAGEMENT Rachman Hendarsyah; Ujang Sumarwan; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 2 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Faculty of Social Science and Human Ecology, IPB University

Peningkatan volume sampah sebesar dua persen setiap tahun telah mendorong berbagai pihak secara aktif melakukan sosialisasi gerakan diet plastik. Penelitian ini bertujuan untuk menganalisis pengaruh sosialisasi (socialization), kesadaran, dan sikap terhadap perilaku konsumen hijau di Kota Bogor dalam pengelolaan sampah plastik. Penelitian dilakukan dengan menyebarkan survei pada Google Form secara daring melalui media WhatsApp dan ditujukan untuk warga Kota Bogor. Teknik pengambilan contoh yang dilakukan adalah non-probability sampling dengan jenis convenience sampling. Contoh penelitian yang terkumpul sebanyak 223 responden yang diperoleh dari Kecamatan Bogor Utara sebanyak 82 orang, Kecamatan Bogor Tengah sebanyak 49 orang, Kecamatan Bogor Selatan sebanyak 50 orang, dan Kecamatan Bogor Timur sebanyak 42 orang. Data contoh yang terkumpul kemudian divalidasi dan dilakukan analisis menggunakan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa perilaku konsumen hijau dipengaruhi oleh sosialisasi, kesadaran, dan sikap. Penelitian ini merekomendasikan agar pemerintah Kota Bogor dapat lebih aktif meningkatkan sosialisasi sebagai variabel yang paling berpengaruh terhadap pembentukan perilaku konsumen hijau warga Kota Bogor dalam pengelolaan sampah plastik.

The PERILAKU KONSUMEN GULA PASIR: KETERKAITANNYA DENGAN PENGETAHUAN LABEL, BAURAN PEMASARAN, DAN KESADARAN MEREK Lyra Majasoka; Ujang Sumarwan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 3 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Faculty of Social Science and Human Ecology, IPB University

Pada awalnya produk gula dipasarkan tanpa merek, namun seiring dengan perkembangan industri gula, merek menjadi value added untuk melakukan penjualan. Pemberian brand oleh perusahaan ritel di Indonesia berdampak pada perubahan perilaku pembelian konsumen. Tujuan dari penelitian ini yaitu mengidentifikasi dan menganalisis pengaruh antara variabel pengetahuan konsumen tentang label, brand awareness, dan bauran pemasaran dengan perilaku pembelian produk gula pasir. Penelitian ini melibatkan 200 ibu rumah tangga sebagai responden penelitian. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling. Analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif dan analisis Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa tingkat pengetahuan konsumen tentang label berada pada kategori rendah (60%). Hasil dari analisis SEM-PLS menunjukkan bahwa hanya elemen produk pada variabel bauran pemasaran yang memiliki pengaruh signifikan terhadap brand awareness dan perilaku pembelian. Bauran pemasaran (elemen produk) memiliki pengaruh terhadap perilaku pembelian konsumen gula pasir pada atribut kualitas, kemasan, dan merek.

FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU KONSUMSI KOPI DI ERA PANDEMI COVID-19 Novie Nostalgia Adiwinata; Ujang Sumarwan; Megawati Simanjuntak
Jurnal Ilmu Keluarga dan Konsumen Vol. 14 No. 2 (2021): JURNAL ILMU KELUARGA DAN KONSUMEN 14.2
Publisher : Faculty of Social Science and Human Ecology, IPB University

Pada masa pandemi Covid-19, terjadi perubahan gaya hidup masyarakat salah satunya pada pola perilaku konsumsi kopi. Tujuan dari penelitian ini adalah menganalisis perilaku konsumsi yang dipengaruhi oleh beberapa faktor yaitu perceived behavioral control, motivasi, dan gaya hidup dan merumuskan implikasi menajerial yang dapat digunakan oleh para produsen kopi untuk mampu memasarkan produknya pada masa pandemi Covid-19. Penelitian ini menggunakan desain cross-sectional study dengan pendekatan kuantitatif. Data diperoleh dengan menyebarkan kuesioner secara online menggunakan media sosial. Pada penelitian ini teknik yang digunakan untuk mengambil contoh adalah voluntary sampling sebanyak 200 responden. Metode analisis yang digunakan dalam penelitian ini yaitu Structural Equation Modeling (SEM). Hasil dari penelitian ini yaitu terdapat pengaruh positif signifikan antara motivasi dan gaya hidup terhadap perilaku konsumen. Tidak terdapat pengaruh signifikan antara perceived behavioral control terhadap perilaku konsumsi. Implikasi manajerial yang dapat digunakan oleh para produsen kopi adalah produsen selalu konsisten menjaga mutu produk, selalu menggunakan inovasi terbaru pada produk minuman kopi agar lebih bervariasi, dan meningkatkan promosi produknya dengan memanfaatkan media sosial atau acara atau promo.

THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.

The Effectiveness of Pet-Care Instagram Content Promotion and its Implications for Marketing Strategy Trisaputra, Aldiansyah; Sumarwan, Ujang; Suharjo, Budi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.57164

This study examines the effectiveness of Instagram content marketing strategies used by Kamo Pet Care, a rapidly growing pet care business in Indonesia. Contributing to the literature on digital marketing in emerging markets, this research applies a mixed-method content analysis to 244 Instagram posts (October 2023–2024), integrating the AISAS model and Direct Rating Method to assess content performance. Findings reveal that informational and entertainment content (73%) dominates over promotional posts, with effective use of both image (49%) and video (51%) formats. While 93% of posts succeed in capturing attention and evoke positive affective responses such as curiosity and happiness, only 0.08% of users complete the full AISAS journey. The study highlights a strong conversion rate (47% of promotional posts lead to purchases) but low content sharing (41% with <10 shares). Managerial implications suggest rebalancing content types, using edutainment, increasing shareability, and applying strategic scheduling to boost engagement and retention.

Behavioral Intention to Use Digital Banking: The Roles of Brand Image, Trust, and Attitude Toward Using Irma Yuniar; Ujang Sumarwan; Eko Rudy Cahyadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5622

Objectives: This study examines the roles of Trust, Brand Image, and Attitude Toward Using in shaping customers' Behavioral Intention toward digital banking usage. The study also investigates the mediating role of Attitude Toward Using in the relationships between Trust, Brand Image, and Behavioral Intention. Methodology: A quantitative survey was conducted among 267 active users of the Wondr by BNI application within BNI Regional Office 14. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the measurement model, structural model, and the proposed hypotheses. Findings: The results indicate that Trust significantly influences Attitude Toward Using (β = 0.515) and Behavioral Intention (β = 0.239). Brand Image also has significant positive effects on Attitude Toward Using (β = 0.361) and Behavioral Intention (β = 0.337), while Attitude Toward Using significantly influences Behavioral Intention (β = 0.244). Furthermore, Attitude Toward Using significantly mediates the relationships between Trust and Behavioral Intention (β = 0.125) as well as between Brand Image and Behavioral Intention (β = 0.088). The model explains 69.3% of the variance in Attitude Toward Using and 57.9% of the variance in Behavioral Intention. This study contributes to digital banking literature by demonstrating how institutional reputation and relational trust are translated into behavioral intention through users’ evaluative attitudes. Conclusion: Customers' Behavioral Intention toward digital banking is shaped by both direct and indirect relationships among Trust, Brand Image, and Attitude Toward Using. The findings highlight the importance of integrating institutional credibility, customer trust, and positive user attitudes to strengthen the sustained adoption of digital banking services. Keywords: digital banking; behavioral intention; brand image; trust; attitude toward using

Applied Data Science for Sustainability Marketing: Evidence from Structural Equation Modeling of Organic Product Consumers Setyo Ferry Wibowo; Terrylina Arvinta Monoarfa; Sholikhah Sholikhah; Ujang Sumarwan; Ika Febrilia
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1047

The global demand for organic products reflects increasing awareness of sustainability in consumer behavior, especially in emerging markets such as Indonesia. Despite this growing trend, limited studies have applied data science approaches to model behavioral relationships within sustainability marketing. This study aims to examine how Sustainable Marketing (SM) influences Prosumption Motivation (PM) and Consciousness for Sustainable Consumption (CSC) among Indonesian organic product consumers. Using a quantitative design, data were collected through purposive sampling, yielding 400 valid responses from participants across Java, Sumatra, Kalimantan, Sulawesi, and Bali. Structural Equation Modeling (SEM) with AMOS was employed as a data science tool to estimate latent constructs and test predictive relationships. The results show that SM has a significant positive effect on PM (β = 0.923, CR = 19.347, p 0.001) and CSC (β = 0.991, CR = 21.764, p 0.001), while PM also significantly influences CSC (β = 0.742, CR = 19.306, p 0.001) and SM indirectly enhances CSC through PM (β = 0.652, CR = 19.306, p 0.001). These findings confirm all hypotheses and reveal a reciprocal relationship between motivation and consciousness, emphasizing a behavioral feedback loop that strengthens sustainable consumption. The study contributes to sustainability marketing by integrating SM, PM, and CSC into a unified predictive framework. Methodologically, it demonstrates how SEM serves as an applied data science technique capable of transforming behavioral data into actionable insights. The novelty lies in bridging behavioral science and data science to provide decision-support evidence for marketers and policymakers promoting prosumption and responsible consumption in emerging economies.

A Bibliometric Review of Global Cattle Insurance Research, 2016–2025: Trends and Indonesia’s Contribution Mokhamad Syaefudin Andrianto; Ujang Sumarwan; Mamun Sarma; Dikky Indrawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 3 (2026): JABM Vol. 12 No. 3, September 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.3.831

Background: Cattle insurance has become a central instrument in agricultural risk management amid increasing climate variability, animal disease outbreaks, and market volatility. However, the intellectual structure and evolution of cattle insurance research remain fragmentedPurpose: This study maps the global scientific landscape of cattle insurance research from 2016–2025, identifies its thematic evolution and interdisciplinary knowledge structure, and evaluates Indonesia's research position relative to global developments. Indonesia is analysed separately because it represents an emerging economy with a national cattle insurance program (AUTS/K), yet its scientific contribution and integration into the international research network remain limitedDesign/methodology/approach: Employing bibliometric review, using 306 Scopus-indexed journal articles. Using VOSviewer 1.6.20 and Biblioshiny 5.0 we performed performance analysis and science mapping to examine publication trends, country contributions, collaboration networks, and thematic clusters. A supplementary analysis of 13 Indonesian publications was undertaken to characterize the country's thematic and methodological profile.Findings/Result: The annual publication output almost doubled from 26 articles in 2020 to 50 in 2025, demonstrating accelerating scientific interest in cattle insurance. Research was dominated by the United States (105 articles), China (31), and the United Kingdom (29), while Indonesia ranked 14th with 8 Scopus-indexed journal articles (2.6%) and exhibited no significant international co-authorship links. Three distinct knowledge domains structure the cattle insurance research literature: (1) climate risk and index-based livestock insurance, (2) behavioral determinants of cattle insurance adoption and willingness to pay, and (3) epidemiological and actuarial modelling of livestock mortality risk. Thematic evolution indicates that epidemiology, vaccination, and farmer decision-making have become major research frontiers after 2023. Compared with global developments, Indonesian research remains concentrated on adoption behavior, willingness to pay, and institutional program evaluation, relying predominantly on descriptive and conventional regression approaches, with limited integration of epidemiological modelling, actuarial methods, digital technologies, or international collaboration. Conclusion: The bibliometric findings highlight opportunities to strengthen the integration of behavioural, epidemiological, and actuarial perspectives, advance technology-oriented and data-driven research, and expand international research collaboration. Originality/value (State of the art): This study is among the first to systematically compare the thematic evolution, collaboration structure, and methodological orientation of global cattle insurance research with Indonesia’s research portfolio during 2016–2025 Keywords: adoption behavior, bibliometric analysis, cattle insurance, livestock insurance, risk management

Digital Marketing Communication, Career Prospects, and Students’ Intention Toward Agro-Maritime Higher Education Retna Widayawati; Ujang Sumarwan; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 3 (2026): JABM Vol. 12 No. 3, September 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.3.991

Background: The declining interest in agro-maritime higher education has become a strategic concern for Indonesia’s sustainable development agenda. As universities increasingly use digital marketing communication to attract prospective students, limited attention has been given to how digital communication, career-related perceptions, and the Theory of Planned Behavior (TPB) constructs jointly shape students’ educational choices. Purpose: This study investigates students’ intentions toward agro-maritime higher education by examining the role of digital marketing communication within an extended Theory of Planned Behavior (TPB) framework.Design/methodology/approach: A cross-sectional survey was administered to 1,424 Grade XII science-track students from 44 senior high schools across six regions in Indonesia. The proposed model was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).Findings/Results: The model explains a substantial proportion of the variance in students’ intentions (R² = 0.588). Digital marketing communication was identified as the strongest determinant of intention (β = 0.447, total effect), influencing students both directly (β = 0.345) and indirectly through perceived career and employment prospects and attitude. Subjective norms and perceived behavioral control also showed significant positive effects on students’ intentions.Conclusion: The findings highlight the strategic role of digital marketing communication in shaping students’ educational choices by influencing their perceptions of future career opportunities and attitude toward agro-maritime study programs.Originality/value (State of the art): By integrating psychological, economic, and informational factors within a single framework, this study offers a more comprehensive explanation of higher-education choice behavior. The findings extend the TPB by demonstrating a communication-driven mechanism in which digital marketing communication shapes perceived career and employment prospects, which subsequently influences attitudes and intentions toward agro-maritime higher education. Keywords: agro-maritime higher education, career and employment prospects, digital marketing communication, higher education choice, students’ intention

Co-Authors A Amrullah Abd Azis Abdul Shoheh Abdullah Abdullah Abu Bakar Achmad Fachrodji Achmad Fahrudin Adilah Adilah Aditya Galih Prihartono Aditya Nugraha Affan Hilman Sutarto Afra Nazhirah Agung Nurrohmat Agus Heru Darjono Agus Maulana Agus Wijaya Soehadi Agustina Soares Ahmad Mufid Ahmad Sulaeman Aji Hermawan Akbari, Deni Adha Alamsyah, Zeffry Aldi Noviandi Aldiano Irzan Alexander Joseph Ibnu Wibowo Ali Khomsan Aman Wirakartakusumah Aminah, Mimin Amran Yahya Amru Sahmono Boang Manalu Amzul Rifin Anak Agung Gede Sugianthara Andi Oktoriyana Andis Sugrani Andreas Chang, Andreas Andreas Samudro Andrie Agustino Anggara, Fajar Anggi Triantoro Anggraini Sukmawati Anindya Savira Anindya Septisuwendani Annetta Gunawan Ari Rahman Arief Daryanto Arief Daryanto Arief Safari Arief, Yuni Sufyanti Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Aris Doyan Aris Doyan Ariyanti Sarwono Arya H. Dharmawan Arya H. Dharmawan ASEP SAEFUDDIN Athiek Sri Redjeki Atika Hermanda Atika Hermanda, Atika Atilah, Siti Aulia Galuh Bagjamaghfira Avi Budi Setiawan Bagus Putu Yudhia Kurniawan Bagus Randhyartha Gumilar Bagus Sartono BAMBANG DWI WIJANARKO Benarda Benarda Bimo Yoga Pratama Budi Suhardjo Budi Suharjo Budi Susila Bunasor Sanim BUSTANUL ARIFIN Bustanul Arifin Cahyono, Luqman Carissa Fauzia Arimurti Cep Abdul Baasith Wahpiyudin Chasanah Chasanah Chrysanthini, Bebby Cut Zaraswati Dahlia Dede Lilis Chaerowati Deden Setiawan Dedi Purnomo Dewi Maharani Dewi Sani Sukma Diah Arum Savitri Diah Krisnatuti Dian Hasfera Dicky Jhoansyah Dika Anggari Dikky Indrawan Djoko Agus Purwanto Djoko Sudantoko Dodik Ridho Nurrochma Dodik Ridho Nurrochmat Doni Fahrizal Doni Yusri Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Dwi Anindita Dwi Rini Kurnia Fitri Dwi Suryanto Hidayat E. Eko Ananto E. Eko Ananto Eddyono, Fauziah Edi Yoga Prasetyo Edza Rinaldi Edza Rinaldi Efriyani Sumastuti Egi Ardhika Winata Eko Naning Wahyuningrum Eko Rudy Cahyadi Eliwatis Eliwatis Elke Alexandrina Elsa Gusfryani Elsi Dwi Hapsari Endang Setyadi Endang Suhendang Endar Nugrahani Enny Kristiani Enny Kristiani Eny Palupi Erdiasa Nursaman Eri Purnomohadi Erick Wahyudyono Erliza Noor Etriya Etriya Euis Sunarti Eva Z Yusuf Eva Z Yusuf Eva Z Yusuf Eva Z. Yusuf Fafurida Fafurida Fairuz Malinda Rahma Fajar Adi Fakhri Reza Faqih Udin dan Jono M. Munandar Meivita Amelia Fathiyah Fathiyah Fathonah, Woelandari FATIMAH FATIMAH Fika Azmi Fitrahdini Fitrahdini Fitri Hartati Fitria Annilda Fitriana Fitry Primadona Fransiska R Zakaria Fransiska R Zakaria Gagan Gandara Gede Agus Beni Widana Ghozali Maskie Gio Adamartata Girsang Gracia Victoria Fernandez Gultom, Novianti Br Gumilar, Bagus Randhyartha Gusfryani, Elsa Gustia Nur Aria Mahardikawati Habiebah, Intanadyah Ummie Hadi, Dhea Savira Hajar Hanan Anisa Saniyah Handinata D. Lohita Hanisa Rahmina Fitriyana Hari Wijayanto Harianto Hartoyo Hartoyo . Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasanuddin Hasanuddin Hasbiana Hasbiana Hasim Ashari Hasmawati Hasmawati Hendri Tanjung Hendriansyah, Hendriansyah Heny K Daryanto Heny Kuswanti Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herry Purnomo Hidayat Arifin Husnimubaroq, Robi I Gusti Ayu Putu Satya Laksmi I Ketut Mahardika I Wayan Mudianta Ida Ayu Dwi Lestari Idqan Fahmi Iffatul Ulfah Ignatius Suksmadi Ika Febrilia Ikeu Tanziha Imam Teguh Saptono Imsar, Imsar Indah Ageng Maulidini Indah Dwi Pratama Indah Ria Lestari, Indah Ria Indah Susilowati Indayani B Inna Kurnia Hidayat Ira Agustina Ira Agustina, Ira Irawan, R.Rudy Irfan Syauqi Beik Irma Rumondang Irma Yuniar Irman Hermadi Irni Johan Irni Rahmayani Johan Isma Nurhikmah Apupianti Ismie Leona Rahayu Ismul Huda Istiharini Istiqlaliyah Muflikhati Istriningsih Ita Arfyanti Iwan Setiawan Iwan Setiawan Jamaluddin JOHANNES W WAHONO Joko Purwono Joko Rurianto Joo, So-Hyun Judianto Hasan Kadek Viviona Cristi Khairunnisa Ismah Khairunnisa Rahmah Kinanti Pradita Pangesti Kirbrandoko Kirbrandoko Kirbrandoko Kirbrandoko Komala sari, Komala Komang Mirah Meigaria Kristiani, Enny Kristianingsih, - Kumoro, Retno Kuntadi, Yahya Agung Laksmi, Indriana Lestari*, Indah Ria Lestari, Indah Ria Lestari, Vici Lucyta Lilik Noor Lilik Noor Yulianti Lilik Noor Yulianti Lilik Noor Yuliati Lilik Noor Yuliati Lilik Noor Yuliati Linda Fitriani Lisdiawati, Hartika Lisha Luthfiana Fajri Liza Agustina Maureen Nelloh Lyra Majasoka M Fadli M Nadratuzzaman Hosen M. Syamsul Maarif M. Yogi Riyantama Isjoni Ma'mun Sarma Ma'mun Sarma Maharini - Rahsilaputeri Mahlil, Teuku Mamun Sarma Maria, Maya Marliyah Marza Riyandika Nugraha Maulana, Syahrial MD Djamaludin Megalia, - Megawati Simanjuntak Megawati Simanjutak Melly Latifah Miranti Alfiah Saraswati Mirasanti Wahyuni, Mirasanti Mochammad Reza Firmansyah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohammad Baedowy Mohd. Arifin Mokhamad Syaefudin Andrianto Muchlis Ahmady Mufti Hatur Rahmah Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muh. Muzani Zulmaizar Muh. Nur Alif Rapi Muhamad Nadratuzzaman Hosen Muhamad Ramdani, Risma Muhammad Adam Soetirto Muhammad Fadhil Choliq Muhammad Ikhsan Hidayatullah Muhammad Mukti Ali Muhammad Nur Mukhamad Najib Mukhammad Najib Mukhammad Najib, Mukhammad Muliawan Hamdani, Muliawan Muslih Mughoffar Mutammam Mutammam Mutmainnah Abbas N. Nadhirin Nani, Irvan Nasution, Mutiara Naufal Fakhri Netti Tinaprilla Netti Tinaprillia Netty Tinaprilla Noor, Lilik Noor, Lilik Noorisiva Larasati Nova Yuliati Novarin Salim Noviandi, Aldi Novie Nostalgia Adiwinata Nugraha, Marza Riyandika Nur Hafsah Yunus MS Nur Hasanah Nur Hasanah Nur Hasanah Nurjaman Nurjaman Nursamsia Nursamsia Nursoliha . Panca Wiputra Pella, Darmin Ahmad Pitrasacha Adytia Popong Nurhayati Prasetyo, Edi Yoga Prihartono, Aditya Galih Prirafianti Prita Prasetya Purnomohadi, Eri Putri Puspitasari Putri, Christria Qurroh Ayuniyyah R. Rudy Irawan Rachman Hendarsyah Rachman, Yane Ardian Rachmat Agustian Raditya Kasih Mahanani Rahmah, Khairunnisa Rahmatul Fitriyah Rahmatulloh, Febriandi Rama Indera Kusuma Rayana Rayana Reni Daharti, Reni Reni Heviandri Reni Heviandri Riandarini Reni Sanjaya Reshwara, Aldo Resi Agestia Waji Resi Levi Permadani Resty Anugrah Kusmarini Retna Widayawati Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Reza, Fakhri Riady Ibnu Khaldun Riandarini, Reni Heviandri Riandarini, Reni Heviandri RINALDI RINALDI Riski Handayani Lubis Rita Nurmalina Rizki Edmi Edison Robi Nastain Rokhani Hasbullah Ryan Tegar Pamungkas S, Wagiman S. Berto Fready Siahaan Sagala Pebri Antoni Sahara, - Salsabila, Unik Hanifah Samingan Samingan Sandryas Alief Kurniasanti Santy Fiscarini Saraswati, Miranti Alfiah Sardolian Simbolon Sari, Yulia Indah Permata Sarifa Marwa Savira, Anindya Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Setyo Ferry Wibowo Shalihati, Fithriyyah Shidqi, Salman Fauzan Sholihin Sholihin Sholihin Sholihin Sholikhah Sholikhah Sinta Wardani Siti Atilah Siti Choriliyah, Siti Siti Jahroh Siti Komara Slamet . Slamet Maktub, Slamet Slamet Riyadi Soesilo Hadimartono Soesilo Hadimartono, Soesilo Sri Astuti Ratnasari Manggu Sri Bawono Sri Bawono Sri Imaningati Sri Marti Pramudena Sri Utami Kuntjoro Stefanus Rumangkit Stevia Septiani Subhan, . Sucihatiningsih Dian Wisika Prajanti Sufrin Hannan Sufrin Sufrin Suhendi Sulistyo, Adi Suryawan, I Wayan Koko Susanti, Vonny Susi Sulastri Lubis Susilo Hadi Syafrudin wibowo, Teguh Syahri, Alfi Syuhada Sufian Tanjung, Puti Kemala Tanra, Andi Ainil Mufidah Tantry Nugroho Tartiani, Yuni Astuti Tri Taufik Hidayat B. Tahawa Tb. Nur Ahmad Maulana Terra Saptina Maulani Terrylina Arvinta Monoarfa Thania Usamah Thaslifa Theresia Gunawan Tiara Putri Sajuthi Tin Herawati Tinaprillia, Netti Tri Damayanti Tria Anisa Firmanti Trifani Mayka Ratri Trisaputra, Aldiansyah Tulus Sajiwo Tutut Sunarminto Vici Lucyta Lestari Vonny Susanti Wagiman Wagiman S. Wahpiyudin, Cep Abdul Baasith Wahyu Sukma Samudera Wahyu Widodo Wahyudian Wahyudian Wahyuningsih, Sri Suharmini Waluyo Waluyo Wardhani, Widya Wasito Wasito Waysima Waysima Waysima Waysima Wernat Newell Simamora Widya Erdina Sandra Widyandana Widyandana Wikan Purwihantoro Sudarmaji Wira Aulia Wirna Arifitriana Wulandari, Kiki Dwi Wulandari, Shenda Maulina Yahya Agung Kuntadi Yane Ardian Rachman Yanti Sunaidi Yanuar Aga Nugraha Yanuar Rachmansyah Yeni Dilla Roza Yohanes A. Panuntas Yudha Heryawan Asnawi Yudha, Yudy Prakasa Yudy Prakasa Yudha Yuliati Lilik Noor Yurika Rahayu, Yurika Rahayu Yurita Sari Yurita Yurita Yusran Fachry Reza Yusuf, Eva Z Yusuf, Eva Z Yusuf, Eva Zhoriva Zhafirah, Anindya Zifwen Zifwen Zukhri Agusty Leo Syamsul Arifin Zulfi Anggraini

Title

Found 311 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 311 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 311 Documents
Search