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Journal : PINISI Discretion Review

Does the Promotion variable moderate the Customer Satisfaction Variable Adam's Fashion? Mahri, A. Jajang W.; Juliana, Juliana; Saepudin, Saepudin; Firmansyah, Firmansyah
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.51467

Abstract

To determine the effect of product quality, price, Islamic marketing, promotions and promotions as moderating variables on consumer satisfaction. The method used in this study is a quantitative method with a causality descriptive research design. The analysis tool used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The subjects of this study were Adam's consumers with a sample of 212. The results of the study show that product quality, price, Islamic marketing have a positive effect on consumer satisfaction, while promotion does not moderate the product quality, price and Islamic marketing variables on customer satisfaction. Adam needs to make efforts to maximize consumer satisfaction. Some of the efforts that Adams can make to maximize consumer satisfaction are by increasing product quality at prices adjusted to quality and supported by Islamic marketing in boosting sales and convincing consumers to buy products. This study is the first to testthe influence of Islamic marketing coupled with promotion as a moderating variable on consumer satisfaction.
Co-Authors Abdul Azis Abdul Gofur, Huliman Abdul Haris Sunubi Achmad Fauzi Adhitya, Asep Isma Nur Adudin Adudin Alijaya Afriyanti, Diah Nur Agus Wahyudi Agustianty, Efit Fitria Agustina Ahmad Ali Satia Ahmad Mubarok Ahmad Rifqy Ash-Shiddiqy Ahyudin, Didin Ai Nurhayati Aisyah Putri, Dheeva Maurellya Ajat Rukajat Ajeng Pratiwi Akhmad Alim, Akhmad Alexander, Loxsi Alfauzan Amin Alia, Defi alimni, alimni Ami Pujiwati Amin, Sitti Jamilah Amira, Naila Safa Amirudin Amirudin Andaria, Devita Anggita Ardani, Nina Anwar Fauzi Aprianti, Ine Ardi Hidayat Arfian Suryasuciramdhan Arief, Muhammad Arjadisastra, Nasihin Arqam, Arqam Asep Muztaba Asep Supriatna, Asep Atmami, Harry Audrei, Fanesya AZKA, Fuad B. Herawan Hayadi Baha Udin BAHITS, ABDUL Bai Rohimah, Rt Bambang Susanto Budi Tjahjono Calvin Ananda H.P Casmito, Casmito Cece Hidayat Cecep Abdul Hakim Chynthia Pradiftha Sari, Chynthia Pradiftha Cinthia Sendysagita Citra, Desy Eka Dalle, H. Ambo Daniel Happy Putra Dewi, Resta Mustika Dhanang Prawira Nugraha Dian Dian Diana, Sertia Okta Didik Setiyadi Dinyati Rosi Dudi Rudianto Dwiastuti, Dwiastuti Efrita Norman Eka Citra, Desy Elan, Elan Endang Yuniarti Ende, Ende F. Jatmiko Fauzan Ginanjar, Taufiq Fikriyah, Siti Nur Firdya Febriyanti Firmansyah Firmansyah Fitri Meliani, Fitri Fitrianah, Rossi Delta Furtasan Ali Yusuf Gianistika , Chika Hadi Kurniawanto Haerudin AS Hamdan Hamdan Hamdanah Hamdanah Hanafi Hanafi Harun, Sabariah Noor Haryati , Vivit Widi Hendrawan, Putri Nur Aeni Hendri Tanjung Herdiyanti, Gita Hidayat, Rohman Ibrahim, Budiman Ibrohim Ika Kartika imamudin Imamudin Imamudin Jaenal, Agus Jaka Wijaya Kusuma JEFRI, ULFI Joko Sudibyo Jonivan, Yoven Juliana Juliana Juliantari, Daniati Junaedi Junaedi Karsikah Karsikah Khalingga, M Ariq Kusuma, Rizky Dwi Laras, Irena Lesmana, Ihwan Satria Lestari, Meri Lestari, Thiara Deah Maghfiroh, Aniq Syahriyatul MARIA BINTANG Maspa, Maspa Maulana, Muhammad Iqbal Mauludia MP Meiby Zulfikar Muhamad Rasyid Ridho Muhammad Saleh Munawarah Munawarah Munawaroh Munawaroh Mursyidul Wildan Mustaqim Pabbajah Musyadad, Mia Audina Mut'ah Miarti, Mut'ah Miarti Mutoffar, Muhamad Malik Nadia Sukaisi, Nadia Sukaisi Nanang Fattah Nasrudin, Achmad Ningrum, Melisa Putri Dwi Novendri, Indra Novyan Lusiana Nur Laili Nur, Agus Zamzam Nurniswah, Nurniswah Pabbajah, M. Taufiq Hidayat Paramansyah, Arman Permana Suryadipraja, Rian Pramudi Harsono Prastiyo, Teguh Pratama, Indrasyifa Chaliq Putri, Feny Nurmalia Putriauliah, Izmy Qomariyah, Silfiyah Nur Rahmawati, Rahmawati Rajaminsah, Rajaminsah Randisa, Azis Reza Ratnawati, Aryanti Rd. Panji Sumpena Rega Wahyuni E, Tulus Revidy, Aldebaran Raihan Rinanda Puppri, Karista Rinjani, Novinda Riszaldi, Okta Rivai, Ahmad Rizal Fahmi Robby, Dimas Kurnia Rohidin Rohidin, Rohidin Rohimin Rohimin Rossa, Elvina Rozi, Fathor RR. Ella Evrita Hestiandari Rudiyana, Rudiyana S, Zulkarnain Salsabila, Shafa Samin Sanin Sudrajat Sari, Chusnul Oktavia Setiawardani, Wawan Setiawati, Yanti Hasbian Sinatria, Arifi Bhakti Sismidarti, Sismidarti Slamet Raharjo Soesylawati, Eirni Sonita Candra Kirana Sri Maulidia Permatasari SRI RAHAYU Suci Hanifah Suhada, Ahmad Suhandi Suhandi, Suhandi Suhendar Suhendar, Suhendar SUHIRMAN SUHIRMAN Sumarna Sueb Suria Putra, Dias Suminta Surjono, Welly Suryahim, Iim Sutisna Sutisna Sutomo, Sugiarto Syarip Hidayat Tabrani, Bayi Tabroni Tamamul Khoiry, Muhammad Tanjung, Rahman Taukhid, Amrul Teguh Setiawan Imam Santoso Uswatiyah, Wiwi Uswatun Hasanah Utami, Windi Vitarani DA. Ningrum Wachidah Rahmawati Waliyullah, Muhammad Wibowo, Caesar Andrea Ari Widiawati, Diah Widyaningrum Widyaningrum Yandi Syukri Yosi Febrianti, Yosi Yuliah, Yuliah Yulianto Yulianto YUNIFER, Muhammad Glenn Yunita Damayanti Yusransyah, Yusransyah Zaki Mubarok, Zaki