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Journal : Toplama

DIGITAL COMMUNITY MARKETING COMMUNICATION ON PLATFORM X: A STUDY CASE ON MURAH-MURAH COMMUNITY MARKETING Saepudin, Saepudin; Fadya , Nasywa
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.504

Abstract

The nature of interactions in the context of digital communication, or social media, is characterized by its increasing complexity, resulting from the ability to engage numerous individuals simultaneously in a virtual environment. In this context, online communities have emerged as a compelling arena for the study of social dynamics, including the dynamics of digital community-based communication. This study analyses the digital community marketing strategies employed by Murah-Murah in order to build and maintain a loyal member base. The present study is predicated on four fundamental pillars: The factors to be considered include consumer trust, brand awareness, engagement with consumers, and long-term relationships. The study determined that Consumer Trust constitutes a fundamental basis, predicated upon the transparency of interactions and the administrator's proactive protection mechanism, thereby engendering a trustworthy environment conducive to buying and selling. The Murah-Murah X Community has demonstrated a robust brand awareness, exhibiting a substantial and accelerating growth trajectory. This growth is primarily driven by the community's core values of saving and sharing, which have been a primary catalyst for its widespread recognition. Engagement with consumers is effective through attractive and honest product presentation, unique item offerings, easy and secure shopping processes, and because it is directed towards trusted e-commerce platform transactions. The strategic implementation of these pillars is instrumental in fostering long-term relationships, with the objective of transitioning new customers into a state of brand loyalty and becoming advocates within their respective communities. In summary, the Murah-Murah community on platform X has effectively solidified its standing as a preeminent digital marketplace through a distinctive integration of communication, transparency, proactive security measures, a consumer-centric approach, and the cultivation of enduring relationships.
Co-Authors Abdul Azis Abdul Gofur, Huliman Abdul Haris Sunubi Achmad Fauzi Adhitya, Asep Isma Nur Adudin Alijaya, Adudin Afriyanti, Diah Nur Agus Wahyudi Agustianty, Efit Fitria Agustina Ahmad Ali Satia Ahmad Mubarok Ahmad Rifqy Ash-Shiddiqy Ahyudin, Didin Ai Nurhayati Aisyah Putri, Dheeva Maurellya Ajat Rukajat Ajeng Pratiwi Akhmad Alim, Akhmad Alexander, Loxsi Alfauzan Amin Alia, Defi alimni, alimni Ambo Dalle Ami Pujiwati Amin, Sitti Jamilah Amira, Naila Safa Amirudin Amirudin Ananda, Calvin Andaria, Devita Anggita Ardani, Nina Anwar Fauzi Aprianti, Ine Ardi Hidayat Arfian Suryasuciramdhan Arief, Muhammad Arifudin, Opan Arjadisastra, Nasihin Arman Paramansyah Arqam, Arqam AS, Haerudin Asep Supriatna, Asep Atika, Nurul Atmami, Harry Audrei, Fanesya AZKA, Fuad B. Herawan Hayadi Baha Udin BAHITS, ABDUL Bai Rohimah, Rt Bambang Susanto Budi Tjahjono Calvin Ananda H.P Casmito, Casmito Cece Hidayat Cecep Abdul Hakim Chynthia Pradiftha Sari, Chynthia Pradiftha Cinthia Sendysagita Citra, Desy Eka Dalle, H. Ambo Daniel Happy Putra Darmawati Darmawati Dewi, Resta Mustika Dhanang Prawira Nugraha Dian Dian Diana, Sertia Okta Didik Setiyadi Dudi Rudianto Dwiastuti, Dwiastuti Efrita Norman Eka Citra, Desy Elan, Elan Endang Yuniarti Ende, Ende F. Jatmiko Fadya , Nasywa Fakhruddin, Zulfah Fauzan Ginanjar, Taufiq Febrianthy, Cindy Fikriyah, Siti Nur Firdya Febriyanti Firmansyah Firmansyah Fitri Meliani, Fitri Fitri, Ririn Anisa Fitrianah, Rossi Delta Furtasan Ali Yusuf Gianistika , Chika Hadi Kurniawanto Hamdan Hamdan Hamdanah Hamdanah Hamsa, Hamsa Hanafi Hanafi Harun, Sabariah Noor Haryati , Vivit Widi Hendrawan, Putri Nur Aeni Hendri Tanjung Herdah Herdah, Herdah Herdiyanti, Gita Hidayat, Rohman Humaeroh, Eneng Ibrahim, Budiman Ibrohim Ika Kartika imamudin Imamudin Imamudin Jaenal, Agus Jaka Wijaya Kusuma JEFRI, ULFI Joko Sudibyo Jonivan, Yoven Juliana Juliana Juliantari, Daniati Junaedi Junaedi Kaharuddin Kamilah, Kamilah Karmila, Evi Karsikah Karsikah Khalingga, M Ariq Khoerunissa, Siti Kusuma, Rizky Dwi Laras, Irena Lesmana, Ihwan Satria Lestari, Meri Lestari, Thiara Deah Maghfiroh, Aniq Syahriyatul Malki Al Musthaufhani, Muhammad MARIA BINTANG Maspa, Maspa Maulana, Muhammad Iqbal Mauludia MP Meiby Zulfikar Moh. Sobirin Mokhamad Miptakhul Ulum Muhammad Saleh Mujahidah Mujahidah Munawarah Munawarah Munawaroh Munawaroh Mursyidul Wildan Musyadad, Mia Audina Mut'ah Miarti, Mut'ah Miarti Mutoffar, Muhamad Malik Muztaba, Asep Nadia Sukaisi, Nadia Sukaisi Nanang Fattah Nasrudin, Achmad Ningrum, Melisa Putri Dwi Novendri, Indra Novyan Lusiana Nur Laili Nur, Agus Zamzam Nurniswah, Nurniswah Pamudya, Owen Al Azis Permana Suryadipraja, Rian Pramudi Harsono Prastiyo, Teguh Pratama, Indrasyifa Chaliq Putra, Alan Alfariza Putri, Feny Nurmalia Putriauliah, Izmy Qomariyah, Silfiyah Nur Rahmawati, Rahmawati Rajaminsah, Rajaminsah Randisa, Azis Reza Ratnawati, Aryanti Rega Wahyuni E, Tulus Revidy, Aldebaran Raihan Rinanda Puppri, Karista Rinjani, Novinda Riszaldi, Okta Rivai, Ahmad Rizal Fahmi Robby, Dimas Kurnia Rohidin Rohidin, Rohidin Rohimin Rohimin Rosi, Dinyati Rossa, Elvina Rozi, Fathor RR. Ella Evrita Hestiandari Rudiyana, Rudiyana S, Zulkarnain Salsabila, Shafa Samin Sanin Sudrajat Sari, Chusnul Oktavia Setiawardani, Wawan Setiawati, Yanti Hasbian Sinatria, Arifi Bhakti Sismidarti, Sismidarti Siti Nurhayati Slamet Raharjo Soesylawati, Eirni Sonita Candra Kirana Sri Maulidia Permatasari SRI RAHAYU Suci Hanifah Suhada, Ahmad Suhandi Suhandi, Suhandi Suhendar Suhendar, Suhendar SUHIRMAN SUHIRMAN Sumarna Sueb Sumpena, Rd. Panji Suria Putra, Dias Suminta Surjono, Welly Suryahim, Iim Sutomo, Sugiarto Syarip Hidayat Tabrani, Bayi Tabroni Tamamul Khoiry, Muhammad Tanjung, Rahman Taukhid, Amrul Teguh Setiawan Imam Santoso Uswatiyah, Wiwi Uswatun Hasanah Utami, Windi Vitarani DA. Ningrum Wachidah Rahmawati Wahjoedi, Tri Waliyullah, Muhammad Wibowo, Caesar Andrea Ari Widiawati, Diah Widyaningrum Widyaningrum Yandi Syukri Yosi Febrianti, Yosi Yuliah, Yuliah Yulianto Yulianto Yuliasari, Yuliasari YUNIFER, Muhammad Glenn Yunita Damayanti Yusransyah, Yusransyah Zaki Mubarok, Zaki