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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen dan Organisasi Jurnal Pendidikan Vokasi Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Penelitian Pendidikan IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ilmiah Pariwisata Emerging Science Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Soshum Insentif Jurnal Bisnis dan Kewirausahaan Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Financial, Accounting, and Management Dinasti International Journal of Education Management and Social Science Buana Ilmu Jurnal Pendidikan Manajemen Perkantoran (JPManper) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pasca Dharma Pengabdian Masyarakat Ilomata International Journal of Management International Journal of Business, Economics, and Social Development International Journal of Research in Community Services Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan Journal of Marketing Innovation Jurnal Multidisiplin Madani (MUDIMA) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran Jasa IICSDGs Eduvest - Journal of Universal Studies West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Paguntaka West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia EDUCENTER JURNAL PENDIDIKAN INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmiah Pariwisata JIMEK
Heny Hendrayati
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Transportation Other

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What Does Gen Z See That Can Influence Their Interest In Visiting Indonesia? Study on Instagram @WonderfullIndonesia Syifa Pramudita Faddila; Agus Rahayu; Heny Hendrayati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3872

Abstract

Indonesia is one of the countries with the most beautiful tourist destinations in the world. Its beauty must be introduced to all tourists, especially local tourists from the younger generation. This research aims to find out what variables attract the attention of Generation Z when they want to visit tourist attractions, especially after seeing the Instagram account @WonderfullIndonesia. The research involved 180 Generation Z student respondents in Karawang. Data that was collected through a questionnaire distributed using Google Forms was analyzed using SEM-PLS. The research results show that Generation Z's interest in visiting pays attention to eWOM, green marketing, and lifestyle variables. Even though social media marketing activity does not influence visiting interest, it is still a factor that must be considered.
Exploring the Landscape: A Bibliometric Analysis of Youth Engagement in Fitness Research and It’s Marketing Ramifications Ayuningtyas Yuli Hapsari; Ratih Hurriyati; Heny Hendrayati; Ferry Arfiansyah; Ahmad Johan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3877

Abstract

This bibliometric study examines the academic literature related to the factors that drive the young generations to engage in physical exercise in gyms. This study focus on young generations’ motives to cope with stress relief, health awareness, lifestyle considerations, and their intersections with marketing strategies for gym industries. By quantitatively analyzing keywords trends used, this study aims to present a comprehensive analysis of the current state of research and identify knowledge gaps that could inform future research and marketing strategies. The Scopus database is utilized for data mining of the articles, and it discovered 1.593 documents to be analyzed using VOSviewer software. Based on the analysis of the research keywords, we identify five distinct clusters that will can assist future scholars to analyze the idea of the study. The results have substantial significance for scholars and professionals in the gym business, particularly those who are concerned with the health of young generations.
Entrepreneurship Curriculum In Higher Education: A Systematic Literature Review (SLR) Yori Andes Saputra; Fitri Novilia; Heny Hendrayati
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.502

Abstract

Entrepreneurship education at the higher education level plays an increasingly crucial role in shaping graduates who are not only ready to enter the workforce but also capable of becoming independent entrepreneurs. While many university graduates aspire to pursue careers in office jobs or work for other institutions, it is important to realize that entrepreneurial skills have a positive impact not only on individuals but also on the economy and society as a whole. In this context, entrepreneurship education in higher education becomes key to shifting the paradigm of graduates towards being more proactive and independent in creating job opportunities. Currently, many countries face challenges in creating new job opportunities and reducing unemployment rates. Therefore, introducing the concept of entrepreneurship into the higher education curriculum can be a strategic step to address these issues. Graduates with a strong understanding of entrepreneurship will not only be job seekers but also job creators. They have the potential to establish their own businesses, create new products or services, and make a positive contribution to the local and national economic development. Through entrepreneurship education, students can be equipped with practical skills, business knowledge, and a proactive attitude needed to become leaders in the business world. Moreover, it is essential to address any stigma attached to the development of entrepreneurship in higher education, where many students may be more inclined to choose conventional career paths. By recognizing the importance of entrepreneurship in creating new opportunities and enhancing competitiveness in the job market, universities can play a key role in inspiring and guiding students to explore their entrepreneurial potential. Thus, entrepreneurship education at the higher education level is not just about creating entrepreneurs; it is also about shaping individuals who have a proactive outlook on their lives and careers and the ability to adapt and thrive in a dynamic work environment. Entrepreneurship education in higher education has a significant long-term impact on shaping a more competitive and innovative future.
The Influence Marketing Mix and Service Quality Towards Word of Mouth and Ride-Service Platform Usage Rena Yuliana; Agus Rahayu; Heny Hendrayati
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.417

Abstract

This study aims to analyze the effect of Marketing Mix and service quality on Word-of-Mouth (WoM) and usage behavior of online transportation service platforms. The research is descriptive with the sampling technique used is simple random sampling, through a survey conducted on 382 samples using questionnaires as research instruments. There are four latent variables in this study, namely marketing mix and service quality as independent variables, word of mouth as intervening variables and use of travel service platforms as dependent variables. The descriptive data obtained was processed using SPSS 24 and the Structural Equation Modeling (SEM) data was processed using SMART PLS. The findings from this study provide insight to online transportation service platform providers in optimizing marketing strategies and improving service quality to increase platform usage. The practical implications of these results can lead to increased user retention and long-term business growth.
The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females Fitri Novilia; Agus Rahayu; Heny Hendrayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.418

Abstract

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.
Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis Thomas Nadeak; Agus Rahayu; Heny Hendrayati
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.549

Abstract

Running a business in the modern era is different from business in the past. Business today is greatly influenced by technological advances, for those who master the touch of technology in marketing, they are the ones who can market products, especially in the current digital era. This research aims to gain an understanding of marketing strategies in the digital era. For this reason, we reviewed several studies that we obtained with evidence that we examined from various sources, including scientific papers, especially marketing strategies. Based on the analyzed data and discussion, it can be concluded that online marketing is successful by following the right steps for digital media, mapping marketing, choosing appropriate digital media, and implementing all internet-based marketing activities. Consumers are adopting an increasingly active role in co-creating marketing with their respective companies and brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they 'live' online. However, the challenge many companies face is that although they recognize the need to be active on social media, they do not really understand how to do it effectively, what performance indicators they should measure, and how they should measure it. Furthermore, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than as part of an integrated system. This article offers a systematic way to understand and conceptualize online social media, as an ecosystem of related elements involving digital and traditional media. We highlight best practice case studies from organizations' successful efforts to leverage social media to reach important young consumer audiences. Then, we conclude with some insights and lessons related to the strategic integration of social media into a company's marketing communications strategy. The internet has brought disruptive changes to the business landscape through the creation of a number of digital marketing tactics. However, with these new tactical options, marketing managers need to (1) prioritize what they want to achieve and (2) determine which digital marketing tactics to invest in. In this article, we consider these issues from the perspective of four business strategies: explorer, analyzer, low-cost defender, and differentiated defender. In this article, we provide marketing managers with insight into how businesses pursuing various strategies approach these digital marketing issues, with the ultimate goal of assisting managers in the efficient and effective implementation of their corporate strategies.
Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices Abdul Ahmad Hafidh Nurmansyah; Agus Rahayu; Heny Hendrayati
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.517

Abstract

This qualitative research explores the evolving landscape of digital marketing trends and innovations in Indonesia. Against the backdrop of rapid technological advancements and a growing digital consumer base, this study aims to shed light on the current state of digital marketing practices in the Indonesian context. To achieve this, an in-depth qualitative approach was employed, involving interviews and content analysis of leading industry professionals and digital marketing campaigns. The findings reveal a dynamic environment characterized by the adoption of cutting-edge technologies such as artificial intelligence, influencer marketing, and personalized content strategies. Additionally, the study identifies the increasing significance of social responsibility and ethical considerations in digital marketing campaigns, reflecting a growing awareness among businesses to align with societal values. This research not only contributes to the existing body of knowledge on digital marketing trends but also provides valuable insights for businesses and marketers looking to navigate the Indonesian market's unique challenges and opportunities in the digital era.
Model Electronic Word Of Mouth dan Viral Marketing Pada Instagram dalam Mempengaruhi Minat Berkunjung Masyarakat di Wisata Alam Green Canyon Karawang Pada Masa Pandemi Covid-19 Savitri, Citra; Hurriyati, Ratih; Wibowo, Lili Adi; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.38764

Abstract

The Covid-19 pandemic have a negative impact on economic growth, including Indonesia. The tourism sector is one of the various sectors that have a negative impact on current conditions. Green Canyon is a reliable tourist destination in Kabupaten Karawang with a complete agreement of beauty and uniqueness. The role of social media in increasing business is a surefire strategy in increasing the number of visits. This research aims to determine the partial and simultaneous effect of Electronic Word Of Mouth and Viral Marketing on Interest in Visiting People on Instagram at Green Canyon Nature Tourism, Kabupaten Karawang. This research was conducted using quantitative descriptive. The samples used as many as 130 respondents using simple random sampling technique. Data analysis used was multiple regression with the help of SPSS application. The results of this research indicate that: Electronic Word Of Mouth and viral marketing on interest in visiting have agreed criteria based on the results and answers of respondents. Electronic Word Of Mouth and viral marketing on Visiting Interests have an effect partially or simultaneously.
HUBUNGAN INTERNAL MARKETING DENGAN EXCELLENT SERVICE DI UMKM (Usaha Mikro, Kecil dan Menengah) Pauzy, Depy Muhamad; Hurriyati, Ratih; Gaffar, Vanessa; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i3.37725

Abstract

Internal marketing dan excellent service merupakan aspek penting dalam meningkatkan kinerja karyawan serta kepuasan pelanggan. Artikel ini bertujuan untuk menganalisis hubungan Internal marketing dengan excellent service pada perusahaan UMKM (Micro, Small and Medium Enterprises). Artikel ini menggunakan metode tinjauan sistematis yaitu dengan mengumpulkan data yang diambil dari berbagai sumber resmi kemudian dianalisis hasilnya. Hasil dari artikel ini ialah Internal marketing sangat erat hubungannya dengan excellent service karena internal marketing menekankan pada pentingnya peningkatan kualitas layanan terhadap karyawan. Kepuasan karyawan akan berdampak terhadap excellent service yang baik dan mampu meningkatkan keuntungan pada perusahaan UMKM. Oleh karena itu hubungan internal marketing dengan excellent service sangat berkaitan dan saling berberhubungan satu sama lain. Artikel ini memuat 27 paper yang di review dari database atau publisher.Kata Kunci : Internal Marketing; Excellent service; UMKM
PENGEMBANGAN APLIKASI PENILAIAN KINERJA BERBASIS PRESENSI GURU PADA SEKOLAH SWASTA DI KABUPATEN BANDUNG Hendrayati, Heny; Tia Yuliawati; Sisda Ferlianti; Chairul Furqon; Annisa Ciptagustia; Eka Surachman; Mochamad Achyarsyah
Jurnal Pengabdian Masyarakat Paguntaka Vol. 2 No. 1 (2023): November 2023
Publisher : Jumpa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61457/jumpa.v2i1.16

Abstract

Dalam rangka meningkatkan motivasi kerja dan kinerja guru, maka upaya pengendalian dan pengawasan kerja terutama dalam lembaga pendidikan perlu dilaksanakan secara terus menerus dan konsisten. Salah satu faktor yang dapat dijadikan sebagai alat pengawasan dan pengendalian adalah melihat tingkat kehadiran guru yang secara periodik di evaluasi yaitu dengan melalui sistem pelaporan presensi yang berfungsi sebagai alat perekam kehadiran guru secara cepat, tepat, dan akurat. Pada sekolah-sekolah yang bernaung di Yayasan Pendidikan Handayani 1979, sistem yang digunakan untuk merekam kehadiran guru masih manual yakni menggunakan tanda tangan maupun pengecekan secara individu sehingga dapat terjadi pelanggaran dalam proses maupun hasil rekam kehadiran tersebut. Oleh karena itu, diperlukan pengembangan aplikasi penilaian kinerja berbasis presensi guru di sekolah-sekolah di bawah Yayasan Pendidikan Handayani 1979. Berdasarkan hal tersebut, melalui kegiatan PKM, dilakukan peningkatan kompetensi guru melalui pengembangan aplikasi kinerja berbasis presensi guru.
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul, Alfattory Rheza Alwinda Manao Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Aryani, Kiki Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bahri, Khoirun Nisa Bambang Widjajanta Budhi Pamungkas Gautama, Budhi Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Johan, Ahmad Juniari, Rosa Prafitri Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Putit, Lennora Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena YUSUF, RAMAYANI Zein Bastian