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PENGARUH KONTEN PEMASARAN SHOPEE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN Ramayani Yusuf; Heny Hendrayati; Lili Adi Wibowo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 1 No. 2 (2020): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni 2020 - November 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v1i2.289

Abstract

Penelitian ini bertujuan mengetahui konten Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada lima, yaitu Design (X1),berita terkini(X2), pengalaman menarik saat membaca(X3), waktu penayangan(X4) dan kesesuaian berita (X5). Pengumpulan data diperoleh melalui penyebaran kuesioner secara online (e-kuesioner) pada Mahasiswa Jurusan Manajemen Bisnis Politeknik Piksi Ganesha yang pernah menggunakan aplikasi Shopee. Sampel yang digunakan dalam penelitian ini berjumlah 170 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel design (X1),berita terkini (X2), pengalaman saat membaca (X3), waktu penayangan (X4), kesesuaian berita (X5) secara bersama-bersama berpengaruh secara simultan dan signifikan terhadap Struktur Keputusan Pembelian (Y). Hasil Uji Simultan atau Bersama-sama (Uji F) menunjukkan bahwa berpengaruh signifikan terhadap variabel terikat yaiitu Struktur Keputusan Pembelian (Y). Hal ini terbukti dari hasil nilai sig. F (0,018) < sig. ? (0,05) dan hasil koefisien determinasi (Adjusted R Square) sebesar 0,281 atau setara dengan 28,1 % yang artinya variabel bebas dapat memengaruhi variabel terikat sebesar 28,1 % sedangkan 71,9 % sisanya dipengaruhi oleh variabel-variabel lain yang tidak dibahas dalam penelitian ini. Berdasarkan hasil penelitian ini, sebaiknya Shopee melakukan inovasi konten yang telah dilakukan untuk semakin memperkuat keputusan pembelian produk.
A Research Map of Technology-Based Digital e-CRM: A Bibliometric Analysis to Identify Innovations and Future Trends Lestari, Fitrina; Rahayu, Agus; Hendrayati, Heny
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1574

Abstract

This research investigates the progression of technology-driven digital e-CRM systems, focusing on three primary goals: uncovering research patterns, assessing the impact of technological advancements on e-CRM growth, and identifying future research prospects. The study also seeks to confirm hypotheses regarding the increasing emphasis on technology in e-CRM, the transformative effects of merging e-CRM with e-commerce and digital marketing, and emerging opportunities in analytics, and data security. A bibliometric examination of Scopus-indexed publications was performed using vosviewer application. The datasets were refined through three queries related to e-CRM concepts, technological innovations, and customer outcomes, resulting in 623, 60, and 14 documents, respectively. The results unveil significant trends, including the incorporation of Big Data and predictive analytics for data-informed decision-making, the implementation of AI and machine learning for customization and automation, the integration of social media into CRM strategies to boost engagement, the synergy between e-CRM, e-commerce, and digital marketing for omnichannel experiences, and the shift towards scalable cloud-based CRM systems. These findings validate the hypotheses, underscoring the crucial role of technological progress in reshaping e-CRM and enhancing customer experiences. Future research opportunities encompass advancing sentiment analysis for social media, harnessing IoT for real-time engagement, and tackling data privacy challenges to foster trust. Although limited to bibliometric methods and Scopus data, this study contributes to the existing literature by mapping e-CRM research trends, offering practical insights for professionals, and suggesting future directions aligned with emerging technologies and global challenges, thus emphasizing the strategic importance of aligning e-CRM innovation with evolving consumer needs.
Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
Business Strategy Models MSMEs Corn in West Java; An overview of the aspects of entrepreneurial and environmental orientation external Achyarsyah, Mochamad; Hendrayati, Heny; Syahidah, Rahmy Karimah; Nurdin, Mohammad; Muhammad, Achmad
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia has many corn-producing areas, but the need for corn still cannot be fulfilled because several regions cannot produce corn to the fullest, especially in West Java. Besides that, The Covid-19 pandemic has caused a need for more corn buyers, both from factories and collectors, to absorb corn yields from farmers. This condition indicates that the climate for small and medium business activities in the agricultural sector, especially corn, still needs to be more conducive and optimal. This study aims to analyze the influence of Entrepreneurial Orientation and External Environment on Business Strategy. The data collection results were analyzed using the Pearson correlation method and linear regression analysis. The results of the study show that business strategy is influenced by entrepreneurial orientation and the external environment. Entrepreneurial orientation and the external environment must be honed and continuously improved to impact innovative business strategies' power significantly.
Green Supply Chain Management Performance Measurement Using the Balanced Scorecard - Analytic Network Process in the Fresh Dairy Industry Furqon, Chairul; Sultan, Mokh Adib; Yuin, Hwang Wu; Hendrayati, Heny; A, Ahmad Paris
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1308

Abstract

The objective of this study was to obtain an overview of the process and measure the performance of Green Supply Chain Management in the dairy industry in Bandung area, West Java, Indonesia. The method used in this research is the Balanced Scorecard - Analytic Network Process to measure the performance of Green Supply Chain Management.  Data was collected through the observation, in-depth interviews, questionnaires, and literature studies.  The research findings show that some Key Performance Indicators has not been achieved the target, and must be improved to optimize the overall Green Supply Chain Management.  The novelty of this research concerning to the importance of business organizations paying attention on Green Supply Chain Management for the long term.  The open market for the domestic fresh milk industry is very vulnerable to threats due to environmental issues.  Therefore, the results of this study are expected to be a reference for other business organizations.
Perspektif Para Stakeholder Hotel Mengenai Smart Hotel dan Perkembangannya di Indonesia Koswara, Silvia Septyani; Ridwan, Okky Rizal; Kusumah, Ahmad H.G; Hendrayati, Heny
Tourism and Hospitality Essentials Journal Vol 11, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.77797

Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui sejauh mana pandangan para stakeholder hotel mengenai smart hotel dan perkembangannya di Indonesia. Narasumber pada penelitian ini berjumlah delapan orang yang merupakan karyawan hotel yang mengetahui kegiatan pemasaran yang dilakukan. Penelitian ini menggunakan metode kualitatif untuk menggali lebih dalam bagaimana pandangan para stakeholder mengenai smart hotel, yang diperdalam dengan wawancara telfon yang memiliki poin pertanyaan tentang definisi smart hotel, harapan jika smart hotel dikembangkan oleh para stakeholder, dan hambatan yang akan dihadapi. Penelitian sebelumnya sudah dilakukan di tiongkok dengan mengambil perspektif para manajer, yang hanya mencari bagaimana pandangan mengenai smart hotel namun solusi atas hambatan tidak disinggung. Hasilnya smart hotel didefinisikan sebagai hotel yang dilengkapi teknologi terkini yang memberikan manfaat bagi operasional hotel, dan tamu dalam memberikan pelayanan yang cepat dan efisien, smart hotel diharapkan dapat berkembang dengan baik di Indonesia, akan tetapi dengan beberapa catatan yang kegiatannya akan mendapatkan hambatan-hambatan yang sudah terangkum didalam peneliitian ini.Kata Kunci : hotel, teknologi, smart hotel, stakeholdersAbstractThis research was conducted to find out the extent of hotel stakeholders' views on smart hotels and their development in Indonesia. The resource persons in this study are eight people who are hotel employees who know the marketing activities carried out. This study uses a qualitative method to dig deeper into the views of stakeholders regarding smart hotels, which are deepened by telephone interviews that have question points about the definition of smart hotels, expectations if smart hotels are developed by stakeholders, and the obstacles that will be faced. Previous research has been conducted in China by taking the perspective of managers, who only look for how to view smart hotels but the solution to the obstacles is not mentioned. As a result, smart hotels are defined as hotels equipped with the latest technology that provides benefits for hotel operations, and guests in providing fast and efficient services, smart hotels are expected to develop well in Indonesia, but with some notes that their activities will get obstacles that have been summarized in this research.Keywords: hotel, technology, smart hotel, stakeholders
Tourism Attractions on Visiting Decisions: A Literature Review Fauziah, Putri Wafda; Kusumah, Ahmad hudaiiby Galih; Hendrayati, Heny
Tourism and Hospitality Essentials Journal Vol 14, No 2 (2024)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v14i2.77857

Abstract

AbstrakArtikel ini bertujuan membahas dampak daya tarik destinasi pariwisata terhadap keputusan para wisatawan untuk mengunjungi suatu tempat. Konsep daya tarik dibuat terperinci dengan menjelaskan bagaimana konsep ini telah diubah dengan mempertimbangkan aspek geografis, temporal, dan keragaman konsep tersebut. Selain itu, artikel ini menyoroti bahwa keputusan perjalanan dipengaruhi oleh kombinasi motif, termasuk motivasi inti, motivasi tengah, dan motif lapisan luar. Artikel ini juga membahas faktor-faktor psikologis yang memengaruhi keputusan pembelian, seperti motivasi, persepsi, pembelajaran, kepribadian, dan sikap. Metode yang digunakan dalam penelitian ini berupa studi literature untuk menyelidiki kompleksitas hubungan antara daya tarik dan keputusan berkunjung. Pendekatan sistematik dengan menggunakan sumber data sekunder dari jurnal akademis, buku, dan laporan riset yang relevan. Teknik analisis konten digunakan untuk menggali data dan merangkum temuan kunci dalam literatur yang telah ditelaah. Hasil yang diperoleh dalam kajian ini menunjukan bahwa daya tarik wisata memiliki dampak yang signifikan dan positif terhadap keputusan wisatawan untuk mengunjungi suatu tempat. Peran fasilitas juga diakui dalam proses pengambilan keputusan berkunjung. Penelitian ini menekankan pentingnya pemahaman holistik terhadap kompleksitas hubungan antara daya tarik dan keputusan berkunjung dalam mengembangkan strategi pemasaran destinasi yang efektif dan meningkatkan pengalaman keseluruhan para wisatawan. Kata kunci: daya tarik wisata; keputusan berkunjung; wisatawanAbstractThis article aims to discuss the impact of destination attractiveness on tourists’ decision to visit a place. The concept of attractiveness is elaborated by explaining how this concept has been modified by considering the geographical, temporal, and diversity aspects of the concept. In addition, this article highlights that travel decisions are influenced by a combination of motives, including core motivations, middle motivations, and outer layer motives. This article also discusses psychological factors that influence purchase decisions, such as motivation, perception, learning, personality, and attitude. The method used in this study is a literature study to investigate the complexity of the relationship between attractiveness and visit decisions. A systematic approach using secondary data sources from relevant academic journals, books, and research reports. Content analysis techniques are used to explore data and summarize key findings in the reviewed literature. The results obtained in this study indicate that tourist attractiveness has a significant and positive impact on tourists’ decision to visit a place. The role of facilities is also recognized in the decision-making process of visiting. This study emphasizes the importance of a holistic understanding of the complexity of the relationship between attractiveness and visit decisions in developing effective destination marketing strategies and enhancing the overall experience of tourists.Keywords: tourist attraction; visitation decisions; tourists
Brand Management Strategies for Sustainability: Insights from a Systematic Review Wijaya, Fanji; Rahayu, Agus; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.76042

Abstract

The literature review highlights the importance of sustainability in modern brand management strategies, highlighting green marketing, brand trust, brand equity, digital marketing, and Corporate Social Responsibility (CSR) as key pillars. Sustainability is now a core component of brand differentiation and reputation building, appealing to environmentally conscious consumers, and fostering long-term loyalty through transparent practices. Digital marketing is an effective channel for disseminating sustainability initiatives, aligning with shifting consumer behaviors towards sustainable consumption. CSR and sustainable development practices are increasingly incorporated into brand strategies, even in luxury markets. However, the review acknowledges limitations such as reliance on a single database, limited publication time frame, and a predominance of general findings over context-specific insights. Future research should incorporate multi-database sources, broaden the time range, and include qualitative and context-specific analyses. Triangulation techniques, such as practitioner interviews, are recommended to mitigate selection bias and strengthen the validity of findings. The review emphasizes the strategic importance of sustainability in brand management, urging companies to adopt sustainable practices to remain competitive and socially responsible, ultimately fostering long-term business resilience.
Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
A Research Map of Technology-Based Digital e-CRM: A Bibliometric Analysis to Identify Innovations and Future Trends Lestari, Fitrina; Rahayu, Agus; Hendrayati, Heny
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1574

Abstract

This research investigates the progression of technology-driven digital e-CRM systems, focusing on three primary goals: uncovering research patterns, assessing the impact of technological advancements on e-CRM growth, and identifying future research prospects. The study also seeks to confirm hypotheses regarding the increasing emphasis on technology in e-CRM, the transformative effects of merging e-CRM with e-commerce and digital marketing, and emerging opportunities in analytics, and data security. A bibliometric examination of Scopus-indexed publications was performed using vosviewer application. The datasets were refined through three queries related to e-CRM concepts, technological innovations, and customer outcomes, resulting in 623, 60, and 14 documents, respectively. The results unveil significant trends, including the incorporation of Big Data and predictive analytics for data-informed decision-making, the implementation of AI and machine learning for customization and automation, the integration of social media into CRM strategies to boost engagement, the synergy between e-CRM, e-commerce, and digital marketing for omnichannel experiences, and the shift towards scalable cloud-based CRM systems. These findings validate the hypotheses, underscoring the crucial role of technological progress in reshaping e-CRM and enhancing customer experiences. Future research opportunities encompass advancing sentiment analysis for social media, harnessing IoT for real-time engagement, and tackling data privacy challenges to foster trust. Although limited to bibliometric methods and Scopus data, this study contributes to the existing literature by mapping e-CRM research trends, offering practical insights for professionals, and suggesting future directions aligned with emerging technologies and global challenges, thus emphasizing the strategic importance of aligning e-CRM innovation with evolving consumer needs.
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul, Alfattory Rheza Alwinda Manao Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Aryani, Kiki Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bahri, Khoirun Nisa Bambang Widjajanta Budhi Pamungkas Gautama, Budhi Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Johan, Ahmad Juniari, Rosa Prafitri Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Putit, Lennora Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena YUSUF, RAMAYANI Zein Bastian