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Heny Hendrayati

Universitas Pendidikan Indonesia

Author-ID : 3711176

Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Pengembangan Karakter Entrepreneurship Anak-anak Santri Melalui Program Ruang Ramah Konseling (RRK) Juntika Nurihsan; Mubiar Agustin; Heny Hendrayati; Juwanto Juwanto; Agista Nabilaharis; Puteri Dearini Joesdienar
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 16 No. 2 (2024)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v16i2.12

Pesantren merupakan lembaga yang berperan penting dan berkontribusi besar terhadap perjalanan Bangsa Indonesia. Hingga saat ini keberadaan pesantren tetap eksis walaupun zaman terus mengalami perubahan. Hal ini menekankan akan pola dan konsep pesantren yang juga terus berinovasi sehingga tetap menjadi rujukan bagi masyarakat Indonesia khususnya generasi muda. Lemahnya generasi muda dalam pengembangan diri serta tingkat rentan usia muda yang tidak produktif menjadi dasar bagi pesantren untuk mengembangkan pola strategi. Program kegiatan ini bertujuan untuk menjembatani melalui pendayagunaan peran Pesantren dalam menyiapkan generasi muda produktif dan memiliki jiwa entrepreneurship. Program tersebut dilakukan melalui langkah dalam program Ruang Ramah Konseling (RRK). Metode yang digunakan adalah APPLE fasilitation model sebagai langkah operasional yang mencakup penimbangan (assess), perencanaan (plan), persiapan (prepare), pelaksanaan (lead), dan penilaian (evaluate). Instrumen yang digunakan dalam kegiatan ini adalah observasi dan inventori yang telah dilakukan uji validitas dan reliabilitas. Kegiatan ini dilakukan kepada 30 pengasuh Pesantren sebagai sampel, dengan materi layanan tersistem bidang bimbingan pribadi, sosial dan karier. Analisis dilakukan dengan tahapan yang mencakup; 1) analisis proses kegiatan,2) analisis progres yang dilakukan secara statistik. Berdasarkan hasil kegiatan kegiatan maka disimpulkan bahwa; 1) program Ruang Ramah Konseling (RRK) memberikan dampak positif bagi pesantren yang kemudian menjadi program dalam pengembangan pola pesantren, 2) peran pesantren yang penting dalam membentuk karakter diri sebagai generasi muda yang cakap dan produktif dalam aspek keagamaan dan memiliki jiwa entrepreneurship, 3) melalui program ini, pengasuh pesantren memiliki keterampilan dalam membantu para santri dalam pengembangan jiwa entrepreneurship sebagai modal pasca lulus dari pesantren.

Analyzing Contractor Business Strategies Using Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS): A Case Study of Citacipta Project Mubarok, Ramdhan Faizal; Hendrayati, Heny; Sultan, Mokh Adib
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5568

This study aims to analyze contractor business strategies using the Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS) approaches. A case study was conducted on Citacipta Project, a construction sector contractor. Data were collected through surveys and in-depth interviews with the company's management to understand the external and internal factors influencing organizational performance. The analysis results indicate that the EFAS and IFAS approaches effectively identify strategic factors impacting the company's performance. EFAS facilitates the categorization and evaluation of opportunities and threats from the external environment, while IFAS enables the company to analyze its internal strengths and weaknesses. By leveraging both analyses, Citacipta Project can formulate adaptive strategies to address the challenges of a dynamic market. Overall, this research provides insights into how an integrated approach can be applied by contractors to enhance competitiveness amidst the increasingly complex construction industry. These findings contribute to the development of more adaptive business strategies within the construction sector.

Empirical Analysis of Innovation-Driven Strategies on Vocational School Graduate Competitiveness in the Industry 4.0 Era Chaerunnisa; Hendrayati, Heny; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Harto, Budi
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 6 (2025): JIAKES Edisi Desember 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i6.4413

The fourth industrial revolution has changed the economic landscape and labor market, creating disruption in various sectors and increasing demand for graduates with 21st-century skills. However, there is a striking difference between the competencies of vocational high school graduates and the growing needs of industry 4.0, as evidenced by the high unemployment rate. Previous research on the impact of transformational leadership, industry partnerships, and teacher talent management on graduate competitiveness has often shown inconsistent results and indicated the presence of a suspected mediating factor, namely school innovation culture. This study is explanatory and quantitative, applying a Partial Least Squares Structural Equation Modeling approach involving 150 respondents from vocational high schools. The analysis shows that industry partnerships have an influential and largest direct effect on school innovation culture (β=0.698) and graduate competitiveness (β=0.667). Furthermore, teacher talent management contributes (β=0.251) to graduate competitiveness. School innovation culture shows an influential mediating role in the relationship between industry partnerships and graduate competitiveness (β=0.151), but has no effect on the relationship with other strategic variables. These findings indicate the importance of strengthening strategic industry partnerships and the need to implement concrete innovation incentive policies to accelerate the transformation of vocational schools.

The Role of FOMO on Netflix Subscription Intention Damayanti, Fenny; Hurriyati, Ratih; Disman, Disman; Hendrayati, Heny; Pamuji Aminullah, Zakariya
IJORER : International Journal of Recent Educational Research Vol. 7 No. 1 (2026): January
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i1.1215

Objective: This study examines the influence of Fear of Missing Out (FOMO) on Generation Z university students' Netflix subscription intention. The research is motivated by the increasing reliance of students on streaming platforms for entertainment, cultural exposure, and informal learning, alongside heightened psychological pressures associated with digital connectivity. Method: A quantitative explanatory approach was employed using online questionnaires distributed to 385 university students aged 18–24 who actively use Netflix. Out of 400 questionnaires distributed, 385 were returned and deemed valid (response rate: 96.25%). Non-probability purposive sampling was applied. Data analysis included descriptive statistics, reliability and validity testing (HTMT criterion for discriminant validity), and hypothesis testing using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping. Results: Students exhibited moderate-to-high FOMO levels (M = 3.87, SD = 0.92) and predominantly high subscription intentions (M = 4.12, SD = 0.78) on a 5-point Likert scale. FOMO had a significant positive effect on subscription intention (β = 0.432, p < 0.001), explaining 43.2% of the variance. Perceived usefulness, social influence, and digital literacy were measured as contextual variables but not incorporated into the structural model. The remaining 56.8% of unexplained variance indicates that other psychological, social, and technological factors warrant future investigation. Novelty: This study provides empirical evidence that FOMO is a significant predictor of streaming platform adoption among Generation Z. The findings offer practical implications for platform providers and educational institutions to develop targeted interventions addressing psychological drivers and digital literacy competencies relevant to subscription behavior in higher education contexts.

Enhancing Tourist Visits to Villages through Branding, Experience, and Digital Promotion: The Role of Value Creation Setiawan, Iwan; Hurriyati, Ratih; Hendrayati, Heny; Widjajanta, Bambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3604

Indonesia’s tourism sector holds significant potential to drive economic growth, yet tourist visits remain concentrated in urban destinations, leaving rural areas like the Eastern Priangan region of West Java underexplored. This study aims to examine how destination branding, tourism experience, and digital promotion media influence tourists’ decisions to visit five emerging tourist villages in Eastern Priangan, with tourism value creation as a mediating factor. A quantitative approach was employed, surveying 200 domestic tourists who visited Bayongbong, Taraju, Gunung Sari, Batulawang, or Selasari, supplemented by interviews with ten village tourism managers. The findings reveal that digital promotion media has the strongest influence on visiting decisions, followed by destination branding and tourism experience, with tourism value creation partially mediating these relationships. Villages with active digital campaigns, such as Taraju and Batulawang, showed higher visitor interest. The study concludes that integrated strategies combining consistent branding, authentic experiences, and robust digital promotion are essential for enhancing the competitiveness of rural tourist villages. These findings offer practical insights for village managers and policymakers to strengthen tourism development through improved infrastructure and targeted marketing, fostering sustainable growth in Indonesia’s rural tourism sector.

Effect of Strategic Planning, Business Innovation, Digital Transformation, and Organisational Agility on Competitive Advantage of Modern Service Companies in West Java Chaerunnisa, Chaerunnisa; Hurriyati, Ratih; Hendrayati, Heny; Dirgantari, Puspo Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3873

The increasingly dynamic business environment compels modern service companies to continuously strengthen their competitive advantage. Despite extensive studies on strategic and digital capabilities, empirical research that simultaneously integrates strategic planning, business innovation, digital transformation, and organisational agility—particularly within the modern service sector—remains limited. This study aims to examine the effects of these four strategic factors on the competitive advantage of modern service companies in West Java Province. This research adopts a quantitative causal approach using a survey method. Data were collected from 134 managers of modern service companies across financial services, tourism, transportation, education, and information and communication technology sectors. The data were analysed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that strategic planning, digital transformation, and organisational agility have positive and significant effects on competitive advantage. Conversely, business innovation exhibits a significant negative effect, suggesting that innovation initiatives that are not strategically aligned or organisationally prepared may undermine competitiveness in service-oriented firms. The model demonstrates strong explanatory power, with the independent variables jointly explaining a substantial proportion of the variance in competitive advantage. This study contributes to strategic management literature by providing empirical evidence on the differentiated roles of strategic, digital, and organisational capabilities in shaping competitive advantage within the modern service sector. Practically, the findings highlight the importance of prioritising strategic clarity, adaptive capability, and purposeful digitalisation, while managing innovation selectively to ensure alignment with organisational readiness and market needs. Keywords: strategic planning; business innovation; digital transformation; organisational agility; competitive advantage; modern service companies

Peta Jalan Pendidikan Pariwisata di Indonesia (Konsep, Permasalahan dan Solusi) Kartika, Titing; Yusuf, Syamsu; Hurriyati, Ratih; Hendrayati, Heny
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1517

Tourism in Indonesia is a new field of science in the academic field. After the official recognition of tourism as a science in 2008, there was a significant development of tourism education in Indonesia at both the high school and university levels. However, in its implementation there are still some obstacles in the implementation of this education, both in terms of human resources (HR), teaching facilities, curriculum, as well as the absorption of graduates in related fields as well as synchronization with industry. The methodology used in this research is descriptive qualitative. Data processing is based on literature and document studies regarding the development of tourism education nationally and globally. Other data collection was also carried out through interviews with tourism education providers. The results showed that solving the existing problems required efforts and commitment from across sectors such as government, industry, academia, and society. Thus the current road map for tourism education is not only seen as a science but can also make a real contribution, namely improving the welfare of the community. Keywords: Tourism Education, Community Welfare, Road Maps, Tourism, Education

Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.

The influence of the environment on the implementation of good university governance in private universities in the city of Bandung Eka Surachman; Heny Hendrayati; Meriza Hendri; Marchela Indah Atrisia; Noviana Riza
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243266

Good university government is related to the entire system that is formed starting from rights, processes and control, both inside and outside company management. This research aims to investigate the influence of the external and internal environment on the application of the principles of Good University Governance (GUG) and their implications for the quality of private universities (PU) in Bandung City. This study uses a quantitative approach with a research instrument in the form of a questionnaire designed to measure perceptions of external and internal environmental conditions, implementation of GUG, competitive strategies, and quality of PU. Data analysis was carried out by carrying out normality tests, data linearity tests, and SEM assumptions. The research results show that the external and internal environment has a significant influence on the implementation of GUG at PU Bandung. The findings of this research confirm that the external and internal environment plays an important role in implementing GUG at PU Bandung. Furthermore, the implementation of GUG has a positive impact on the overall quality of PU. By implementing GUG principles well, private universities can strengthen their competitive strategies and overall improve their quality in society.

Media richness as a strategy to enhance local tourism: Effects on tourist satisfaction and revisit intention Arisman, Ari; Hendrayati, Heny; Rahmat, Adhitya; Marimon, Frederic
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art6

Tourist revisit intention is a key element of the success of the tourism industry. This study analyzes the relationship between media richness and revisit intention, with perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction. A survey was conducted on 240 tourists at a local tourism destination themed “tourist village” using a bipolar adjective scale. Data were analyzed using structural equation modeling (SEM) with partial least square using SmartPLS 3.0. The findings indicate that media richness influenced perceived enjoyment, perceived usefulness, and perceived aesthetics. Perceived enjoyment and perceived aesthetics then influenced satisfaction. Meanwhile, perceived usefulness did not influence satisfaction. Tourist satisfaction ultimately influenced revisit intention. These findings highlight the importance of media richness in 2D visual media that can create positive tourist perceptions, increase satisfaction, and encourage repeat visits to local destinations. This study provides practical insights for tourism managers to utilize digital media by focusing on media richness, perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction to improve destination competitiveness.

Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agista Nabilaharis Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Sudono Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul Alwinda Manao Amirul Afif Muhamat Amirul Afif Muhamat Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Arisman, Ari Aryani, Kiki Askarovich, Jaxongir Davronov Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bambang Widjajanta, Bambang Budhi Pamungkas Gautama, Budhi Budi Harto Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Damayanti, Fenny Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Farizki Maulana Rafliansyah Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hidayat, Yosep Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Jejen Jaenal Aripin Jejen Jaenal Aripin Johan, Ahmad Juniari, Rosa Prafitri Juwanto Juwanto Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Mubarok, Ramdhan Faizal Mubiar Agustin Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurihsan, Achmad Juntika Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Pamuji Aminullah, Zakariya Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Puspo Dewi Dirgantari Puteri Dearini Joesdienar Putit, Lennora Qudratov, Inomjon Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmat, Adhitya Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syamsu Yusuf, Syamsu Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena Yusuf, Abdul YUSUF, RAMAYANI Zein Bastian

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