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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen dan Organisasi Jurnal Pendidikan Vokasi Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Penelitian Pendidikan IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Emerging Science Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Soshum Insentif Jurnal Bisnis dan Kewirausahaan Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Financial, Accounting, and Management Buana Ilmu Jurnal Pendidikan Manajemen Perkantoran (JPManper) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Akuntansi Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pasca Dharma Pengabdian Masyarakat Ilomata International Journal of Management International Journal of Business, Economics, and Social Development International Journal of Research in Community Services IJORER : International Journal of Recent Educational Research Kontigensi: Jurnal Ilmiah Manajemen Asian Management and Business Review Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan Journal of Marketing Innovation Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran Jasa IICSDGs Eduvest - Journal of Universal Studies West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Paguntaka West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia EDUCENTER JURNAL PENDIDIKAN INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmiah Pariwisata JIMEK Pedagogia : Jurnal Ilmiah Pendidikan
Heny Hendrayati
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Overconfidence and Herding: How These Biases Affect Generation Z Investments Decision Making Yuliawati, Tia; Nugraha, Nugraha; Sari, Maya; Waspada, Ikaputera; Purnamasari, Imas; Hendrayati, Heny; Muhamat, Amirul Afif
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.012

Abstract

The purpose of this study is to understand and analyze the impact of overconfidence bias and herding bias on the investment decisions of Generation Z. This research employs a survey method with a confirmatory approach. Data was collected from a sample of 104 respondents through questionnaires distributed via Google Form. Hypothesis testing was conducted using SEM Analysis with the assistance of SmartPLS 4.0 software. The results of the study indicate that overconfidence bias has a positive and significant influence on the investment decisions of Generation Z, while herding bias does not have a significant influence. Furthermore, this research reveals that the variables of overconfidence bias and herding bias can explain 45.4% of the variation in the investment decisions of Generation Z. However, it is important to acknowledge the limitations of this study, such as the relatively small number of respondents (only 104 respondents) and the absence of comparative analysis with demographic factors of other generational groups (e.g., older generations). This study is expected to provide deeper insights into the investment behavior of Generation Z and serve as a foundation for the development of wiser risk and financial management approaches for this demographic group.
Adopsi Literasi Fintech untuk E-Money di Kalangan Generasi Z Yuliawati, Tia; Hendrayati, Heny; Cintyawati, Cici; Furqon, Chairul
Image : Jurnal Riset Manajemen Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.001

Abstract

The purpose of this study was to determine and analyze the effect of fintech literacy on actual usage of electronic money in Generation Z, as well as to determine and analyze the influence of perceived ease of use, perceived usefulness, and personal innovativeness on actual usage of electronic money in Generation Z. The method used in this study is a survey method with a verification approach. Where data is collected from a sample of 100 respondents through a questionnaire distributed through Google Form. Hypothesis testing is done using SEM Analysis with the help of SmartPLS 3.0 software. The results show that fintech literacy has a positive and significant effect on actual usage of electronic money. Perceived ease of use and perceived usefulness have no significant effect on actual usage of electronic money, while personal innovativeness has a positive and significant effect on actual usage of electronic money. Personal innovativeness is also known to be a factor that has the greatest influence on actual usage of electronic money in Generation Z. This research has implications for the development of management science, especially to see the effect of fintech literacy on actual usage of electronic money that can be used by the financial services sector as a basis for decision making.
Memorable Tourist Experience and its Impact on Tourist Engagement Syahbudiman, Rayhan; Hendrayati, Heny; Kusumah, Ahmad Hudaiby Galih; Marimon, Frederic; Marhadi, Marhadi
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.009

Abstract

This research aims to analyze the influence of memorable tourist experiences on tourist engagement among tourists visiting glamping destinations in Bandung and West Bandung Districts. The research methods used are descriptive and verificative. The data were collected by distributing questionnaires to 107 domestic tourists who had previously been guests at glamping sites in Bandung and West Bandung Districts. Convenience sampling was used as the sampling technique. The data analysis technique employed classical assumption tests and simple regression analysis. The research results indicate that memorable tourist experiences have a positive and significant influence on tourist engagement. Creating memorable experiences is crucial for destination managers to enhance tourist engagement. Memorable experiences tend to lead to higher levels of tourist involvement with the destination. This research provides theoretical implications for understanding the relationship between memorable tourist experiences and tourist engagement, as well as practical implications for destination management.
Entrepreneurship Curriculum In Higher Education: A Systematic Literature Review (SLR) Saputra, Yori Andes; Novilia, Fitri; Hendrayati, Heny
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.502

Abstract

Entrepreneurship education at the higher education level plays an increasingly crucial role in shaping graduates who are not only ready to enter the workforce but also capable of becoming independent entrepreneurs. While many university graduates aspire to pursue careers in office jobs or work for other institutions, it is important to realize that entrepreneurial skills have a positive impact not only on individuals but also on the economy and society as a whole. In this context, entrepreneurship education in higher education becomes key to shifting the paradigm of graduates towards being more proactive and independent in creating job opportunities. Currently, many countries face challenges in creating new job opportunities and reducing unemployment rates. Therefore, introducing the concept of entrepreneurship into the higher education curriculum can be a strategic step to address these issues. Graduates with a strong understanding of entrepreneurship will not only be job seekers but also job creators. They have the potential to establish their own businesses, create new products or services, and make a positive contribution to the local and national economic development. Through entrepreneurship education, students can be equipped with practical skills, business knowledge, and a proactive attitude needed to become leaders in the business world. Moreover, it is essential to address any stigma attached to the development of entrepreneurship in higher education, where many students may be more inclined to choose conventional career paths. By recognizing the importance of entrepreneurship in creating new opportunities and enhancing competitiveness in the job market, universities can play a key role in inspiring and guiding students to explore their entrepreneurial potential. Thus, entrepreneurship education at the higher education level is not just about creating entrepreneurs; it is also about shaping individuals who have a proactive outlook on their lives and careers and the ability to adapt and thrive in a dynamic work environment. Entrepreneurship education in higher education has a significant long-term impact on shaping a more competitive and innovative future.
Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
Green Supply Chain Management Performance Measurement Using the Balanced Scorecard - Analytic Network Process in the Fresh Dairy Industry Furqon, Chairul; Sultan, Mokh Adib; Yuin, Hwang Wu; Hendrayati, Heny; A, Ahmad Paris
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1308

Abstract

The objective of this study was to obtain an overview of the process and measure the performance of Green Supply Chain Management in the dairy industry in Bandung area, West Java, Indonesia. The method used in this research is the Balanced Scorecard - Analytic Network Process to measure the performance of Green Supply Chain Management.  Data was collected through the observation, in-depth interviews, questionnaires, and literature studies.  The research findings show that some Key Performance Indicators has not been achieved the target, and must be improved to optimize the overall Green Supply Chain Management.  The novelty of this research concerning to the importance of business organizations paying attention on Green Supply Chain Management for the long term.  The open market for the domestic fresh milk industry is very vulnerable to threats due to environmental issues.  Therefore, the results of this study are expected to be a reference for other business organizations.
Crowdfunding: analisis SWOT dan digital marketing Lena Lestary; Heny Hendrayati; Agus Rahayu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (977.264 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.1301

Abstract

The impact of the pandemic on MSMEs is believed to be greater than other sectors. One solution for MSMEs at this time is the Financial Technology strategy as the basis for a fiscal strategy because of its ability to increase financial transactions in the economy. Crowdfunding, which is one part of fintech, is currently emerging as an alternative for the government through the OJK in overcoming MSME funding problems. The research method used is descriptive. In Indonesia, crowdfunding is not familiar to investors or the public. This can be seen from the data that crowdfunding users are in the range of only 6% of all fintech users. Companies of Crowdfunding fintech have been doing digital marketing with various means such as websites and social media Instagram. However, where crowdfunding users are still very few compared to other types of fintech. For this reason, the authors suggest that companies can improve the quality of information that appears on websites, mobile applications, or social media both in terms of content and graphic design to make it look more attractive and informative, then sharpen the SWOT analysis so that better strategies can be found. to promote crowdfunding companies as well as MSMEs.
The Influence Of Price, Promotion and Marketing Event On Customers’ Repurchasing Decision Of Flashy Products Yusuf, Ramayani; Hendrayati, Heny; Veranita, Mira; Agustina, Granit; Pramanik, Nuniek Dewi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 7 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.807 KB) | DOI: 10.21070/jbmp.v7i1.1324

Abstract

This research aims to investigate the influence of prices, promotions and marketing events on the customers’ repurchasing decision of Flashy products. The survey was conducted to 221 customers of Flashy Women's Clothing Bandung which is a brand of women's clothing from the age of 15-45 years. The data used for this research was collected through questionnaires distributed to the students of Polytechnic Piksi Ganesha who have had shopping experience in Flashy. This study used a structural equation model (SEM) to evaluate the suitability of the theoretical model being analyzed related to empirical data, and to test the significance of the hypothesis. The results showed that the estimated coefficient of standardized regression in which price, promotion and event marketing have a significant influence on customer’s repurchase decisions.
Business Strategy Models MSMEs Corn in West Java; An overview of the aspects of entrepreneurial and environmental orientation external Achyarsyah, Mochamad; Hendrayati, Heny; Syahidah, Rahmy Karimah; Nurdin, Mohammad; Muhammad, Achmad
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia has many corn-producing areas, but the need for corn still cannot be fulfilled because several regions cannot produce corn to the fullest, especially in West Java. Besides that, The Covid-19 pandemic has caused a need for more corn buyers, both from factories and collectors, to absorb corn yields from farmers. This condition indicates that the climate for small and medium business activities in the agricultural sector, especially corn, still needs to be more conducive and optimal. This study aims to analyze the influence of Entrepreneurial Orientation and External Environment on Business Strategy. The data collection results were analyzed using the Pearson correlation method and linear regression analysis. The results of the study show that business strategy is influenced by entrepreneurial orientation and the external environment. Entrepreneurial orientation and the external environment must be honed and continuously improved to impact innovative business strategies' power significantly.
PENGARUH KONTEN PEMASARAN SHOPEE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN Ramayani Yusuf; Heny Hendrayati; Lili Adi Wibowo
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 1 No. 2 (2020): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni 2020 - November 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v1i2.289

Abstract

Penelitian ini bertujuan mengetahui konten Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada lima, yaitu Design (X1),berita terkini(X2), pengalaman menarik saat membaca(X3), waktu penayangan(X4) dan kesesuaian berita (X5). Pengumpulan data diperoleh melalui penyebaran kuesioner secara online (e-kuesioner) pada Mahasiswa Jurusan Manajemen Bisnis Politeknik Piksi Ganesha yang pernah menggunakan aplikasi Shopee. Sampel yang digunakan dalam penelitian ini berjumlah 170 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel design (X1),berita terkini (X2), pengalaman saat membaca (X3), waktu penayangan (X4), kesesuaian berita (X5) secara bersama-bersama berpengaruh secara simultan dan signifikan terhadap Struktur Keputusan Pembelian (Y). Hasil Uji Simultan atau Bersama-sama (Uji F) menunjukkan bahwa berpengaruh signifikan terhadap variabel terikat yaiitu Struktur Keputusan Pembelian (Y). Hal ini terbukti dari hasil nilai sig. F (0,018) < sig. ? (0,05) dan hasil koefisien determinasi (Adjusted R Square) sebesar 0,281 atau setara dengan 28,1 % yang artinya variabel bebas dapat memengaruhi variabel terikat sebesar 28,1 % sedangkan 71,9 % sisanya dipengaruhi oleh variabel-variabel lain yang tidak dibahas dalam penelitian ini. Berdasarkan hasil penelitian ini, sebaiknya Shopee melakukan inovasi konten yang telah dilakukan untuk semakin memperkuat keputusan pembelian produk.
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agista Nabilaharis Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Sudono Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul Alwinda Manao Amirul Afif Muhamat Amirul Afif Muhamat Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Arisman, Ari Aryani, Kiki Askarovich, Jaxongir Davronov Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bambang Widjajanta, Bambang Budhi Pamungkas Gautama, Budhi Budi Harto Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Damayanti, Fenny Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Farizki Maulana Rafliansyah Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hidayat, Yosep Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Jejen Jaenal Aripin Jejen Jaenal Aripin Johan, Ahmad Juniari, Rosa Prafitri Juwanto Juwanto Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Mubarok, Ramdhan Faizal Mubiar Agustin Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurihsan, Achmad Juntika Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Pamuji Aminullah, Zakariya Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Puspo Dewi Dirgantari Puteri Dearini Joesdienar Putit, Lennora Qudratov, Inomjon Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmat, Adhitya Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syamsu Yusuf, Syamsu Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena Yusuf, Abdul YUSUF, RAMAYANI Zein Bastian