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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen dan Organisasi Jurnal Pendidikan Vokasi Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Penelitian Pendidikan IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Emerging Science Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Soshum Insentif Jurnal Bisnis dan Kewirausahaan Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Financial, Accounting, and Management Buana Ilmu Jurnal Pendidikan Manajemen Perkantoran (JPManper) International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Akuntansi Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pasca Dharma Pengabdian Masyarakat Ilomata International Journal of Management International Journal of Business, Economics, and Social Development International Journal of Research in Community Services IJORER : International Journal of Recent Educational Research Kontigensi: Jurnal Ilmiah Manajemen Asian Management and Business Review Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Interkom : Jurnal Publikasi Ilmiah Bidang Teknologi Informasi dan Komunikasi International Journal of Science and Society (IJSOC) Educenter: Jurnal Ilmiah Pendidikan Journal of Marketing Innovation Jurnal Multidisiplin Madani (MUDIMA) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Manajemen dan Pemasaran Jasa IICSDGs Eduvest - Journal of Universal Studies West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Paguntaka West Science Social and Humanities Studies Jurnal Penelitian Pendidikan Indonesia EDUCENTER JURNAL PENDIDIKAN INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmiah Pariwisata JIMEK Pedagogia : Jurnal Ilmiah Pendidikan
Heny Hendrayati
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Digital innovation strategy for creative industries: responding to competition challenges in the digital age Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Rahmi, Palupi Permata; Wijaya, Fanji; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2955

Abstract

The creative industries should be able to keep up with competitors' strategies to survive in the contemporary business environment. The depth of the digital touch in every company operation encourages business people to adapt it while developing new products. The purpose of this study was to present an overview of the digital-based innovation strategies employed by the leading creative industries in Bandung. Using a descriptive analysis strategy, the research method employed was qualitative. Techniques for data collection included literature reviews, field investigations, questionnaires, and in-depth interviews. The study's findings demonstrated that strategies for digital-based innovation were not conducted to their full potential. In this particular industry, there was insufficient growth of digitally based products and services, limited responsiveness to digital solutions provided by competitors, a lack of differentiation from competitors, relatively few platforms for digitally based products that were different from competitors, and poor product development. There were no newly developed digital products on the market. In addition, only the process innovation strategy received a positive response regarding the dimensions of a digital-based innovation strategy, even though most were still far from the digitalization process. However, digital implementation was absent from the organization's marketing and product innovation strategies, making them appear inefficient
Business performance of MSMES in terms of entrepreneurial competencies and entrepreneurial orientation Rahmi, Palupi Permata; Suryana, Suryana; Hendrayati, Heny; Aryanti, Asti Nur; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2973

Abstract

This study aims to analyse the effect of entrepreneurial competencies and entrepreneurial orientation on business performance in the MSMEs Sub-Sector of Creative Industry in Bandung City. By distributing questionnaires to all respondents, the data sample is collected from 50 MSMEs. Quantities research method with SPSS analytical tool was used in this study. The results of this study indicate that entrepreneurial competencies partially affect business performance. Meanwhile, the entrepreneurial orientation variable partially influences business performance. Simultaneously, entrepreneurial competencies and entrepreneurial orientation affect business performance. The results of this research can be expected to contribute to the study of strategies and policies for the development of competencies and entrepreneurial orientation of MSMEs
A Bibliometric Analysis of Green Marketing on Consumer Behavior Using R Studio Kurniawan, Iwan; Rahayu, Agus; Hendrayati, Heny
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 22 No. 1 (2025): June 2025
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v22i1.1213

Abstract

The analysis was comprehensively conducted on 326 research articles and reviews published in 149 journals listed in the Scopus database from 1995 to 2024, providing measurable and valuable insights into research trends in green marketing and consumer behavior. The results of this study indicate an increase in the literature on this topic, especially since 2022 to 2024. The average number of publications over the last 10 years is 10.7, and the average number of citations per document is 10.7. Researchers from 59 countries have so far conducted research on consumer behavior and green marketing. India has 124 publications, followed by the USA with 113 publications, and China with 65 publications. According to our analysis, elements such as environmentally-based tourism destinations, creative marketing strategies, sustainable consumer behavior, and the increasing importance of green labeling are highlighted. Additionally, areas requiring future research include environmental awareness, waste management, certification of eco-friendly products, and sustainable consumer behavior across all types of eco-friendly product use. Therefore, collaboration between individuals, groups, and companies, both locally and internationally, should be enhanced, with a specific focus on developing innovative green marketing methods to encourage sustainable consumer behavior with a focus on environmental care.
Does The Age Influence Intention to Switch to Sharia Banking Services: A Case Study of Islamic Bank Customers in Indonesia Azis, Elvira; Ratih Hurriyati; Heny Hendrayati; Hilda Monoarfa; Muhammad Fatwa F
Jurnal Manajemen Indonesia Vol. 24 No. 3 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i3.8351

Abstract

This study examined the moderating effect of age on switching intention among Islamic bank customers in Indonesia who also hold accounts in conventional banks using the push, pull, and mooring approach. A quantitative research approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis with a sample of 324 respondents. The findings revealed that the Push, Pull, and Mooring approach significantly affect switching intention. Specifically, dissatisfaction and regret were identified as key components of the push factor, religious motivation represented the mooring factor, and alternative attractiveness and subjective norm were central to the pull factor. Age emerged as a critical moderating variable. The mooring factor had a significant impact on customers aged 35–45 years, while the push factor was more influential among younger customers (17–35 years) and those above 45 years. In contrast, the pull factor consistently affected switching intention across all age groups. These results provide practical insights for decision makers in planning targeted marketing strategies and contribute to the marketing management literature, particularly in the context of Islamic banking.
Sales Boosting Strategy Through Live Streaming: Communication Skills And E-Commerce Advertising’s Vehemence Novilia, Fitri; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul; Saputra, Yori Andes
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.5298

Abstract

This study aims to analyze sales-boosting strategies for fashion products through live streaming by MSMEs in Indonesia, focusing on the roles of communication skills, platform advertising, and pricing strategies. A mixed-method approach is employed, combining qualitative data gathered through in-depth interviews with five experienced MSMEs in the fashion sector in West Java and quantitative data collected from 101 active MSMEs using purposive sampling from industry databases. The data were analyzed using Structural Equation Modeling (SEM) and PLS to examine the relationships among variables. The results indicate that practical communication skills during live streaming and the optimal use of platform advertising significantly increase sales volume. Competitive pricing strategies also play a crucial role in supporting successful live-streaming sales. The practical implications highlight the importance of MSMEs enhancing their communication proficiency and digital marketing strategies to leverage live-streaming opportunities, increasing their competitiveness, and contributing to national economic growth.
Transformasi Digital dan Karakteristik Wirausaha sebagai Solusi dalam Meningkatkan Kinerja UMKM Kuliner di Kota Bandung Salsa Satriani Setiawan; Suryana Suryana; Heny Hendrayati
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6345

Abstract

The culinary business has grown fast in the age of globalization and digitalization. However, despite this expansion, culinary MSMEs confront a number of obstacles, including a decrease in the number of firms and revenues, which has a negative influence on overall business performance. This study seeks to investigate the impact of digital transformation and entrepreneurial characteristics on the performance of culinary MSMEs in Bandung. The study uses a descriptive and verification quantitative approach using a saturated sampling technique. The unit of analysis in this study is culinary MSME actors, with a total sample of 100 respondents. Classical assumption testing and multiple regression analysis are among the data analysis techniques. The findings show that digital transformation and entrepreneurial characteristics have a favorable and considerable impact on business success, both concurrently and partially. These findings suggest that applying digital transformation and boosting entrepreneurial characteristics are crucial factors in enhancing the performance of culinary MSMEs.
Omnichannel Customer Experience Model towards Customer Repurchase Intentions and Word of Mouth on Cellular Products Loyalty Teuku Dhani Al Ramdhani; Ratih Hurriyati; Heny Hendrayati; Mokh Adib Sultan
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1418

Abstract

Customer loyalty to mobile products in Indonesia is influenced by various factors, including download speed, upload internet speed, latency, streaming, and browsing. This study aims to analyze the effect of Omnichannel Customer Experience (OCX) on Cellular Product Loyalty (CPL) through the mediation role of Customer Repurchase Intentions (CRI) and Word of Mouth (WoM). This study uses an explanatory survey design involving 384 mobile product users throughout Indonesia, who were selected using proportional sampling techniques. Data analysis was carried out using descriptive and verification methods, using Structural Equation Modeling - Partial Least Square (SEM-PLS) to test the relationship between variables. The findings of the study indicate that OCX does not have a direct effect on CPL, but must go through the mediation of CRI and WoM. Between the two mediators, WoM has a stronger influence than CRI, indicating that a positive omnichannel experience encourages customers to recommend products, ultimately increasing customer loyalty. The novelty of this research lies in simultaneously testing the relationship between OCX, CRI, and WoM on CPL in the context of the cellular industry, as well as identifying the more dominant mediation pathways in increasing customer loyalty. The implications of this research provide insights for telecommunications companies to focus more on omnichannel strategies that can improve customer experience and encourage Word of Mouth, as well as for the government in designing policies that support the digital ecosystem for the cellular industry in Indonesia.
Selective Dimensions of Memorable Tourism Experience and Their Influence on Revisit Intention Verinita, Verinita; Suryaningsih, Ika Barokah; Hendrayati, Heny; Suziana, Suziana; Azman, Heru Aulia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.56070

Abstract

This study explores the influence of Memorable Tourism Experience (MTE) dimensions on tourists’ revisit intention in West Sumatra. While MTE is widely acknowledged in tourism literature, limited studies have empirically disentangled which subdimensions—such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge—are truly consequential in the regional tourism context. Employing an explanatory, cross-sectional design with a purposive sample of 143 respondents, data were analyzed using Partial Least Squares (PLS). The results reveal that only hedonism, local culture, and meaningfulness significantly affect revisit intention. Novelty, refreshment, involvement, and knowledge showed no measurable impact. These findings challenge assumptions that all MTE elements equally drive loyalty, highlighting a more selective emotional-cognitive mechanism in tourist behavior. Practically, local tourism authorities should prioritize emotionally resonant and culturally grounded experiences to strengthen destination appeal and policy alignment with national tourism development goals.
Enhancing digital competence and entrepreneurial orientation in vocational education: Innovations for SMEs in West Java's fashion industry Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul; Mulyadi, Hari; Christianingrum, Christianingrum; Rahmi, Palupi Permata; Permata, Shintia; Saputra, Jumadil
Jurnal Pendidikan Vokasi Vol. 14 No. 3 (2024): November
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v14i3.72376

Abstract

The creative economy is vital for Indonesia's economic growth, especially during a global slowdown. It boosts employment and export values, with culinary, crafts, and fashion leading the way. In 2022, fashion, culinary, and crafts had the highest export values. West  Java is a standout province in this industry. The UMKM Juara program aims to expand markets and digitalize MSMEs. Technology and digital tools are reshaping the business landscape, and the creative industry must embrace these advancements to succeed financially. The purpose of this study was to investigate the effect of digital innovation on business success as a mediator between digital entrepreneurship competence and digital entrepreneurship orientation. The methodology employed was descriptive verification with a quantitative approach. Data were collected using questionnaires. The sampling technique employed was non-probability sampling with purposive sampling, yielding a sample of 306 West Java UMKM Juara in the Fashion Subsector. SEM-AMOS was used to analyze the data in this research. The research findings revealed that digital entrepreneurship competence had a direct and positive effect on business success. Likewise, digital entrepreneurship orientation had a positive effect on business success. Digital innovation mediated digital entrepreneurship competence towards business success. However, digital innovation did not mediate digital entrepreneurship orientation on Business Success.  This findings can be used to improve vocational education curricula or strengthen training programs related to developing digital competencies among learners.
Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies Rahman, Shandikha Arya Yudha; Rahayu, Agus; Hendrayati, Heny
International Journal of Financial, Accounting, and Management Vol. 7 No. 2 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i2.2593

Abstract

Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This research employs a comprehensive literature review, analyzing journal articles, industry reports, and case studies related to AI and Big Data in digital marketing. The process involves selecting and evaluating relevant sources to gain in-depth insights into their impact on marketing strategies. Results/findings: The study finds a positive correlation between AI implementation in digital marketing and improved campaign effectiveness. Companies leveraging AI report increased consumer engagement and higher sales conversions. Moreover, integrating Big Data and AI enhances customer satisfaction and loyalty. Firms adopting these technologies demonstrate greater adaptability to market dynamics and evolving consumer preferences. Conclusion: The study concludes that AI and Big Data play a crucial role in shaping digital marketing strategies by enabling personalization, predictive analytics, and data-driven decisions. Although challenges such as privacy concerns and algorithmic bias remain, their benefits far outweigh the risks, offering firms a sustainable competitive advantage. Limitations: The study is limited to existing literature, which may introduce selection bias. Additionally, the absence of empirical analysis restricts deeper insights into AI and Big Data applications in marketing. Contribution: This research provides a deeper understanding of AI and Big Data’s impact on digital marketing strategies. The findings assist marketers in developing more effective and adaptive strategies.
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agista Nabilaharis Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Sudono Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul Alwinda Manao Andrieta Shintia Dewi Anggi F, Muhamad Anna Permanasari Arie Indra Gunawan Arief Budiman Aripin, Jejen Jaenal Arisman, Ari Aryani, Kiki Askarovich, Jaxongir Davronov Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bambang Widjajanta, Bambang Budhi Pamungkas Gautama, Budhi Budi Harto Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Damayanti, Fenny Dede Kurnia Dede Kurnia, Dede Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Eka Surachman Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Fauziah, Putri Wafda Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Granit Agustina Hadiaty, Fifit Hari Mulyadi, Hari Hendri, Meriza Hernandi Sujono Heryana, Nono Hidayat, Yosep Hilda Monoarfa Huda, Miftakul Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Istiharini . Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Johan, Ahmad Juniari, Rosa Prafitri Juwanto Juwanto Kartika, Titing Koswara, Silvia Septyani Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Listri Herlina Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Hendri Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal, Mohamad Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Mubarok, Ramdhan Faizal Mubiar Agustin Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Siska Nurhayati Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurihsan, Achmad Juntika Nurul Hidayah Mat Zain Nurwahyuni, Atik Oce Ridwanudin Palupi Permata Rahmi Pamuji Aminullah, Zakariya Perdana, Yoga Perengki Susanto Permata, Shintia Pinasthika, Azhyra Rana Purnomo Puspo Dewi Dirgantari Puteri Dearini Joesdienar Putit, Lennora Qudratov, Inomjon Rabiul Awal, Rais Iqbal Rafliansyah, Farizki Maulana Rahman, Shandikha Arya Yudha Rahmat, Adhitya Rahmy Karimah Syahidah Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Riza, Noviana Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Jumadil Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sultan, Mokh. Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syamsu Yusuf, Syamsu Syifa Pramudita Faddila Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Wibowo, Lili Widi Prayoga Willma Fauzzia Yori Andes Saputra Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena Yusuf, Abdul YUSUF, RAMAYANI Zein Bastian