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Goes To Competitiveness SMEs With Digital Leadership Munawaroh, Munawaroh; Tjutju Yuniarsih; Edi Suryadi; Heny Hendrayati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the relationship between digital leadership and Small and Medium Enterprises (SMEs) competitiveness. In an ever-evolving digital era, digital leadership becomes increasingly crucial for SMEs in enhancing their competitiveness in a highly competitive global market. This article presents the findings of an analysis based on surveys conducted among a sample of SMEs and relevant literature review to elucidate the impact of digital leadership on SME competitiveness
Marketing R&D Cooperation as a Mediator Between Customer Relationship Orientation, Digital Banking Orientation, and Marketing Performance at bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh. Adib
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1584

Abstract

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) affect Marketing Performance (MP) through the mediating role of Marketing Research and Development Cooperation (MRDC) at Bank BJB. The population consisted of 1,762 marketing and R&D employees in Indonesia, with 316 respondents selected using proportional random sampling. Data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both CRO and DBO significantly influence MRDC, which in turn mediates their effect on MP. Among the dimensions, Strategic Digital Commitment had the strongest contribution within DBO, while the technology aspect was dominant in CRO. These findings highlight the critical role of marketing–R&D collaboration and digital integration to increase marketing performance. The study offers practical implications for managers to strengthen digital-based strategies, improve product/service innovation, and enhance customer engagement. It also provides theoretical contributions by linking relationship orientation, digital orientation, and R&D cooperation in the banking sector, and also giving suggestion on directions for future research.
Educational empowerment for marketing staff: Linking customer relationship orientation, digital banking, and R&D cooperation in Bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokhamad Adib
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 2 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i2.1870

Abstract

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) influence Marketing Performance (MP) in Bank BJB, with Marketing Research and Development Cooperation (MRDC) as a moderating variable. Distinct from prior studies, this research introduces an educational perspective emphasizing how marketing staff empowerment through education, digital literacy, and continuous learning strengthens organizational adaptability and competence. Using a quantitative explanatory method, data were collected from 316 marketing personnel proportionally selected from 1,762 employees across Bank BJB’s regional branches. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both CRO and DBO significantly enhance marketing performance, demonstrating that customer-focused and digitally adaptive strategies are essential for sustaining competitiveness in the banking sector. Moreover, MRDC strengthens these relationships by facilitating the translation of customer insights and technological innovation into more effective marketing strategies. The findings suggest that education-based empowerment, including training in digital banking systems, customer analytics, and R&D collaboration, is vital to develop marketing competence. Therefore, organizational learning and educational interventions should be institutionalized to foster innovation, responsiveness, and long-term performance in the banking sector.
Educational empowerment for marketing staff: Linking customer relationship orientation, digital banking, and R&D cooperation in Bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokhamad Adib
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 2 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i2.1870

Abstract

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) influence Marketing Performance (MP) in Bank BJB, with Marketing Research and Development Cooperation (MRDC) as a moderating variable. Distinct from prior studies, this research introduces an educational perspective emphasizing how marketing staff empowerment through education, digital literacy, and continuous learning strengthens organizational adaptability and competence. Using a quantitative explanatory method, data were collected from 316 marketing personnel proportionally selected from 1,762 employees across Bank BJB’s regional branches. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both CRO and DBO significantly enhance marketing performance, demonstrating that customer-focused and digitally adaptive strategies are essential for sustaining competitiveness in the banking sector. Moreover, MRDC strengthens these relationships by facilitating the translation of customer insights and technological innovation into more effective marketing strategies. The findings suggest that education-based empowerment, including training in digital banking systems, customer analytics, and R&D collaboration, is vital to develop marketing competence. Therefore, organizational learning and educational interventions should be institutionalized to foster innovation, responsiveness, and long-term performance in the banking sector.
Gaining User Satisfaction of KAI-Access: E‐Service Quality Dimensions as Antecedent Through E‐Trust Dewi, Andrieta Shintia; Wulandari, Astri; Rahayu, Agus; Hendrayati, Heny
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.8

Abstract

BUMN (Indonesian State Owned Company) companies participating in the development of the digital industry are PT. KAI (Indonesian Railways Companies). In 2014, PT. KAI launched an official mobile application to make it easier for users to find information about trains. Online shopping has become more popular as the internet and e-commerce continue to expand. In order to sell their wares online and stay ahead of the competition, businesses must provide reliable online services. The purpose of this research was to contribute to the literature by examining the link between e-service quality (efficiency, privacy, reliability, emotional benefits, and customer service), e-satisfaction, and e-trust. In this study using explanatory statistics, with SEM (Structural Equation Modeling) analysis techniques through data processing software SMART PLS 3.2.9. The researcher used a random sample method to collect data from 400 participants. The results of this research corroborate the existence of a positive connection between the two primary concepts of the measuring model under investigation: e-satisfaction and e-trust. E-trust is a prerequisite for e-satisfaction, and an app may make Indonesian customers happy if it provides them reasons to trust it. This study's findings indicate that a consumer's level of post-purchase happiness is significantly impacted by how they perceive their trust to have been treated. An improvement in the quality of e-services will have a positive effect on consumers, who will make more purchases in the future.
Pengembangan Karakter Entrepreneurship Anak-anak Santri Melalui Program Ruang Ramah Konseling (RRK) Juntika Nurihsan; Mubiar Agustin; Heny Hendrayati; Juwanto Juwanto; Agista Nabilaharis; Puteri Dearini Joesdienar
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 16 No. 2 (2024)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v16i2.12

Abstract

Pesantren merupakan lembaga yang berperan penting dan berkontribusi besar terhadap perjalanan Bangsa Indonesia. Hingga saat ini keberadaan pesantren tetap eksis walaupun zaman terus mengalami perubahan. Hal ini menekankan akan pola dan konsep pesantren yang juga terus berinovasi sehingga tetap menjadi rujukan bagi masyarakat Indonesia khususnya generasi muda. Lemahnya generasi muda dalam pengembangan diri serta tingkat rentan usia muda yang tidak produktif menjadi dasar bagi pesantren untuk mengembangkan pola strategi. Program kegiatan ini bertujuan untuk menjembatani melalui pendayagunaan peran Pesantren dalam menyiapkan generasi muda produktif dan memiliki jiwa entrepreneurship. Program tersebut dilakukan melalui langkah dalam program Ruang Ramah Konseling (RRK). Metode yang digunakan adalah APPLE fasilitation model sebagai langkah operasional yang mencakup penimbangan (assess), perencanaan (plan), persiapan (prepare), pelaksanaan (lead), dan penilaian (evaluate). Instrumen yang digunakan dalam kegiatan ini adalah observasi dan inventori yang telah dilakukan uji validitas dan reliabilitas. Kegiatan ini dilakukan kepada 30 pengasuh Pesantren sebagai sampel, dengan materi layanan tersistem bidang bimbingan pribadi, sosial dan karier. Analisis dilakukan dengan tahapan yang mencakup; 1) analisis proses kegiatan,2) analisis progres yang dilakukan secara statistik. Berdasarkan hasil kegiatan kegiatan maka disimpulkan bahwa; 1) program Ruang Ramah Konseling (RRK) memberikan dampak positif bagi pesantren yang kemudian menjadi program dalam pengembangan pola pesantren, 2) peran pesantren yang penting dalam membentuk karakter diri sebagai generasi muda yang cakap dan produktif dalam aspek keagamaan dan memiliki jiwa entrepreneurship, 3) melalui program ini, pengasuh pesantren memiliki keterampilan dalam membantu para santri dalam pengembangan jiwa entrepreneurship sebagai modal pasca lulus dari pesantren.
Analyzing Contractor Business Strategies Using Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS): A Case Study of Citacipta Project Mubarok, Ramdhan Faizal; Hendrayati, Heny; Sultan, Mokh Adib
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5568

Abstract

This study aims to analyze contractor business strategies using the Environmental Factors Analysis Summary (EFAS) and Internal Factors Analysis Summary (IFAS) approaches. A case study was conducted on Citacipta Project, a construction sector contractor. Data were collected through surveys and in-depth interviews with the company's management to understand the external and internal factors influencing organizational performance. The analysis results indicate that the EFAS and IFAS approaches effectively identify strategic factors impacting the company's performance. EFAS facilitates the categorization and evaluation of opportunities and threats from the external environment, while IFAS enables the company to analyze its internal strengths and weaknesses. By leveraging both analyses, Citacipta Project can formulate adaptive strategies to address the challenges of a dynamic market. Overall, this research provides insights into how an integrated approach can be applied by contractors to enhance competitiveness amidst the increasingly complex construction industry. These findings contribute to the development of more adaptive business strategies within the construction sector.
The Role of FOMO on Netflix Subscription Intention Damayanti, Fenny; Hurriyati, Ratih; Disman, Disman; Hendrayati, Heny; Pamuji Aminullah, Zakariya
IJORER : International Journal of Recent Educational Research Vol. 7 No. 1 (2026): January
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i1.1215

Abstract

Objective: This study examines the influence of Fear of Missing Out (FOMO) on Generation Z university students' Netflix subscription intention. The research is motivated by the increasing reliance of students on streaming platforms for entertainment, cultural exposure, and informal learning, alongside heightened psychological pressures associated with digital connectivity. Method: A quantitative explanatory approach was employed using online questionnaires distributed to 385 university students aged 18–24 who actively use Netflix. Out of 400 questionnaires distributed, 385 were returned and deemed valid (response rate: 96.25%). Non-probability purposive sampling was applied. Data analysis included descriptive statistics, reliability and validity testing (HTMT criterion for discriminant validity), and hypothesis testing using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping. Results: Students exhibited moderate-to-high FOMO levels (M = 3.87, SD = 0.92) and predominantly high subscription intentions (M = 4.12, SD = 0.78) on a 5-point Likert scale. FOMO had a significant positive effect on subscription intention (β = 0.432, p < 0.001), explaining 43.2% of the variance. Perceived usefulness, social influence, and digital literacy were measured as contextual variables but not incorporated into the structural model. The remaining 56.8% of unexplained variance indicates that other psychological, social, and technological factors warrant future investigation. Novelty: This study provides empirical evidence that FOMO is a significant predictor of streaming platform adoption among Generation Z. The findings offer practical implications for platform providers and educational institutions to develop targeted interventions addressing psychological drivers and digital literacy competencies relevant to subscription behavior in higher education contexts.
Peta Jalan Pendidikan Pariwisata di Indonesia (Konsep, Permasalahan dan Solusi) Kartika, Titing; Yusuf, Syamsu; Hurriyati, Ratih; Hendrayati, Heny
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1517

Abstract

Tourism in Indonesia is a new field of science in the academic field. After the official recognition of tourism as a science in 2008, there was a significant development of tourism education in Indonesia at both the high school and university levels. However, in its implementation there are still some obstacles in the implementation of this education, both in terms of human resources (HR), teaching facilities, curriculum, as well as the absorption of graduates in related fields as well as synchronization with industry. The methodology used in this research is descriptive qualitative. Data processing is based on literature and document studies regarding the development of tourism education nationally and globally. Other data collection was also carried out through interviews with tourism education providers. The results showed that solving the existing problems required efforts and commitment from across sectors such as government, industry, academia, and society. Thus the current road map for tourism education is not only seen as a science but can also make a real contribution, namely improving the welfare of the community. Keywords: Tourism Education, Community Welfare, Road Maps, Tourism, Education
Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
Co-Authors A, Ahmad Paris Abdul Ahmad Hafidh Nurmansyah Abdul Yusuf Achmad Muhammad, Achmad Achyarsyah, Mochamad Adam Hermawan Adib Sultan, Adib Agista Nabilaharis Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Sudono Ahmad Hudaiby Galih Kusumah Alfattory Rheza Syahrul Alwinda Manao Amirul Afif Muhamat Amirul Afif Muhamat Andrieta Shintia Dewi Anna Permanasari Arie Indra Gunawan Arief Budiman Arisman, Ari Aryani, Kiki Askolani Askolani Asti Nur Aryanti Astri Wulandari Atrisia, Marchela Indah Axrorov Saidmunirxon Ayuningtyas Yuli Hapsari Ayuningtyas Yuli Hapsari Azman, Heru Aulia Bambang Widjajanta Budhi Pamungkas Gautama, Budhi Budhi Wahyu Fitriadi Budi Harto Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum Cici Cintyawati Ciptagustia, Annisa Damayanti, Fenny Dede Kurnia Dede Kurnia Dede Nursilah, Dede Dematria Pringgabayu Depy Muhamad Pauzy Deti Mulyo Harsono Disman Disman Disman Disman, Disman Edi Suryadi Eeng Ahman, Eeng Effendy, Femmy Elvira Azis Epon Ningrum Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Farizki Maulana Rafliansyah Femmy Effendy Femmy Effendy Ferry Arfiansyah Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Fitrina Lestari Frederic Marimon Granit Agustina Hadiaty, Fifit Hari Mulyadi Hendri, Meriza Hernandi Sujono Hernandi Sujono Heryana, Nono Hilda Monoarfa Huda, Miftakul I Dewa Gede Sayang Adi Yadnya Ika Barokah Suryaningsih Ikaputera Waspada, Ikaputera Imas Purnamasari Indra Gunawan, Ari Inomjon Qudratov Inomjon Qudratov Iqbal Rabiul Awal, Rais Istiharini Istiqomah, Chairunnisa Iwan Kurniawan Iwan Kurniawan Iwan Setiawan Jaxongir Davronov Askarovich Jejen Jaenal Aripin Jejen Jaenal Aripin Johan, Ahmad Jumadil Saputra Juniari, Rosa Prafitri Juwanto Juwanto Kartika, Titing Khoirun Nisa Bahri Koswara, Silvia Septyani Kurbanbayeva Marjona Kusumah, Ahmad H.G Kusumah, Ahmad hudaiiby Galih Kusumah, Echo Perdana Laelia, Nurul Lena Lestary Leonita Siwiyanti Lili Adi Wibowo Lili Wibowo Listri Herlina Maisa Asmara Manoarfa, Hilda Marhadi Marhadi, Marhadi Marimon, Frederic Maya Sari Megantara, Khandinar Shidik Meriza Henri Miftahuddin, S.Si.,MAB., asep Mochamad Achyarsyah Mohamad Faizal Mohammad Fahreza Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Mokh. Sultan Monoarfa, Hilda Mubarok, Ramdhan Faizal Mubiar Agustin Muhamad Anggi F Muhamad Rafi Rayhan Muhamat, Amirul Afif Muhammad Deny, Muhammad Muhammad Fatwa F Mulyana, Yadi Munawar, Asep Munawaroh Munawaroh Nadeak, Thomas Netti Nurhayati Netti Siska Nurhayati Noor Faizah Mohd Lajin Nor Aiza Moketar Norshahidatul Hasana Ishak Novilia , Fitri Novilia, Fitri Nugraha Nugraha NUNIEK DEWI PRAMANIK Nur, Lutfi Nur, Lutfi Nurdin, Mohammad Nurihsan, Achmad Juntika Nurul Hidayah Mat Zain Oce Ridwanudin Palupi Permata Rahmi Pamuji Aminullah, Zakariya Perdana, Yoga Perengki Susanto Pinasthika, Azhyra Rana Pramudita Faddila, Syifa Purnomo Puspito Diyah Setiyorini, Heri Puspo Dewi Dirgantari Puteri Dearini Joesdienar Putit, Lennora Putri Wafda Fauziah Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmat, Adhitya Rahmy Karimah Syahidah Ramayani Yusuf Rasto Rasto Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rena Yuliana Ridwan, Okky Rizal Rina Suprina Riske Faldesiani Rivaldi Arissaputra Riza, Noviana Rojabov Hakimboy Rubini, Rizki Adriansyah Safitri, Wiji Salsa Satriani Setiawan Saputra, Yori Andes Sarah, Kania Siti Savitri, Citra Sharifah Zannierah Syed Marzuki Shintia Permata Shomurodov Sarvarbek Sidiq Idris Azzam, Muhammad Simatupang, Frido Sarita Sisda Ferlianti Siti Aisyah Siti Rahayu Abdul Aziz Sujono, Hernandi Sulastri Sulastri Surachman, Eka Suryana Suryana Suryana Suryana Suryana Suryana Suziana, Suziana Syahbudiman, Rayhan Syahidah, Rahmy Karimah Syamsu Yusuf Syamsu Yusuf, Syamsu Syifa Pramudita Faddila Tegar Tegar Ditya Pragama Teguh Sandjaya Teuku Dhani Al Ramdhani Thomas Nadeak Tia Yuliawati Tiara Asyifa Setiawan Tjutju Yuniarsih, Tjutju Ulil Hartono Vanessa Gaffar Veranita, Mira Verinita, Verinita Virginia, Reggina Widi Prayoga Wiji Safitri Willma Fauzzia Yana Setiawan Yori Andes Saputra Yosep Hidayat Yudha Rahman, Shandika Yuin, Hwang Wu Yuliana, Rena YUSUF, RAMAYANI Zein Bastian