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Journal : Research Trend in Technology and Management

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Influence of Ads, Product Quality, and Preferences on Honda Purchase Decisions Sutiyowati; Umar Burhan; Suharto
Research Trend in Technology and Management Vol. 3 No. 3 (2025): Research Trend in Technology and Management (in progress)
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v3i3.84

Abstract

This study aims to analyze the influence of advertising, product quality, and consumer preferences on the purchasing decisions of Honda motorcycles in Karanggeneng, Lamongan. The research seeks to understand consumer behavior in vehicle selection. This research employs a quantitative method with data analysis conducted using SPSS. Data were collected through a questionnaire survey distributed to Honda motorcycle users in Karanggeneng. The findings reveal that advertising, product quality, and consumer preferences all significantly affect purchasing decisions, with product quality emerging as the most dominant factor. Validity tests, reliability tests, and other classical assumption tests met the required criteria. These results provide practical insights for motorcycle manufacturers and marketers to enhance their strategies in product development and promotional approaches to better meet the needs of local consumers.
Co-Authors A Maya Rupa Anjeli A, Heryanto Abi Daud, Muhammad Abu, Ardillah Adam Hafidz Al Fajar Adi Darma Effendi, Adi Darma Adib Fachri Adinugraha, Hildan Agus Cahyono Agus Mulyawan, Agus Agustin Rahayu Ahmad, Hasnia Ainul Yaqin Al-Anshori, Huzaimah Ali Huristak Hartawan Hasibuan Amelia, Devita Anak Agung Ngurah Ade Dwi Putra Yuda Andi Halimah Andi Naila Quin Azisah Aliasyahbana Andi Sawe Riesso Andika Isma Aprini, Nisma Arleiny, Arleiny Asmar, Afidatul Ayu Pratiwi, Ayu Aziz Irawan, Yusuf Baharuddin Siregar, Baharuddin Bongsu Saragih Bunga Nitami Chambioso, Yugo Chasan Darmawan , Dadang David Novan Setyawan Deni Susyanti Deviany Dewi Salindri Dian Eka Kusuma Wardani Dies Nurhayati Dimas Monica, Rizqy Dwi Haryanto Eka Titi Andaryani Endrayani, Eko Crys Erawan , Tiar Erawan, Tiar Ersi Sisdianto Fachrul Saladin, Muhammad Fajriah , Siti Nurul Fajriah, Siti Nurul Fasiha Fatma Sarie Feerzet Achmad Fentiana, Nina Fikroni Gusti Ayu Made Puspawati Habriantono, Bakhroini Hariyono Harry Indratjahyo Hasriani Hidayat, Ghapur Ibrahim Latepo IG Krisnadi Ika Ariyanti Ilham, Rachmad Indah Febriani, Indah Indika, Miki Indratjahyo, Harry Indrawan, Beni Indriarti, Winna Intan Damawati Irwan Irwan Iwan Kurniawan Subagja Juara, Agus Kipa Jundapri Kustiawan Alfarisy, Fariz Kusumawardani, Cahya Lestari, Aslinda Leviana Kristana Shinta Lubis, Moh. Choirul Hanafi Manfaluthi, Agus Mariana Ulfah, Mariana Marjunus, Roniyus Matoeari Soelistijaningroem Mayrani Siregar , Nita Mayrani Siregar, Nita Misbahuddin Moh Choirul Hanafi Lubis Muh. Ibnan Syarif Muhammad Amin Muhammad Harri Muhammad Iqbal Fasa Muhammad Luthfi Muthiah , Siti Mutia Fadilla Nabila, Nurul Nadela Febria Putri Nasaruddin Nawiyanto Nina Olivia Nindia Wulandari Ninik Sudarwati Nisrina Novita Wulandari Nurlaila Syarfiah Asfo Nurlaili Octaviana, Vinna Oka Irmade Pamela, Tia Patriansah, Mukhsin Paulus Widjanarko Pradita Putri, Berliana Pratama, Aam Wahyu Prayoga, Rangga Rachmad Pujilestari, Intan Puspitasari, Deni R Batalipu, Emi Rahman, Ali Ramba, Yonathan Ramoddin Rasa, Muhammad Iqbal Rasdiana Rasyidah Nur Aisyah Reni Yuniarti Rihidi, Tjetjep Rohendi Ririn Yuniarsih Salsabilah, Trisna Dwi Samlawi Samosir, Partogi Saoloan Septiani, Riana Shifa Sabilla Silitonga, Eddy Sanusi Siti Nuremi Sri Ana Handayani Suardi, Soni Suci Hartini Suger Suranto Suhartono Sumaga, Sakila Setiawati Sundari, Susanti Suparningsih, Budhi Sutiyowati Syian Khoerul Ibad Taufik Tsabitah Nada Amirah Ubaidillah Umar Burhan Umi Hidayati Vioneta Nabela Riananda Vio Vitram, Khansa Lathifah Wadiyo Wadiyo Wagiyana Wahyu Saputri, Laila Widiantho, Susyam Widyawati, Sagita Wijayanti, Tri Cicik Yanuriansyah Ar Rasyid Yuanita, Lira Yuliyani Yusnawati Yusup Hendronursito, Yusup Zulva, Siti