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Persaingan industri ride-hailing di Indonesia: Peran country of origin, perceived quality, dan brand credibility terhadap purchase intention Alfy, Riadh; Hurriyati, Ratih; Widjajanta, Bambang
Jurnal Manajemen Vol 21 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v21i1.1451

Abstract

This study examines the influence of country of origin on purchase intention, mediated by perceived quality and brand credibility among consumers of ride-hailing services in Indonesia. Conducted using a descriptive quantitative approach via Google Forms survey, data analysis utilized the SEM-PLS method with SmartPLS 3.0 software. Findings reveal positive and significant effects of country of origin and brand credibility on purchase intention. However, perceived quality does not significantly influence purchase intention. Brand credibility mediates the relationship between country of origin and purchase intention, while perceived quality does not. The gap between findings and concepts presents a limitation for researchers but offers opportunities for future analysis. This research contributes a fresh perspective on the impact of country of origin on purchase intention among Indonesian ride-hailing consumers.
Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati, Ratih
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20288

Abstract

This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS software to analyze the impact of Incoterms and relational resources on competitive advantage. Through social media, online questionnaires were sent to gather research data. The Likert scale of 5 was used to create the questionnaire. Companies that provide freight forwarding services were the respondents in this study, chosen by simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the effect of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research's theoretical implication is that Freight forwarder companies' management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage. One of the limitations of this study is that the sample size used is only a small number of companies engaged in international Freight Forwarder services, only 75 companies.
The Influence of Islamic Bank Customer Experience and Perception on Brand Equity and Customer Satisfaction Customer Satisfaction Harisandi, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo; Jalaludin, Engga
International Journal of Educational Narratives Vol. 1 No. 6 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/ijen.v1i6.608

Abstract

Background. This paper offers novelty in addressing the digitization trend and competitive challenges faced by banking service providers in achieving customer satisfaction in the digital economy ecosystem. It specifically focuses on customers of Bank Sya-riah Indonesia the leading Islamic banking company in Indonesia. The value of this paper lies in its insights for banking professionals, researchers, and policy makers in navigating the digital landscape and enhancing customer-centric digital banking services. Purpose. The population of this study consists of customers aged 18 years and over who use mobile banking services provided by Bank Syariah Indonesia, one of the largest Islamic banking companies in Indonesia in terms of market capitalization. Purposive sampling was used to obtain a sample of 160 respondents who met the research criteria. Method. This study uses quantitative methods with the type of experimental research that aims to examine the effect of using the Kinemaster application on the learning outcomes of Natural Science students in class VII UPT SMP Negeri 3 Pitu Riase. Results. The results of this study indicate that offline experience has no positive effect on brand image, other results online experience has a positive effect on brand im-age, and brand experience affects customer satisfaction, In addition, online experience is found to have a significant positive effect on offline experience. Conclusion. The findings of this study can provide valuable insights into the influence of offline and online experiences on brand equity and customer satisfaction with e-services in the Indonesian banking industry. This provides banks with a deeper understanding of consumer behavior and the important satisfaction factors that drive long-term decision-making in banking services.
Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce Harisandi, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo Dewi
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.357

Abstract

This study aims to explore the impact of Brand Equation on E-Word of Mouth E-commerce in Indonesia. In addition, brand love was studied as a mediator of Brand Equity and E-Word of Mouth activities. Data was collected from a total of 160 Shopee E-commerce users in Indonesia through a structured questionnaire and hypotheses were examined using the PLS model. The results validate that Brand Equity activities have a significant influence on Brand Love directly. E-Word of Mouth is directly influenced by Brand Love. In addition, Brand Love completely mediates the relationship between Brand Equity activities and E-word of mouth has an indirect influence. First, the sample size was limited to 160 respondents, most of whom came from Jabodetabek, Indonesia. It is recommended that future research use larger sample sizes and include individuals from various industry scenarios. Second, this research only focuses on brand equity, e-word of mouth through the mediation of brand love in the e-commerce retail industry. These research suggestions will help the e-commerce retail sector build consumer trust, which will grow Shopee's user base and enable it to better understand its customers' needs through several improvements that will increase customer engagement. Apart from that, it also increases the level of customer involvement itself by creating games, or vision and mission which can later be exchanged for various kinds of promotions tailored to user needs.
Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust Jalaludin, Engga; Dirgantari, Puspo; Hurriyati, Ratih; Prasetyo Harisandi
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.436

Abstract

The main goal of this research is to analyze the direct influence of many variables of brand personality, customer’s brand identification and trust on brand loyalty. Then an indirect influence test will also be carried using trust variables as a varying conciliator on the connection between brand personality variables, brand identification and brand loyalty. Hypotheca-deductive method is utilized in this research. The sampling technique uses a purposive sampling technique where the subjects of this study are fashion customers of ZARA, and lives in the Special Capital Region of Jakarta. The research results state that: 1). Brand personality has a positive and remarkable effect on brand loyalty. 2). Brand personality has a noteworthy impact on trust positively 3). Customer’s brand identification has zero influence on brand loyalty 4). Customer brand identification has a positive and remarkable effect on trust 5). Trust has a good and noteworthy effect on brand loyalty 6). Thus, the varying trust mediates the connection between brand personality and brand loyalty. The same results shows that varying trust has a conciliating impact on the connection between varying customer brand identification and brand loyalty.
Analisis strategi pemasaran untuk meningkatkan penjualan pada toko XYZ Nurpratama, Mohamad Reza; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Irawan, Rini Larasati
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2890

Abstract

The purpose of this study is to find out the strategy carried out by the XYZ Store in order to increase sales of its clothing products, where this is to get customer satisfaction and profit from sales that have been made, the output of the seller will get increased sales of clothing in the form of shirts, pants, and jackets which has a large size. This study qualitative research. The type of research used is the descriptive method, the object of research is one store that is in e-commerce which is a large-sized clothing store. The result showed that the 7P marketing mix became the basis for XYZ Stores to market its clothes to satisfy consumers. Based on the SWOT matrix that has been carried out, described through SO, Consumers can make clothes according to the basic materials and models they want. WO because the price of cloth is unpredictable, so sometimes the seller doesn’t get too big a profit. ST in the form of advertising prices found in e-commerce. WT, in the form of an order in a certain amount, will get an attractive discount from XYZ Store.
Analisis pengalaman pengguna pada E-Commerce selama promo Flash Sale dalam meningkatkan loyalitas pelanggan Sumaryana , Fitriana Dewi; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.3001

Abstract

This study aims to determine what factors influence customer satisfaction that can create customer loyalty itself. The type of research used in this study is explanatory research or explanatory research with a quantitative approach using survey methods. This study uses a multivariate analysis method (Partial Least Squares) which describes the relationship between exogenous variables, namely user experience during Flash Sale promos through customer satisfaction as an intervening variable to endogenous variables (customer loyalty). The number of samples used in this study were 260 e-commerce consumer respondents in the East Bandung area. The results of research from several aspects, namely usable, useful, valuable, and credible aspects have a positive influence in increasing e-commerce customer loyalty.
Disclosure Within Shopping Apps-Mobile Based: Usage Determination Factors Yulandri, Elsa; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1216

Abstract

Although Indonesia is recorded as the third-largest country in terms of mobile shopping application installations globally, the level of mobile shopping activity remains low. This study employs a quantitative research design to analyze the roles of personalization, direct marketing, and hedonic value in shaping behavioral intentions and their impact on the usage behavior of mobile shopping applications. Data were collected through a survey using a purposive sampling technique, involving 282 Gen Z respondents in Indonesia. The questionnaire underwent measurement model testing through Outer Loading, Construct Reliability and Validity, and Discriminant Validity to ensure reliable results, followed by hypothesis testing using SEM-PLS data analysis techniques. The analysis reveals that direct marketing, personalization, and hedonic value have a significant direct influence on behavioral intentions, explaining 93.2% of the variance. Additionally, behavioral intention is found to directly affect usage behavior, although this model accounts for only 37.4% of the variance. Most importantly, behavioral intention mediates the influence of direct marketing, personalization, and hedonic value on usage behavior. These findings suggest that personalization, direct marketing, and hedonic value are crucial factors in fostering behavioral intentions among Gen Z in Indonesia, thereby enhancing the usage of mobile shopping applications.
The Effect of Service Quality and Social Media Marketing on The Purchase Decision in Roemah Coffee Firman Hidayat; Ratih Hurriyati; Maulana, Yono; Romlah
IJESS International Journal of Education and Social Science Vol. 5 No. 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.187

Abstract

Business developments that are happening at this time make a lot of competition in doing business increasingly tight between companies, one of which is the café business. Intense competition among business people requires business people to provide the best for their customers in order to increase purchasing decisions for a company. This study aims to determine the effect of product quality and social media marketing on purchasing decisions at Roemah Kesambi Coffee. The sample in this study was 96 people using incidental sampling. The data analysis method used is multiple regression analysis. The results of the partial research (t test) show that the product quality variable has a significant effect on purchasing decisions.
HOW TO IMPROVE ONLINE SHOP CUSTOMER SATISFACTION THROUGH SERVICE QUALITY Maghfur, M; Hurriyati, Ratih; Adieb Sultan, Moch.
Dinasti International Journal of Digital Business Management Vol. 2 No. 5 (2021): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i5.974

Abstract

This study aimed to figure out the Effect of Quality System, E-Service Quality, and Information Quality on Value Perception and Customer Satisfaction of an online marketplace. The number of samples used was 110 respondents who have become customers at Bukalapak, a well-known online shop in Indonesia. Data were collected through a survey toward the customers. The PLS-SEM was applied to evaluate the relationship among variables. The results indicated that the E-Service Quality Variable, Quality System, and also Information Quality positively and significantly affected the Customer Satisfaction Variable. However, only Quality System and Information Quality positively and significantly affected Value Perception, showing its mediation role to Customer Satisfaction. This study suggests that online marketplaces should have more concern to their Quality System and Information Quality as well as E-service quality to improve their sales performance by increasing their customer satisfaction and Value Perception.
Co-Authors Aam Rachmat Mulyana Adam Hermawan Adib Sultan, Adib Adieb Sultan, Moch. Afdol Muftiasa Aghnia Fadilah, Ratu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Al Qorni, Alfi W Alfy, Riadh Alia Zulfah Fahriyyah, Alia Alifya Putri Maharani Sondra Amalia Madi, Riski Amelia, Emi Andar Danova L. Goeltom Andar Danova Lastaripar Goeltom Andre Suryaningprang Andrey Satwika Yogaswara Anggi F, Muhamad Anggitasari, Siti Rafi Anggraeni, Tuti Ani Rakhmanita Annisa Megaswara Ardelia Azhar Arifianti Ari Riswanto, Ari Arifianti, Ardelia Azhar Aripin, Arip Nur Arry Widodo Arus Reka Prasetia Asaretkha Adjane Annisawati Asep Kurniawan Asep Munawar Asimah, Vincent Kweku Awalludin, Dudi Aynie, Rahmi Qurrota Ayuningtyas Yuli Hapsari Ayus Ahmad Yusuf Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum D. Disman Damayanti, Fenny Dani Dagustani Depy Muhamad Pauzy Destri Mailinda Tianingrum Dewi Mayangsari Dirgantari, Dwi Puspo Dirgantari, Puspo Disman Disman Disman Disman Disman Disman Disman, Disman Edi Firdaus Effendy, Femmy Ekarini, Mira Indriyulia Eko Susanto Elvira Azis Elyusufi, Abdul Muhaimin Emi Amelia Emi Amelia Erik Syawal Alghifari ERNAWATI Erni Martini Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Faizal, Yopa Fajar Gumelar Maulana Fajar Ramadhan Fathurrohman, Firdaus Femmy Effendy Femmy Effendy Ferry Arfiansyah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Firman Hidayat Firmansyah, Haidar Al Fardan Fitria Ashafira Friliyantie, Deska Galang Putra Nusantara, Galang Putra Gatot Iwan Kurniawan Gilang Bhirawa Noraga Girang Razati Girang Razati, Girang Gusni . Hadi Nasbey Hamsani Hamsani Hari Mulyadi, Hari harisandi, Prasetyo Hartati, Ajeng Sri Hartono, Pierdijono Hasan, Pupung Puad Heny Hendrayanti Heny Hendrayati Herdina, Nova Hernandi Sujono Hidayat, Firman Hidayat, Yosep Hidayat, Yusuf Murtadlo Hifzhil Rahman Hilda Monoarfa Hilmi Muttaqien, Hilmi Hilmi, Rafiqi Zul Igus Rahmat Ginanjar Imran, Muh. Erwinto Indradewa, Rhian Irawan, Rini Larasati Irna Widiastuti, Irna Ittaqullah, Nurul Iwan Setiawan Jalaludin, Engga Januar, Muhammad Johan, Ahmad Julia Famor Pratami Jumadil Saputra Kamaludin, Ahmad Kania Widyatami Kartika, Diana Ani Kartika, Titing Kharisma Sumiati Khelvin Aidil Fitriansyah, Khelvin Aidil Kusumah, Echo Perdana L. Lisnawati Lili Adi Wibowo Lisnawati Lisnawati Luckyardi, Senny M Maghfur, M M Sandi Marta Mac-Doqu, Francis Kortey Maisa Azizah Asmara Marcellia Susan Maryani, Dedeh Masharyono Masharyono Maulana, Teguh Nurakmal Maulana, Yono Maulidyna, Risna Medidjati, R. Adam Megantara, Khandinar Shidik Mirza Abdi Khairusy Moch. Adieb Sultan Mohamad Faizal, Mohamad Mohamad Reza Nurpratama Mokh Adib Sultan, Mokh Adib Mokh Adieb Sultan Monoarfa, Hilda Mubdi Mulya Isfahami Muchtar, Muhammad Muftiasa, Afdol Muhammad Fatwa F Muhammad Muchtar Muji Gunarto Mulyana, Helmi Munir Nur Komarudin Murugesu, Karina Devi Muthalib, Dzulfikri Azis Nabilah Ramadhan Nasrul Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraha, Rifki Candra Nurpratama, Mohamad Reza Nurwita Pratami, Ni Putu Pamuji Aminullah, Zakariya Pangestu, Erry S.R Pranadita, Nugraha Prasetyo Harisandi Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Purnomo Purnomo Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dirgantari Rahmayani Ode, Hesty Ramadhan, Didit Ramadhani, Indi Ramadhian, M. Arief Rahman Rasyiddin, Ahmad Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rini Utari, Rini Rismayanti, Rosi Rivaldi Arissaputra Romlah Rommy Suleman, Nursaban Safroni Isrososiawan Santi Sofyani, Santi Saputri, Windy Eka Sarah, Kania Siti SATRIYAS ILYAS Savitri, Citra Senny Luckyardi Sentika, Sarah Setiawan, Rahyuniati Sigarlaki, Faizal Fardhani Soni, Mohammad Sri Astuti Pratminingsih Sugiharto, Nur Aziz Sugiono, Ahmad Suhono Suhono Suhono Suhono Sujono, Hernandi Sukma Nugraha Sukmayana, Dodi Sultan, Mokh. Sumantri, Dadan Sumaryana , Fitriana Dewi Suryana Suryana Syamsu Yusuf Syamsu Yusuf, Syamsu Taufik, Erwin Taufiq Rahmat Theresia Gunawan Tia Yuliawati Tiar Lina Situngkir Tri Haryanto Triadinda, Dexi Triyono Adi Tristanto Uus Muhamad Husni Tamyiz Vanessa Gaffar Vigory Gloriman Manalu Vika Nurpriyanti, Vika Wahyuddin, Nisaa Nursyabanniyah Wendi Andriatna, Wendi Wibowo, Lili Widjadjanta, Bambang Widy Muchamad Widyatami, Kania Wufron Wufron Yanti, Pitri Yasir Maulana Yogi Suprayogi Yono Maulana Yulandri, Elsa Yuliarti Maghfira Annahli Yuliati - Yuliati Yuliati Yuliawati, Novi Yuniar Sari Ratna Puri, Yuniar Sari Yunior, Ray Yusriani, Sri Yusuf, Abdul Zhixin Li