Articles
The Effect of E-CRM on the Customer Loyalty of McDonald’s Indonesia
Yuliarti Maghfira Annahli;
Ratih Hurriyati;
Hilda Monoarfa
Administrasi Bisnis Indonesia Vol 3 No 2 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP
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DOI: 10.32897/dimmensi.v3i2.2729
This research is a quantitative research that examines social phenomena with the aim of knowing the effect of E-CRM on Customer Loyalty. The population of this research is Mc Donald's fast food customers in Indonesia. This study took a sample of 96 respondents using simple random sampling. Data collection in this study was in the form of distributing questionnaires to Mc Donald's fast food customers. The data analysis technique used is calculation analysis and inferential analysis with data processing calculation analysis tools using the IBM SPSS version 24 application. After analyzing the data, the results show that there is a positive and significant effect of E-CRM on Customer Loyalty.
The Role of Influencer Marketing and Sales Promotion on the Purchase Decision of Scarlett Whitening Products
Destri Mailinda Tianingrum;
Ratih Hurriyati;
Hilda Monoarfa
Administrasi Bisnis Indonesia Vol 4 No 1 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP
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DOI: 10.32897/dimmensi.v4i1.3297
This research is a quantitative research that examines social phenomena with the aims to determine the effect of influencer marketing and sales promotion on purchase decision of scarlett whitening products. The population of this research is scarlett whitening consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 3.0 analysis tool. The results of this research state that the influencer marketing has a significant effect on purchasing decisions and sales promotion has a significant effect on purchasing decisions. The implications of this research, can be a reference for business owners in determining a marketing multichannel system to increase sales of scarlett whitening products, especially in sales promotion and marketing through influencers.
Exploring the Landscape: A Bibliometric Analysis of Youth Engagement in Fitness Research and It’s Marketing Ramifications
Ayuningtyas Yuli Hapsari;
Ratih Hurriyati;
Heny Hendrayati;
Ferry Arfiansyah;
Ahmad Johan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual
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DOI: 10.37385/ijedr.v5i2.3877
This bibliometric study examines the academic literature related to the factors that drive the young generations to engage in physical exercise in gyms. This study focus on young generations’ motives to cope with stress relief, health awareness, lifestyle considerations, and their intersections with marketing strategies for gym industries. By quantitatively analyzing keywords trends used, this study aims to present a comprehensive analysis of the current state of research and identify knowledge gaps that could inform future research and marketing strategies. The Scopus database is utilized for data mining of the articles, and it discovered 1.593 documents to be analyzed using VOSviewer software. Based on the analysis of the research keywords, we identify five distinct clusters that will can assist future scholars to analyze the idea of the study. The results have substantial significance for scholars and professionals in the gym business, particularly those who are concerned with the health of young generations.
Implementasi Pelatihan Talent Scounting Academy Dalam Menumbuhkan Kewirausahaan bagi Guru PPG
Hurriyati, Ratih;
Disman, Disman;
Wibowo, Lili Adi;
Budiman, Arief;
Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia
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DOI: 10.17509/jbme.v7i3.52110
Potensi ekonomi digital Indonesia dianggap sangat besar, akan tetapi tidak dapat terwujud tanpa adanya ketersediaan sumber daya manusia yang terampil dan berpengetahuan luas. Menyadari kebutuhan akan tenaga kerja yang memiliki keterampilan digital sangat besar, Kominfo telah menunjukkan perhatiannya terhadap masalah ini sejak awal dan telah berkolaborasi dengan berbagai pihak dalam program Digital Talent, Siber Creation, Digital Talent Scholarship, dan Digital Leadership Academy. Program Talent Scouting Academy (TSA) adalah salah satu akademi pada program Digital Talent Scholarship (DTS). TSA adalah peningkatan kompetensi dan pemberian kesempatan sertifikasi global bagi mahasiswa tingkat akhir yang terseleksi. Dengan mengikuti program Pelatihan Talent Scouting Academy (TSA) - Master Card Academy diharapkan guru-guru PPG BDP yang ada di Jawa Barat dapat berperan sebagai mentor yang mengantarkan siswa siswa menjadi sumber daya manusia yang terampil dalam berwirausaha dan dan memiliki keterampilan digital yang baik
Model Electronic Word Of Mouth dan Viral Marketing Pada Instagram dalam Mempengaruhi Minat Berkunjung Masyarakat di Wisata Alam Green Canyon Karawang Pada Masa Pandemi Covid-19
Savitri, Citra;
Hurriyati, Ratih;
Wibowo, Lili Adi;
Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia
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DOI: 10.17509/jbme.v7i1.38764
The Covid-19 pandemic have a negative impact on economic growth, including Indonesia. The tourism sector is one of the various sectors that have a negative impact on current conditions. Green Canyon is a reliable tourist destination in Kabupaten Karawang with a complete agreement of beauty and uniqueness. The role of social media in increasing business is a surefire strategy in increasing the number of visits. This research aims to determine the partial and simultaneous effect of Electronic Word Of Mouth and Viral Marketing on Interest in Visiting People on Instagram at Green Canyon Nature Tourism, Kabupaten Karawang. This research was conducted using quantitative descriptive. The samples used as many as 130 respondents using simple random sampling technique. Data analysis used was multiple regression with the help of SPSS application. The results of this research indicate that: Electronic Word Of Mouth and viral marketing on interest in visiting have agreed criteria based on the results and answers of respondents. Electronic Word Of Mouth and viral marketing on Visiting Interests have an effect partially or simultaneously.
HUBUNGAN INTERNAL MARKETING DENGAN EXCELLENT SERVICE DI UMKM (Usaha Mikro, Kecil dan Menengah)
Pauzy, Depy Muhamad;
Hurriyati, Ratih;
Gaffar, Vanessa;
Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia
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DOI: 10.17509/jbme.v7i3.37725
Internal marketing dan excellent service merupakan aspek penting dalam meningkatkan kinerja karyawan serta kepuasan pelanggan. Artikel ini bertujuan untuk menganalisis hubungan Internal marketing dengan excellent service pada perusahaan UMKM (Micro, Small and Medium Enterprises). Artikel ini menggunakan metode tinjauan sistematis yaitu dengan mengumpulkan data yang diambil dari berbagai sumber resmi kemudian dianalisis hasilnya. Hasil dari artikel ini ialah Internal marketing sangat erat hubungannya dengan excellent service karena internal marketing menekankan pada pentingnya peningkatan kualitas layanan terhadap karyawan. Kepuasan karyawan akan berdampak terhadap excellent service yang baik dan mampu meningkatkan keuntungan pada perusahaan UMKM. Oleh karena itu hubungan internal marketing dengan excellent service sangat berkaitan dan saling berberhubungan satu sama lain. Artikel ini memuat 27 paper yang di review dari database atau publisher.Kata Kunci : Internal Marketing; Excellent service; UMKM
Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review
Goeltom, Andar Danova Lastaripar;
Hurriyati, Ratih;
Gaffar, Vanessa;
Wibowo, Lili Adi;
Susanto, Eko
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia
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DOI: 10.17509/jbme.v9i1.68432
Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.
Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust
Yusiana, Rennyta;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi
Journal of Business Management and Economic Development Том 2 № 01 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International
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DOI: 10.59653/jbmed.v2i01.411
The rapid growth of digital technology and the Internet has opened new avenues for business, particularly in the field of e-commerce. Online shopping has become the prevailing trend for purchasing goods and services, reshaping market dynamics. Blibli.com is a subsidiary of Djarum in the digital sector established in 2010 and is the original Indonesian e-commerce company that focuses on building the shopping ecosystem of choice for consumers and institutions through a secure omnichannel commerce platform. However, in a highly competitive environment, maintaining and increasing customer loyalty is a challenge. This study aims to explore the effect of customer experience on Blibli customer loyalty in Indonesia, with customer trust as an intermediary variable. This research uses a quantitative descriptive approach and path analysis, with a sample of 200 respondents who are Blibli application users. The results showed that customer experience and trust have a significant influence on customer loyalty. Data analysis shows that Blibli's app design, appearance, navigation, and payment process is highly rated by customers. Customers also had a positive emotional experience and high trust in Blibli's customer service and social media presence. This study also found that customer trust plays a role as a mediator in the relationship between customer experience and customer loyalty. Based on these findings, this study suggests Blibli to focus on increasing customer trust through improving customer experience to drive customer loyalty.
Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B
Yanti, Pitri;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International
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DOI: 10.59653/jimat.v2i01.419
This study aimed to explore the impact of using marketing automation in customer relationship management strategies and ultimately improving management performance in the context of B2B Micro, Small and Medium Enterprises (MSMEs). The research method involved primary data collection using a quantitative approach and a non-probability sampling method, specifically purposive sampling, on 105 samples that actively use marketing automation tools. The analysis technique used was Structural Equation Modeling (SEM) with the help of Lisrel 8.80 software. The results show that marketing automation has a positive and significant impact on B2B customer relationship management, with reach of message as the most dominant indicator, contributing 65.61%. Furthermore, B2B customer relationship management also has a positive and significant effect on Marketing Performance, where improving the quality of customer relationships is the most dominant indicator at 77.4%, and the most dominant indicator in shaping marketing performance is having a larger market, accounting for 42.25%. The conclusion of this study is that the use of marketing automation in customer relationship management strategies can improve the marketing performance of B2B-based MSMEs.
E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry
Fairuz Rifqi Abdurahman;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi;
Harisandi, Prasetyo
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International
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DOI: 10.59653/jimat.v2i01.469
This research aims to explore the impact of promotions on e-commerce purchasing decisions among MSMEs in Indonesia. In addition, e-customer behavior is studied as a mediator of promotional activities and purchasing decisions. Data was collected from a total of 160 E-commerce users in Indonesia through structured questionnaires and hypothesis testing using the PLS model. These results validate that promotional activities have a significant influence on e-customer behavior and direct purchasing decisions. Purchasing decisions are directly influenced by e-customer behavior. In addition, e-customer behavior completely mediates the relationship between promotional activities and buyer decisions which has an indirect influence. In this study, the sample size was limited to 160 respondents, most of whom came from Jabodetabek, Indonesia. It is recommended that future research use larger sample sizes and include individuals from various industry sectors. Second, this research only focuses on promotions, purchasing decisions through e-customer behavior in MSME e-commerce. This research suggestion will help the e-commerce retail sector to build consumer trust, thereby increasing the e-commerce user base and increasing customer loyalty through various improvements so that it can meet your needs to understand