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Exploring the Landscape: A Bibliometric Analysis of Youth Engagement in Fitness Research and It’s Marketing Ramifications Ayuningtyas Yuli Hapsari; Ratih Hurriyati; Heny Hendrayati; Ferry Arfiansyah; Ahmad Johan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3877

Abstract

This bibliometric study examines the academic literature related to the factors that drive the young generations to engage in physical exercise in gyms. This study focus on young generations’ motives to cope with stress relief, health awareness, lifestyle considerations, and their intersections with marketing strategies for gym industries. By quantitatively analyzing keywords trends used, this study aims to present a comprehensive analysis of the current state of research and identify knowledge gaps that could inform future research and marketing strategies. The Scopus database is utilized for data mining of the articles, and it discovered 1.593 documents to be analyzed using VOSviewer software. Based on the analysis of the research keywords, we identify five distinct clusters that will can assist future scholars to analyze the idea of the study. The results have substantial significance for scholars and professionals in the gym business, particularly those who are concerned with the health of young generations.
Implementasi Pelatihan Talent Scounting Academy Dalam Menumbuhkan Kewirausahaan bagi Guru PPG Hurriyati, Ratih; Disman, Disman; Wibowo, Lili Adi; Budiman, Arief; Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i3.52110

Abstract

Potensi ekonomi digital Indonesia dianggap sangat besar, akan tetapi tidak dapat terwujud tanpa adanya ketersediaan sumber daya manusia yang terampil dan berpengetahuan luas. Menyadari kebutuhan akan tenaga kerja yang memiliki keterampilan digital sangat besar, Kominfo telah menunjukkan perhatiannya terhadap masalah ini sejak awal dan telah berkolaborasi dengan berbagai pihak dalam program Digital Talent, Siber Creation, Digital Talent Scholarship, dan Digital Leadership Academy. Program Talent Scouting Academy (TSA) adalah salah satu akademi pada program Digital Talent Scholarship (DTS). TSA adalah peningkatan kompetensi dan pemberian kesempatan sertifikasi global bagi mahasiswa tingkat akhir yang terseleksi. Dengan mengikuti program Pelatihan Talent Scouting Academy (TSA) - Master Card Academy diharapkan guru-guru PPG BDP yang ada di Jawa Barat dapat berperan sebagai mentor yang mengantarkan siswa siswa menjadi sumber daya manusia yang terampil dalam berwirausaha dan dan memiliki keterampilan digital yang baik
Model Electronic Word Of Mouth dan Viral Marketing Pada Instagram dalam Mempengaruhi Minat Berkunjung Masyarakat di Wisata Alam Green Canyon Karawang Pada Masa Pandemi Covid-19 Savitri, Citra; Hurriyati, Ratih; Wibowo, Lili Adi; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.38764

Abstract

The Covid-19 pandemic have a negative impact on economic growth, including Indonesia. The tourism sector is one of the various sectors that have a negative impact on current conditions. Green Canyon is a reliable tourist destination in Kabupaten Karawang with a complete agreement of beauty and uniqueness. The role of social media in increasing business is a surefire strategy in increasing the number of visits. This research aims to determine the partial and simultaneous effect of Electronic Word Of Mouth and Viral Marketing on Interest in Visiting People on Instagram at Green Canyon Nature Tourism, Kabupaten Karawang. This research was conducted using quantitative descriptive. The samples used as many as 130 respondents using simple random sampling technique. Data analysis used was multiple regression with the help of SPSS application. The results of this research indicate that: Electronic Word Of Mouth and viral marketing on interest in visiting have agreed criteria based on the results and answers of respondents. Electronic Word Of Mouth and viral marketing on Visiting Interests have an effect partially or simultaneously.
HUBUNGAN INTERNAL MARKETING DENGAN EXCELLENT SERVICE DI UMKM (Usaha Mikro, Kecil dan Menengah) Pauzy, Depy Muhamad; Hurriyati, Ratih; Gaffar, Vanessa; Hendrayati, Heny
Journal of Business Management Education (JBME) Vol 7, No 3 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i3.37725

Abstract

Internal marketing dan excellent service merupakan aspek penting dalam meningkatkan kinerja karyawan serta kepuasan pelanggan. Artikel ini bertujuan untuk menganalisis hubungan Internal marketing dengan excellent service pada perusahaan UMKM (Micro, Small and Medium Enterprises). Artikel ini menggunakan metode tinjauan sistematis yaitu dengan mengumpulkan data yang diambil dari berbagai sumber resmi kemudian dianalisis hasilnya. Hasil dari artikel ini ialah Internal marketing sangat erat hubungannya dengan excellent service karena internal marketing menekankan pada pentingnya peningkatan kualitas layanan terhadap karyawan. Kepuasan karyawan akan berdampak terhadap excellent service yang baik dan mampu meningkatkan keuntungan pada perusahaan UMKM. Oleh karena itu hubungan internal marketing dengan excellent service sangat berkaitan dan saling berberhubungan satu sama lain. Artikel ini memuat 27 paper yang di review dari database atau publisher.Kata Kunci : Internal Marketing; Excellent service; UMKM
Exploring the Impact of Smart Tourism Initiatives on Digital Native's Travel Behavior: A Review Goeltom, Andar Danova Lastaripar; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi; Susanto, Eko
Journal of Business Management Education (JBME) Vol 9, No 1 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i1.68432

Abstract

Digital technology has revolutionized the tourism sector, leading to the emergence of digital-native tourists who prefer tech-savvy experiences. Smart tourism initiatives leverage information and communication technologies to offer personalized and interactive experiences, aligning with the preferences of digital natives. This study employs a literature review approach to explore the influence of smart tourism on the travel behavior of digital native tourists. Findings reveal a significant research gap in understanding how smart tourism initiatives specifically resonate with digital native behaviors. Digital natives, characterized by their digital fluency, exhibit distinct preferences influenced by their immersion in technology. Smart tourism technologies are crucial in predicting digital natives' destination choices and visit intentions. Understanding this dynamic is crucial for the tourism industry to meet the evolving needs of digital native tourists. Leveraging innovative technologies and tailored strategies can enhance visitor satisfaction, operational efficiency, and sustainability in the tourism sector, ultimately shaping the future of smart tourism experiences.
Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust Yusiana, Rennyta; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Journal of Business Management and Economic Development Том 2 № 01 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.411

Abstract

The rapid growth of digital technology and the Internet has opened new avenues for business, particularly in the field of e-commerce. Online shopping has become the prevailing trend for purchasing goods and services, reshaping market dynamics. Blibli.com is a subsidiary of Djarum in the digital sector established in 2010 and is the original Indonesian e-commerce company that focuses on building the shopping ecosystem of choice for consumers and institutions through a secure omnichannel commerce platform. However, in a highly competitive environment, maintaining and increasing customer loyalty is a challenge. This study aims to explore the effect of customer experience on Blibli customer loyalty in Indonesia, with customer trust as an intermediary variable. This research uses a quantitative descriptive approach and path analysis, with a sample of 200 respondents who are Blibli application users. The results showed that customer experience and trust have a significant influence on customer loyalty. Data analysis shows that Blibli's app design, appearance, navigation, and payment process is highly rated by customers. Customers also had a positive emotional experience and high trust in Blibli's customer service and social media presence. This study also found that customer trust plays a role as a mediator in the relationship between customer experience and customer loyalty. Based on these findings, this study suggests Blibli to focus on increasing customer trust through improving customer experience to drive customer loyalty.
Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B Yanti, Pitri; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.419

Abstract

This study aimed to explore the impact of using marketing automation in customer relationship management strategies and ultimately improving management performance in the context of B2B Micro, Small and Medium Enterprises (MSMEs). The research method involved primary data collection using a quantitative approach and a non-probability sampling method, specifically purposive sampling, on 105 samples that actively use marketing automation tools. The analysis technique used was Structural Equation Modeling (SEM) with the help of Lisrel 8.80 software. The results show that marketing automation has a positive and significant impact on B2B customer relationship management, with reach of message as the most dominant indicator, contributing 65.61%. Furthermore, B2B customer relationship management also has a positive and significant effect on Marketing Performance, where improving the quality of customer relationships is the most dominant indicator at 77.4%, and the most dominant indicator in shaping marketing performance is having a larger market, accounting for 42.25%. The conclusion of this study is that the use of marketing automation in customer relationship management strategies can improve the marketing performance of B2B-based MSMEs.
E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry Fairuz Rifqi Abdurahman; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Harisandi, Prasetyo
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.469

Abstract

This research aims to explore the impact of promotions on e-commerce purchasing decisions among MSMEs in Indonesia. In addition, e-customer behavior is studied as a mediator of promotional activities and purchasing decisions. Data was collected from a total of 160 E-commerce users in Indonesia through structured questionnaires and hypothesis testing using the PLS model. These results validate that promotional activities have a significant influence on e-customer behavior and direct purchasing decisions. Purchasing decisions are directly influenced by e-customer behavior. In addition, e-customer behavior completely mediates the relationship between promotional activities and buyer decisions which has an indirect influence. In this study, the sample size was limited to 160 respondents, most of whom came from Jabodetabek, Indonesia. It is recommended that future research use larger sample sizes and include individuals from various industry sectors. Second, this research only focuses on promotions, purchasing decisions through e-customer behavior in MSME e-commerce. This research suggestion will help the e-commerce retail sector to build consumer trust, thereby increasing the e-commerce user base and increasing customer loyalty through various improvements so that it can meet your needs to understand
Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review Indriarti, Resti; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Harisandi, Prasetyo
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.510

Abstract

This research aim is to examine future directions in strategic brand management research through a bibliometric computational mapping analysis using VOS viewer. Publish or Perish reference manager application is used to retrieve the Google Scholar database in order to fulfill research data. The title and abstract of the article are used to provide guidance on the search process based on the keywords "Strategic Brand Management". The results showed 997 relevant articles. The search for publication data used as study material was carried out in the last ten years (2013-2023). The results also showed that there are two larger circles comparing others, namely “brand loyalty” and “business strategy”. The term “brand loyalty” is associated with 15 links, 33 total link strength, and 30 occurrences, while the term “business strategy” is associated with 10 links, 33 total link strength, and 31 occurrences. The results of strategic brand management research in the last ten years show a declining trend, from 104 publications to 61 publications. There were only increase a little bit in 2015, from 104 publications to 115 publications, and increase in 20203, from 80 publications to 93 publications. Based on a downward trend, publications on strategic brand management in the last ten years were dominated by 2015 (115 publications). The results of this study are expected to inspire and develop the articles of related terms in the future.
Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
Co-Authors Aam Rachmat Mulyana Abdul Yusuf Adam Hermawan Adib Sultan, Adib Adieb Sultan, Moch. Afdol Muftiasa Aghnia Fadilah, Ratu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Ahmad Kamaludin Al Qorni, Alfi W Alfy, Riadh Alia Zulfah Fahriyyah, Alia Alifya Putri Maharani Sondra Allya Roosallyn Assyofa Amalia Madi, Riski Andar Danova L. Goeltom Andar Danova Lastaripar Goeltom Andre Suryaningprang Andrey Satwika Yogaswara Andriani, Nukeu Novia Anggitasari, Siti Rafi Anggraeni, Tuti Ani Rakhmanita Annisa Megaswara Ardelia Azhar Arifianti Ari Riswanto, Ari Arifianti, Ardelia Azhar Aripin, Arip Nur Arlin Ferlina Mochamad Trenggana Arlin Ferlina Mochmad Trenggana Arry Widodo Arus Reka Prasetia Asaretkha Adjane Annisawati Asep Kurniawan Asep Munawar Asimah, Vincent Kweku Awalludin, Dudi Aynie, Rahmi Qurrota Ayuningtyas Yuli Hapsari Ayus Ahmad Yusuf Bambang Widjadjanta Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Budi Harto Budi Prakoso, Budi Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Christianingrum D. Disman Damayanti, Fenny Dani Dagustani Depy Muhamad Pauzy Deri Prayudi Destri Mailinda Tianingrum Dewi Mayangsari Dinda Helisa Dirgantari, Dwi Puspo Dirgantari, Puspo Disman Disman Disman Disman Disman Disman Disman, Disman Edi Firdaus Effendy, Femmy Ekarini, Mira Indriyulia Eko Susanto Elvira Azis Elyusufi, Abdul Muhaimin Emi Amelia Emi Amelia Engga Jalaludin Erik Syawal Alghifari ERNAWATI Erni Martini Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Faizal, Yopa Fajar Gumelar Maulana Fajar Ramadhan Fathurrohman, Firdaus Femmy Effendy Femmy Effendy Ferry Arfiansyah Filda Rahmiati Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Firman Hidayat Firman Hidayat Firmansyah, Haidar Al Fardan Fitria Ashafira Friliyantie, Deska Galang Putra Nusantara, Galang Putra Gatot Iwan Kurniawan Gilang Bhirawa Noraga Girang Razati Girang Razati, Girang Gusni . Hadi Nasbey Halimah, Helly Siti Hamsani Hamsani Hari Mulyadi, Hari harisandi, Prasetyo Hartati, Ajeng Sri Hartono, Pierdijono Hasan, Pupung Puad Heny Hendrayanti Heny Hendrayati Heny Hendrayati Herdina, Nova Hernandi Sujono Hernandi Sujono Hidayat, Yusuf Murtadlo Hifzhil Rahman Hilda Monoarfa Hilda Monoarfa Hilmi Muttaqien, Hilmi Hilmi, Rafiqi Zul Igus Rahmat Ginanjar Indradewa, Rhian Irawan, Rini Larasati Irna Widiastuti, Irna Isrososiawan, Safroni Ittaqullah, Nurul Iwan Setiawan Jalaludin, Engga Johan, Ahmad Julia Famor Pratami Jumadil Saputra Kamiluddin Kania Widyatami Kartika, Diana Ani Kartika, Titing Kharisma Sumiati Khelvin Aidil Fitriansyah, Khelvin Aidil Kusumah, Echo Perdana L. Lisnawati Lili Adi Wibowo Lili Wibowo Lisnawati Lisnawati M Maghfur, M M Sandi Marta Maisa Azizah Asmara Marcellia Susan Maryani, Dedeh Masharyono Masharyono Maulana, Teguh Nurakmal Maulana, Yono Maulidyna, Risna Medidjati, R. Adam Megantara, Khandinar Shidik Mirza Abdi Khairusy Moch. Adieb Sultan Mochamad Malik Akbar Rohandi Mohamad Faizal Mohamad Reza Nurpratama Mohammad Soni Mokh Adib Sultan Mokh Adib Sultan, Mokh Adib Mokh Adieb Sultan Mokh. Sultan Monoarfa, Hilda Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Anggi F Muhammad Fatwa F Muhammad Januar Muhammad Muchtar Muji Gunarto Mulyana, Helmi Munir Nur Komarudin Murugesu, Karina Devi Muthalib, Dzulfikri Azis Nabilah Ramadhan Nasrul Ni Putu Nurwita Pratami Ni Putu Nurwita Pratami Wijaya Noor Faizah Mohd Lajin Nugraha Nugraha Nugraha, Rifki Candra Nukeu Novia Andriani Nurpratama, Mohamad Reza Nurul Aziz Pratiwi Nurul Hutami Ningsih Pamuji Aminullah, Zakariya Pangestu, Erry S.R Pramudita Faddila, Syifa Pranadita, Nugraha Prasetyo Harisandi Prasetyo Harisandi Prasetyo Harisandi Prasetyo Hartanto Prihadi, M Dana Primanola Perdananti Pupung Puad Hasan Purnomo Purnomo Purnomo Purwanto Purwanto Puspito Diyah Setiyorini, Heri Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dirgantari Putra, Yuda Dharma Putri Fariska Sugestie Rahmayani Ode, Hesty Ramadhan, Didit Ramadhian, M. Arief Rahman Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rini Utari, Rini Rismayanti, Rosi Rivaldi Arissaputra Romlah Rommy Suleman, Nursaban Santi Sofyani, Santi Saputri, Windy Eka Sarah, Kania Siti SATRIYAS ILYAS Savitri, Citra Senny Luckyardi Sentika, Sarah Setiawan, Rahyuniati Sharifah Zannierah Syed Marzuki Sidiq Idris Azzam, Muhammad Sigarlaki, Faizal Fardhani Sri Astuti Pratminingsih Sugiharto, Nur Aziz Sugiono, Ahmad Suhono Suhono Suhono Suhono Sujono, Hernandi Sukma Nugraha Sukmayana, Dodi Sulastri Sulastri Sulastri, S Sultan, Adib Mokh Sumantri, Dadan Sumaryana , Fitriana Dewi Suryana Suryana Syamsu Yusuf Syamsu Yusuf, Syamsu Syamsul Hadi Senen, Syamsul Hadi Taufik, Erwin Taufiq Rahmat Theresia Gunawan Tiar Lina Situngkir Timilehin Olasoji Olubiyi Tri Haryanto Triyono Adi Tristanto Uus Muhamad Husni Tamyiz Vanessa Gaffar Vanessa Gaffar Vigory Gloriman Manalu Vika Nurpriyanti, Vika Wahyuddin, Nisaa Nursyabanniyah Wendi Andriatna, Wendi Widjadjanta, Bambang Widyatami, Kania Wiyarno Wiyarno Yanti, Pitri Yasir Maulana Yogi Suprayogi Yono Maulana Yosep Hidayat Yulandri, Elsa Yuliarti Maghfira Annahli Yuliati - Yuliati Yuliati Yuliawati, Novi Yuniar Sari Ratna Puri, Yuniar Sari Yunior, Ray Yusriani, Sri Zhixin Li