Articles
A Literature Review:Perspective of Unique Value Proposition
Lisnawati, Lisnawati;
Hurriyati, Ratih;
Disman, Disman;
Gaffar, Vanessa
Journal of Business Management Education (JBME) Vol 6, No 3 (2021)
Publisher : Business Education Program of Universitas Pendidikan Indonesia
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DOI: 10.17509/jbme.v6i3.40949
This study aims to determine the dimensions of unique value proposition in various academic literatures that have been published previously. To do so, a systematic review of the unique value proposition literature is conducted. Following previously established inclusion and exclusion criteria for selection a total of 39 journal articles publish in the period 2010 to 2021 are analysed. Ten definitions of unique value proposition are found in the literature, and a unified definition of the construct is advanced. The dimensions of unique value proposition are analysed, and the main differences of the construct with other concepts are also clarified.
Creating Student Loyalty Through Reputation of Higher Education: An Empirical Study of Polytechnic in Bandung
Sugiharto, Nur Aziz;
Hurriyati, Ratih;
Gaffar, Vanessa
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis
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DOI: 10.17509/tjr.v4i2.41080
Abstract. This study aims to determine whether the loyalty of Polytechnic students can be formed through the reputation of Higher Education. Because student loyalty has an important role in realizing the competitive advantage of Higher Education. This research was conducted with a quantitative approach and data obtained through surveys using an online questionnaire with a sample of 200 Polytechnic students in the city of Bandung. Measurement of data and relationships between variables is done by using SEM-PLS statistical tools. The results show that student loyalty can be built through the reputation of higher education institutions with student satisfaction as interventing variable and various variables as forming the reputation of higher educationKey words. student loyalty; reputation; higher education; student satisfaction
Pengaruh Workshop dan Pelatihan “Marketing Capabilities†dalam Meningkatkan Kinerja Pemasaran UMKM
Riswanto, Ari;
Hurriyati, Ratih;
Wibowo, Lili Adi;
Gaffar, Vanessa
Edusentris Vol 6, No 3 (2019)
Publisher : Universitas Pendidikan Indonesia
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DOI: 10.17509/edusentris.v6i3.497
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh workshop dan pelatihan terhadap peningkatkan kinerja pemasaran pada Usaha Mikro Kecil Menangah (UMKM). Pendekatan dan metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik analisis regresi linier sederhana menggunakan sampel 25 UMKM yang telah melakukan pelatihan dan pembinaan dari dinas terkait. Hasil penelitian menunjukkan bahwa pelatihan yang diselenggarakan oleh dinas pemerintahan terkait terbukti efektif dalam meningkatkan kinerja pemasaran pada UMKM. Kegiatan pelatihan yang berkesinambungan sangat diperlukan untuk mewujudkan keberhasilan bisnis UMKM
Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers
Rakhmanita, Ani;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong
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DOI: 10.33506/sl.v11i1.1493
The aims of this research is to measure the effect of gamification, variety of beverage products and prices on buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.
Pengaruh Komunikasi Interpersonal Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan F&B Departement Aston Cirebon Hotel & Convention Center Kabupaten Cirebon)
Ratna Puri, Yuniar Sari;
Hurriyati, Ratih;
Andari, Rini
Gastronomy Tourism Journal Vol 2, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia
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DOI: 10.17509/gastur.v2i2.3587
Penelitian ini dilatarbelakangi oleh permasalahan yang timbul pada ASTON Cirebon Hotel Convention Center, yaitu mengenai komunikasi interpersonal, lingkungan kerja dan kinerja karyawan di perusahaan ini kurangnya kesadaran karyawan dalam berkomunikasi dengan sesama karyaawan mengenai pekerjaaan mereka, serta kurangnya rasa inisiatif dalam melaksanakan ataupun menyelesaikan tugas mereka. Oleh karena itu penulismelakukan penelitian tentang pengaruh komunikasi interpersonal daan lingkungaan kerja terhaadap kinerja karyawan.Penelitian ini menggunakan metode kuantitatif, yaitu deskriptif dan verifikatif.Sampel dalam penelitian ini adalah karyawan dari departemen Food and Beverage di AASTON Cirebon Hotel Convention Center. Pengambilaan sampel sejumlah 60 orang yang dilaksanakan pada bulan Agustus 2015. Teknik pengumpulan data pada penelitian ini menggunakan kuisoner yang disebar kepada sampel.Hasil dari penelitian ini adalah adanya pengaruh yang signifikan antara komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan. Besarnya pengaruh komunikasi terhadap kinerja sebesar 6,25% sedangkan lingkungan kerja terhadap kinerja sebesar 4,24%, dari penelitian ini dapat disimpulkan bahwa ada pengaruh positif antara komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan walaupun kadar pengaruh pada variabel-variabel tersebut tidak menunjukan hasil yang besar.
Analisis Ketidakpuasan Konsumen Terhadap Menu Kategori Dog Di Restoran Sangkuriang Bandung
Zulfah Fahriyyah, Alia;
Hurriyati, Ratih;
Andriatna, Wendi
Gastronomy Tourism Journal Vol 2, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia
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DOI: 10.17509/gastur.v2i2.3641
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap ketidakpuasan konsumen terhadap menu tidak populer dantidak menguntungkan secara simultan dan parsial. Pada penelitian ini terdapat tigavariabel bebas yaitu kualitas produk, kualitas pelayanan dan harga serta variabeltidak bebas kepuasan konsumen dengan metode deskriptif dan diolah denganmenggunakan program spss 20 dengan kuisioner sebagai alat pengumpul danpengolahan data. Populasi pada penelitian ini ialah 50330 konsumen pada tahun2014 di Restoran Sangkuriang Bandunng dan diambil sampel sebanyak 100konsumen. Untuk teknik pengumpulan data dilakukan dnegan cara observasi,wawanara dan penyebaran kuisioner. Berdasarkan hasil penelitian diperoleh hasilbahwa kualitas produk dah harga memiliki pengaruh positif tidak signifikansedangkan kualitas pelayanan memiliki pengaruh positif signifikan. Hal ini dapatdisebabkan oleh penetapan standar resp dan standar porsi yang belum sesuai.
The Effect of CRM on the Level of Pharmacy Consumer Satisfaction
Agustini, Kamelia;
Hurriyati, Ratih;
Dirgantari, Puspo Dewi;
Maulana, Teguh Nurakmal
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v4i4.3165
This study focuses on CRM, namely drug information services, to determine the level of satisfaction of BPJS Health patients with CRM drug information services and to determine the effect of CRM on BPJS Health patient satisfaction levels at the Bandung City Pharmacy. This research belongs to the type of quantitative descriptive research with a survey approach, namely the technique of gathering information by giving a list of questions (questionnaires) to the respondents. The population in this study were BPJS health patients who redeemed drugs at the Padjadjaran Health Pharmacy, Bandung City. The research sample is 377 respondents who have been determined based on the Slovin formula. Data collection in this study used a non-random technique (non-probability sampling) with an accidental sampling method. The results showed that CRM is a drug information service at the Padjadjaran Health Pharmacy, Bandung City in terms of the results of questionnaire observations that have been carried out regularly, the level of satisfaction of BPJS Health patients with CRM. An average of 1520, CRM drug information services on the satisfaction level of BPJS Health patients at the Padjadjaran Health Pharmacy Bandung has an effect, but is not significant based on the statistical correlation value of 42.6%.
Model Nostalgic Emotion dalam Menciptakan Tourist Engagement
Setiawan, Rahyuniati;
Hurriyati, Ratih;
Wibowo, Lili Adi;
Gaffar, Vanessa
Jurnal Ilmu Manajemen dan Bisnis Vol 12, No 2 (2021): Jurnal Ilmu Manajemen dan Bisnis. September 2021
Publisher : Universitas Pendidikan Indonesia
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DOI: 10.17509/jimb.v12i2.38517
The problem studied in this study is the decline in tourist visits to natural hot spring tourist destinations in West Java Province. Nostalgic emotion plays an important role in influencing tourist engagement and impacts memorable tourism experiences as intervening. This study aimed to determine the effect of nostalgic emotion on memorable tourism experience and impact on tourist engagement. The research subject is visitors in natural hot spring tourist destinations in West Java Province in this study. The method used in this research is an explanatory survey. Respondents in this study were visitors to the natural hot spring tourist destinations of West Java Province at the time of the study, amounting to 400 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool and data analysis techniques using SEM (Structural Equation Modeling) analysis using AMOS software version 20. The results show that nostalgic emotion has a positive influence on memorable tourism experiences. The results also show that memorable tourism experiences and nostalgic emotion impact on tourist engagement.
ATRIBUT PEMILIHAN KUALITAS RESTORAN: CITRA MEREK DAN HARGA
Echo Perdana Kusumah;
Ratih Hurriyati;
Puspo Dewi Dirgantari
Jurnal Bisnis dan Manajemen Vol 6, No 2 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 2 Tahun 2019
Publisher : University of Merdeka Malang
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DOI: 10.26905/jbm.v6i2.3689
Studi ini meneliti dampak citra merek dan harga pada atribut preferensi restoran (kualitas layanan, kualitas makanan, dan suasana). Structural Equation Model (SEM) diterapkan dengan menggunakan 169 responden dan aplikasi AMOS untuk menguji hipotesis. Hasil menunjukkan bahwa preferensi atribut restoran secara positif dipengaruhi oleh citra merek dan harga. Citra merek tidak mempengaruhi secara signifikan semua atribut kualitas restoran (kualitas layanan). Kualitas layanan memang memiliki hubungan positif dengan citra merek yang dibangun oleh sebuah restoran, tetapi belum tentu tingkat layanan yang diinginkan oleh konsumen, di mana konsumen memiliki karakter dan persepsi yang berbeda dalam hal dilayani. Studi ini juga mengungkapkan bahwa pemilik restoran dapat menarik pelanggan baru dan mempertahankan pelanggan yang ada dengan meningkatkan kualitas makanan, kualitas layanan, dan suasana restoran mereka https://doi.org/10.26905/jbm.v6i2.3689
Pengaruh Hukum terhadap Lima Kekuatan Persaingan Terkait dengan Perumusan Strategi Bersaing Menurut Michael E. Porter
Nugraha Pranadita;
Ratih Hurriyati;
Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 12 No. 1 (2021): Jurnal Manajemen dan Organisasi
Publisher : IPB University
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DOI: 10.29244/jmo.v12i1.33038
There are five competitive forces that influence the Industry. Industry competition affects business performance, so companies must adapt to changing environments to maintain a competitive position. One of the ways to win the competition is to use a strategy. Strategy allows organizations to gain a competitive advantage from three different foundations namely: cost leadership, differentiation and focus. Strategic planning can help to develop an early warning system to avoid threats or develop strategies that can turn threats into profits for the company. Thus the strategy can maximize competitive advantage on the one hand, and can minimize the limitations of competing. The question is; How do laws and regulations affect Porter's five competitive forces and the three generic strategies? This research is a qualitative analytical descriptive study using secondary data, and the unit of analysis is the prevailing laws and regulations in Indonesia. The results of this study; consistently statutory regulations (laws) influence the five competitive forces and three generic strategies put forward by Porter.