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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JURNAL IQRA´ JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Etika Demokrasi AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JURISMA: Jurnal Riset Bisnis & Manajemen Gorontalo Development Review IJoASER (International Journal on Advanced Science, Education, and Religion) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Mantik Syntax Idea Journal of Robotics and Control (JRC) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Edunesia : jurnal Ilmiah Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AgriHealth: Journal of Agri-food, Nutrition and Public Health Al-Mubin: Islamic Scientific Journal Jurnal Revolusi Indonesia ICTEE (Engineering Journals of Information, control, telecommunication and electrical) Literacy : Jurnal Ilmiah Sosial International Journal of Economics, Management, Business, and Social Science Literacy: Jurnal Ilmiah Sosial SMBJ: Strategic Management Business Journal Journal Competency of Business Jurnal Al-Qiyam Jurnal Tana Mana Indonesian Journal of Applied Accounting and Finance Jurnal Pengabdian Masyarakat Waradin Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Indonesia Sosial Teknologi Indonesian Red Crescent Humanitarian Journal Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu An Nuqud: Journal of Islamic Economics Dharma Ekonomi International Journal of Multidisciplinary Approach Research and Science JPNM : Jurnal Pustaka Nusantara Multidisiplin PPSDP International Journal of Education Empowering Humanity Hut Publication Business and Management Journal Of Humanity Dedication BIMA Jurnal Bisnis dan Manajemen Jurnal Penelitian Pendidikan Indonesia Mimbar Administrasi Journal of Social Work and Science Education Journal of Scientific Interdisciplinary Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Penelitian Teknik Journal of Management Branding
Syahrial Shaddiq
Universitas Lambung Mangkurat
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Mantik

 1 
Creative Advertising Management Application Strategy on Television in Indonesia Margareta Habibah; Haderiansyah; Andri Setiawan; Syahrial Shaddiq; H. M. Zainul
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1402.pp800-806

Abstract

There are six strategies and group them into three categories: functionally oriented, symbolically / experience oriented, and product category oriented. Functionalally oriented advertising appeals to consumers, the need for tangible / physical / concrete benefits. This oriented style is a Unique Selling Proposition. Experience-oriented advertising strategies are geared towards psychosocial needs. (There are: Brand Image Strategy, Resonance Strategy, and Emotional Strategy). Domination strategy categories (there are: Generic Strategy and Preemtive Strategy) do not need to use a certain type of attraction for consumers but are designed to achieve an advantage compared to competitors in the same product category. It is important to note that, the differences are sometimes very obvious, and the execution of a particular advertisement can simultaneously employ several strategies.
The Role of Corporate Marketing Communications Management in Implementing Advertising Ethics and Standards Bambang Adi Wijaya; M. Noveriady; Noormarizqa Puspaningratri; Syahrial Shaddiq
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1403.pp807-811

Abstract

Australia’s advertising industry has dramatically improved during the last ten years, including the quality of ethical code, number of associations as advertising watchdog, creative ideas and the executions as well. Advertising agencies become vital as brands or companies start using their services not only to execute the advertising, but also to develop the whole campaign, such as using Public Relations approach. That’s what integrated marketing communication is all about: to elaborate advertising, Public Relations, sales promotion and direct marketing approach into a whole, integrated campaign. However, the implementation of the campaign is not as simple as it looks due to the complexity of the process. In this case, Smarties and its brand umbrella, Nestle Australia, has developed a massive national campaign called “Eight Colors of Fun”. It turns into a disaster when local communities and watchdog associations have complained its TV commercial
Advertising Media Strategy as Product Ordering Mahyuni Hidayat; Bornea Retno Mahalayati; Hanil Sadikin; Syahrial Shaddiq; H M. Zainul
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1404.pp812-819

Abstract

With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products.
Co-Authors , Erlan Titoe Abdillah, Muhammad Helmy Achmad Suhaili Adelia Febrianti Adelia Wahyu Tri Utami Adhi Surya Afrida Afrida Afrida Afrida AGUS Agus Diantoro Agus Firdaus Agus Firdaus Agus Firdaus Agus Salim Agus Salim Agustian Ramadana Putera Ahmad Ihsanul Anhar Ahmad Suhaimi Ainun Faridah Ainun Mahfudzah Akmal Akmal Akmal Akmal Alhampi, R. Rudi Alsilva DamayantI Andi Hidayatul Fadlilah Andleeb, Naima Andri Setiawan Anuar, Saiful Apriana, Susi AR, Muhammad Bayu Rahmani Arif Darmawan Arif Darmawan Arizal Arizal Arizal, Arizal Aulia Akhrian Syahidi Auliah, Nurul Awaludin, Ade Wahyu Ayu Oktaviani AYU WULANDARI Azwar Maulana BADRUL AINI Bambang Adi Wijaya Bayu, Benediktus Bornea Retno Mahalayati Budiwaty Budiwaty Cahyaningrum, Yuniana Chairunnisa Dalem, Aria Santri Dedy Putro Triyuwono Dessy Maulina Dessy Nur Ardillah Dewi Merdayanty Diantoro, Agus Dodiet Enggar Wibowo Dwi Sogi Sri Redjeki Dwi Wahyu Artiningsih Dwiyani Sudaryanti Eka Noor Farida Eko Wanidison Erfan Maulana Ermina Syainah Fadilurrahman, M. Fahmanadie, Daddy Faisal, Herman Fajrian Noor Fakhriyah, Siti Elfa Fanlia Prima Jaya Fansha Tio Anugrah Fauzi, Muhammad Rizal Febi Junaidi Feri Wagiono Feri Wagiono Feri Wagiono Feri Wagiono Feri Wagiono Firdaus Firdaus Firdaus Firdaus Fithriana Syarqawie Fransiska Gunawan Gunawan H M. Zainul H. M. Zainul H.M. Zainul H.M. Zainul Haderiansyah Haikal, Muhammad Fikri Hanil Sadikin Hartanto, Heru Dwi Hasanah, Nurlaila Henderi . Hendri Herman Hernawan, Rosyanto Yudha Hidayanti, Fahrina Ida Ayu Pebrina Idaayupebrina Ilham Kurniawan, Muhammad Indrawan, Iin Irpan, M Irpan, M. Istiqomah Istiqomah istiqomah istiqomah Jeni Susyanti Jimmy Trio Putra Junaidy Junaidy Junaidy Junaidy Junaidy Junaidy Junaidy Junaidy Junaidy, Junaidy Kamsariaty Kamsariaty Kariwardati, Kariwardati kasyful anwar Khuzai Khuzaini Khuzaini Khuzaini Khuzaini Khuzaini Khuzaini Khuzaini Khuzaini Khuzaini, Khuzai khuzaini, Khuzaini Kurnianti, Iib Kurniaty Kurniaty Kurniawan, Tahta Lamsah, Lamsah Lia Ovi Arini Lisda Aisyah Lisdayanti Aulia Putri Lusiana, Herlina Lutfi Asnan Qodri M Rizeki Yuda Saputra M Rizeki Yuda Saputra M Said Abdullah M. Anshar Nur M. Fadilurrahman M. Fikri Darussalam M. Irpan M. Irpan M. Iwu Iyansyah M. Iwu Iyansyah M. Noveriady M. Nur Iman Ridwan M. Rizeki Yuda Saputra Ma’rifah, Ma’rifah Mahyuni Hidayat Malawat, Sitna Hajar Mardalia, Mardalia Margareta Habibah Maryana Maryana Maryana Maryana, Maryana Maulana, Bobby Akbar Ma’rifah Ma’rifah Meitria Syahadatina Noor Meitria Syahadatina Noor Melky Retno Pasnijulita Br Hutapea Merdayanty, Dewi Miftahul Khair Misnasanti Misnasanti Misnasanti Misnasanti Misnasanti Misnasanti Misnasanti, Misnasanti Mohammad Zainul Muchamad Zaenuri, Muchamad Muhammad Bahit Muhammad Bahit Muhammad Handry Imansyah Muhammad Ihsanul Arief Muhammad Ilham Kurniawan Muhammad Riduansyah Syafari Muhammad Riduansyah Syafari Muhammad Rizani Muhammad Yunus Muhammad Yusri Dzal Yahya Muhammad Yusri Dzal Yahya Muhammad Zainul Muslim, Bohari Navis Sri Handayani Noor Rahman, Noor Noor Rahmini Noormarizqa Puspaningratri Novika Rosari Nur Aini Nurhamidi Nurhamidi Nurhidayah Nurhidayah Nurohmat, Siska Maulina Popo Subroto Prihatini Ade Mayvita, Prihatini Ade Rabiatul Munawarah Rachman, Deddy Raden Rudi Alhempi Rahmawati Husein, Rahmawati Rahmi Widyanti Raihanah Ramadhan, Muhammad Novryan Ramadhan, Muhammad Umar Ramadhani Ramadhani Ramadhani Ramadhani Ramadhani, Anita Ramdhani Ramdhani Ratna Susanti Rico, Rico Rika Apriany Sukmana Rika Cahaya Riki Welli Saputra Rina Febriani Rina Febriani, Rina Febriani Rindi Antika Rini Elfina Rizal Rizal Rizki Maulida, Emelia S. Siregar, Thurman Sakir Sakir, Sakir Saputra, M Rizeki Yuda Saputra, M. Rizeki Yuda Saputra, Riki Welli Setyo Tri Wahyudi Shintia Sari Shintia Sari Silvia, Siska Siti Fajrianti SITI FATIMAH Siti Fatimah Sitna Hajar Malawat Sitna Hajar Malawat Steven Kenli Subekti, Winda Subroto, Popo Sudirman Sudirman Sudirwo Sudirwo Sugiannor Sugiannor Suhaili, Achmad Sukmana, Rika Apriany Sulastini Sulastini Sulastini Sulastini Sulastini Sulastini, Sulastini Sumandi Suprayitno Suprayitno Suprayitno Suprayitno Surti Surti Surya, Adhi Susi Apriana Susilo, Hendra Suswanta Tahta Kurniawan Tidja, Agustinus Richardo Tobing, Vargo Christian L Trio Putra, Jimmy Tuti Hasanah Ulfah, Yusrina Vargo Christian L Tobing Vina Yulia Anhar Wijaya, Melinda Wing Wahyu Winarno Wuri Handayani Yeni Susanti Yolanda, Serly Yuda Saputra, M Rizeki Yulihardi Yusrina Ulfah Zainul, H.M. Zainul, Mohammad Zainul, Mohammad Zainul, Muhammad