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THE EFFECT OF DISTRIBUTION COST, DISTRIBUTION CHANNELS AND MARKETING CHANNELS ON THE SALES VOLUME OF MIE SEDAAP ON PT. ADR WING GROUP LHOKSEUMAWE CITY Muhammad Rizki; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.187

Abstract

This study aims to determine how the effect of distribution costs, distribution channels, and marketing channels on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City. The data used in this study was primary data by distributing questionnaires to 90 respondents. The data analysis technique used in this study is multiple linear regression analysis consisting of data instrument tests, classical assumption tests, and hypothesis testing using SPSS software version 26. The results showed that distribution costs, distribution channels, and marketing channels had a positive and significant effect on the sales volume of Mie Sedaap at PT. ADR Wings Group in Lhokseumawe City.
THE INFLUENCE OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE BOGO RETRO CLASSIC HELMETS AMONG MANAGEMENT STUDYPROGRAM STUDENTS FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY Uli Artha Manullang; T. Edyansyah; Adnan; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.335

Abstract

This research aims to see the influence of product quality, product design and price on purchasing decisions for Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The sampling technique in this research is purposive sampling. The sample in this study was 92 consumers who used Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Product Quality and Product Design have a positive and insignificant influence on the decision to purchase Bogo Retro Classic helmets among students in the Management Study Program, Faculty of Economics. and Malikussaleh University Business. Meanwhile, the price variable has a significant influence on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The variables of product quality, product design and price have a positive and significant effect on the decision to purchase the Bogo Retro Classic helmet for students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University.
ANALYSIS OF FACTORS IMPULSIVE BUYING (Case Study in Suzuya Lhokseumawe Mall) Adnan; Desi Ariani Rahayu; Siti Maimunah; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.345

Abstract

This research aims to determine and analyze the magnitude of the influence of implosive buying factors at Suzuya Mall, Lhokseumawe city and to find out which factors have the most dominant influence on impulsive buying at Suzuya Mall, Lhokseumawe city. The factors that influence impulsive buying in this research are Fashion Involvement, shopping lifestyle, and Store Atmosphere. Where data from these variables is taken using the incidental sampling technique, which is part of non-probability sampling. Where all these variables will be measured using an ordinal scale. The data used in this research is primary data obtained by distributing questionnaires to 100 respondents who made purchases at Suzuya Mall, Lhokseumawe city. The data analysis technique used is multiple linear regression with the help of SPSS software. The research results show that Fashion Involvement, shopping lifestyle, and Store Atmosphere have a positive and significant effect on impulsive buying at Suzuya Mall, Lhokseumawe city. Meanwhile, the results of the coefficient of determination test showed that implosive buying at Suzuya Mall, Lhokseumawe city was influenced by Fashion Involvement, shopping lifestyle and Store Atmosphere by 64 percent.
THE INFLUENCE OF PRICE, LOCATION, AND WORD OF MOUTH ON PURCHASING DECISIONS AT 35.000 CONVENIENCE STORES (Case Study at Cut Kinan Store In Krueng Geukuh, Dewantara District, Aceh Utara Regency) Riva Hayatunnisa; Adnan; Juli Mursyida; Yuli Asbar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.346

Abstract

This study aims to determine how the influence of price, location, and word of mouth on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Purchase decisions are measured using indicators consisting of product choice, brand choice, dealer choice, purchase time, and purchase amount. Then the price variable indicators used consist of affordability, price suitability with product quality, price competitiveness, and price suitability with benefits. Meanwhile, location variables use indicators consisting of access, visibility, traffic, parking lots, and expansion. As well as word of mouth variables using indicators consisting of speakers, topics, tools, speaker participation, and supervision. Where all these variables will be measured using an ordinal scale. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made purchases at Toko Cut Kinan. The data analysis technique used is multiple linear regression using the help of SPSS software version 26. The results showed that price, location, and word of mouth had a positive and significant effect on purchasing decisions at the Cut Kinan Store in Krueng Geukuh, Dewantara District, North Aceh Regency. Meanwhile, the results of the coefficient of determination test found that purchasing decisions at Cut Kinan Store were influenced by price, location, and word of mouth by 60.8 percent.
THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY Wirdatul Ahya; Heriyana; Adnan; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.349

Abstract

This problem has become a problem in marketing activities which are currently intensively competing in the food industry. and resulting in increasingly strong business competition. Many companies compete to attract consumer attention from competitors with the aim of maintaining and increasing company sales. Many companies compete with each other to win the first position in the position of Best Brand in the Food Industry. One food product that currently has quite good marketing potential is instant noodles. Indofood is one of the Instant Noodle market segments which has been known since 1968 with its product Supermie. However, the development of instant noodles increased and competition was very sharp, causing Supermi products to experience a decline, especially after the launch of Mie Sedap by the Wings Group. The aim of this research is to analyze and determine the influence of trust, commitment and communication on customer retention in Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. Respondents totaled 120 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS version 26 application program. The results of the research show that in general Simultaneous trust and commitment have a positive and significant effect on customer retention for Supermie products in Lhokseumawe City. Meanwhile, partially the communication variable does not have a significant influence on customer retention. However, the variables of trust and commitment have a significant influence on customer retention for supermie products in Lhokseumawe City.
THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR Dian Pertiwi; Mariyudi; Adnan; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.376

Abstract

This research aims to find out how service quality influences consumer satisfaction at the Ganda Bakery in Pematangsiantar. The consumer satisfaction indicators used consist of fulfilling consumer expectations, attitude or desire to use the product, recommending to other parties, service quality, loyalty, good reputation, location. then the indicators of reliability used consist of compliance with promises, responsibility, good impression, punctuality, appropriate information. The indicators of responsiveness used consist of fast service, helping consumers, responsive handling of responses. Indicators of assurance consist of communication, credibility, security, competence. Indicators of empathy consist of access, communication, ability to understand customers. Furthermore, indicators of physical evidence consist of the latest or newest equipment, attractive physical facilities, neat appearance and appropriate physical facilities. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 130 consumers who buy at Ganda Bakery in Pematangsiantar. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 25. The results showed that reliability, responsiveness, assurance, emphaty and physical evidence partially had a positive and significant effect on the consumer satisfaction at the Ganda Bakery in Pematangsiantar.
DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT Ulia Fitri; Julimursyida; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.429

Abstract

This study aims to determine the effect of price perceptions, consumers, and brand image on brand behavior on beat motorcycle brand users in Bireuen district. This study uses primary data obtained by distributing online questionnaires to 100 respondents who were selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS version 24. The results partially show that consumer price perceptions and brand image have a significant effect on brand switching behavior from Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district. Simultaneously, the perception of price, consumers and brand image also significantly influence the brand shift of Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district.
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS Muhammad Whasil Mufti Ulwan; Rusydi; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.455

Abstract

innovation and price suitability on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University. The sample that will be used in this research is 105 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The results of the research show that celebrity endorsement does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University, brand image has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh University, Product innovation does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University and price conformity has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the University's Faculty of Economics and Business. Malikussaleh. Meanwhile, the results of simultaneous testing showed that Celebrity Endorsement (X1), Brand Image (X2), Product Innovation (X3) and Price Suitability (X4) had a significant effect on Generation Z consumers' buying interest (Y) in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh university.
THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Adnan; Rusydi Abubakar; Ikramuddin; Titi Yulmaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.472

Abstract

This study aims to analyze the effect of green marketing, product quality, and consumer confidence on purchasing decisions for Avoskin skincare products among students of the Faculty of Economics and Business, Malikussaleh University. The method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents selected by purposive sampling technique. Data analysis was carried out using multiple linear regression and also hypothesis testing. The results showed that green marketing, product quality, and consumer confidence have a significant and positive influence on purchasing decisions. Green marketing influences purchasing decisions by showing the company's commitment to the environment, while product quality influences through perceptions of product excellence and effectiveness. Consumer trust is a key factor that strengthens the relationship between product perceptions and purchasing decisions. These findings indicate that marketing strategies that focus on environmental aspects and product quality, as well as building consumer trust, can increase purchasing decisions for Avoskin skincare products among college students. This research is expected to contribute to the development of more effective marketing strategies in the skincare industry.
THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh) Adnan; Rusydi Abubakar; Heriyana; Andri Ani Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.551

Abstract

The research aims to determine how online customer ratings, online customer reviews, and price perceptions influence purchasing decisions on Shopee e-commerce among Management students of FEB Universitas Malikussaleh class of 2020. The data used in this research is primary data obtained by distributing questionnaires online and directly to students who use Shopee e-commerce. The sample in this research consists of 140 respondents using a non-probability sampling technique, namely purposive sampling. This research employs multiple linear regression analysis using SPSS software version 25. The results show that partially, online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on purchasing decisions. Meanwhile, the simultaneous test results show that online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on the Management students of FEB Universitas Malikussaleh class of 2020. The coefficient of determination test results indicate that purchasing decisions on Shopee e-commerce are influenced by online customer ratings, online customer reviews, and price perceptions by 42.8%, while the remaining 57.2% is influenced by variables outside this research.
Co-Authors , M. Arzandy Marsal -, Muhammad Fahminuddin -, Suci Andriani A. Aldi Syarifuddin Abdul Muis Adnan Adnan Afrida, Rina Agus Putra AS Agus Salim Nazar Ahmad Aiyub Akrom, Akrom Alam, Dawood Shah Aldi, Suhardi Alimuddin Ali Amelia, Nila Amiruddin Amirullah Ananda Rizky Andani Achmad Andi Asmawati Azis Andi Bustan Didi Andi Mulawakkan Firdaus Andi Tenri Ola Rivai Andri Ani Nur Anwar Ari Lasta Irawan Ari Pramuja Adittiya, Ari Pramuja Adittiya Aris Susanto Aristiani, Windy Arsal, A. Farida Arwana, Wandi Asdar Asfarina, Sharwanda Astri, Zul Asy'ari Nisyullah Awi Dassa Ayu Alfina Pratiwi Amar Bahri, Halida Bauzad, Andi Nur Anugrah Boy Riza Juanda Budi Setiawan Chaeril Syafri Chairil Akhyar Chalirafi Cut Darmawati Cut Dhea Fidela Cut Evi Oktaviani Cut Mulyani Cut Nazira Maulida Cut Nurul Azman Dara Darmawati Muchtar Desi Ariani Rahayu Desti Ayu Dhiya Wirdatul Izzah Dian Pertiwi Dwi Pramesti. Y Dwi Rahayu Dini Eko Fransiko Eko Fransisko Elistiana, Dinda Ian EM Yusuf Iis Endah Yuniarti, Endah Eneng Muslihah Erlangga, Anak Agung Gde Wahyu Sukma Ermin, Ade Erni Fhonna Fachrunnisa, Nurul Fachry Zaldi Fadillah, Muammar Fahri Ramadhan Fairus Fandi Ahmad Farah Anissa Farhan Kandarifa Fathul Rezki Iradha Fatimah Azzahrah Fatur Fauziah, Rani Fazrurrakhman Al Farisi Febri Nur Pramudya Fini Nurul Azzara Fiqrayanti, Nurul Firdaus Daud G.H, Muliana Gufran Hakiki, Iqmal Hamdiah Hamka.L Harmoko Haryuni Henni Sutryani Henny Setyawati Henra Malik Heriyana Herman Fithra Hisyam Hisyam Ihsan Husain, Nazar Husaini Ikram Ikramuddin, Ikramuddin Iksan ILHAM Imaduddin, Asad Ishak, Musli Isna Apriliza Aisyah Iswahyudi Jasman Jawad, Ahmad Juanda, Boy Riza Juhriati Juli Mursyida Juliantara, Pande Putu Ode JuliMursyida Jullimursyida Jumaini Junaidin, Junaidin Kahar Kahar Keysha Alia Salsabila Pasaribu Khairina AR Khairunnisa La Jeti Layli Pitri Yani Lestari, Dian Dwi Likdanawati M. Ilham Akbar Sabri M. Jabir M M.Subhan Marbawi, Marbawi Mardia Apriani Mardia Apriansi Mardian Apriansi Maria Heviyanti Mariyudi Marshanda Yuwinancy Maryatul, Maryatul Maryudi Marzuki Masdar, Rinaldi Matriadi, Faisal Ma`arij, Aman Minahari Miswar T Mohd. Heikal Monica Juliani Sagala Mu'azzaz, Nisrin MUCHSIN Muh Rizwan Muh. Fitrah, Muh. Fitrah Muhammad Al Hafis Muhammad Amin Muhammad Ammar Naufal Muhammad Ichsan Adnan Muhammad Junda Muhammad Rijal Muhammad Rizki Muhammad Whasil Mufti Ulwan Muhiddin Palennari Mujahid Damopolii Muliyani Munandar Musahadi Mustapa, Doni Nadhila Isara Nadila Yusrina Nasot, Marselinus Nasrullah Naufal Bachri, Naufal NIA FEBRIANTI, NIA Nidea Rinzeni Nova Lestari, Diana Nugraha, Azmi Fathin Eka Nur Alamsyah, Nur Nur Ifansyah Nurdin, Rizky Aprilliani NURUL HIKMAH Pane, Febbri Andreas Parwito Parwito, Parwito Putri Faradila Putri Milanda Bainamus Putri Nur Elvadita, Putri Regina Pratiwi Rachman Saleh Rahma Yanti Br Damanik Rahmaniar Rahmawati Rahmiza, Intan Raisul Amin Loamena Randitha Missouri Ratu, Tursina Raza, Hassam Riadi Suhendra Rico Nur Ilham Rini Qurratul Aini Rini Suryani Ristiana, Evi Riva Hayatunnisa Rizky Amelia Rizky Septika Utami Rofikah, Ummu Rosita Rosmaiti, Rosmaiti Rusdi Rusvita Rusydi Rusydi Abubakar Sabila, Rizka Aulia Sagita, Yelin Sahli, Argun Sahril Afandi S Samsul Bahri Sapna Biby Sara Paridah Sarbini, Ilyas Sari Yunus Shinta Novitalia Shobri Siska Tri Amanda Siti Maimunah Solly Aryza Sri Ulfa Junaidah Sri Wahyuni Suci Ramandhani Sugiarto, Sri Sukirman Sulfadli Sulindra, I Made Suryana, Irma SURYANI Su’da Al Muntazah Syahru Ramadhan Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah TARNO Taufiqurrahman Teuku Muhammad Azani Teuku Zulkarnaen Tiara, Dewi Titi Yulmaida Towaka, Suleman Uli Artha Manullang Ulia Fitri Ulya Alfandi Umi Kalsum Vidiana Anggeranika Vitia Cahyono Wahab, Isnaeni Wahyudin, Naufal Ilma Wahyudinsyah Waliyudin Waliyudin Widayati, Ulfa Widyana Verawati Siregar Wirdatul Ahya Yanita Yasin, Yade. K Yasmin Yatari Yusicha Yuli Asbar Yuniasih, Dewi Zabila, Mariana Afna Zahrul Fuadi Zait, Goma zamzami Zulfan