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DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT Ulia Fitri; Julimursyida; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.429

Abstract

This study aims to determine the effect of price perceptions, consumers, and brand image on brand behavior on beat motorcycle brand users in Bireuen district. This study uses primary data obtained by distributing online questionnaires to 100 respondents who were selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS version 24. The results partially show that consumer price perceptions and brand image have a significant effect on brand switching behavior from Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district. Simultaneously, the perception of price, consumers and brand image also significantly influence the brand shift of Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district.
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS Muhammad Whasil Mufti Ulwan; Rusydi; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.455

Abstract

innovation and price suitability on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University. The sample that will be used in this research is 105 consumers. The research method in this thesis uses quantitative methods with a descriptive approach. The data analysis tool used is multiple regression. The results of the research show that celebrity endorsement does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University, brand image has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh University, Product innovation does not have a positive and significant effect on generation Z consumers' buying interest in Scarlett products among students at the Faculty of Economics and Business at Malikussaleh University and price conformity has a positive and significant effect on Generation Z consumers' buying interest in Scarlett products among students at the University's Faculty of Economics and Business. Malikussaleh. Meanwhile, the results of simultaneous testing showed that Celebrity Endorsement (X1), Brand Image (X2), Product Innovation (X3) and Price Suitability (X4) had a significant effect on Generation Z consumers' buying interest (Y) in Scarlett products among students at the Faculty of Economics and Business. Malikussaleh university.
THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Adnan; Rusydi Abubakar; Ikramuddin; Titi Yulmaida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.472

Abstract

This study aims to analyze the effect of green marketing, product quality, and consumer confidence on purchasing decisions for Avoskin skincare products among students of the Faculty of Economics and Business, Malikussaleh University. The method used is quantitative with a survey approach. Data was collected through questionnaires distributed to 100 respondents selected by purposive sampling technique. Data analysis was carried out using multiple linear regression and also hypothesis testing. The results showed that green marketing, product quality, and consumer confidence have a significant and positive influence on purchasing decisions. Green marketing influences purchasing decisions by showing the company's commitment to the environment, while product quality influences through perceptions of product excellence and effectiveness. Consumer trust is a key factor that strengthens the relationship between product perceptions and purchasing decisions. These findings indicate that marketing strategies that focus on environmental aspects and product quality, as well as building consumer trust, can increase purchasing decisions for Avoskin skincare products among college students. This research is expected to contribute to the development of more effective marketing strategies in the skincare industry.
THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh) Adnan; Rusydi Abubakar; Heriyana; Andri Ani Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.551

Abstract

The research aims to determine how online customer ratings, online customer reviews, and price perceptions influence purchasing decisions on Shopee e-commerce among Management students of FEB Universitas Malikussaleh class of 2020. The data used in this research is primary data obtained by distributing questionnaires online and directly to students who use Shopee e-commerce. The sample in this research consists of 140 respondents using a non-probability sampling technique, namely purposive sampling. This research employs multiple linear regression analysis using SPSS software version 25. The results show that partially, online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on purchasing decisions. Meanwhile, the simultaneous test results show that online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on the Management students of FEB Universitas Malikussaleh class of 2020. The coefficient of determination test results indicate that purchasing decisions on Shopee e-commerce are influenced by online customer ratings, online customer reviews, and price perceptions by 42.8%, while the remaining 57.2% is influenced by variables outside this research.
THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH Rahma Yanti Br Damanik; Mariyudi; Adnan; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.561

Abstract

With diverse consumer lifestyles, including consumers in each region have their own unique cultural and culinary heritage. So prioritizing customer satisfaction is the ultimate goal for entrepreneurs, facing this situation every entrepreneur must adapt and recognize environmental conditions that are in accordance with current developments. This study aims to determine the effect of price, product quality and word of mouth on purchasing decisions for Takengon coffee pie products. The data in this study are primary data collected using a questionnaire method with a sample size of 105. The data in this study were analyzed using multiple linear regression methods. Research instrument tests, classical assumption tests and hypothesis tests were carried out with the SPSS 25.0 application tool. The results of the study showed that the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. While the word of mouth variable did not have a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, simultaneously the price, product quality and word of mouth variables had a significant effect on purchasing decisions for Takengon coffee pie products. Therefore, it is important for business owners to provide prices and product quality that are in accordance with consumer expectations. In this way, consumers will feel satisfied, so they can provide positive reviews to decide to buy a product.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY Monica Juliani Sagala; Ikramuddin; Adnan; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.586

Abstract

This study aims to determine the Influence of Online Customer Reviews, Online Customer Ratings, and Star Sellers on Consumer Trust in the Shopee Marketplace in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 133 respondents selected using non-probability and purposive sampling methods. The population in this study were consumers who had made purchases on the Shopee Marketplace. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of this study partially indicate that online customer reviews have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City, online customer ratings have a positive and significant impact on consumer trust in the Shopee Marketplace in Lhokseumawe City, and star sellers have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City. Simultaneously, online customer reviews, online customer ratings, and star sellers have a significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City.
THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY Adnan; Putri Faradila; Syamsul Bahri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.591

Abstract

This research aims to determine the influence of Customer Experience, Customer Satisfaction, Customer Bonding on consumer loyalty to Skintific Skincare Products (Case study of residents of Lhokseumawe City). The method used in sampling is non-probability sampling, accidental fiber sampling. With a total of 105 respondents. Primary data in this research was taken by interviewing and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method, Classic assumption test, Instrument Test (Validity and Reliability), hypothesis testing using the SPSS 26.0 program. The results of this test show simultaneously that Customer Experience, Customer Satisfaction, and Customer Bonding have a positive and significant effect on customer loyalty to Skintific Skincare products. Partially, each variable, namely Customer Experience, Customer Satisfaction and Customer Bonding, has a positive and significant effect on customer loyalty to Skintific Skincare products. The managerial implications in this research show that increasing Customer Experience, Customer Satisfaction, Customer Bonding, and customer loyalty to Skintific Skincare products. Scientific must continue to utilize these variables so that consumer loyalty increases. The higher the good customer experience with a product, the higher the customer loyalty to that product will be.
THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH ) Adnan; Dara; Naufal Bachri; T.Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.600

Abstract

The purpose of this research is to determine and analyze the influence of price discounts, hedonic shopping motivation and shopping lifestyle on fashion products on Shopee Live. The population in this study were active students at the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had impulse bought fashion products on Shopee Live. The number of respondents used in this research was 100 people. Primary data in this research was taken by means of a questionnaire or distributing questionnaires, and secondary data was obtained from journals and internet media. The data analysis technique used is the multiple linear regression analysis method, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 26.0 program. This type of research is quantitative research. The results of this research show that simultaneously price discounts, hedonic shopping motivation and shopping lifestyle have a positive and significant effect on fashion products on Shopee Live among students at the Faculty of Economics and Business, Malikussaleh University. In particular, each variable, namely price discount, hedonic shopping motivation and shopping lifestyle, has a positive and significant effect on impulse buying of fashion products on Shopee Live. Hedonic shopping motivation is the most dominant variable influencing impulse buying of fashion products on Shopee Live at the Faculty of Economics and Business, Malikussaleh University. The adjusted R square value of 0.623 obtained by the dependent variable can be explained by the independent variables, namely price discount, hedonic shopping motivation and shopping lifestyle, amounting to 62.3%, while the remaining 37.7% can be explained by other variables which were not examined by this researcher.
THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH) Erni Fhonna; Munandar; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.606

Abstract

This research aims to analyze the influence of discounts and lifestyle on impulse buying (a case study of Shopee users among students at the Faculty of Economics and Business, Universitas Malikussaleh). The study employs a quantitative method, with the population consisting of students from the Faculty of Economics and Business at Universitas Malikussaleh who use Shopee. The sampling method used in this research is stratified random sampling, with 100 respondents. The instrument for measuring responses is based on a Likert scale, and primary data is collected through questionnaires distributed directly to the respondents. The data in this research is analyzed using multiple linear regression analysis, instrument testing, classical assumption tests, hypothesis testing, and the determination coefficient, all processed using SPSS version 27. The results show that discounts do not have a positive or significant effect on impulse buying, as evidenced by a t-value < t-table (-0.708 < 1.664) and a significance value of 0.480 > 0.05. On the other hand, lifestyle has a positive and significant effect on impulse buying, as demonstrated by a t-value > t-table (7.027 > 1.664) with a significance value of 0.000 < 0.05. This research implies that Shopee should emphasize strategies to enhance its marketing efforts, attract consumers, and encourage impulse buying.
THE INFLUENCER OF MARKETING, DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS ON SKINTIFIC PRODUCTS IN TIKTOK SHOP (Case Study of Students of the Faculty of Economics and Business, Malikussaleh University) Cut Nazira Maulida; Adnan; Rusydi Abubakar; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.635

Abstract

The aim of the research is to determine and analyze the influence of Influencer Marketing, Digital Marketing, and Brand Image on purchasing decisions for skintific products at the Toktok Shop among students at the Faculty of Economics and Business, Malikussaleh University. This research was conducted at the Tiktok Shop. With the object of the research being carried out on students from the Faculty of Economics and Business, Malikussaleh University. The population used in this research is all students from the Faculty of Economics & Business, Malikussaleh University who use Skintific products. Researchers determined the sample size to be 100 student respondents at the Faculty of Economics & Business, Malikussaleh University who used Skintific products. Research Results Influencer marketing has a significant influence on purchasing decisions for Skintific products in the Tiktok Shop. The better the influencer is at educating consumers regarding the products being marketed, the higher the level of purchasing decisions. Digital marketing has no influence on purchasing decisions for Skintific products at the Tiktok Shop. Brand image has a significant influence on purchasing decisions for Skintific products at the Tiktok Shop. Influencer marketing, digital marketing and brand image have a significant influence on purchasing decisions.
Co-Authors , M. Arzandy Marsal -, Muhammad Fahminuddin -, Suci Andriani A. Aldi Syarifuddin Abdul Muis Abu Bakar Adnan Adnan Afrida, Rina Agus Putra AS Agus Salim Nazar Ahmad Aiyub Akrom, Akrom Alam, Dawood Shah Aldi, Suhardi Alimuddin Ali Amelia, Nila Amiruddin Amirullah Ananda Rizky Andani Achmad Andi Asmawati Azis Andi Bustan Didi Andi Mulawakkan Firdaus Andi Tenri Ola Rivai Andri Ani Nur Andriani, Suci Anwar Ari Lasta Irawan Ari Pramuja Adittiya, Ari Pramuja Adittiya Aris Susanto Aristiani, Windy Arsal, A. Farida Arwana, Wandi Asdar Asfarina, Sharwanda Astri, Zul Asy'ari Nisyullah Awi Dassa Ayu Alfina Pratiwi Amar Bahri, Halida Bauzad, Andi Nur Anugrah Boy Riza Juanda Budi Setiawan Chaeril Syafri Chairil Akhyar Chalirafi Cut Darmawati Cut Dhea Fidela Cut Evi Oktaviani Cut Mulyani Cut Nazira Maulida Cut Nurul Azman Dara Darmawati Muchtar Desi Ariani Rahayu Desti Ayu Dhiya Wirdatul Izzah Dian Pertiwi Dwi Pramesti. Y Dwi Rahayu Dini Eko Fransiko Eko Fransisko Elistiana, Dinda Ian EM Yusuf Iis Endah Yuniarti, Endah Eneng Muslihah Erlangga, Anak Agung Gde Wahyu Sukma Ermin, Ade Erni Fhonna Fachrunnisa, Nurul Fachry Zaldi Fadillah, Muammar Fahri Ramadhan Fairus Fandi Ahmad Farah Anissa Farhan Kandarifa Fathul Rezki Iradha Fatimah Azzahrah Fatur Fauziah, Rani Fazrurrakhman Al Farisi Febri Nur Pramudya Fini Nurul Azzara Fiqrayanti, Nurul Firdaus Daud G.H, Muliana Gufran Hakiki, Iqmal Hamdiah Hamka.L Harmoko Haryuni Henni Sutryani Henny Setyawati Henra Malik Heriyana Herman Fithra Hisyam Hisyam Ihsan Husain, Nazar Husaini I Made Alet Ikram Ikramuddin, Ikramuddin Iksan ILHAM Imaduddin, Asad Ishak, Musli Isna Apriliza Aisyah Iswahyudi Jasman Jawad, Ahmad Juanda, Boy Riza Juhriati Juli Mursyida Juliantara, Pande Putu Ode JuliMursyida Jullimursyida Jumaini Junaidin, Junaidin Kahar Kahar Keysha Alia Salsabila Pasaribu Khairina AR Khairunnisa La Jeti Layli Pitri Yani Lestari, Dian Dwi Likdanawati M. Ilham Akbar Sabri M. Jabir M M.Subhan Marbawi, Marbawi Mardia Apriani Mardia Apriansi Mardian Apriansi Maria Heviyanti Mariyudi Marshanda Yuwinancy Maryatul, Maryatul Maryudi Marzuki Masdar, Rinaldi Matriadi, Faisal Ma`arij, Aman Minahari Miswar T Mohd. Heikal Monica Juliani Sagala Mu'azzaz, Nisrin MUCHSIN Muh Rizwan Muh. Fitrah, Muh. Fitrah Muhammad Al Hafis Muhammad Amin Muhammad Ammar Naufal Muhammad Ichsan Adnan Muhammad Junda Muhammad Rijal Muhammad Rizki Muhammad Saleh Muhammad Whasil Mufti Ulwan Muhiddin Palennari Mujahid Damopolii Muliyani Munandar Musahadi Mustapa, Doni Nadhila Isara Nadila Yusrina Nasot, Marselinus Nasrullah Naufal Bachri, Naufal NIA FEBRIANTI, NIA Nidea Rinzeni Nova Lestari, Diana Nugraha, Azmi Fathin Eka Nur Alamsyah, Nur Nur Ifansyah Nurdin, Rizky Aprilliani NURUL HIKMAH Pane, Febbri Andreas Parwito Parwito, Parwito Putri Faradila Putri Milanda Bainamus Putri Nur Elvadita, Putri Regina Pratiwi Rachman Saleh Rahma Yanti Br Damanik Rahmaniar Rahmawati Rahmiza, Intan Raisul Amin Loamena Randitha Missouri Ratu, Tursina Raza, Hassam Riadi Suhendra Rico Nur Ilham Rini Qurratul Aini Rini Suryani Ristiana, Evi Riva Hayatunnisa Rizky Amelia Rizky Septika Utami Rofikah, Ummu Rosita Rosmaiti, Rosmaiti Rusdi Rusvita Rusydi Rusydi Abubakar Sabila, Rizka Aulia Sagita, Yelin Sahli, Argun Sahril Afandi S Samsul Bahri Sapna Biby Sara Paridah Sarbini, Ilyas Sari Yunus Shinta Novitalia Shobri Siska Tri Amanda Siti Maimunah Solly Aryza Sri Ulfa Junaidah Sri Wahyuni Suci Ramandhani Sugiarto, Sri Sukirman Sulfadli Sulindra, I Made Suryana, Irma SURYANI Su’da Al Muntazah Syahru Ramadhan Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah TARNO Taufiqurrahman Teuku Muhammad Azani Teuku Zulkarnaen Tiara, Dewi Titi Yulmaida Towaka, Suleman Uli Artha Manullang Ulia Fitri Ulya Alfandi Umi Kalsum Vidiana Anggeranika Vitia Cahyono Wahab, Isnaeni Wahyudin, Naufal Ilma Wahyudinsyah Waliyudin Widayati, Ulfa Widyana Verawati Siregar Wirdatul Ahya Yanita Yasin, Yade. K Yasmin Yatari Yusicha Yuli Asbar Yuniasih, Dewi Zabila, Mariana Afna Zahrul Fuadi Zait, Goma zamzami Zulfan