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PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI E-COMMERCE SHOPEE (STUDI KASUS PADA GEN-Z KOTA PALU)
Prabawanti, Kd. Jessika;
Bachri, Syamsul;
Ponirin, Ponirin;
Asriadi, Asriadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)
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DOI: 10.31539/costing.v7i6.12973
A primary factor affecting the success of an e-commerce platform is the quality of its electronic services, which is crucial in fostering customer satisfaction and loyalty. This research aims to examine the impact of e-service quality on customer loyalty, with customer satisfaction serving as an intervening variable, specifically targeting Generation Z users of Shopee in Palu. The study employs a quantitative approach, focusing on Generation Z Shopee users in Palu as the population. The sample was selected through non-probability sampling, specifically judgmental sampling, and consists of 110 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS), facilitated by Smart PLS 4.0 software. Findings reveal that e-service quality has a positive and significant impact on both customer satisfaction and loyalty, customer satisfaction significantly enhances customer loyalty, and customer satisfaction successfully mediates the link between e-service quality and customer loyalty in a positive and significant way. This underscores the need to improve e-service quality to boost customer satisfaction and loyalty, suggesting that e-commerce platforms like Shopee should prioritize digital service optimization to enhance competitiveness and retain loyal customers.
Geoinformation Web Technology: Pengaruhnya Terhadap Disaster Awareness Siswa Sekolah Dasar di Sekitar Gunung Semeru
Bachri, Syamsul;
Hakiki, A.Riyan Rahman;
Sumarmi, Sumarmi;
Irawan, Listyo Yudha;
Masruroh, Heni;
Hidiyah, Tabita May;
Billah, Egi Nursari;
Putri, Nanda Regita;
Prastiwi, Mellinia Regina;
Zimo, Huang
J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial) Vol 11, No 1 (2024): JPIPS
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang
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DOI: 10.18860/jpips.v11i1.24426
Disaster awareness sangat penting dimiliki oleh siswa untuk mengurangi resiko bencana. Pada proses pembelajaran disaster awareness di sekolah pada umumnya masih belum optimal. Penelitian memiliki tujuan untuk mengukur pengaruh geoinformation web technology terhadap disaster awareness siswa sekolah dasar di sekitar Gunung Semeru. Penelitian ini merupakan penelitian quasy experiment menggunakan desain pretest posttest one group. Subjek pada penelitian terdiri dari 36 siswa kelas lima SDN Sumberwuluh 2. Pemilihan lokasi penelitian didasari karena merupakan salah satu sekolah dasar yang terdampak langsung erupsi Gunung Semeru. Penentuan subjek dilakukan dengan simple random sampling technique sesuai saran guru di sekolah. Pengumpulan data menggunakan tes. Uji hipotesis penelitian dilakukan dengan Mann Whitney melalui nilai sig. 0,05. Uji hipotesis memperoleh nilai sig. 0,000 0,05. Menunjukkan adanya pengaruh geoinformation web technology terhadap disaster awareness yang didukung dengan perolehan nilai posttest lebih tinggi daripada nilai pretest. Dapat disimpulkan bahwa geoinformation web technology berpengaruh terhadap disaster awareness siswa di sekolah dasar sekitar Gunung Semeru.
DAMPAK BANTUAN MODAL YRII TERHADAP USAHA MIKRO MASYARAKAT HUNTAP
Sailo, Mayasari;
Rombe , Elimawaty;
Bachri, Syamsul;
Wanti, Sri
Jurnal Inovasi Bisnis Indonesia (JIBI) Vol. 2 No. 2 (2024): December
Publisher : PT. Tangrasula Tekno Kreatif
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DOI: 10.61896/jibi.v2i2.82
Abstrak Penopang terbesar perekonomian Indonesia didominasi dengan keberadaan Usaha Mikro, Kecil dan Menengah (UMKM) sebagai tulang punggung perekonomian nasional. Usaha mikro merupakan usaha produktif milik perorangan dan/atau usaha perorangan yang memenuhi kriteria sebagai usaha mikro. Penelitian ini bertujuan untuk mengidentifikasi dampak bantuan modal usaha yang memberikan kontribusi kepada usaha mikro yang telah terdampak bencana alam yang ada di Huntap Tondo. Metode yang digunakan adalah metode kualitatif yang dilakukan melalui observasi, dokumentasi dan wawancara kepada beberapa Right Holders (RHs). Penelitian ini bersifat deskriptif eksploratif yang dimana peneliti berusaha mendeskripsikan masalah yang muncul dalam hubungannya dengan pembiayaan pada usaha mikro yang terdaftar pada Islamic Relief. Hasil wawancara mendalam menemukan kesimpulan umum dari para pelaku usaha mikro bahwa bantuan modal berpengaruh tidak secara langsung terhadap laba. Laba ditentukan oleh naik turunnnya penjualan. Naik turunnya penjualan ditentukan oleh situasi pasar. Jika usaha mikro dapat bersaing dengan baik di pasar, maka penjualan meningkat dan pada akhirnya laba meningkat. Bantuan modal berdampak memperlancar usaha-usaha mikro yang ada di Huntap Tondo untuk memenangkan persaingan. Kata Kunci: Usaha Mikro, Islamic Relief, Bantuan Modal Usaha. Abstract The biggest supporter of the Indonesian economy is dominated by the existence of Micro, Small and Medium Enterprises (MSMEs) as the backbone of the national economy. Micro businesses are productive businesses owned by individuals and/or individual businesses that meet the criteria for being a micro business. This research aims to identify the impact of business capital assistance that contributes to micro businesses that have been affected by natural disasters in Huntap Tondo. The method used is a qualitative method carried out through observation, documentation and interviews with several Right Holders (RHs). This research is an exploratory descriptive research in which the researcher tries to describe the problems that arise in relation to financing in micro businesses registered with Islamic Relief. The results of in-depth interviews found a general conclusion from micro business actors that capital assistance had an indirect effect on profits. Profit is determined by the rise and fall of sales. The rise and fall of sales is determined by the market situation. If micro businesses can compete well in the market, then sales will increase and ultimately profits will increase. Capital assistance has the effect of facilitating micro businesses in Huntap Tondo to win the competition. Keywords: Micro Business, Islamic Relief, Business Capital Assistance.
Enhancing Economic Competitiveness: Analysis of Competitive Advantage Strategies for Durian at PT. Silvia Amerta Jaya
Lukman, Riska Salsabila Ramadani;
Adam, Rosida P;
Bachri, Syamsul;
Lamusa, Faruq
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual
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DOI: 10.37385/ijedr.v6i1.7028
This study aims to analyze the competitive advantage strategies implemented by PT. Silvia Amerta Jaya in marketing durian fruit and to identify the factors supporting the company's competitive advantage. The durian market offers profitable prospects, particularly for farmers, to enhance competitive advantage strategies and encourage investments in production growth. A descriptive qualitative approach was employed in this research, with data collected through interviews and analyzed using a SWOT framework. The analysis of internal and external strategic factors revealed the following scores: SO (Strength-Opportunity) at 11.46, ST (Strength-Threat) at 11.02, WO (Weakness-Opportunity) at 11.22, and WT (Weakness-Threat) at 7.78. Based on the SWOT analysis diagram, PT. Silvia Amerta Jaya is positioned in Quadrant I, indicating the presence of significant strengths and opportunities that enable the company to achieve a competitive advantage. These findings suggest that PT. Silvia Amerta Jaya has a robust foundation to capitalize on its market opportunities and maintain its strategic positioning.
PENGARUH MODEL PEMBELAJARAN DISCOVERY MENGGUNAKAN MEDIA GOOGLE EARTH TERHADAP KEMAMPUAN BERPIKIR SPASIAL SISWA SMA
Kusuma, Ari Pradipta;
Handoyo, Budi;
Bachri, Syamsul;
Wirahayu, Yuswanti Ariani
Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial Vol. 4 No. 12 (2024)
Publisher : Universitas Negeri Malang
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Dalam pembelajaran Geografi, siswa dituntut untuk menguasai kemampuan berpikir spasial. Penelitian ini bertujuan untuk menemukan pengaruh model pembelajaran discovery dengan menggunakan media google earth terhadap berpikir spasial siswa SMA. Penelitian ini menggunakan desain eksperimen semu. Dalam eksperimen ini, digunakan dua kelompok subjek, yaitu kelompok eksperimen dan kelompok kontrol. Pengumpulan data dilakukan melalui tes. Data berupa posttest only yang diperoleh dari hasil kelas eksperimen dan kelas kontrol. Uji normalitas dan homogenitas dengan menggunakan uji statistic non-parametrik Wilcoxson dan Uji Mann Whitney. Uji hipotesis yang digunakan adalah uji t sampel bebas (independent sampel t- test), yang di-lakukan melalui bantuan software SPSS versi 25 for windows pada nilai/taraf signifikansi α = 0,05. Hasil uji normalitas menunjukkan bahwa sebaran data berdistribusi normal dan hasil uji homogenitas menunjukkan bahwa varian variable menunjukkan homogen. Hasil uji SPSS dengan menggunakan Mann Whitney U test menunjukkan bahwa Asymp. Sig. (2-tailed) sebesar 0,000 < 0,05. Hasil penelitian menyimpulkan bahwa model pembelajaran discovery berbantuan media google earth berpengaruh terhadap berpikir spasial siswa. Hal ini berarti bahwa model pembelajaran discovery dengan menggunakan media google earth layak dimanfaatkan dalam pembelajaran geografi untuk meningkatkan kemampuan berpikir spasial siswa. In learning Geography, students are required to master spatial thinking skills. This study aims to find the effect of discovery learning model using google earth media on high school students' spatial thinking. This study used a quasi-experimental design. In this experiment, two groups of subjects were used, namely the experimental group and the control group. Data collection is done through tests. Data in the form of posttest is only obtained from the results of the experimental class and control class. Test for normality and homogeneity using the Wilcoxson non-parametric statistical test and the Mann Whitney test. The hypothesis test used is the independent sample t-test, which is carried out with the help of SPSS software version 25 for windows at a significant level of = 0.05. The results of the normality test showed that the distribution of the data was normally distributed, and the results of the homogeneity test showed that the variable variance showed homogeneous. The results of the SPSS test using the Mann Whitney U test showed that Asymp. Sig. (2-tailed) of 0.000 < 0.05. The results of the study concluded that the discovery learning model assisted by google earth media influenced students' spatial thinking. This means that the discovery learning model using google earth media is feasible to use in geography learning to improve students' spatial thinking skills.
Penggunaan Media Pembelajaran Kahoot untuk Meningkatkan Motivasi Belajar Siswa pada Pembelajaran IPS di SMP
Aziza, Fara Wahyu;
Prana, Galuh Raka;
Fadhilah, Hanifa Nur;
Janah, Indah Nor;
Arakian, Maria Rut Ningsi;
Desianti, Ni Gusti Nyoman;
Bachri, Syamsul;
Fahrudin, Ria Nuzul
Journal of Innovation and Teacher Professionalism Vol. 3 No. 3 (2025)
Publisher : Universitas Negeri Malang
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DOI: 10.17977/um084v3i32025p720-727
Salah satu kendala utama dalam pembelajaran Ilmu Pengetahuan Sosial (IPS) di tingkat SMP adalah rendahnya motivasi belajar siswa. Hal ini disebabkan oleh anggapan bahwa mata pelajaran IPS bersifat hafalan sehingga terasa monoton dan kurang menarik. Untuk mengatasi permasalahan tersebut, penelitian ini bertujuan untuk menganalisis efektivitas penggunaan media pembelajaran Kahoot! dalam meningkatkan motivasi belajar siswa pada mata pelajaran IPS di SMP Negeri 13 Malang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif, dengan subjek penelitian siswa kelas IX SMP Negeri 13 Malang. Data dikumpulkan melalui teknik observasi, wawancara, dan dokumentasi. Analisis data dilakukan menggunakan teknik analisis data interaktif yang mencakup reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penggunaan media Kahoot! dapat meningkatkan motivasi belajar siswa karena fitur interaktifnya mampu menarik perhatian dan meningkatkan keterlibatan mereka dalam pembelajaran. Selain itu, Kahoot! membantu siswa memahami materi lebih mudah, mengembangkan keterampilan berpikir kritis, serta menyediakan umpan balik langsung yang memperkuat pemahaman mereka. Dengan demikian, implementasi Kahoot! sebagai media pembelajaran dapat menjadi alternatif inovatif dalam meningkatkan kualitas pembelajaran IPS di SMP.
NASIONALISME DALAM PERSPEKTIF HUKUM MAQASID AL- SYARIAH
Bachri, Syamsul;
Tarmizi, Tarmizi;
Habibah, Habibah
Moderation | Journal of Islamic Studies Review Vol. 1 No. 2 (2021)
Publisher : Asosiasi Dosen PTKIS Indonesia
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DOI: 10.63195/moderation.v1i2.27
This paper discusses "Nationalism in the perspective of Maqasid al-Shari'ah Law" by revealing the problems, namely: (1) How is nationalism in the Qur'an and Hadith, and (2) How is the basis of nationalism (hifdz al-wathan) in the view of maqasid al-syari'ah. Nationalism in the Qur'an is described by Allah Swt in surah Al-Baqarah: 126 about Abraham's love for his country by praying that the country is safe and peaceful and its people are blessed with abundant sustenance. Likewise, nationalism in the Hadith is described about the Prophet Muhammad who loved the land of Mecca and Medina. While the foundations of nationalism (hifdz al-wathan) in the view of maqasid al-syari'ah include: ideological basis, normative basis, psychological basis and sociological basis.
Pengaruh content marketing dan electronic word of mouth (E-WoM) terhadap purchase decision produk Skin1004 yang dimediasi oleh fear of missing out (FoMO) (studi kasus pada Gen Z di Kota Palu)
Fitrianingsih, Ananda;
Bachri, Syamsul;
Muzakir;
Farid
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram
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DOI: 10.37631/ebisma.v6i1.1830
In the current digital era, digital marketing strategies are increasingly used by various companies, including Skin1004, ranging from content marketing creation to the utilization of E-WoM. This has led to the emergence of the FoMO phenomenon, which has now become an important factor influencing purchase decisions, especially among Gen Z. This study aims to analyze and determine the effect of content marketing and electronic word of mouth on the purchase decision of Skin1004 products, mediated by fear of missing out (FoMO) among Gen Z in Palu City. The research method used is quantitative with Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS). The sample was taken using purposive sampling with 150 respondents. The results of the study show that the content marketing variable has a positive and significant effect on fear of missing out and purchase decision, the electronic word of mouth variable has a positive and significant effect on fear of missing out and purchase decision, the fear of missing out variable has a positive and significant effect on purchase decision, and the fear of missing out variable can mediate the effect of content marketing on purchase decision and the effect of electronic word of mouth on purchase decision.
Pengembangan Bahan Ajar Digital Berbasis Web Pada Materi Mitigasi Bencana Alam
Nurdin, Iqbal;
Sumarmi;
Sahrina , Alfi;
Bachri, Syamsul
JPIG (Jurnal Pendidikan dan Ilmu Geografi) Vol. 10 No. 1 (2025): Maret
Publisher : Geography Education Study Program, Universitas Kanjuruhan Malang
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DOI: 10.21067/jpig.v10i1.10544
Based on needs analysis, as many as 75% of students have difficulty understanding the material presented by the teacher. Disaster mitigation learning in class still uses printed teaching materials which do not help students' understanding. The use of printed teaching materials and boring learning does not fully support the learning process. The aim of this research is to produce website-based digital teaching materials using identification of website addresses with the domain classgeografi.com and to test the suitability of teaching materials for the learning process. The research method uses the ADDIE model with five development stages, namely: Analysis, Design, Development, Implementation and Evaluation. Data collection was carried out based on the results of validation carried out by material and media validators and analyzed using quantitative and qualitative descriptive analysis. Feasibility test of digital teaching materials by material validators (83%) and media validators (96%) with the feasibility category "Very Feasible". In the trial conducted at SMAN 1 Gondanglegi, the student user response was (96%) and the teacher user response was (96%) with the feasibility category "Very Feasible". Based on the results of this assessment, website-based digital teaching materials are suitable for use in the learning process.
Pengembangan Bahan Ajar Digital Berbasis Web Pada Materi Mitigasi Bencana Alam
Nurdin, Iqbal;
Sumarmi;
Sahrina , Alfi;
Bachri, Syamsul
JPIG (Jurnal Pendidikan dan Ilmu Geografi) Vol. 10 No. 1 (2025): Maret
Publisher : Geography Education Study Program, Universitas Kanjuruhan Malang
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DOI: 10.21067/jpig.v10i1.10544
Based on needs analysis, as many as 75% of students have difficulty understanding the material presented by the teacher. Disaster mitigation learning in class still uses printed teaching materials which do not help students' understanding. The use of printed teaching materials and boring learning does not fully support the learning process. The aim of this research is to produce website-based digital teaching materials using identification of website addresses with the domain classgeografi.com and to test the suitability of teaching materials for the learning process. The research method uses the ADDIE model with five development stages, namely: Analysis, Design, Development, Implementation and Evaluation. Data collection was carried out based on the results of validation carried out by material and media validators and analyzed using quantitative and qualitative descriptive analysis. Feasibility test of digital teaching materials by material validators (83%) and media validators (96%) with the feasibility category "Very Feasible". In the trial conducted at SMAN 1 Gondanglegi, the student user response was (96%) and the teacher user response was (96%) with the feasibility category "Very Feasible". Based on the results of this assessment, website-based digital teaching materials are suitable for use in the learning process.