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All Journal Sodality: Jurnal Sosiologi Pedesaan Indonesian Journal of Geography Geo Media: Majalah Ilmiah dan Informasi Kegeografian Katalogis Jurnal Mahasiswa Teknologi Pendidikan (JMTP) Jurnal Manajemen Bisnis Media Komunikasi Geografi Majalah Geografi Indonesia Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Asia-Pacific Management and Business Application Sumatra Journal of Disaster, Geography and Geography Education Jurnal Penelitian Pendidikan IPA (JPPIPA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pendidikan dan Ilmu Geografi Jurnal Geografi Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Albacore : Jurnal Penelitian Perikanan Laut Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Magister Pendidikan IPA Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Pena Justisia: Media Komunikasi dan Kajian Hukum J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial) GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Jurnal Praksis dan Dedikasi Sosial International Journal of Economics Development Research (IJEDR) AL-Ishlah : Jurnal Ilmiah Hukum Aspirasi : Jurnal Masalah-masalah Sosial Alauddin Law Development Journal (ALDEV) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Ideguru: Jurnal Karya Ilmiah Guru Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal of Correctional Issues (JCI) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Media Akuakultur Indonesia JURNAL SAINS DAN TEKNOLOGI PERIKANAN (JIKAN) AKM: Aksi Kepada Masyarakat GEOGRAPHIA: Jurnal Pendidikan dan Penelitian Geografi JPIG Mediastima Jurnal Berita Kesehatan Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial Jurnal Manajemen dan Bisnis Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan International Journal of Disaster Management Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Journal of Gurutta Education Tadulako International Journal of Applied Management (TaJAM) Jurnal Inovasi Bisnis Indonesia (JIBI) Journal of Innovation and Teacher Professionalism Jurnal Sosiologi Kontemporer E-Amal: Jurnal Pengabdian Kepada Masyarakat Public Health And Medicine Journal (PAMA) Moderation: Journal of Islamic Studies Review Jurnal Geosaintek
Syamsul Bachri
Universitas Indonesia Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Transformasi Penjualan Produk Melalui Strategi Pemasaran Berbasis SWOT Pada UMKM Ayulala Bakery Kota Palu Palembangan, Adinda Yuni; Fadjar, Adifiyani; Bachri, Syamsul; Tambaru, Rachman
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.17527

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengeksplorasi penerapan strategi pemasaran berdasarkan analisis SWOT untuk mentransformasikan penjualan produk di Ayulala Bakery secara signifikan dan mempertahankan eksistensinya di tengah persaingan yang semakin ketat. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan observasi, wawancara, dan dokumentasi untuk pengumpulan data. Wawancara dilakukan langsung dengan pemilik Ayulala Bakery sebagai sumber informasi utama. Hasil penelitian menunjukkan bahwa Ayulala Bakery berada pada posisi Kuadran II analisis SWOT, dengan kekuatan internal yang relatif tinggi namun ancaman eksternal yang signifikan. Disarankan agar Ayulala Bakery melakukan strategi diversifikasi untuk memperluas pangsa pasar dengan memanfaatkan peluang seperti pengembangan produk, memperluas saluran pemasaran melalui platform digital, penghematan bahan baku untuk mengatasi inflasi, dan memperkenalkan produk yang berorientasi pada tren konsumen. Strategi-strategi tersebut diharapkan dapat mendorong transformasi penjualan produk dan mempertahankan posisi pasar yang kompetitif. Kata Kunci: Strategi Pemasaran, Analisis SWOT,UMKM.   ABSTRACT This study aims to explore the implementation of a marketing strategy based on SWOT analysis to significantly transform product sales at Ayulala Bakery and maintain its existence amidst increasing competition. The research employs a descriptive qualitative approach, utilizing observation, interviews, and documentation for data collection. Interviews were conducted directly with the owner of Ayulala Bakery as the primary source of information. The results indicate that Ayulala Bakery is positioned in Quadrant II of the SWOT analysis, with relatively high internal strengths but significant external threats. It is recommended that Ayulala Bakery adopt a diversification strategy to expand market share by leveraging opportunities such as product development, expanding marketing channels through digital platforms, saving raw materials to address inflation, and introducing consumer trend-oriented products. These strategies are expected to drive product sales transformation and maintain competitive market positioning. Keywords : Marketing Strategy, SWOT Analysis, MSEMs.
Media Pembelajaran Peta Berbasis Web untuk Meningkatkan Minat Belajar Siswa Otoluwa, Yemima; Sumarmi, Sumarmi; Bachri, Syamsul
GEOGRAPHIA : Jurnal Pendidikan dan Penelitian Geografi Vol. 6 No. 1 (2025): Juni
Publisher : Jurusan Pendidikan Geografi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/gjppg.v6i1.10624

Abstract

This research is a research and development that produces learning media based on the media feasibility and effectiveness. The resulting product is a web-based map learning media on the material of Geographic Information Systems at Grade XII. This research used the ADDIE development model (Analysis, Design, Development, Implementation, & Evaluation). The instrument used was a questionnaire for validators, teachers, and students. The results of the validation test were 89.56% with valid criteria, which means a trial can be carried out. The results of the student trial obtained a score of 86.58%, while the average student learning outcome was 83.75% and the results of the teacher's trial obtained a score of 95%. The results were categorized into effective criteria. Thus, the media can be used properly.
PENERAPAN PERSETUJUAN TINDAKAN MEDIS DI GUNUNG SARI MEDICAL CLINIK Bachri, Syamsul
Public Health and Medicine Journal Vol 1 No 2 (2023): PAMA Edisi Februari
Publisher : Institute Laboratory of Research and Statistics Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk Penerapan Persetujuan Tindakan Medis di Gunung Sari Medical Clinic. Penelitian ini termasuk penelitian hukum empiris berdasarkan tipe pendekatan sosiologis, fakta, dan konseptual. Data bersumber dari hasil penelitian lapangan dan juga perundang-undangan. Sedangkan pengumpulan data dilakukan dengan teknik dokumentasi, wawancara dan studi pustaka. Hasil dari penelitian bahwa pelaksanaan persetujuan tindakan medis yang ada di Gunung Sari Medical Clinic secara yuridis sudah sesuai dengan ketentuan yang berlaku, dimana dalam pelaksanaannya lebih diutamakan pada proses komunikasi antara dokter dengan pasiennya, bukan hanya pada pengisian dan ditandatanganinya formulir. Jika muncul perbedaan pendapat antara dokter dengan pasiennya akan tindakan medis yang akan dijalankan, pihak tenaga medis dalam penyelesaiannya, tetap berusaha menghormati hak-hak asasi pasien dengan tetap memberikan layanan terbaik, memberikan alternatif tindakan lainnya meskipun hasilnya tidak maksimal dibandingkan tindakan medis yang telah disarankan, dan tidak menyuruh pulang paksa.
The Effect of Service Quality on Customer Satisfaction Mediated by Brand Image and Customer Experience of Indibiz in Palu City Sinta, Tri Ayu; Ponirin, Ponirin; Bachri, Syamsul; Auriza, Mohammad Zeylo
SIMAK Vol. 23 No. 01 (2025): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v23i01.627

Abstract

This study aims to analyze the influence of service quality on customer satisfaction mediated by brand image and customer experience of Indibiz n Palu City. This research employs a quantitative method. The population of the study consists of Indibiz customers at PT Telkom Witel Sulbagteng in Palu City, with a sample size of 105 respondents. Data collection was conducted using a Google Forms questionnaire, and the sampling technique applied was purposive sampling. The data analysis technique used in this study is Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SMARTPLS software. The results indicate that the brand image variable does not significantly affect customer satisfaction, while service quality has a significant impact on customer satisfaction, and customer experience also has a significant impact on customer satisfaction. The quality of service mediated by brand image does not have a significant effect on customer satisfaction. The quality of service mediated by customer experience has a significant effect on customer satisfaction.
Analisis Spasial Kerawanan Longsor Dengan Metode AHP dan SIG Kajian Mitigasi Bencana di Mojo, Kabupaten Kediri Sari, Mita Intan; Bachri, Syamsul; Utaya, Sugeng; Suharto, Yusuf; Masruroh, Heni
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4128

Abstract

Landslides often occur in areas with steep topography and unstable geology. Mojo District, particularly the slopes of Mount Wilis, is a landslide-prone area influenced by slope steepness and land use changes. This study analyzes the main factors contributing to landslides using the Analytical Hierarchy Process (AHP) method and vulnerability mapping based on Sistem Informasi Geografis (SIG). The five main parameters used include slope steepness, soil texture, rainfall, geology, and land use. The AHP weighting results indicate slope steepness as the dominant factor (weight 0.40), followed by soil texture with a value of 0.25, rainfall 0.15, geology 0.12, and land use 0.08. The vulnerability index map is divided into three classes: low, moderate, and high. Validation using data from 13 actual landslide events shows high spatial consistency, particularly in the southwestern and central regions of Mojo District, which experience high rainfall and sandy clay soils that are less stable. The final results of this study can serve as a basis for landslide disaster mitigation efforts and spatial planning in landslide-prone areas.
THE EFFECT OF CONVENIENCE AND SECURITY OF USING QRIS PAYMENT METHODS ON PURCHASING DECISIONS WITH TRUST AS AN INTERVENING VARIABLE RIZKIANI, FITRAH; Bachri, Syamsul; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 2 (2024): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i2.138

Abstract

This study aims to determine the effect of convenience and security of using digital payment methods (QRIS) on consumer purchasing decisions with trust as an intervening variable (the case of Generation Z purchases in Palu City). The type of research is quantitative. The research sample was Gen Z in Palu City which was determined through purposive sampling method and amounted to 100 people. This study uses the Structural Equation Modeling (SEM) method, which is operated with SMART-PLS. The results of this study indicate that 1) Ease of use of digital payment methods (QRIS) has a significant effect on purchasing decisions, 2) Security of using digital payment methods (QRIS) has a significant effect on purchasing decisions, 3) Ease of use of digital payment methods (QRIS) has a significant effect on trust, 4) Security of using digital payment methods (QRIS) has a significant effect on trust, 5) Trust has a significant effect on purchasing decisions, 6) Ease of use of digital payment methods (QRIS) has a significant effect on purchasing decisions, 7) The security of using digital payment methods (QRIS) has a significant effect on purchasing decisions.
THE INFLUENCE OF ACADEMIC SERVICE QUALITY ON STUDENT SATISFACTION MEDIATED BY TUITION FEES AT THE POSTGRADUATE PROGRAM OF TADULAKO UNIVERSITY IN PALU CITY Syaiful, Muhamad; Bachri, Syamsul; Parani, Syamsul Bahri Dg.
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 1 (2025): Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i01.173

Abstract

This study means to look at and dissect the impact of scholastic assistance quality on understudy fulfillment interceded by educational expenses at the Tadulako College Postgraduate program in Palu City. Questionnaires were distributed to students for data collection. The participants in this study were master's and doctoral students enrolled in Tadulako University's Postgraduate Program in Palu City during the 2023–2024 academic year. The inspecting method utilized likelihood examining. deciding the quantity of tests utilizing the slovin equation and got an example of 100 individuals as respondents. Using Smart-PLS 4.0 software, the measurement model (outer model) and structural model (inner model) are evaluated as part of the data analysis technique, which makes use of descriptive statistical analysis and partial least square (PLS) analysis. The outcomes showed that the nature of scholarly administrations affected understudy fulfillment, getting a way coefficient worth of 0.483 and a P-worth of 0.000. The immediate impact of scholastic help quality on educational expenses has a way coefficient worth of 0.564 and a P-worth of 0.000. The path coefficient and the P-value for the direct effect of tuition fees on student satisfaction were 0.366 and 0.000, respectively. The academic service quality variable has a path coefficient value of 0.207, a P-value of 0.00, and an upsilon v value of 0.898, all of which indicate that tuition fees have a significant indirect impact on student satisfaction.
Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online) Darmansyah, .; Salim, Muhartini; Bachri, Syamsul
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The purpose of this study was to analyze the influence of buying decision product in Indonesian. Variables identified in the survey is the Celebrity Endorser and Buying Decision. The respondents consumers product in indonesian. This research was conducted online are spread throughout the Indonesian region. Data were collected by questionnaires distributed directly to the respondents, data used is primary data that is by distributing questionnaires to 300 respondents. The sampling technique used directly nonprobability sampling is purposive sampling data. The results show that the Celebrity Endorser positive influence on the Buying Decision. because all indicators simultanly celebrity endoser can influence purchasing decisions.
Pemetaan Kerawanan Banjir di Daerah Aliran Sungai (DAS) Bendo Kabupaten Banyuwangi Berbasis Sistem Informasi Geografis Madani, Ilyas; Bachri, Syamsul; Aldiansyah, Septianto
Jurnal Geosaintek Vol. 8 No. 2 (2022)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

DAS Bendo adalah sebagian daerah yang berkontribusi terhadap kejadian banjir di Kabupaten Banyuwangi. Guna mengetahui tingkat kerawanan banjir di DAS Bendo dipakai parameter curah hujan, kemiringan lereng, jenis tanah, penggunaan lahan, ketinggian lahan, dan kerapatan sungai dalam penelitian ini. Metode scoring dan overlay digunakan untuk mengolah parameter melalui software ArcGIS 10.4 sehingga dapat dihasilkan peta tingkat kerawanan banjir. Peta yang dihasilkan cukup akurat dengan menunjukkan tiga tingkat kerawanan banjir di DAS Bendo yaitu tidak rawan, cukup rawan, dan sangat rawan. Daerah tidak rawan banjir berada di bagian hulu DAS sebesar 30%/12,0km2. Daerah rawan banjir sebesar 43%/17,3km2 berada pada bagian tengah DAS. Sementara itu, daerah sangat rawan banjir berada pada bagian hilir DAS sebesar 27%/10,7km2. Tingkat kerawanan banjir tersebut dominan dipengaruhi oleh kemiringan lereng di DAS Bendo.
THE EFFECT OF COUNTRY OF ORIGIN (COO) AND BRAND IMAGE ON CONSUMER SATISFACTION MEDIATED BY PURCHASE DECISION IN WULING CARS IN PALU CITY Tobondo, Riky Thias Pranolo; Bachri, Syamsul; Sutomo, Maskuri; Auriza, Mohammad Zeylo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4144

Abstract

This study aims to analyze the influence of Country of Origin (COO) and brand image on consumer satisfaction, with purchase decision as a mediating variable among Wuling car consumers in Palu City. The research employed a quantitative approach with data collected through questionnaires distributed to 106 respondents who are users or consumers of Wuling cars. Data analysis was carried out using SmartPLS 4 software. The findings indicate that Country of Origin has a significant effect on both purchase decisions and consumer satisfaction, directly and indirectly. Brand image also has a significant effect on purchase decisions and consumer satisfaction, as well as an indirect effect through purchase decisions. Furthermore, purchase decision acts as a significant mediating variable in the relationship between Country of Origin and brand image on consumer satisfaction. The results imply that Wuling’s corporate strategy should focus on strengthening COO reputation and brand image through innovation, quality, and effective marketing communication strategies.
Co-Authors . Asmirah . Darmansyah ., Wilopo Abdillah, Didit Abdul Malik Iskandar Afinda, Mayang Afrian, Ramdan Agus Sugiarto Ahmad Nurdin Hasibuan Aksa, Furqan Aksa, Furqan Ishak Aksinapang, Siliatang Aldiansyah, Septianto Alfyananda Kurnia Putra Aminuddin Aminuddin Andi Temassonge Andri Estining Sejati Arakian, Maria Rut Ningsi Ardiansyah Ari Sapto Ariani, Fifi Arjita, Rendra Arung Gihna Mayapada Asmarani, Dini Asriadi Asriadi Ayub, Muh. Azis, Idris Aziza, Fara Wahyu AZUZ, FAIDAH Azuz, Fidaan Husein Billah, Egi Nursari Budi Handoyo Cahyaning Putri, Nanda Regita Cendana, Amanda Puspa Cendikia, Mega Rizka Dahlan, Muhajir Syawir Daniel Mardika Darman Darman Delila Rambe, Delila Desianti, Ni Gusti Nyoman Didik Taryana Digitalis, Gatra Orbita Diky Al Khalidy Eli Hendrik Sanjaya Elimawaty Rombe Endah Purwaningsih Erwan Sastrawan Fadhilah, Hanifa Nur Fadjar, Adifiyani Fahmi, Muhammad Rizieq Fahrudi Ahwan Ikhsan Fahrudin, Ria Nuzul Fannalia, Fannalia Farid Farid Farid, Farid Febliansa, Muhammad Rahman Fitrianingsih, Ananda Giofandi, Eggy Arya Habibah Habibah Hakiki, A Riyan Rahman Hakiki, A. Riyan Rahman Hakiki, A.Riyan Rahman Harifuddin Harifuddin, Harifuddin Harizah, Desy Triana Dewi Hasibuddin, Hasibuddin Hasrah, Hasrah Heni Prastiwi, Mellinia Regina Hidiyah, Tabita May Husain Latuconsina Husennia, Siti I Komang Astina Idris, Munawara Iin Irawati Indasari, Indasari Intan Permatasari IRA NURIYA SANTI isma yuniar Ismail, Alice Sabrina Janah, Indah Nor Juanda, Eki Khalid Rijaluddin Kristanti, Yohana Ayu Kusuma . Kusuma, Ari Pradipta Lamusa, Faruq Lestari, Hety Dwi Listyo Yudha Irawan Lukman, Riska Salsabila Ramadani Madani, Ilyas Majid, Abdul Halim Abdul Mardhia, Dwi Marsela Marshanda, Umi Fadhila Marthen Arie Masirri, Jennifer Regina Maskuri Sutomo Masruroh, Heni Maulana, Muhammad Emir Mkumbachi, Ramadani Lausi Mkumbachi, Ramadhani Lausi Mohammad Zeylo Auriza Muhammad Masdar Muhammad Nasir Muhartini Salim Muis, Yuyun Ramadhani Muktiningsih Nurjayadi Muqtashida, Tsamrotul Muthia, Siti Muzakir Nabila, An-Nur Naswar Naswar, Naswar Neri Kautsari Nini Andriani Nissa, Indah Choirun Nurdin, Iqbal Nurmi Nonci Nurnaeni, Nurnaeni Otoluwa, Yemima Palembangan, Adinda Yuni Paluwati, Lisna Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paus Iskarni Podo Yuwono Ponirin Ponirin Ponirin, Ponirin Prabawanti, Kd. Jessika Prana, Galuh Raka Prastiwi, Mellinia Regina Prastiwi, Mellinia Regina Heni Pratiwi, Ilmia Pujo Widodo, Pujo Purwanto Purwanto Putri, Nanda Regita Putri, Nanda Regita Cahyaning Rachmadian, Robby Hilmi Rahmat Mubaraq Rambey, Tagor Ratna Sary Reny Andriyanty Riza, Marwati Rizal, Syah RIZKIANI, FITRAH Rombe , Elimawaty Rosida P. Adam Safarudin, Nur Rohmad Sahrina, Alfi Sailo, Mayasari Sari, Mita Intan Sasilintang, imadulhaq Razan Sekarrini, Cipta Putri Setianingsih, Endah Setiawan Mandala Putra Shrestha, Rajendra Prasad Sinta, Tri Ayu Siti Sendari suardi suardi Sugeng Utaya Sukendar, Windu SULVIANDANI, SULVIANDANI Sumarmi Susetyo, Jaduk Arief Suwaryo, Putra Agina Widyaswara Syahtaria, Moh. Ikhwan Syaiful, Muhamad Syamsuddin Syawiah, A. Tambaru, Rachman Tarmizi Tarmizi Tobondo, Riky Thias Pranolo Tuti Mutia Ulfah, Santya Umar, Iswandi Vitayanti Fattah Wahyuningsih Wahyuningtiyas, Kartika Putri Waladani, Barkah Wanti, Sri Yembuu, Batchuluun Yudi Ahdiansyah, Yudi Yunus Wahid, Muhammad Yusuf Suharto Yuswanti Ariani Wirahayu Zakiyah Zahara Zimo, Huang Zulfa, Alfiatus Zulfan Hakim, Muhammad