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All Journal JURNAL ECONOMIA Jurnal Siasat Bisnis Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya Trikonomika: Jurnal Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal INVOTEC Journal of Business Management Education (JBME) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik JOIV : International Journal on Informatics Visualization International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan Jurnal Manajemen Indonesia MANAJERIAL JURNAL MANAJEMEN MOTIVASI Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan EKONOMIS : Journal of Economics and Business DIJB (Diponegoro International Journal of Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JURNAL MANAJEMEN BISNIS International Journal of Applied Business Research Jurnal Bisnis dan Kewirausahaan IJEEM - Indonesian Journal of Environmental Education and Management Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Akuntansi : Jurnal Akuntansi Integratif Jurnal Wacana Ekonomi Jurnal Karinov Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business Khazanah Pendidikan Islam Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IJORER : International Journal of Recent Educational Research Komitmen : Jurnal Ilmiah Manajemen Jurnal PkM (Pengabdian kepada Masyarakat) Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Journal of Marketing Innovation East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan International Journal of Applied Business and International Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JIPkM Journal of Islamic Economics and Business International Journal of Entrepreneurship, Business, and Creative Economy Journal of Governance Risk Management Compliance and Sustainability e-Jurnal Apresiasi Ekonomi Asian Journal of Logistics Management Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Penelitian Pendidikan Indonesia Society Journal of Organizational and Human Resource Development Strategies
Lili Adi Wibowo
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : STRATEGIC

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ANALISIS PERAN ONLINE BRAND COMMUNITY DAN BRAND EXPERIENCE TERHADAP CUSTOMER ENGAGEMENT PADA FOLLOWERS AKUN INSTAGRAM BEAUTY PLATFORM DI INDONESIA Tasya Kamila Wasita; Lili Adi Wibowo; lisnawati Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.36315

Abstract

The startup industry in Indonesia is growing, especially on platform that provide product information in the beauty sector. The number of customers who like beauty products, especially female customers at this time, has led to the emergence of several companies that create a beauty platform that provides information, reviews, and testimonials on various beauty products. Several Indonesian startup have succeeded in carrying out the strategy survive, demonstrate competitive advantage, and achieve customer engagement from consumers, but some have received little attention from the public, even had to go out of business because they couldn't compete with startup activists other. This study aims to determine the effect of online brand community and brand experience on customer engagement. The type of research used is descriptive verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are customer engagement (Y), online brand community (X1) and brand experience (X2) as independent variables. The population in this study are followers of the Instagram Female Daily Network, Beautynesia.id, and Story.id accounts. Sampling in this study used a simple random sampling method (random sampling) using a probability sampling technique of 200 account users. The analysis technique used is Structural Equation Modeling (SEM) analysis with IBM SPSS AMOS version 26.0 for Windows program tools. The findings of this study indicate that the description of online brand community and brand experience on customer engagement is in the good category. Online brand community and brand experience have a positive and significant influence on customer engagement.
Model Peningkatan Kinerja UMKM melalui Co-Creation Innovation dan Program Business Coaching Lili Adi Wibowo; Tika Annisa Koeswandi; Lisnawati Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 2 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i2.50542

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana hubungan dan pengaruh Co-creation Innovation Values dan Program Business Coaching dampaknya pada Kinerja UMKM di Kota Bandung.  Penelitian ini merupakan penelitian deskriptif kuantitaif dengan melibatkan 273 UMKM yang memiliki bisnis kuliner.  Data dikumpulkan melalui kuesioner, wawancara, dan studi literatur. Data dianalisis dengan path analisis di mana variabel (x) adalah Entreprenurial Orientation, Co-creation Innovation Values (y) dan Kinerja UMKM (z). Penelitian ini menunjukan bahwa arah hubungan bertanda positif yang menunjukkan pola hubungan yang searah, yang artinya ketika terjadi peningkatan pada Co-creation Innovation maka akan diikuti oleh meningkatnya Business Coaching Program, begitupun sebaliknya. Berdasarkan hasil pengujian juga dapat disimpulkan bahwa Co-Creation Innovation berpengaruh signifikan terhadap Kinerja UMKM dan juga Business Coaching Program berpengaruh signifikan terhadap Kinerja UMKM. Hasil penelitian ini sejalan dengan teori Maiorescu (2015) dan dikembangkan oleh Sholahuddin et al., (2019) bahwa Business Coaching adalah suatu hubungan kolaborasi antara pendamping/mentor dan pengusaha yang berfokus pada pemberdayaan potensi pengusaha dengan melakukan pendampingan dan pencipataan co-creation value untuk meningkatkan kinerja usaha.
SOCIAL MEDIA ENGAGEMENT MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGGUNAAN JASA DI HOMESCHOOLING Peni Rizki Yani; Lili Adi Wibowo; Lisnawati Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.53429

Abstract

Fenomena berkembangnya social media marketing ditengah masyarakat menjadikan Homeschooling Alam Depok yang merupakan lembaga pendidikan nonformal dan informal yang mengkombinasikan konsep sekolah alam menggunakan potensi besar dari social media marketing dan social media engangement konsumen dapat meningkatkan persaingan dalam Purchase Decisionkonsumen. Penelitian ini bertujuan untuk memperoleh gambaran purchase decision, gambaran social media engagement, gambaran social media marketing, besarnya pengaruh social media marketing terhadap social media engagement, besarnya pengaruh social media marketing terhadap purchase decision,  dan besarnya pengaruh social media engagement terhadap purchase decision. Jenis penelitian yang digunakan adalah deskriptif verifikatif. Penetuan sampel yang digunakan adalah seluruh populasi dijadikan  sampel sebanyak 39 responden. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan software dengan bantuan SMARTPLS versi 4., pengujian hipotesis menggunakan teknik analisis Structure Equation Model (SEM).  Hasil temuan penelitian ini menunjukkan bahwa gambaran purchase decision berada pada kategori cukup tinggi, social media engagement berada pada kategori cukup baik dan  social media marketing berada pada kategori cukup baik. social media marketing berpengaruh positif dan signifikan  terhadap social media engagement, social media marketing berpengaruh positif dan signifikan terhadap purchase decision, dan social media engagement berpengaruh positif dan signifikan terhadap purchase decision.
The influence of Omnichannel Shopping Experience on Customer Citizenship Behavior through Customer Engagement (Survei on Customers of Local Sportswear Brand Industry) Permana, Hadi; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89444

Abstract

This study aims to analyze the effect of omnichannel shopping experience on customer citizenship behavior through customer engagement in the local sportswear brand industry in Indonesia. The research background is based on the phenomenon of increasing competition in the sportswear industry driven by changes in consumer behavior, market globalization, and digital technology development. The omnichannel shopping experience is seen as a strategy that can provide a consistent shopping experience across various channels, while customer engagement is a key factor in shaping voluntary customer behaviors that benefit the company. This study employs a quantitative approach with a survey method targeting consumers of local sportswear brands such as 910, Specs, Mills, and Ortuseight. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among variables. The results show that the omnichannel shopping experience has a significant positive effect on customer engagement, and both together positively influence the increase in customer citizenship behavior. These findings provide strategic implications for companies to optimize omnichannel-based marketing strategies and enhance customer engagement to build long-term brand loyalty and advocacy. 
The Effect of E-Service Quality dan E-Trust on Behavioral Intention (A Survey of E-Wallet Users in Indonesia Who Are Members of E-Wallet Community on Facebook) Padilah, Nisa; Wibowo, Lili Adi; Lisnawati, Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 25, No 2 (2025): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v25i2.89451

Abstract

This study aims to obtain a description and influence of e-service quality and e-trust on behavioral intention in e-wallet users who are members of the e-wallet community on Facebook. This research is a type of descriptive and verification research with a quantitative approach. The method used in this study is the simple random sampling method with a sample size of 200 respondents. The data is processed statistically using the Structural Equation Modeling (SEM) method using the AMOS for Windows program. The results of this study found that the description of e-service quality, e-trust, and behavioral intention are in the high category. E-service quality and e-trust have a positive and significant influence on behavioral intention. This finding shows that the implementation of e-service quality and e-trust carried out by e-wallet companies will encourage behavioral intention in e-wallet users who are members of the e-wallet community on Facebook
Co-Authors -, Lisnawati A. Adman A.A. Ketut Agung Cahyawan W Abdul Rozak Ade Sobandi Ade Sobandi, Ade Adhie Surachman Adi Sopian Adib Sultan, Adib Adinda Khoeru Nisa Adman, Adman Advincula, Geraldine B Adzimaturrahmah, Rozana Afdol Muftiasa Afdol Muftiasa Aghnia, Nisa Agus Kurniawan Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman Aisyah, Anni Alfira Sofia Amanda, Syava Pradina Falah Amandangi, Dewi Prajnaparamitha Andar Danova Lastaripar Goeltom Andrieta Shintia Dewi Andry Alamsyah ANGGA MARTHA MAHENDRA, ANGGA Anggitasari, Siti Rafi Ani Rakhmanita Anthony Barbo, Anthony Ari Riswanto, Ari Arie Gunawan Arief Darmawan Arry Widodo Arvian Triantoro Aryani, Kiki Asep Kurniawan Ashshaumi, Muhammad Hisyam Asimah, Vincent Kweku Astari, Bunga Aulia Nurizky, Sherly Ayu Nurwitasari Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Chaerul Aldira, Chaerul Chandra, Dicky Chatarina Umbul Wahyuni Christianingrum Corry Yohana Dadan Hamdani, Dadan Dadang Sunendar Dani Leonidas Sumarna Dedi Prasetyo Dendi Supriatna, Dendi Dewi Mayangsari Didit Supriyadi Dini Turipanam Alamanda Dini Turipanam Alamanda Disman Disman Disman Disman Disman Disman Disman Disman, D Disman, Disman Dodi Permadi, Dodi Dudih, Mochamad Edi Firdaus Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Eko Susanto Enny Hindarwati ERNAWATI Erni Martini Erwin Yulianto Esti Fitria, Esti Eva Devindiani, Eva Eva Mardiyana Fahmi, Mohamad Ruli Faizal, Yopa Fajar Gumelar Maulana Febri Egasmara Fidhyallah, Nadya Fadilah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Fitriyani, Endah Gafar, Vanessa Girang Razati, Girang Gita Siswhara Grisna Anggadwita Gunardi Hadi Permana, Hadi Hadi Senen, Samsul Hadiaty, Fifit Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Halimah Halimah Hardiana, R. Dian Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Herbert Siregar Heri Purwanto Hernandi Sujono Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Humaira, Aulian Hurriyati , Ratih Ichsan Budiman Igus Rahmat Ginanjar Ihya Ulumuddin, Ihya Imanirrahma Salsabil Inasari Widiyastuti Indra Cahya Uno Indri Ferdiani Suarna Indri Ferdiani Suarna Inomjon, Qudratov Islamiyah, Zakiyah Tsauroh Johan, Ahmad Jumadil Saputra Junia, Annisa Aghniarahma Katharina Priyatiningsih Khairunnisa, Zahra Nadhira Khania Teresa Gunawan Koeswandi, Tika Koeswandi, Tika Koeswandi, Tika Annisa Kusnendi, Kusnendi Kusumah, Echo Perdana Kusumah, Intan Fazria L. Lisnawati Lasmita Sihaloho Lidya Aprilia, Lidya Lina Marlina Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Lizein, Baandaalr Ludiya, Eka Lunia Nur Larasati M. Arief Ramdhany Machmud, Fajar Maesaroh, Syti Sarah Maisa Azizah Asmara Margana, Andika Alvin Masharyono Masharyono Matriadi, Faisal Mauladi, Andri Maulana, Fajar Gumelar Maulana, Yono Maya Ariyanti Maya Sari Mokh Adib Sultan, Mokh Adib Muftiasa, Afdol Muhammad Afif Muhammad Iqbal Alamsyah Muhammad, R. Nur Munawar, Asep Munawar, Soviyan Murweni, Ira Nanang Fattah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Norma Komala Sari, Norma Komala Nurfitriani Nurfitriani, Nurfitriani Nurhasan, Rohimat Nurjanah, Noneng Nurriyati, Ratih Nurwita Pratami, Ni Putu Nuryadi Wijiharjono Nuryathin, Atin Oce Ridwanudin Padilah, Nisa Pawitra, Mohammad Tyas Peni Rizki Yani Permana, Irwan Triherda Permana, Tatiek Ekawati Perwito, Perwito Pipin Firdaus Pranadita, Nugraha Primaskara, Ery Adam Purnomo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantari Puspo Dewi Dirgantari Putri, Amanda Sevia Putri, Arvianti Farah Natsya Qudratov, Inomjon Raden, Agung Zainal Muttakin Ramadhani, Ulfha Ramadyanti, Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Ratih Hurriyati Raya Sulistyowati Rennyta Yusiana Resa, Asep Lucky Retno Setyorini Ridwan Purnama, Ridwan Rini Andari Rini Andari, Rini Rofi Rofaida Rohmat, Siti Ruhiyantina, Nurrisbayanti S Sulastri S. Suwatno Saepudin, Didin Safroni Isrososiawan Sakova, Megha Santo Dewatmoko Saripudin, Asep Savitri, Citra Setiawan, Rahyuniati Sihaloho, Lasmita Sihaloho, Lasmita Soviyanti, Ova Sugiana, Neng Susi Susilawati Sugiharto, Moch. Dudih Sugiono, Ahmad Sujono, Hernandi Sukma Nugraha Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri, S Sultan, H. Mokh. Adib Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Sutopo Sutopo Sutopoh*, Sutopoh Suwatno Suwatno Syava Pradina Falah Amanda Tasya Kamila Wasita Tatiek Ekawati Permana Taufik Abdullah Tika Annisa Koeswandi Tika Annisa Koeswandi Tjutju Yuniarsih, Tjutju Toto Susanto, Toto Tri Indri Hardini Tri Sudarwanto Triansyah, Fadli Agus Triyono, Sunu Puguh Untung Novianto Usep Suhud Vanessa Gaffar Veni Rafida Wida Mardiah Widya Sastika Widyatami, Kania Wiyono, Darul Yakin, Cecep Nurul Yana Setiawan Yani Heryani Yanti, Pitri Yeni Yuniawati, Yeni Yulianeta Yuliawati, Ayu Khrisna Yumna Puspita Yusoff, Yusliza Mohd Yusriani, Sri YUSUF, RAMAYANI Zaenal Aripin