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Historical Analysis of MSMEs in Indonesia: Milestones and Transformation Hamdani, Hamdani; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12324

Abstract

This literature review paper was conducted to observe the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, which have undergone significant transformations over time. By applying a historical analysis framework, the paper traces the evolution of MSMEs in Indonesia, highlighting key milestones, challenges, and the impact of economic policies on their development with the data being gathered from academic journals, government reports (e.g., the Ministry of Cooperatives and MSMEs, Statistics Indonesia), and industry reports from organizations like the Asian Development Bank (ADB). In the pre-independence era, MSMEs were providers of local goods and services, although hindered by exploitative colonial policies. Next, in the Old Order and New Order eras, although MSMEs began to receive attention, the large sector was still prioritized in economic policies. Greater attention to MSMEs emerged after the 1997-1998 crisis, where MSMEs demonstrated extraordinary resilience and became one of the pillars of Indonesia's economy. In the reform era, decentralization allowed MSMEs to develop throughout Indonesia, with increasingly supportive policies such as People's Business Credit (KUR) and entrepreneurship training.
Marketing Strategy and Product Quality to Improve Purchase Intention at Lastry Bakery Tuban Widyaningrum, Santi; Sudarmiatin , Sudarmiatin; Rahayu , Wening Patmi
Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i4.12902

Abstract

This research aims to analyze marketing strategies and product quality as important factors to improve purchase intention at Bu Lastry Bakery Bakery, one of MSME’s  located in Kerek District, Tuban, East Java, Indonesia. This research uses qualitative research methods with the sample used being interviews with the owner of the Bu Lastry Bakery. The results of this research show that effective marketing strategies such as creative advertising and consistent product quality can significantly improve purchase intention. The conclusion of this research is to provide insight to the management of Bu Lastry Bakery to optimize marketing strategies, improve product quality and strengthen its position amidst intense competition. It is hoped that the results of this research can contribute to the development of more effective marketing strategies in the bakery industry and other business sectors.
Building Student Engagement with Genially Interactive Media Rahayu, Wening Patmi; Dede Rusmana; Cyndy Novi Octavia
Social Science Studies Vol. 4 No. 6 (2024): Issue: November
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This research was carried out based on the use of technology by teachers at SMK PGRI 2 Malang in implementing learning that was not yet optimal. This research aims to develop Genially interactive media so that it can increase student activity in classroom learning Design/methodology/approach: The method used in this research is Resources and Development using the ADDIE model. Product trials were carried out in class XI Digital Business. The data used in this research is qualitative and quantitative data. Data analysis was carried out using percentage analysis, normality test, and Independents Sample T-Test. This research produces Genially interactive media products that are attractive and served with various menus. Genially's interactive media has gone through the media and material expert validation stage Research Findings: The results of the analysis prove that there are differences in learning activity in the experimental class and the control class, so it can be concluded that this media is effectively used as a source of teaching materials and can increase students' learning activity Theoretical Contribution/Originality: The theoretical contribution of using Genially interactive media to build student engagement lies in its integration of multimedia elements with interactive learning, which enhances cognitive engagement and motivation. This approach aligns with constructivist theories of learning, emphasizing active participation and interaction with content. Genially’s originality stems from its ability to seamlessly combine various media—text, visuals, animations, and quizzes—into a single platform, offering a dynamic alternative to traditional learning tools. This innovation provides a novel way to create personalized, engaging learning experiences that can adapt to diverse educational settings.
Utilization of Gamification-Based Media in an Effort to Make Learning Fun and Change the Mindset of Parents About the Importance of Children's Education Rahayu, Wening Patmi; Hidayat, Rachmad
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.53

Abstract

The use of technological and informational developments in education today needs to be implemented selectively. This selective approach aims to make educational activities more meaningful and help achieve desired learning goals. One such technological development is the utilization of gamification-based learning media. Gamification media is designed to be engaging, combining games with educational content. This approach benefits students during learning activities, as they remain engaged and understand the material better. In this context, parental involvement in children's education is equally important in supporting the development of learning activities. Community service activities integrated into learning programs help maintain quality standards and positively impact educational outcomes. Quality education, in turn, helps create quality human resources. Teachers can effectively utilize gamification media to enhance their lesson material. The success of these community service activities represents one approach to improving the distribution of quality education for all.
B2B Marketing Communication Strategies In Increasing Sales: A Systematic Literature Review Rudi, Jupensius; Mubarok, Dimas Hamdan; Ar-Rasyi, Hasna Hamida Alifia; Rahayu, Wening Patmi; Dewi, Titis Shinta
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.600

Abstract

This research is a Systematic Literature Review (SLR) that adopts PRISMA (Preferred Items for Systematic Review and Meta-Analysis) to investigate business-to-business (B2B) marketing communication strategies in increasing sales. Data were obtained from Scopus, Emerald, Wiley, Taylor and Francis. A total of 96 journals were initially identified, but through the application of strict inclusion and exclusion criteria, the number was reduced to 10 journals that served as the focus of the comprehensive review. The results show that B2B marketing through social media is becoming an integral and connected part of organisations, as it not only helps during the sales process but also during the buying process. Social media has the potential to assist B2B organisations in improving their communication capabilities by facilitating knowledge promotion and encouraging engagement through advanced technology.
The Relationship of Leadership Style, Work Environment and Work Facilities on Employee Job Satisfaction in Omah Jenang MSMEs Suprayitno, Hery; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12562

Abstract

This research aims to analyze the influence of leadership style, work environment and work facilities on employee job satisfaction at Omah Jenang MSMEs, located in Blitar Regency. The research method used is a qualitative approach with a case study design. Data was collected through in-depth interviews, direct observation, and analysis of related documents. The research results show that participative and transformational leadership styles contribute positively to employee motivation and job satisfaction. A harmonious work environment and a culture of mutual cooperation creates a comfortable working atmosphere, even though there are challenges such as hot temperatures in the production area. The available work facilities are sufficient to support the production process, but still require improvement, especially in the aspects of ventilation and personal protective equipment. This research concludes that the synergy between leadership style, work environment and work facilities has a significant influence on employee job satisfaction. These findings provide relevant insights for MSMEs to improve human resource management to achieve business sustainability.
Community Building, Original Event Programming, Convenience, and Connectivity for SMEs in Digital Branding Moderated by Digital Literacy Sunandes, Aris; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12927

Abstract

This study aims to analyze the influence of community development, the organization of original events, convenience, and connectivity on digital branding for micro, small, and medium enterprises (MSMEs) in Blitar, with an emphasis on the moderating role of digital literacy. The method used in this research is a quantitative approach with a Moderated Regression Analysis (MRA). The results show that community development and the organization of original events have a significant positive impact on digital branding, while convenience also plays a role in enhancing the effectiveness of digital branding. On the other hand, connectivity does not significantly influence digital branding. Digital literacy is proven to act as a moderator that strengthens the relationships between community development, event organization, and convenience with digital branding, highlighting the importance of digital skills in achieving successful branding. This study suggests that MSMEs in Blitar should pay greater attention to community development, creative events, and ease of digital services. Additionally, improving digital literacy among MSME owners and staff is crucial to optimize their digital branding efforts.
Pengabdian Kepada Masyarakat Internasional Pelatihan Santripreneur Bagi Santri Islamic Foundation Center Thailand Sulistyowati, Raya; Wening Patmi Rahayu; Norida Canda Sakti; Farij Ibadil Maula; A’rasy Fahrullah; Angga Martha Mahendra; Amaliyah, Khoirotul; Maulia, Danis
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p31-40

Abstract

In the digital era, limited access to technology and entrepreneurship training is a major challenge for students in Thailand. This Community Service Program is designed to improve entrepreneurial skills based on Islamic values ​​for students at The Foundation Islamic Center of Thailand. This training is conducted through a collaboration between the Association of Public Sector Accounting Educators (APSAE) and various national universities. The methods used include several stages including approach, preparation, implementation, and evaluation. This program has succeeded in improving students' knowledge and skills in entrepreneurship, especially in the application of Islamic values ​​in business. Evaluation of the activity showed a significant increase in participants' understanding of the concept of entrepreneurship and the technical skills needed to compete in the digital era. This PKM program not only makes a real contribution to the development of the economy and education of students, but also offers a community service model that can be adopted in various other educational institutions with the potential to provide broad positive impacts. Keywords: entrepreneurship, islamic entrepreneurship, training, santripreneurship, digital marketing
The Influence of Influencer Marketing and Store Atmosphere on Purchase Decision through Purchase Intention as Intervening Variable : A Case Study on Café Consumers in Malang City Khusnia, Rif’atul; Pratikto, Heri; Rahayu, Wening Patmi
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.372

Abstract

This study investigates the influence of Influencer marketing and Store atmosphere on Purchase decision with Purchase intention as an intervening variable among café consumers in Malang City. Based on the Theory of Planned Behavior (TPB), the research aims to fill research gaps concerning the effects of these variables in the rapidly evolving context of digital marketing. The research employed Smart PLS SEM to analyze data from 385 respondents of Generation Z aged 12-27 years. The results indicate that Influencer marketing has a positive and significant impact on Purchase intention, though it does not directly affect Purchase decision. Conversely, Store atmosphere significantly influences both Purchase intention and Purchase decision among café consumers in Malang. Furthermore, Purchase intention acts as a significant intervening variable between Influencer marketing, Store atmosphere, and Purchase decision. These findings provide insights for café owners and marketing practitioners to consider effective strategies in enhancing the influence of store atmosphere and utilizing influencers to improve consumer purchase decisions
Marketing Mix dan Kewirausahaan Devi, Shinta Prasetia; Mahardhika, Early Harison; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3139

Abstract

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.
Co-Authors Abel Widi Astuti Adinda Marcelliantika Agnesia, Rila Ayu Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Aida Dwipriwanti Aisya Ramadhani Eka Aprildianti Aisyah Asri Nurrahma Akh. Fawaid Alby Aruna Alfina Nur Jannah Amaliyah, Khoirotul Andaryanto Andi Basuki, Andi Andi Wisnu Murti Andy Chandra Pramana Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyo Wati Andy Prasetyowati ANGGA MARTHA MAHENDRA, ANGGA Anita Kusuma Wardani Antara, Radittya Mahasputra Ar-Rasyi, Hasna Hamida Alifia Artino, Bhernanda Tri Mulia Aziza Putri Arumsari, Oktaviani Putri Dita Aruna, Alby Asep Dana Saputra Asrizal Atma Wijaya, Ginanjar Aulia Ramadhani A’rasy Fahrullah Bambang Banu Siswoyo Bambang Sugeng Bilqis Nabila Istiqlaliani Bintang Permata Putri Budi Eko Soetjipto Budiono , Sunarto Cecilia Indah Hapsari Cyndy Novi Octavia Damayanti, Vidya Dede Rusmana Desi Anggarwati Desi Anggrianto - Devi, Shinta Prasetia Dewi Ayu Dyah Ningrum Dewi Sinta Puspitasari Dewi, Titis Shinta Dida Maulidya Al Afshana Didik Indratno Dinda Syafitri Djoko Dwi Kusumajanto Djoko, Sunarti Doni Erfianto Dwi rahayu Dynda Prista Eka Putri Surya Eni Noviani Eni Susilowati Erlina Puspita Istikomah Ery Tri Djatmika RWW Eva Rosita Dewi Evi Suwarni, Evi Farel Ilham Pamungkas Farij Ibadil Maula Fathonah, Sastiana Mandasari Fatmala, Fila Dia Ayu Feri Andika Prasetya Fika Dwi Rahmania Firzon Ainur Roziqin, Mohamad Fitriani Fuad Abdul Fattah Giarti Ningsih Gilang Permatasari, Trivena Hamdani Hamdani Hamdani, Umar Haniatur Rofiqoh Umar Hanik Munaddifah Haribowo, Siget Fitrianto Havisfal Alviansyah Heri Heri, Heri Heri Praktikto Heri Pratikto Hidayatin Hidayatin Hilwa Rohmahdiniyah Nur Azizah Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ilmiana Evrilianti Imanda Nashoikha Dinniyah Indarwati, Rila Ayu Agnes Intan Umull Magfira Sary Iriaji Jamaluddin Jamaluddin Jamaluddin Jamaluddin Kevin Ghulaman Silmi Kevin Novantiko Khoirul Ilmiati Khusnia, Rif’atul Kiki Zilfia Auliatul Maurisa Kristianingsih, yuyun Kukuh Handojo Kukuh Judy Handojo Kuncoro Aprilia Hikmawati Lili Purwanitasari Lina Budiarti Ludi Wishnu Wardana M. Yogi Riyantama Isjoni Madziatul Churiyah Mahardhika, Early Harison Manus, Victorio Chipta Gregory Marcelliantika, Adinda Marna, Jean Elikal Martha, Jefry Aulia Maulia, Danis Mega Noerman Ningtyas Mentari Ritonga Mohammad Hari Mohammad Hari, Mohammad Mohammad Zaenal Abidin Muaddab, Hafis Mubarok, Dimas Hamdan Muchamad Rizky Fauzi Mufid Andrianata Muh K Bonesaputra Rukman Muhammad Naufal Aulia Maulana Muhammad Rivai Muhammad Vicky Zulfikar Mujiyanti, Sri Ayudha Nabilah, Zahidah Ismah Nahdi, Moehammad Robith Nasikh Natasya Ika Suryaningsih Ningsih, Giarti NORIDA CANDA SAKTI Novita Ika Fitriani Novitasari, Anindita Trinura Nur Ayu Dela Pramesti Nur Hidayatul Istiqomah Nur Hidayatul Istiqomah Nurul Farida Nurul Hidayati Nynys Khoirun Nisa’ Pandu Yudi Putra Pangestu, Witjaksono Adi Prabowo, Andri Eko Prabowo, Stanley Prasetyo, Abdul Rahman Prayitno, Reza Dwi Purnomo Purwanto, Sandi Puspitasari, Ranny Fitria Putri Rahmayanti Putri Surya, Eka Rachmad Hidayat Rachmad Hidayat Rachman, Tutut Arif Raisa Fitri Ramadhani, Bima Rani Julia Pratiwi Raya Sulistyowati Regita Niken Ashari Rendika Vhalery Rianzah Munawaroh Rila Ayu Agnes Indarwati Rizkita, Marsya Aulia Rizky Fahmi Saputra Roziqin, Mohamad Firzon Ainur RR. Ella Evrita Hestiandari Rr. Suci Palasari Rudi, Jupensius Rully Wiliandri Salsa Rahmawati Saputri Salsa Rahmawati Saputri Sarah Sakiran Salsabila Sari, Risca Kurnia Satia Nur Maharani Satria Putra Utama Selviani Putri Anggia Septia Anggi Saputri Septiawan, Bambang Shafa' Annisa Puspasari Shahrul Dwi Ananta Shendy Andrie Wijaya Siti Ulfatul Faizah Siti Ulfatul Faizah Siti Zumroh Sri Umi Mintarti Sriyani Mentari Sudarmiatin Sulikah Sulikah Sulistiyani, Sulistiyani Sunandes, Aris Sunyoto, Agus Bambang Suprayitno, Hery Surasak Jamnongsarn Surya, Eka Putri Suyowanto, Suyowanto Syahrul Munir Tisa Reta Vianda Tisa Reta Vianda Titis Shinta Dhewi, Titis Tri Kurniawati Trivena Gilang Permatasari Umagapi, Dara Anindya Putri Umatin, Choiru Uswatun Hasanah Utami, Rizki Amalia Vica Vekyana Sagita Wahyu Dede Gustiawan Wardha Nilawati Wardhana, Ludi Wishnu Wibowo, IG. Jarot Febri Setyo Widyaningrum, Santi Wijaya, Ginanjar Atma Wilyan Adiasari Winda Purwaning Suhairiya Yasari, Niluh Komang Kusuma Yenni Artati Yogatama, Ahmad Nizar Yohanes Wibisono Yosi Mariana Yuhendri L V Yusnita Wardani Yusuf Purwanto Zumroh, Siti Zutiasari, Ika