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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis Buletin Peternakan Agrikultura Sosiohumaniora AGRIEKONOMIKA Jurnal Hortikultura Jurnal Agro Ekonomi Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Sumberdaya Lahan Jurnal Tanaman Industri dan Penyegar Buletin Tanaman Tembakau, Serat & Minyak Industri Forum Penelitian Agro Ekonomi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Widyariset AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan MIX : Jurnal Ilmiah Manajemen Agro Ekonomi JDE (Journal of Developing Economies) Binus Business Review Jurnal Ekonomi & Kebijakan Publik Jurnal Penelitian Karet Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agro Industri Perkebunan Informatika Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Buletin Ilmiah Litbang Perdagangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX JURNAL PERTANIAN JURNAL AGRICA Shirkah: Journal of Economics and Business Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL PANGAN International Journal of Agricultural Sciences Agro Bali: Agricultural Journal Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Agro Ekonomi Jurnal Sumberdaya Lahan Widyariset Journal of Food System and Agribusiness (JoFSA) Jurnal Dinamika Sosial Ekonomi Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Penyuluhan Pertanian Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Journal of Applied Agricultural Science and Technology Jurnal Perspektif Pembiayaan dan Pembangunan Daerah The South East Asian Journal of Management International Journal of Agriculture System Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Buletin Ilmiah Litbang Perdagangan
Rita Nurmalina
Department Of Management, Faculty Of Economics And Management, IPB University, Dramaga, Bogor 16680, Indonesia
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Keputusan Pembelian Dan Determinan Yang Memengaruhi Ekuitas Merek Madu Kemasan Madurasa Purnomo, Prastika Adelia; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.72-83

Abstract

Honey is a secondary food product which included in nutraceutical products with health functions for human body. The demand of honey products continues to increase and has made many brands of packaged honey compete. Madurasa has been the top brand in the branded packaged honey category, which indicates that Madurasa has strong brand equity. Therefore, this research aims to find out the purchasing behavior patterns of Madurasa consumers and what determinants can affect brand equity. The study takes place in Jabodetabek from October 2022 to September 2023, utilizing primary data from online questionnaires. The analytical methods used are descriptive analysis, cross tabulation and SEM- PLS. The analysis results show that Madurasa consumers make pre-planned purchases of Madurasa products. Madurasa consumers prefer purchasing products in plastic bottle at Minimarkets. They typically buy one or two products per purchase and consume them two or three times a week. The brand equity dimensions that significantly influence Madurasa’s brand equity are brand awareness, perceived quality, and brand loyalty. Based on these results, Madurasa can expand product distribution, carry out intensive promotions and innovate product types and packaging to increase these dimensions.
Faktor–Faktor Yang Memengaruhi Kinerja Usaha Pelaku Usaha Tempe Kampung Rawa Jakarta Pusat Yunitasari, Ani; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.35-49

Abstract

Entrepreneurship is closely related to the development of Small and Medium Enterprises (SMEs), including SMEs processing soybeans into tempeh. Tempeh is a source of protein that is popular with people because it is cheap. However, it cannot be denied that fluctuations in the price of imported soybeans, limited capital and simple technology are still problems for tempe business players. This research aims to analyze the factors that influence the business performance of tempe entrepreneurs in Kampung Rawa, Central Jakarta. This research was analyzed descriptively and using SEM-PLS analysis using a purposive sampling technique and 40 respondents. The results of the analysis show that individual factors and environmental factors directly influence entrepreneurial behavior. Then, business performance is directly influenced by entrepreneurial behavior and environmental factors, and indirectly influenced by individual factors and environmental factors through entrepreneurial behavior. Based on the results of the study, tempe business actors can increase their motivation to produce tempeh, carry out brand innovation as a form of branding and innovate as healthy tempeh so that it becomes an advantage compared to other tempe products
Kelayakan Investasi Usaha Ayam Broiler Sistem Closed House Dan Open House Di Kabupaten Madiun Fadhlurrohman, Muhammad Surya; Kilat Adhi, Andriyono; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.99-111

Abstract

Animal protein is a protein that is good for the growth of the human body. Broiler chicken is one source of protein that is often consumed. Broiler production in Madiun Regency is insufficient, so it is necessary to increase production through broiler farming. This study aims to identify the feasibility of broiler business investment. The research location was in Madiun Regency and the research was conducted in March-December 2023. The research was conducted in Madiun District by taking 30 respondents from closed house and open house cage system farms. The non-financial feasibility analysis used market aspects, technical aspects, management and legal aspects, social, economic and cultural aspects, environmental aspects. Based on non-financial aspects, closed house and open house cages have not fulfilled the environmental aspects and the location of the cages is too close to residential areas. Therefore, farmers must maintain the cleanliness of the cage so as not to disturb residents around the cage. Financial analysis uses NPV, IRR, Net BC, PP and switching value sensitivity analysis. The results of the financial analysis found that in scenario I the closed house and open house cage systems were feasible. In scenario II, the closed house system is feasible and the open house system is not feasible. The results in both scenarios show that the closed house system has a better feasibility value, so the closed house system is more financially profitable than the open house.The results of the switching value sensitivity analysis of both types of cages have the most sensitive changes to the business in the form of decreased production, decreased prices and increased feed costs. Partnership system broiler farmers cannot regulate selling and feed prices, so the only way to keep the business viable is to maintain the resulting production. Therefore, farmers must be able to master good production management and cage management to produce maximum broiler production.
Faktor-Faktor yang Memengaruhi Aliran Perdagangan Produk Pertanian antarnegara ASEAN Pohan, Fitri; Hidayah Laila Pohan, Fitri; Rifin, Amzul; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.1-7

Abstract

Sektor pertanian memiliki peranan penting bagi pembangunan perekonomian nasional, terutama negara yang berada di kawasan ASEAN dengan iklim yang sangat cocok untuk kegiatan pertanian. Perdagangan produk pertanian antarnegara ASEAN dari segi ekspor mengalami peningkatan secara bertahap, namun ekspor keluar kawasan sangat besar. Rasio ekspor yang lebih rendah di kawasan ASEAN dapat disebabkan oleh produk pertanian ASEAN yang sangat kompetitif, tetapi hal ini tidak dapat meningkatkan rasio impor antarnegara. Kondisi ini menjelaskan bahwa belum optimalnya pemanfaatan peluang dalam kegiatan perdagangan di kawasan ASEAN. Tujuan penelitian adalah mengetahui faktor-faktor yang memengaruhi aliran perdagangan produk pertanian antarnegara ASEAN. Data yang digunakan peneliti adalah data sekunder di sektor pertanian periode 2013 sampai 2022 dengan variabel GDP masing-masing negara di ASEAN, GDP per kapita, populasi, jarak ekonomi, dan nilai tukar. Data diolah dengan pendekatan model gravity. Hasil penelitian menunjukkan bahwa bahwa variabel independen yang berpengaruh positif dan dan signifikan adalah populasi negara asal, populasi negara mitra, GDP per kapita negara asal dan GDP per kapita negara mitra, sementara jarak ekonomi memberikan pengaruh negatif terhadap model aliran perdagangan produk pertanian antarnegara ASEAN. Untuk mendukung aliran perdagangan produk pertanian, perlu dikakukan pembangunan infrastruktur pelabuhan pada masing-masing negara di kawasan ASEAN dengan cara meningkatkan kapasitas pelabuhan, pengembangan pelabuhan, serta sarana dan prasarana yang mendukung efisiensi keberlangsungan proses ekpor dan impor produk pertanian. Peningkatan kualitas produk pertanian perlu dilakukan agar sesuai dengan standar negara tujuan ekspor dan mampu bersaing.
Determinan Keputusan Petani Mengelola Usahatani Padi Di Lahan Suboptimal Adistya, Adilla; Nurmalina, Rita; Tinaprilla, Netti
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.41-49

Abstract

The conversion of paddy fields seriously impacts rice availability for national food reserves, so the government is implementing a sub-optimal land extension program. Indonesia has sub-optimal land that has the potential to become a national rice barn if appropriately managed. The types of sub-optimal land most widely used in rice cultivation are lowland and tidal swamps, where the community can work. This research analyzes the determinants of rice farmers' decisions in managing sub-optimal land. This research was conducted in West Tanjung Jabung Regency, Jambi Province, with a sample of 90 rice farmers. Data were analyzed using the multinomial logistic regression method. The determining factors are seen from the demographic and economic aspects. The research results show that factors that significantly influence farmers' decisions to choose tidal land from the demographic aspect are age and farming experience; from the economic element are the number of family dependents, land ownership status, and non-farming income. The significant determining factors in farmers' decisions to manage lowland swamp land from the demographic aspect are age and farming experience, and from the economic element are the number of family dependents and non-farming income. From the research, recommendations that can maximize the use of sub-optimal land are increasing promotion and education to the community about rice cultivation on sub-optimal land, providing easy access for farmers to rent land, and it is hoped that farmers will continue to have non-farming income to balance household needs and procurement of capital and farming input.
Keragaan dan keuntungan usahatani padi di lahan irigasi, lahan pasang surut dan lahan rawa lebak di Kabupaten Tanjung Jabung Barat: Performance and profit of paddy farm-management on irrigation land, tidal land and swamp land in Tanjung Jabung Barat Regency Adistya, Adilla; Nurmalina, Rita; Tinaprilla, Netti
AGROMIX Vol 14 No 1 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i1.3025

Abstract

𝘐𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯: 𝘛𝘢𝘯𝘫𝘶𝘯𝘨 𝘑𝘢𝘣𝘶𝘯𝘨 𝘉𝘢𝘳𝘢𝘵 𝘙𝘦𝘨𝘦𝘯𝘤𝘺 𝘩𝘢𝘴 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘴𝘵𝘪𝘤𝘴 𝘰𝘧 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘱𝘢𝘥𝘥𝘺 𝘧𝘪𝘦𝘭𝘥𝘴 𝘪𝘯 𝘰𝘯𝘦 𝘢𝘳𝘦𝘢 𝘴𝘰 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘩𝘢𝘴 𝘵𝘩𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘦 𝘳𝘪𝘤𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳 𝘢𝘯𝘥 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘵𝘩𝘦 𝘪𝘯𝘤𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. 𝘛𝘩𝘦 𝘷𝘢𝘳𝘪𝘦𝘵𝘺 𝘰𝘧 𝘭𝘢𝘯𝘥 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘤𝘢𝘶𝘴𝘦𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘵𝘵𝘦𝘳𝘯 𝘢𝘯𝘥 𝘤𝘶𝘭𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘳𝘪𝘤𝘦. 𝘛𝘩𝘪𝘴 𝘴𝘵𝘶𝘥𝘺 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘥𝘦𝘴𝘤𝘳𝘪𝘣𝘦 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘳𝘦𝘦 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘰𝘧 𝘱𝘢𝘥𝘥𝘺 𝘧𝘪𝘦𝘭𝘥𝘴 𝘢𝘯𝘥 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘧𝘢𝘳𝘮 𝘪𝘯𝘤𝘰𝘮𝘦 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘭𝘢𝘯𝘥 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘺. 𝘔𝘦𝘵𝘩𝘰𝘥: 𝘛𝘩𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘸𝘢𝘴 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘦𝘥 𝘪𝘯 𝘛𝘢𝘯𝘫𝘶𝘯𝘨 𝘑𝘢𝘣𝘶𝘯𝘨 𝘉𝘢𝘳𝘢𝘵 𝘙𝘦𝘨𝘦𝘯𝘤𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 90 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘦𝘳𝘴. 𝘛𝘩𝘦 𝘥𝘢𝘵𝘢 𝘶𝘴𝘦𝘥 𝘢𝘳𝘦 𝘱𝘳𝘪𝘮𝘢𝘳𝘺 𝘥𝘢𝘵𝘢. 𝘍𝘢𝘳𝘮𝘪𝘯𝘨 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘸𝘢𝘴 𝘢𝘯𝘢𝘭𝘺𝘻𝘦𝘥 𝘣𝘺 𝘲𝘶𝘢𝘭𝘪𝘵𝘢𝘵𝘪𝘷𝘦 𝘥𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘷𝘦 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘸𝘩𝘪𝘭𝘦 𝘧𝘢𝘳𝘮 𝘪𝘯𝘤𝘰𝘮𝘦 𝘸𝘢𝘴 𝘢𝘯𝘢𝘭𝘺𝘻𝘦𝘥 𝘣𝘺 𝘢 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘮𝘦𝘵𝘩𝘰𝘥. 𝘙𝘦𝘴𝘶𝘭𝘵𝘴: 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘩𝘰𝘸𝘦𝘥 𝘵𝘩𝘢𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦𝘴 𝘰𝘧 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘭𝘢𝘯𝘥 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘦𝘴, 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘰𝘯 𝘪𝘳𝘳𝘪𝘨𝘢𝘵𝘦𝘥 𝘭𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘱𝘳𝘰𝘧𝘪𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘍𝘰𝘭𝘭𝘰𝘸𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘱𝘳𝘰𝘧𝘪𝘵𝘴 𝘰𝘧 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘰𝘯 𝘵𝘪𝘥𝘢𝘭 𝘭𝘢𝘯𝘥, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘴𝘮𝘢𝘭𝘭𝘦𝘴𝘵 𝘱𝘳𝘰𝘧𝘪𝘵 𝘰𝘯 𝘓𝘦𝘣𝘢𝘬 𝘴𝘸𝘢𝘮𝘱 𝘭𝘢𝘯𝘥 𝘧𝘢𝘳𝘮𝘪𝘯𝘨. 𝘉𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘤𝘢𝘭𝘤𝘶𝘭𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘴𝘵 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦, 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘴𝘩𝘢𝘳𝘦 𝘰𝘧 𝘤𝘰𝘴𝘵𝘴 𝘪𝘯𝘤𝘶𝘳𝘳𝘦𝘥 𝘣𝘺 𝘧𝘢𝘳𝘮𝘦𝘳𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘸𝘢𝘨𝘦𝘴 𝘰𝘧 𝘸𝘰𝘳𝘬𝘦𝘳𝘴 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘧𝘢𝘮𝘪𝘭𝘺. 𝘛𝘩𝘦 𝘙/𝘊 𝘳𝘢𝘵𝘪𝘰 𝘰𝘧 𝘧𝘢𝘳𝘮 𝘪𝘯𝘤𝘰𝘮𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘭𝘢𝘯𝘥 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘪𝘴 >1. 𝘊𝘰𝘯𝘤𝘭𝘶𝘴𝘪𝘰𝘯: 𝘈𝘮𝘰𝘯𝘨 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘵𝘺𝘱𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘰𝘧 𝘱𝘢𝘥𝘥𝘺 𝘧𝘪𝘦𝘭𝘥𝘴, 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘱𝘳𝘰𝘧𝘪𝘵 𝘧𝘰𝘳 𝘳𝘪𝘤𝘦 𝘧𝘢𝘳𝘮𝘪𝘯𝘨 𝘪𝘴 𝘪𝘯 𝘪𝘳𝘳𝘪𝘨𝘢𝘵𝘦𝘥 𝘱𝘢𝘥𝘥𝘺 𝘧𝘪𝘦𝘭𝘥𝘴. 𝘗𝘢𝘥𝘥𝘺-𝘧𝘢𝘳𝘮 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘪𝘯 𝘪𝘳𝘳𝘪𝘨𝘢𝘵𝘦𝘥, 𝘵𝘪𝘥𝘢𝘭, 𝘢𝘯𝘥 𝘴𝘸𝘢𝘮𝘱 𝘭𝘢𝘯𝘥 𝘢𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘦.
The use of supply chain operations reference (SCOR) in measuring the performance of supply chain management in agribusiness sector Wirda, Bunga; Irwandi, Putra; Muflikh, Yanti Nuraeni; Nurmalina, Rita
AGROMIX Vol 16 No 1 (2025)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.5742

Abstract

Introduction: This article uses a literature review study approach sourced from previous research and relevant to the topic of this research, namely the Supply Chain Operation Reference (SCOR) model. This research aims to (1) analyze the trend of SCOR Model research in the field of Agribusiness (2) identify supply chain management performance indicators (3) identify variables considered in measuring supply chain management performance (4) analyze the effectiveness of SCOR in measuring supply chain management performance, especially in the field of Agribusiness. Methods: This study conducted a literature review of 32 articles from 2014-2023 in the fields of management, business, and agriculture. Data analysis used bibliometrics and Systematic Literature Review sourced from the Scopus database with the help of VOSviewer and R-Studio software. Results: The results showed that the trend in the number of SCOR model studies fluctuated, which was dominated by articles sourced from Scopus with the main keywords that appeared were Supply Chain Management and SCOR Model. All articles carried out four main business processes namely Plan, Source, Make, and deliver with the priority of reliability attributes as the main improvement priority. Conclusion: Most of the supply chain performance levels of the articles analyzed are in the average category.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SUSU BUBUK PERTUMBUHAN Suprapto, Dedy Aguspriandono; Nurmalina, Rita; Fahmi, Idqan
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 2 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.592 KB) | DOI: 10.24156/jikk.2014.7.2.113

Abstract

The objectives of this study were to examine the factors of product atribute that affecting consumers in purchase decision making of growth formula for their toddlers. The study was conducted in Jakarta during December 2013 until Februari 2014 and involved 140 respondents of growth formula consumers. Data were analyzed by using logistic regression test. The results indicated that the main factors that influenced the consumers in purchase decision making of growth formula for their toddlers were compositional and nutritional value, suitability of milk that consume by their toddler, and product safety. Marketing strategy which can do by producer is educating consumer about the important composition and nutritional value contained in growth formula, reformulating ingredient contained in growth formula so that resulting a positive effect for a toddler who consume it, following requirement and licensing Ministry of Health and The National Agency of Drugs and Food Control (BPOM) to ensure that products which are available in market are the safe products.
BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU Marwa, Sarifa; Sumarwan, Ujang; Nurmalina, Rita
Jurnal Ilmu Keluarga dan Konsumen Vol. 7 No. 3 (2014): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.865 KB) | DOI: 10.24156/jikk.2014.7.3.183

Abstract

This study aimed to analyze the effect of marketing mix in individual life insurance purchasing decision, as well as the marketing mix variables of the most dominant influence on the purchase decision. The results of this study can be used as a recommendation to life insurance companies in conducting marketing activities in accordance with the market needs. The study was conducted in Bogor City that had an increasing population growth in every year, was made it a good market for life insurance companies. Data for this study were obtained from 200 respondents who live in Bogor and had basic knowledge about insurance. Samples were selected based on the nonprobability sampling, with convenience sampling technique. The variable measured by even marketing mix such as price, product, person, process, promotion, physical evidence, and place. Processing and analysis of data used descriptive analysis and logistic regression analysis. This results showed that there were at least five marketing mix that had an influence on the life insurance purchase decision, and the product mix was the most influential variable on the life insurance purchase decision.
Market Structure and Competition of Indonesian Eel in The Chinese Market Nurzakiah, Sitty; Nurmalina, Rita; Tinaprilla, Netti
Jurnal Manajemen dan Agribisnis Vol. 22 No. 2 (2025): JMA Vol. 22 No. 2, July 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.2.146

Abstract

Background: Indonesia is a major exporter of frozen eels to China. China consistently absorbed more than 80% of Indonesia's eel exports. Indonesian exports have been declining in recent years, whereas global demand, including China, is expected to grow. This may lead to competition among the exporting countries in the Chinese market.Purpose: This study aims to identify the structure of the frozen eel export market in China, the factors affecting the demand share, and to analyze the competition between Indonesia's frozen eel and other exporting countries in the Chinese market. Design/methodology/approach: The Herfindahl–Hirschman Index and Concentration Ratio (CR4 and CR8), and an Almost Ideal Demand System model. The data used were Secondary data from Indonesia, Malaysia, Thailand, Pakistan, and India from to 2012-2023. Findings/Results: The analysis shows that the export market structure of frozen eels in China is oligopolistic. Factors affecting the demand for Indonesia’s frozen eel in China are its own price, the price of frozen eel in the rest of the world, the exchange rate, and China’s GDP. Pakistan and Thailand have competed with Indonesia. Indonesian frozen eels are classified as normal goods, but are inelastic. Indonesia is the second-most benefited country in terms of China’s increase in import expenditure.Conclusion: Indonesia should leverage its competitive advantage in determining the pricing of frozen eels in the Chinese market and expand its market share in the global market. Furthermore, Indonesia can collaborate with Malaysia and India to capitalize on complementary market conditions.  Originality/value (state of the art): This is the first study of its kind to examine the Indonesian Eel market structure and competitiveness in the Chinese market. It is also the first to integrate market structure theory with the AIDS model. Keywords: almost ideal demand system (AIDS) model, eels, export, Chinese market, international trade
Co-Authors . Hermanto ., Harianto A'la, Nurul A.A. Ketut Agung Cahyawan W Abdul Muis Hasibuan Abdul Muis Hasibuan Achmat Bukhori ADANG AGUSTIAN Adetya, Aulia Adhitya Marendra Kiloes Adilla Adistya Adrianus Hia Agbolosoo, John Atsu Agrivinie Rainy F Agrivinie Rainy Firohmatillah Agus Maulana Agus Wahyudi Agus Wahyudi Ahniasari Rosianawati Aida Ratna Zulaiha Aisatul Mustaqimah Akso Diana Ali Djamhuri Amir Fikri Amzul Rifin Anak Agung Gede Sugianthara Ananda, Pinta Aftaprilia Rizki Anas Miftah Fauzi Andriyono Kilat Adhi Anggi Meiri Anna Fitriani Anna Fitriani Ardie Ariyono Ardie Ariyono Arief Darjanto Arief Daryanto Arif Imam Suroso Ashar, Nurul Magfirah Asharuddin, Muh. Astri Sabrina Qhoirunisa Atika Dyah Perwita Azwar Annas, Azwar Bahasoan, Husen Bambang Hendro Trisasongko Bambang Juanda Benedictus Permadi, Benedictus BUDI SETIAWAN Budi Setiawan Budi Setiawan Budi Suharjo Bunasor Sanim Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Cahyaningsih, Eny Cipta Yan Trimawan Clairine Papilaya, Regina Clara Yolandika Cramon-Taubadel, Stephan von Debi Sarah Dedi Budiman Hakim Dedy Aguspriandono Suprapto, Dedy Aguspriandono Dewanti, Rizki Puspita Dian Hafizah, Dian Dian Kurniasih Dian Novita Diana Sugiyanthi Dini Amrilla Utomo Dini Amrilla Utomo Dini Maulida Rachmi Dodi Iskandar Duwi Yunitasari Dwi Apriyani Dwi Apriyani, Dwi Dwi Nurul Amalia Dwi Nurul Amalia, Dwi Nurul Dwi Shinta Agustina Dwi Utami, Anisa E. Gumbira Sa’id Eka Intan K Putri Eka Miftakhul Jannah Eka Miftakhul Jannah Eka Miftakhul Jannah, Eka Miftakhul Elifas Omega Yusufadisyukur Elza Surmaini Endang Pudji Astuti Endang Pudji Astuti Endang Pudji Astuti Endi Rekarti, Endi Eny Cahyaningsih Erliza Noor Ernan Rustiadi Etty Riani Eva Yolynda Aviny Eva Z. Yusuf Evi Karmilah Fadhilah, Alfirah Fadhlurrohman, Muhammad Surya Faiz Ahmad Sibuea Fajar Firmana Fajar Firmana Farid Fitriadi Farid Fitriadi Fariyanti, Anna Fauziyah, Diyani Felicia Nanda Ariesa Felicia Nanda Ariesa Fermico Karambut Feryanto Feryanto Fika Harini Sinaga Fitrahdini Fitrahdini Fredinan Yulianda Frissilia Nabila Divayana Fuji Lasmini Gandhy, Abel Gendut Suprayitno Grisheila Nadya Shahputeri Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Harianto Hariyadi Harmini Harmini, Harmini Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hasibuan, Abdul Muis Hassan, Ethar Hendina Pratiwi Heny K. Daryanto Hermanto Siregar Hidayah Laila Pohan, Fitri Husnul Khotimah Idqan Fahmi Indrajit Wicaksana Indrajit Wicaksana Irma Yuanita Isbandriyati Mutmainah Ivony Annisa Jihan Zakia Adila Jihan Zakia Adila Jojo Jojo Joko Affandi Juni Hestina Kartika Puspitasari Adiningsih Kirbrandoko Kirbrandoko Komalawati Kuntari, Wien Lestari, Puspita Mardika Lestari, Retna Dewi Lilik Noor Yuliati Lina Samhina Lina Samhina Lintje Hutahaean Lukman M Baga Lukman M. Baga M. Yogi Riyantama Isjoni Maghfiroh Andriani Astutik Malenda, Malenda Marzuki, Ferry Fardiansyah MD. Djamaludin Megawati Simanjuntak Meiri, Anggi Melissa Amandasari Melissa Amandasari Melissa Amandasari Memed Gunawan Minto Yuwono Mohamad Syamsul Ma’arif Muh. Asharuddin Muhammad Fauzanul Hakim Abdurrahim Mujianto Mujianto Mukhamad Najib Najmi Anniro Nanda Putri Astari Nastiti Winahyu Naufal Nur Mahdi Nesia, Khairina Aswita Netti Tinaprilla nFN Puspitasari Nia Rosiana Norfahmi, Femmi Noviyanti, Annisa Nugraha, Herry Nunung Kusnadi Nur Afni Evalia Nur Fatonny Nursamsi Nursamsi Nuryantoro, Nunung Nurzakiah, Sitty Nyak Ilham Panikkai, Sumarni Pattiasina, Trees Augustine Pohan, Fitri Popong Nurhayati Prisca Nurmala Sari Prisca Nurmala Sari Priyono Priyono Purnomo, Prastika Adelia Purwati, Handewi Puspitasari PUTRA - IRWANDI Putri, Aisya Nadya Putri, Rani Revina Qhoirunisa, Astri Sabrina Qisthy Nur Fathia R. Sapto Hendri Boedi Soesatyo Rachmat Agustian Rahmasari, Liisa Firhani Ratih Wulandari Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Rekha Mahendraswari Rekha Mahendraswari Riandina Wahyu Oktaviani Rikky Herdiansyah Rizka Karlina Putri Rosiana, Nia Roslina Roslina Roy Sembel RR. Kathrin Irviana Rubiyo Salma Salma Samsul Mashari Sarifa Marwa, Sarifa Sarma, Ma’mun Sarvina, Yeli Sefitiana Wulan Sari Setiadi Djohar Setiadi Setiadi Setiawan, Rofi Arif Setiawaty, Elika Siti Jahroh Siti Syamsiah Soeyatno, Rahmah Farahdita Sri . Handayani Sri Hery Susilowati Sri Mulatsih Stefani, Eska Stephan von Cramon-Taubadel Sudirman, Hendra Sugiarman Sugiarman Suhada, Harry Suharjo, Budi, Dr.Ir. MS Suharno Suharno Suharno Suharno Suharno Suprehatin Suprehatin Suprehatin Surjono Hadi Sutjahjo Surmaini, Elza Syafruddini Syafruddini ; Tania June Tanti Novianti Tasya Amanda Tian Mulyaqin Tintin Sarianti Titik Triary Wijaksani Titik Triary Wijaksani Tobing, Tasya Amanda Triana Gita Dewi Trimawan, Cipta Yan Tuhpawana Priatna Sendjaja Ujang Sumarwan Viariani, Wahyu Wahyu Budi Priatna Wahyudi, Agus Widyasari, Anastasia Asri Wijaksani, Titik Triary Winandi, Ratna Windias Farah Nabila Wirda, Bunga Wisnu Ardi Pratama Wisnu Ardi Pratama Wulandari, Kartika Ximenes, Lito Yanti Nuraeni Muflikh Yarasevika, Samara Yayuk Farida Baliwati Yeli Sarvina Yosini Deliana Yudha Heryawan Asnawi Yuli Harwani Yunitasari, Ani Yusman Syaukat Yusmichad Yusdja Yusuf, Eva Z Yuwono, Minto