Claim Missing Document
Check
Articles

Found 7 Documents
Search
Journal : Journal of Innovative and Creativity

Analysis of the Influence of Knowledge Sharing, Learning Agility, and Creative Self-Efficacy on Innovative Work Behavior in the Creative Industry Dita Rachmawati; Tri Endar Susianto; Susatyo Adhi Pramono; Sonya Sidjabat; Apriani Riyanti; Hery Purnomo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3826

Abstract

This study was conducted to examine the extent to which knowledge sharing, learning agility, and creative self-efficacy influence innovative work behavior among creative industry workers in Indonesia. Using a quantitative approach, data were collected through a survey of 120 purposively selected respondents: active workers in the creative industry, aged 20–40, with at least one year of work experience, and directly involved in the creative process. The analysis showed that the research instrument was valid, reliable, and met all classical statistical assumptions. Both simultaneously and partially, the three variables studied significantly influenced innovative work behavior. These findings not only provide theoretical contributions to the development of studies in organizational behavior and human resource management but also offer practical benefits for company management in the creative sector. The results can serve as a basis for designing more targeted employee development strategies, from building a culture of knowledge sharing, enhancing adaptive learning skills, to strengthening employees' confidence in their creative capacity. With these steps, companies will be better prepared to encourage sustainable innovation and strengthen competitiveness amidst increasingly dynamic industrial competition.
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Apriani Riyanti; Tyahya Whisnu Hendratni; Jefriyanto; Isna Juwita; Anita Bawaiqki Wandanaya; Pas Mahyu Akhirianto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

Abstract

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.
The Influence of Environmental Knowledge, Perceived Green Value, and Perceived Behavioral Control on Green Consumer Behavior of Organic Food Products Seniorita; Niken Savitri Primasari; Apriani Riyanti; Rina Feriana; Sumarni; M. Rasda
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5386

Abstract

The primary aim of this study is to analyze the impact of various treatments such as environmental awareness, perceived green value, and perceived behavioral control on the consumers of organic food. The research takes into consideration the scenario where consumers are increasingly accepting eco-friendly products due to their awareness of the environment and their demand for food products which are less harmful or safe for nature. To achieve this, the researchers used a quantitative explanatory approach involving 150 participants with prior experience of organic food products. While purposive sampling was employed to assure knowledgeable and experienced respondents with respect to the organic products. The questionnaire was subjected to item-total validity testing, Cronbach's Alpha reliability testing, and classical assumption testing before the application of multiple linear regression analysis. The findings showed that the three independent variables had a positive and significant effect on green consumption behavior. The determined values of the coefficient of determination indicated that environmental knowledge, perceived green value, and perceived behavioral control together characterized consumer behavior. This study, on the one hand, contributes theoretically by adding to the knowledge of the green consumer behavior and the psychological factors that influence it. On the other hand, the findings of the study offer ways for the industry players to improve their educational strategies by enhancing the green value of their products and making organic products more available as a manner of promoting sustainable consumption behavior.
The Influence of Eco-Friendly Packaging, Emotional Branding, and Digital Customer Experience on Brand Preference of Health Products Anastasia d'Ornay; Muhammad Zakaria; Apriani Riyanti; Fahrina Mustafa; Ayu Ratna Wulandari; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5617

Abstract

The core goal of the research is to determine the impact of green packaging, emotional branding, and digital customer experience on the selection of health products' brands. The main reasons for this study are the demand for green products, emotional connection with brands, and the migration of consumers from offline to online for information and purchases. The research employed a quantitative explanatory design with health product consumers being the sample population of 200 participants, who had online interaction with the brands and were selected through purposive sampling. The instrument of the study was initially evaluated for validity and reliability and then underwent classical assumption tests prior to the application of multiple linear regression analysis. Each of the three independent variables was found to have a major beneficial impact on brand preference. The coefficient of determination value shows that the model is capable of explaining the variations in brand preference. This study, when considering its theoretical implications, adds to the existing understanding of the topic of consumer behavior and modern marketing strategies in the health care sector. Additionally, the findings of the study provide a roadmap for companies to gain competitive advantage by incorporating eco-friendly packaging, upgrading emotional branding, and digitalizing experiences to facilitate brand preference creation more effectively.
The Influence of Content Authenticity, Online Review Quality, and Perceived Fairness on Digital Brand Trust in E-Commerce Applications in Indonesia Rio Haribowo; Riesna Apramilda; Menhard; Apriani Riyanti; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6041

Abstract

The primary purpose of this study is to investigate the impact that content authenticity, review quality, and perceived fairness have on trust in digital brands in Indonesian e-commerce applications. The rivalry in the e-commerce sector alongside the slow but steady rise in consumer trust in online transactions are the main backgrounds of the study. A quantitative explanatory approach has been utilized for the study, and 200 current users of e-commerce applications were selected as respondents through purposive sampling. The questionnaires made on a five-point Likert scale were the technique for collecting data and multiple linear regression was the method of analysis used. The research tool has successfully gone through the tests for validity, reliability, and other classical assumptions. The findings indicate that the three independent variables not only individually but also collectively have a significant and positive impact on the trust towards digital brands. Hence, the research has given a theoretical contribution to the literature on the evolution of digital brand trust in the e-commerce context. However, the implications of the research results are of a strategic nature and can be directed at the platform's managers, who in turn can strengthen user trust via, among other things, the use of authentic content, the application of effective review management, and the observance of fair and open policies.
The Influence of Internal Control Systems, Organizational Justice and Ethical Climate on Human Resource Integrity in the Public Sector Enny Diah Astuti; Dominica Dini Afiat; Rhina Pongtuluran; Abdul Haris M. Zen; Apriani Riyanti; Fatimah Malini Lubis
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6627

Abstract

The internal control systems, organizational justice and ethical climate are being investigated as influences on the integrity of human resources in public administration by this study as it were. The study regards that the integrity of public servants is the most important factor in the development of a governance system that is both transparent and accountable. The researchers applied a quantitative explanatory method and surveyed 180 public sector civil servants selected by purposive sampling. For data collection a five-point Likert scale questionnaire was used, and data analysis was by means of multiple linear regression. All three factors: internal control systems, organizational justice and ethical climate were positively and significantly associated with the integrity of human resources. Theoretical aspect of this research will support the public management and organizational behavior literature on civil servant integrity. However, the implications of the research results point to the public agencies' leaders to create the control systems, organizational justice policies and ethical climate that should be strengthened to promote civil servants' integrity and improve public services quality.
Co-Authors Abdul Haris M. Zen Abdurrahman Sadikin Achmadi Achmadi Adel, Adelia Angraeni Adelia Angraeni Adel Agus Rofi’i Ahmad Muktamar B Ahmad Rizani Alhakim, Bambang Amir Almira Ulimaz Anastasia d'Ornay Andina Maharani Andriya Risdwiyanto Anita Bawaiqki Wandanaya Arif Ismunandar Aslichah, Aslichah Astuti, Andri Ayu Ratna Wulandari Azizah S, Inas Hasna Baso Intang Sappaile, Baso Intang Dasa Rahardjo Soesanto Deewar Mahesa desi aryani Desi Aryani Deswalantri Deswalantri Desyi Erawati Dewi Anggreini Dhian Supardam Dian Rachma Wijayanti Dina Mayadiana Suwarma Dirgantoro, Guruh Putro Dita Rachmawati Dominica Dini Afiat Dwi Surti Junida Enny Diah Astuti Erwin Agus Ery Sugito Eva Yuniarti Utami Evan Haviana Fanny Anggraini Fatimah Malini Lubis Fauziah, Giska Enny Fazri, Muhammad Firman Aziz Fransiska Ekobelawati Gamar Al Haddar Gamar Al Haddar, Gamar Al Gede Erik Aktama Hadi Prayitno Haidir Syafrullah Hardianty, Sri Haribowo, Rio Haryanto Haryanto Hendri HERY PURNOMO I Made Agus Oka Gunawan Ida Bagus Made Wisnu Parta Idaman, Syukrio Ika Fitrianita Ika Wahyu Pratiwi Ika Yuniwati, Ika Ilham Arief Ilma Wulansari Hasdiansa Imanirubiarko, Sabda Imelda Lolowang Intan Kurniawati Irwin Isna Juwita Iwan Henri Kusnadi Jeffrey Payung Langi Jefriyanto Jefriyanto Jenita Josef Hernawan Nudu Julina, Sinta Kamil, Indriyati Kusuma, Amar Rizqi Lapasau , Merry Lenny Nuraeni, Lenny Lestari, Nana Citrawati Lisa Yunita Liza Husnita Lolowang, Imelda S. Loso Judijanto Loso Judijanto M. Rasda Maharani, Andina Mardiah , Ainun Menhard Merakati, Indah Merry Lapasau Mirdan Kurniawan, Mirdan Muhamad Risal Tawil Muhammad Aiman Muhammad Arsyad Muhammad Bitrayoga Muhammad Zakaria Munir Tubagus Munisah, Eny Murthada, Murthada Mustafa, Fahrina Mustangin Mustangin Mutmainnah, Muthia Ni Putu Juliani Lestari Dewi Niken Savitri Primasari Nurul Octaviani Osman, Isnawati Pakonglean, Cerli Pas Mahyu Akhirianto Pratiwi, Ika Wahyu Putranto, Samuel Aditya Eko Rachman Halim Yustiyawan Rachman, Reza Saeful Rahmah, Hikmah Raihan Hanasi Rais, Rinovian Ramli, Akhmad Rhina Pongtuluran Ridwan, Ridwan Rieneke Ryke Kalalo Riesna Apramilda Rif'an, Muhamad Rifky Lana Rahardian Rima Ruktiari Ismail Rina Feriana Rizal Bakti Rosidin Rosidin Rukiyanto Rukiyanto, Rukiyanto Sabda Imani Rubiarko Saifullah Saifullah Samsidar Samsidar Sembiring, Darmawanta Seniorita Sidjabat, Sonya Sitti Hasbiah Sitti Hasbiah Sri Purwati, Sri St Rahmah Sudadi Sukini Sulastri Kakaly Sulis Setiawati Sumarni Suryanti Susatyo Adhi Pramono, Susatyo Adhi Sutrisno, Bejo Syafrida Damanik Syahri T, Taryana Tanti Widia Nurdiani Taransa Agasya Tutupoly Thalib, Najdah Tika Handayani Titin Titin Tri Endar Susianto Tyahya Whisnu Hendratni Umul Khasanah Umul Khasanah Unggul Sagena Wahyuningratna, Ratu Nadya Warsono Widada, Nicolaus Sri Widodo, Nicolaus Sri Widyatiningtyas, Widyatiningtyas Wisma, Nur Wisnu, Basuki Wulan Fitriani Safa Yunita, Lisa