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All Journal Teodolita: Media Komunikasi Ilmiah di Bidang teknik Semesta Teknika Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Journal on Education JETL (Journal Of Education, Teaching and Learning) Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Jurnal Informasi dan Teknologi Jurnal Sains dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) J-Proteksion: Jurnal Kajian Ilmiah dan Teknologi Teknik Mesin Journal of Applied Science, Engineering, Technology, and Education INFOKUM Jurnal Scientia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Kewarganegaraan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Engineering, Science and Information Technology Yayasan Cita Cendikiawan Al Khwarizmi Cendikia : Media Jurnal Ilmiah Pendidikan Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-MathEdu Intellectuals Journal Jurnal Kolaboratif Sains Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi INTERNATIONAL JOURNAL OF MECHANICAL COMPUTATIONAL AND MANUFACTURING RESEARCH NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat J-Proteksion : Jurnal Kajian Ilmiah dan Teknologi Teknik Mesin
Susatyo Adhi Pramono, Susatyo Adhi
Program Studi Teknik Sipil, Fakultas Teknik, Universitas Wijayakusuma Purwokerto
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Journal : Journal of Information System, Technology and Engineering

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The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Nurdiani, Tanti Widia; Safari, Apay; Kusnadi, Iwan Henri; Riyanti, Anti; Sari, Dina Fahma; Pramono, Susatyo Adhi
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
Co-Authors Abdul Wahab Abdurohim Abdurohim Abroza, Ahmad Abu Muna Almaududi Ausat Adam Latuconsina Agry Alfiah Agus Purwanto Agustin, Niyar Candra Ahmad Hariyadi Almaududi Ausat, Abu Muna Anik Lestariningrum Annisa Risqi Sulistya Kusuma Wardhani Anta Rini Utami Arfah, Muh. Arief, Ilham Arif Ismunandar Aristanto, Aristanto Asep Suryanto Asroful Abidin Atrup Atrup Ausat, Abu Muna Almaududi Azzaakiyyah, Hizbul Khootimah Bambang Ismaya Bambang Purwoko Kusumo Bintoro Basuki Basuki , BASUKI BASUKI Basuki Wisnu Bayu Purbha Sakti Bayuaji Sanggoro , Heru Cakranegara, Pandu Adi Chrisna Pudyawardhana Dadang Muhammad Hasyim Dadi Tri Awan Selalatu Dede Haryanto Dewa, Dominica Maria Ratna Tungga Dewantara, Rizki Dianta Mustofa Kamal Diawati, Prety Didit Darmawan Dina Fahma Sari, Dina Fahma Dina Mayadiana Suwarma Dody Wahjudi Dwi Surti Junida EKO SUDARYANTO Encil Puspitoningrum, Encil Endang Sri Wahyuningsih, Endang Sri Ery Sugito Februati, Bernadin Maria Noenoek Firman Aziz Firstianty Wahyuhening Fibriany Fitria Khasanah Fitriah Suryani Jamin Flora Grace Putrianti Frans Sudirjo Gamar Al Haddar Hafid, Hendra Hamzah Al Imran Hanifah Nurul Muthmainah Harjanti, Trinugi Wira Harni Eirene Tarru Hasan, Nonce Hendra Hafid Hendy Tannady Heni Novita Sari Herry Rachmat Widjaja Heru Bayuaji Sanggoro Heru Bayuaji Sanggoro Heru Bayuaji Sanggoro Hery Purnomo I Gede Iwan Sudipa Ichsan Ichsan Ichsan Ichsan Imam Jayanto Immamah, Eka Irawan Dharma Sukowati Irwan Moridu Isra' Nuur Darmawan Iwan Henri Kusnadi Iwan Rustendi Jenuri Johanes Bonivasius Muda Judijanto, Loso Junianto, Pilifus Kadeni Kadeni, Kadeni Kamaruddin, Ilham Khamaludin, Khamaludin Kholistianingsih Kholistianingsih Kholistianingsih Kraugusteeliana Kraugusteeliana Kusnadi, Iwan Henri La Ode Maksar Muhuruna Lestari, Nana Citrawati Luckhy Natalia Anastasye Lotte Mahrani, Sri Wiyati Mamadiyarov, Zokir Medina Almunawwaroh Mia Aina Mohzana Muh. Hanif Muhammad Ade Kurnia Harahap Muhammad Arsyad Muhammad Edwin Rachmanudin Muhammad Reza Aulia Muhammad Ridhwan Muhammad Zakaria Munir Tubagus Mustar Rusli Nana Hermana, Asep Nofirman, N Noor Fatah, Akbar Nuralfin Anripa Nurdiani, Tanti Widia Nuur Darmawan, Isra' Oh Zi Jian Parandy, La Mema Perwitasari, Erni Pratiwi Petrus Jacob Pattiasina Pilifus Junianto Prabu, Hamonangan Kinantan Priyono Yulianto Priyono Yulianto, Priyono Purnama, Dody Wahyudi Purwaningrum, Shintawati Dyah Puspitasari, Tuti Rachmanudin, Muhammad Edwin Rachmawati, Dita Ratna Nurdiana Ratna Tungga Dewa, Dominica Maria Regina Yoantika Natalie Relly Anjar Vinata Wisnu Saputra Reni Oktaviani Tarru Restu Auliani Restu Suwondo, Juwita Purnami Revi Sesario Ridlo, M. Ainur Riesna Apramilda Riny Jefri, Riny Riyanti, Anti Riyanti, Apriani Robbi Rahim Rony, Zahara Tussoleha Rusli Yusuf Rusmardiana, Ana Safari, Apay Sanggor, Heru Bayuaji Sapinah, Sapinah Saputra, Nanda Shofwani, Siti Aniqoh Sidjabat, Sonya Sigit Somadiyono, Sigit Siminto Siminto Siminto Siminto Siminto, Siminto Slamet Riyadi Solihati, Garin Pratiwi Suhartono Suherlan Suherlan Suherlan, Suherlan Sukini Suparni, Sri Surjati, Endang Suryani Jamin, Fitriah Suryati Suryati Susianto, Tri Endar SUTRISNO Sutrisno, Sutrisno Syafrullah, Haidir Syamsuri Syamsuri Syamsuri Tarru, Harni Eirene Tarru, Reni Oktaviani Tirta Mulyadi Tjutjun Setiawan Tobias Duha Tyahya Whisnu Hendratni Unggul Sagena Wanof, M. Indre Wibowo, Gentur Wahyu Nyipto Widiantoro, Didik Yogi Rahman Nugraha Yohanes Wahyu Dwi Yudono Yuliana Yuliana  Heru Bayuaji Sanggoro