Articles
THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION
Yanto Ramli;
Dudi Permana;
Mochamad Soelton;
Swarmilah Hariani;
Tantri Yanuar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/mix.2020.v10i3.005
The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.
The Effectiviness of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers
Evan Stiawan;
Tantri Yanuar Rahmat Syah
Journal of Economics, Business, & Accountancy Ventura Vol 20, No 1 (2017): April - July 2017
Publisher : STIE Perbanas Surabaya
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.14414/jebav.v20i1.439
This research’s goal is to measure the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to find out the consumer’s buying intention when price discount is higher than premium, the influence of price discount and premium toward buying intention which is moderated by the tendency of consumer’s left and right brain. The data analysis method used is ANOVA One Way and General Linear model (GLM). The result of the research shows that premium is more positively evaluated than price discount which is means the consumer tends to re-buy when premium promotion offered is higher that price discount. The group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get price discount and left brain tendency, also for the group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get premium and right brain tendency.
The Effect of Customers’ Incivility and Work stress on Job Satisfaction through Burnout
Ribut Prasetyo;
Dian Alfia Purwandari;
Tantri Yanuar Rahmat Syah
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 3 (2020): December 2020 - March 2021
Publisher : Universitas Hayam Wuruk Perbanas
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.14414/jebav.v23i3.2309
The need for public services is currently increasing both in quantity and quality. In public service, employees need high job satisfaction because if they are satisfied with their work, they will be happy to do their duties and obligations to provide good service. Employee job satisfaction is influenced by several factors both from within and from the environment. This study aimed to examine the effect of customers Incivility and work stress on job satisfaction through burnout. This research was conducted on 191 respondents in the office of the Unit of Investment and One-Stop Services in the Kelurahan in DKI Jakarta Province. The survey was conducted by distributing questionnaires to 191 front office officers working in public service offices. The data were analyzed using the SEM (Structural Equation Modeling) analysis technique using Lisrel. The results of the study found that customers Incivility and work stress have a positive and significant effect on burnout. Furthermore, burnout has a negative and significant effect on job satisfaction. This study implies the importance of local government to pay attention to employee burnout aspects in increasing job satisfaction and front office employee performance.
Kepercayaan Dimediasi Kepuasan Pasien terhadap Citra Rumah Sakit
Johanes Tantra Wijaya;
Agusdini Banun Saptaningsih;
Tantri Yanuar Rahmat Syah
Jurnal Manajemen Kesehatan Indonesia Vol 9, No 1 (2021): April 2021
Publisher : Magister Kesehatan Masyarakat, Fakultas Kesehatan Masyarakat, Universitas Diponegoro
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.14710/jmki.9.1.2021.59-71
Establishing an excellent hospital image is critical as many people are still experiencing trust issues for hospitals in Indonesia, especially in major cities. A hospital's image comes from its quality of service, the patient's trust in the quality of service, and the patient's satisfaction. This study tries to provide empirical evidence on the effect of quality of service and patient confidence on the hospital's image mediated by patient satisfaction. A quantitative - causality research method is used. Primary data was taken from survey to patients who are taking drugs in the outpatient pharmacy installation unit at Taman Sari Hospital, West Jakarta. This research uses AMOS-path analysis, and the results showed the quality of service and patient's trust had a positive and significant effect on the hospital's image with patient satisfaction as an intervening variable. Partially, the quality of service has a positive and significant effects on both patient satisfaction and hospital image. Patient confidence has a significant positive effect on patient satisfaction but it is insignificant to the hospital's image. Research findings show that a patient's trust has a positive impact on the hospital's image when mediated by patient satisfaction. Suggestions from this research are conducting training, i.e. speed training not to exceed the standard response time as well as competency, skills training and service excellence training for pharmaceutical personnel. Improving the quality of pharmacy facilities such as waiting rooms to make it more comfortable is also suggested
Kepemimpinan Transformasional sebagai Stimuli Penting Kinerja Karyawan pada Pegawai Sekretaris Jenderal MPR Republik Indonesia
Mochamad Soelton;
Eko Tama Putra Saratian;
Harefan Arief;
Tantri Yanuar Rahmat Syah;
Rizka Yunita
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 3 No. 1 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2019
Publisher : Forum Inovasi Bisnis dan Manajemen
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (212.012 KB)
|
DOI: 10.31842/jurnal-inobis.v3i1.120
The purpose of this research is to determine whether Transformational Leadership, Internal Communication, and Work Discipline have any influence on Employee Performance at SETJEN MPR RI employees. The object of this research is the civil servants of MPR RI. This research was conducted on 100 civil servants of MPR RI, data were collected using a questionnaire by using quantitative descriptive approach. Therefore, the data analysis used in this research is statistical analysis in the form of multiple linear regression tests. The results of this research indicate that all three independent variables (Transformational Leadership, Internal Communication, and Work Discipline) positively and significantly affect the dependent variable (Employee Performance) at SETJEN MPR RI employees. Where Work Discipline variable has the greatest influence on Employee Performance at SETJEN MPR RI employees.
Building Framework of Work Engagement Social Welfare Institution in Gayo Lues Atjeh
Tati Nugrahati;
Mochamad Soelton;
Yanto Ramli;
Tantri Yanuar Rahmat Syah;
Eko Tama Putra Saratian;
Harefan Arief;
Febry Nur Fauzi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 3 No. 1 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2019
Publisher : Forum Inovasi Bisnis dan Manajemen
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (736.923 KB)
|
DOI: 10.31842/jurnal-inobis.v3i1.121
This study aims to examine and analyze the influence of Organizational Culture, Job Insecurity, Organizational Commitment, Psychological Meaningfulness Towards Work Engagement in Social Welfare Institutions (LKS) of Central Aceh District, Takengon and Gayo Lues. The research in done through the distribution of questionnaires, and the population of this research is consisted of the employees in the Central Aceh Regency Social Welfare Institution (LKS), Takengon and Gayo Lues. That was done to 50 respondents using a quantitative descriptive approach. The approach used in this research is Structural Equation Model (SEM) with Smart-PLS analysis tools 3.0. The results of this study are that organizational culture, Psychological meaningfulness, Organizational commitment has a significant positive effect on work engagement, and only Job Insecurity has a significant negative effect on work engagement.
Organizational Citizenship Behavior, What Does Really Matter?
Mochamad Soelton;
Eko Tama Putra Saratian;
Aji Erlangga;
Harefan Arief;
Yeni Kamalia;
Tantri Yanuar Rahmat Syah;
Irfan Noviandy Aulia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 4 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2021
Publisher : Forum Inovasi Bisnis dan Manajemen
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (220.242 KB)
|
DOI: 10.31842/jurnalinobis.v4i4.197
Human resources management is currently a necessity and is no longer an option if a company wants to grow. Human Resources is very important in an organization, because the effectiveness and success of an organization is very dependent on the quality and performance of the human resources that exist in the organization. This study aims to examine and analyze the influence of Political Organization, Organizational Climate, and Organizational Culture on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an intervening variable at PT. Pegadaian Indonesia (PERSERO). The object of this research is the employees as many as 80 respondents. The approach used in this research is the Component or Variance Based Structural Equation Model with Smart-PLS analysis tools. The results showed that the Political Organization had no significant effect on Job Satisfaction on the employees, Organizational Climate has a significant positive effect on Job Satisfaction, Organizational Culture has a significant positive effect on Job Satisfaction, Political Organizational significant positive effect on Organizational Citizenship Behavior on employees, Organizational Climate has a significant positive effect on Organizational Citizenship Behavior for employees, Organizational Culture significantly positive effect on Organizational Citizenship Behavior on employees, Job Satisfaction has a significant positive effect on Organizational Citizenship Behavior.
Servant leadership, Organization Commitment and Job Satisfaction on Organizational Citizenship Behaviour
Ratna Syaka Aprilda;
Dian Alfia Purwandari;
Tantri Yanuar Rahmat Syah
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
This study aimed to analyze the effect of Servant leadership, Organizational Commitment and Job Satisfaction on Organizational Citizenship Behaviour. Here, the influence of Servant leadership and Organizational Commitment on Job Satisfaction need to assessed to obtain Organizational Citizenship Behaviour. In this study, we collect the data from civil servants people with 196 respondents using the random probability sampling method. The descriptive research analysis model with Partial Least Square (PLS) using Smart PLS software was used in this study. The results show that a Servant leadership, Organizational Commitment and Job Satisfaction had a positive effect on employee organizational citizenship behaviour. It can be concluded that the better Servant Leadership, Organizational Commitment and Job Satisfaction, the greater the organizational citizenship behaviour of employees is reflected in the actions of employees with Servant Leadership on Job Satisfaction as the most significant value.
The Transformational Leadership Effect on Job Satisfaction and Job Performance
Kishen Kishen;
Tantri Yanuar Rahmat Syah;
Syah Rina Anindita
Journal of Multidisciplinary Academic Vol 4, No 1 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
The purpose of this study aimed to provide an overview of the relationship between transformational leadership and job satisfaction level experienced by employees. Leadership is an organization or institution refers to the style of its leaders in providing direction, implementing plans, and motivating employees. To achieve the result, the data has been collected through by questionnaires distributed online to 120 employees working in Tangerang from various companies was used. Furthermore, the data observation was analyzed by Structural Equation Modeling (SEM) Lisrel. The results of this study showed that transformational leadership is a special leadership style that is applied by superiors that motivates their subordinates to appear at a higher level by inspiring them, offering in intellectual challenges also paying attention to their individual needs. Job satisfaction strongly refers to employee perceptions of their work environment, relationships between coworkers, income and promotion opportunities. Therefore, this study has some conclusions that employee leadership styles are likely to be influenced by several factors, including demographic characteristics. Therefore, the reciprocal relationship between organizational culture and transformational leadership in job satisfaction has been sucessful.
The Relationship Between Social Media Communication and Word of Mouth Inside Brand Image and Purchase Intention
Melani Widyawati Sidharta;
Tantri Yanuar Rahmat Syah;
Agusdini Banun Saptaningsih
Journal of Multidisciplinary Academic Vol 5, No 1 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
Purchase intention is one of the most significant aspect that influences the advancement of a business also used as a consumer behaviour prediction. Traditional marketing is one of abandoned and digital marketing became a trend with its virtual and real time features which is allowed the company to directly communicate with their consumer. Thus, this study aimed to observe the impact of social media communication and word of mouth in the brand image and purchase intention. The participant of this study is obtained by purposive sampling with the method of cross-sectional survey. The result shows a structural model-Listrel from 200 participants show that social media communication with user generated content and firm generated content, also word of mouth, directly influences brand image and purchase intention. Here, Brand image partially mediates the relationship between social media communication with user and firm generated content (T-value 2.28 to 5.24), word of mouth with purchase intention (T-value 2.50). This research suggests that firm management need to strategically regulate social media marketing to obtain maximum result.