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All Journal Jurnal Pendidikan Indonesia Jurnal Edukasi dan Sains Biologi Medina-Te : Jurnal Studi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan Jurnal Abdimas Mahakam Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Rayah Al Islam : Jurnal Ilmu Islam BJRM (Bongaya Journal of Research in Management) Borneo Educational Journal (Borju) Didaktika: Jurnal Kependidikan Hydrogen: Jurnal Kependidikan Kimia Indonesian Journal of Islamic Economics and Business Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian EduLine: Journal of Education and Learning Innovation ASA JESBIO : Jurnal Edukasi dan Sains Biologi An-Nahdlah: Jurnal Pendidikan Islam Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Farmasi Komunitas Mauriduna : Journal of Islamic studies Journal of Advanced Sciences and Mathematics Education Genderang Asa: Journal of Primary Education DHeJA Aliterasi: Jurnal Pendidikan, Bahasa, dan Sastra Indonesia Jurnal Ilmu Pendidikan TAKSONOMI International Journal of Educational Research Excellence (IJERE) JS (Jurnal Sekolah) Jurnal Pendidikan dan Pengabdian Masyarakat Journal of Educational Management Research Research Horizon AMMA : Jurnal Pengabdian Masyarakat Indonesian Journal of Elt and Applied Linguistic MULTIPLE: Journal of Global and Multidisciplinary SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Pendidikan Profesi Guru BEduManageRs Journal : Borneo Educational Management and Research Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) EduInovasi: Journal of Basic Educational Studies Ghaitsa: Islamic Education Journal Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat KIRANA : Social Science Journal Jurnal Pengembangan Profesi Guru dan Dosen Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI DARUSSALAM: Scientific Journal of Islamic Education PESHUM Effect : Jurnal Kajian Konseling Ambacang: Jurnal Inovasi Pengabdian Masyarakat Jurnal Teras Pengabdian Masyarakat JPT : Jurnal Pendidikan Tematik Cendekia : Jurnal Pendidikan dan Pengajaran Krisnadwipayana International Journal of Management Studies Journal of Islamic Finance and Economic Studies
Nurlaili
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
The Strategic Role of Teachers and Education Personnel as Marketing Agents for Educational Institutions Natavia, Dini Sakti; Mulawarman, Widyatmke Gede; Yahya, Masrur; Nurlaili
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.1029

Abstract

In the face of increasing competition among educational institutions, effective marketing strategies have become crucial for enhancing their image and attracting students. This study aims to describe the strategic role of teachers and education personnel as marketing agents in improving the image and competitiveness of educational institutions. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The study subjects were teachers and education personnel at a vocational high school. The study results indicate that teachers and education personnel have an essential role in building public trust in schools through excellent service, effective communication with the community, and active involvement in school promotion. Institutional marketing strategies include student testimonials, educational exhibitions, social media, and the role of teachers in conveying school excellence to the community. This study highlights the importance of teachers and education personnel in shaping public perceptions and promoting school values. It also emphasizes the need to build the capacity of education personnel in public communication and institutional promotion to enhance school reputation and competitiveness.
Educational Service Quality Management as a Strategy to Increase School Competitiveness in the Era of Globalization Anggra Prima; Nurlaili; Mulawarman, Widyatmke Gede; Yahya, Masrur
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1030

Abstract

This study aims to describe educational service quality management implementation, analyze strategies to improve school competitiveness through an educational service quality management approach, and offer applicable strategic recommendations based on quality management principles at State Senior High School 1 North Sangatta. This study uses a descriptive qualitative approach with the State Senior High School 1 North Sangatta research location. The research subjects included the principal, vice principal for curriculum and student affairs, education personnel, teachers, and several students and parents as users of educational services. Data was collected through observation, in-depth interviews, and documentation studies. Data analysis followed the interactive analysis model from Miles and Huberman, which includes data reduction, data presentation, and drawing conclusions and verification. The study results indicate that quality management practices in schools have been implemented through several separate initiatives that reflect the reliability of academic services. However, there are still weaknesses in responsiveness, especially in administrative services and complaint systems. This study recommends strengthening an integrated quality management system based on information technology and strategic leadership to improve school competitiveness in the era of globalization.
Digital Promotion Strategies Utilizing Social Media to Improve the Image of Educational Institutions Suprihartini; Purwoko; Widyatmike Gede Mulawarman; Nurlaili; Masrur Yahya
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1055

Abstract

The rapid advancement of digital technology urges educational institutions to innovate in promotional strategies, particularly through the utilization of social media. Social media offers broad, flexible, and easily accessible channels for reaching potential students and improving institutional image. This mix method explores the implementation of digital promotion strategies using social media, supported by both primary data (observations and student questionnaires) and secondary sources. The findings reveal that optimized use of digital platforms significantly enhances public awareness and interest in educational institutions. Instagram emerged as the most influential platform, with 91.6% of users obtaining information through it, followed by the official website at 61.4%. The engagement rate is substantial, with 25.3% of users accessing content daily and 30.1% weekly. This digital engagement correlates with a noticeable increase in prospective student applications—from 3,328 to 3,788. The study contributes to the understanding of effective digital branding strategies in the education sector, particularly in the digital era.
Balancing Innovation and Burden: Evaluating the Impact of Curriculum Reform Saparuddin, Muhammad; Heriman; Wartini, Sri; Warman; Bahzar, Mohammad; Nurlaili
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1314

Abstract

Education is undergoing continuous transformation in response to rapid advancements in science, technology, and the dynamic demands of globalization. Within the context of the digital era and the Fourth Industrial Revolution, educational systems are expected to become increasingly adaptive and innovative. One of the central strategies in this transformation is the adoption of an innovation-based curriculum, which emphasizes interactive, flexible, and technology-driven approaches to learning. However, the implementation of such curricula is not without challenges. Key issues include unequal access to technology, the rising academic workload experienced by students, and the insufficient preparedness of teachers in adopting new pedagogical methods. Schools in rural or underdeveloped regions, for example, often face significant barriers due to limited infrastructure, while students are required to adapt to more independent and demanding learning processes. Moreover, teachers frequently lack adequate training, which hampers the effective application of innovative teaching strategies. To ensure sustainable benefits, the innovation-based curriculum must be introduced with careful planning, comprehensive teacher development, and equitable access to resources. Without such considerations, innovation risks becoming a burden for both students and educators rather than a genuine driver of educational improvement.
Co-Authors Abd. Wahab Syahrani Abdul Muzammil Adib Fachri Adnan Apriansyah Putra Afdal, Rizki Amaliah Agung Bagus Nugroho Agustina Ahmad Syarifuddin Ai Siti Hodijah Ainurisa, Asri AKHMAD Akhmadianor Albetrik Meizontara Aldiansyah Alfian Meiladi Alya Az Zahro Amir Hamzah Amir Masruhim, Muhammad Andriansyah, Rizki Anggra Prima Anita Aprianti Aquami Arini Hasanah Asbiri Ashey Yuniar Asnawi Asnawi Asniti Karni Asri Karolina Atin Nuryadin Ayu Batu Bara Azainil Azainil Azhary Tambusai Bagio Bahzar, Mohammad Bakhrul Ulum, Bakhrul Bambang Liman Basuni Bongsu Saragih Botty, Midya Bukhari Chelda Yuliana Cut Maria Veriana Cut Nisaul Rafiqa Damai Yanti , Sinta Damai Yanti, Sinta Della Raymena Jovanka Desika Handayani Devi Alfia Dewi, Sulfiana Dharman Dwiyono, Yudo Emi Agmin Ermawati, Liya Erniningsih Ety Mukhlesiyeni Eva Susanti Faisal Faizah Febrianti Febry, Muhammad Fitri Oviyanti Fitri Sulastri Fittrizal Gusti, Ririn Hafidzah Nurhasanah Handayani, Ninik Hartati, Yuli Heni Noviarita Heriadi, Meddyan Heriman Hermansyah Hibrati Iis Marsithah Ikhsannudin, Muhammad Imam Nawawi Ira Munira Juraidin Kadek Ayu Happy Calista Nova Karni, Asniti Kasinyo Harto Khairani, Laila Komariah, Laili Kris Gore Laili Komariyah, Laili Latifah, Siti Imroatul Leny Marlina Linda Jurwita M Meisuri M Nasor MANURUNG, PURBATUA Mar'atun Qonyta Mariana Melda Tri Aprisa Miftahul Nabighoh Kuswardahningrum Mohammad Bahzar Mohd Syahril Ahmad Razimi Muh. Suandi Muhammad Agus Ainur Rasyid Muhammad Farouk Albakhar Anshori Muhammad Saparuddin Mulawarman, Widyatmke Gede Munajahro, Violanida Munawwarah, Khairiyatul Mursyidah Mustapa, Noviana Natavia, Dini Sakti Novarita Novita Sari Novita, Novita andini Novriyana, Yola Nur Fadli, Ihsan Nurdalilah Nurlaili Nurlaili Nurlatifah Nurmina Nurmina Nurmina Nurmina, Nurmina NURUL HIDAYAH Nurul Husna Oktarizal, Tania Oktavia O'liezeth, Okky Paridah Permata, Intan Pratiwi, Nurjana Princesa Renata Anindya Mubarok Purba, Rosmaida Purwoko Qhisthina Atikah QOLBI KHOIRI Rabial, Jihan Rafika Dewi Septia Rahmat Hidayat Rahmi, Hayatun Rahwani, Indah Raihan Hayati Renata Diva Erifiannisa Reny Madhani Retno Wulan Rika Afriani Rimayatun Rini Setiawati Ririn Rizki Apdasuli Rohimin Ruslan Jamil Safriana Safrika Saipul Anwar Sakia Darajat Santi, Arina Sari, Yetri Martika Satrisno, Hengki Sazliana Sefna Rismen Sefti Triani Setiawan, Endry Setiono, Ranto SETIYO UTOYO Sipangidoan Siregar, Renal Siti Handika Sitorus, Ellen Rotua Basaria Sitya Fibriani Soviah, Amrotus Sri Wartini SUHARTO Suhirman, Suhirman Sukorini, Anila Impian Sulhani Sulistri Suprihartini Suradi, Ahmad Suriadi SURYANI Teguh Satria Amin, Teguh Satria Teuku Salfiyadi Tuti Nuriyati Ulfa Dwi Rizki Nasution Usman Venna Nazilla Villia Anggraini Vira Putri Fadhilah Vonna Rohaza WAHYUNI Wariyati Wariyati, Wariyati Warman Widya Anggraini Widyatmike Gede Mulawarman Wildani, Vina Yahya, Masrur Yulia Sari Harahap Yulia Tri Samiha Yusniar, Yusniar Zaman, Badrul Zapia Gustina Zuarda Jumainap Rumjani Zulaikah Zulfitri